Aquafina Posters Feature Animated Water Bottle
Neutron Enterprises Elumalite (EL) division is creating animated point of sale posters for Pepsi’s Aquafina bottled water.
EL’s posters are a lightweight, flexible sheet of vinyl (2mm) that light up with no light bulbs or neon. EL’s Aquafina posters featuring an animated water bottle will be placed in high profile food service, point of sale locations.
“We are confident that Aquafina will see the sales increase caused by the visual impact and attention created from our EL technology,” said Michael Singh, Director of Global Sales for Neutron Enterprises, Montreal, Quebec.
White Rock Beverage Introduces Organics
The White Rock Beverage Company has introduced White Rock Organics, a lightly carbonated beverage brewed using natural fruit extracts and organic pure cane sugar.
“We are excited about White Rock Organics, which was formulated for customers who seek all natural, organic foods and beverages,” said Larry Bodkin, President.
Available in Passion Orange, Raspberry Crème and Red Peach, each 12-ounce bottle is made without high-fructose corn syrup, artificial colors or preservatives.
The White Rock Organics launch is being supported by an in store point of sale campaign highlighting the theme, “Purity Awaits You.”
Robert Mondavi Refrigerated Rack Introduced
Cooler displays are becoming more commonplace at the point-of-sale. The old bulky end aisle refrigerators are being replaced with sleeker displays that do a much better job at marketing than ever before.
Robert Mondavi Winery wanted to capitalize on this new wave in the wine industry by creating a Cooler Display for its luxury brands.
Ruszel Woodworks, a Benicia, CA-based point-of-purchase display firm created this sleek refrigerated wooden display rack for the Robert Mondavi Winery. The display, which features Robert Mondavi brand graphics on both the side panels and header, is designed to merchandise both refrigerated and non-refrigerated bottles.
Rainier Wine’s Point-Of-Sale Targets Women
Rainier Wine recently launched with two lifestyle wine brands that speak directly to women: Grand Embrace and Mad Housewife.
The Company spent nearly a year conducting nationwide testing panels to let women design and create wines that they would buy regularly. “We will continue to develop brands that have 'legs,' not only in terms of their varietal extensions, but also by evolving the character of each brand story, such as seasonally changing Mad Housewife labels, which keep the product fresh and our customers excited,” said co-Founder Mike Lynch.
According to the Company, Rainier creates wines for everyday drinking, without snobbiness, which is helping it grow quickly. Mad Housewife and Grand Embrace are being supported at retail with cheeky point-of-sale that excites women customers and moves inventory in the process.
Ridgemont Reserve Backbar Glorifier Attracts Attention
The Ridgemont Reserve 1792 Bourbon Backbar Glorifier was designed with the goal of generating awareness for this premium Kentucky bourbon brand in an environment that is crowded with competition.
The Ridgemont Reserve 1792 Bourbon Backbar oak and brass glorifier features a random chase blinking LED. The random mechanism is powered by a battery, which will last more than one year.
The Ridgemont Reserve 1792 Bourbon Backbar Glorifier display was produced by Visual Marketing Inc., a point-of-purchase display and promotion firm located in Chicago, IL.
Pacific Wine Partners Launches Twin Fin Wines
Pacific Wine Partners is launching Twin Fin, new wines that embrace the spirit of the California lifestyle.
The Twin Fin portfolio includes six easy-going wines: Merlot Shiraz, Cabernet Sauvignon, Chardonnay, Pinot Grigio and Pinot Noir.
The fresh, fruit-driven wines are sourced from grapes from select vineyards along California’s Central Coast, and are available in screwcap, making them ideal for beach barbecues.
The launch of the new Twin Fin line will be supported with distinctive permanent point-of-purchase displays featuring a surf board design to convey the beach barbecue theme.
MSN Teams With Sprite For Online Music Marketing
MSN and Sprite have joined forces to launch The Scenario, an exclusive, branded, online entertainment experience designed for teens. The Scenario is a unique place on the Web where teens can experience the hottest hip-hop DJs, connect with each other through MSN Messenger and connect with the Sprite brand.
“We collaborated with MSN to develop The Scenario because it offered innovative ways to integrate Sprite into the MSN Music service,” said Geoff Cottrill, Group Director of Entertainment Marketing at Coca-Cola NA. “Working closely with MSN and its Branded Entertainment and Experiences Team, we have created an experience that embraces the passion that teens have for music and to bring Sprite to the millions who visit MSN every day.”
“The Scenario is an entirely new way of connecting with teens where they live on MSN, in MSN Messenger and on MSN Music,” said Gayle Troberman, Director of the Branded Entertainment and Experiences Team. “We expect to help make Sprite a part of the teen consumer’s digital experience every day.”
The campaign will employ cross-network promotions and advertising to draw audiences to the site.
Borders Books & Music Stores To Feature Seattle's Best Coffee Cafes
Over the next few years, more than 400 existing Borders cafes across the nation will be converted to Seattle’s Best Coffee cafes and will also be featured in new Borders stores as they open across the country.
“Enjoying a smooth cup of coffee while shopping at Borders is a big part of our destination shopping experience and we’re pleased to give customers in Oregon the first opportunity to enjoy it,” said Greg Josefowicz, Borders Group CEO.
Said Jim Donald, CEO, Seattle’s Best Coffee, “The opening of these cafes with Borders stores represents a great first step in the growth of the Seattle’s Best Coffee brand at retail.”
Starbucks Hosts ‘Brewer Exchange Day’
Starbucks Coffee Co. recently made it easy for consumers to replace their old coffee makers with new machines designed to make the best cup of Starbucks Coffee with its first-ever Brewer Exchange Day.
The Brewer Exchange Day provided a unique opportunity for consumers to recycle their old home brewers, and in return, receive a special gift that can be used towards the purchase of a new Starbucks coffee maker, espresso machine or any merchandise sold in Starbucks stores.
During Brewer Exchange Day, customers had the opportunity to participate in brewing demonstrations with Starbucks Coffee masters. Customers were also able to test Starbucks line of all stainless steel brewers.
Recycle America Alliance accepted home brewers brought to the event location.
Gatorade Launches Endurance Formula
Gatorade Endurance Formula is a new sports drink for athletes during their longer and more intense occasions. Gatorade Endurance Formula contains a specialized electrolyte blend, including nearly twice the sodium and three times the potassium of Gatorade Thirst Quencher.
Gatorade Endurance Formula is available in three flavors: Lemon-Lime, Fruit Punch and Orange.
Starbucks Coffee Liqueur Is Launched
Jim Beam Brands and Starbucks Coffee Co. have launched Starbucks Coffee Liqueur, the first liqueur to feature 100% Starbucks coffee.
“Extending our brand into new channels outside of Starbucks stores is part of our long-term growth strategy,” said Jim Donald, Starbucks CEO designate.
Coca-Cola Zero To Launch
Coca-Cola N.A. will introduce Coca-Cola Zero, a new zero-calorie cola. “Coca-Cola Zero is exactly what young adults told us they wanted-real Coca-Cola taste, zero calories and a new brand they can call their own,” said Dan Dillon, V.P., Diet Portfolio, Coca-Cola. “Young people today do not want to compromise on flavor or calories.”
Coca-Cola Zero will be supported by an extensive marketing campaign including p.o.s. and sampling programs.
Alair Display offers a brochure on its “Design Your Display”" program. Select any color tray, any color poles, any color decoration, any spacing, and add a header and casters. For a copy, contact Alair Display, 970 Severin Dr., Bridgewater, NJ 08807; (Tel) 908-595-0039, (Fax) 908-595-9474; (Web) www.alairdisplay.com.
Coors Light Airstream Mobile Marketing Tour
Coors has launched a mobile marketing tour for Coors Light using an Airstream SkyDeck vehicle, which will travel to sporting events, concerts, outdoor venues, corporate events and trade shows.
Airstream Mobile Business Solutions, Jackson, OH, created a corporate command center for Coors Light fully outfitted with private meeting rooms, VIP hospitality suite, and merchandising product display to attend events nationwide. The AirStream SkyDeck features the latest technology including satellite (radio, TV, Internet and phone) and multi-user wireless web service. The Airstream Sky Deck features a roof-top-patio with cushioned seating, tables, sun umbrellas and an exterior flush-mounted, flat screen TV.
Jones Frozen Soda Pops Debut At Kroger
Jones Soda Co. has entered into a licensing agreement with The Kroger Co. to manufacture and sell a newly created item, Jones Frozen Soda Pops, frozen novelties based on popular Jones Soda flavors. The product line will initially consist of three Jones Soda flavors including Green Apple, Berry Lemonade and Cherry.
“This partnership with the second largest grocery retailer in the U.S. validates Jones Soda as a national brand and creates the great platform to broaden the distribution of other of Jones Soda Co.’s products,” said Paul Weinstein, V.P. Sales, West for Jones Soda.
Southern Comfort Runs Big Easy Summer Promotion
Southern Comfort brings its “let the good times roll” attitude to consumers with its Big Easy Summer promotional campaign.
The campaign uses the vibrant artwork of Matt Rinard, a New Orleans artist, in p.o.s. materials featuring the season’s tastiest cocktails-Southern Lemonade and Southern Hurricane.
Featured elements of the off-premise campaign include a New Orleans streetlight, case cards with recipe tear-pads featuring the Southern Lemonade, pennant streamers, and a bright summer guide that provides recipes and summer event dates. Southern Comfort was founded in New Orleans in 1874.
Tecate Runs Copa Tecate Promotion
Tecate/Heineken USA has created an integrated grassroots brand initiative to market Copa Tecate, America’s number one adult amateur soccer tournament for Hispanics. Tecate is tapping into this key demographic with a significant marketing investment including advertising, and point-of-sale displays. The winning team will take home the national title and a $10,000 cash prize.
“We have teamed Hispanics' love of soccer with their loyalty to Tecate to make this tournament one of the industry’s most successful Hispanic marketing efforts,” said Carlos Boughton, Brand Manager, Tecate. “Since the U.S. Hispanic purchasing power growth rate was three times the national average in the last decade, Tecate has stepped up its efforts to market to this influential demographic.”
Copa Tecate has joined forces with Hispanic marketing agencies Alcone, Grupo Gallegos and Latino Sports Marketing to reach Hispanics.
Corona Tiki Torch
This display was designed to provide an eye-catching piece for on-premise establishments to promote the Corona Extra and Corona Light brands. The display takes advantage of the brand's image of sun, fun and beach to gain wall space in an already cluttered environment. The display is modeled after a real tiki torch, but slightly modified using real bamboo housing and simulating the flame via orange-colored lighting and white cloth. When turned on, a fan creates movement by directing air to the cloth. The projection of light coupled with the movement gives the illusion of a flickering flame against the wall. The Corona Tiki Torch won a Gold OMA in the Beer Category as well as display-of-the-Year - Semi-Permanent. It was created by Everbrite, LLC, 4949 South ll0th Street, Greenfield, WI 53228.
Mountain Dew "Signs of Dew"
This sign was designed to create an awareness of the Mountain Dew brand in both traditional c-store and Gas and Go store formats during the key summer selling season. The sign had to reflect the hip, high energy "Do the Dew" branding. The program also had to contain a vintage feel which could be exploited as a series of collectables after the summer promotional period. The sign captured consumer attention using cutting edge graphics based on the concept of traditional road signs. The signs were engineered to withstand the elements using silk-screened aluminum replicating the look of real traffic signs or vintage tin promotional signs. This display which won the Gold OMA in the Signage Category, was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
Mirassou Rack
The Mirassou family has crafted uniquely crisp, bright wines for six generations. The Mirassou wine bin fixture was developed to bring this joyful, optimistic brand character to grocer and fine wine retail stores. This rich, high quality wood display borrows from the sun icon the overall shape which suggests a ray of sunlight which ties to the sunny optimism of the brand's character. The display allows 36 wine bottles to be displayed in a very shopable manner with clearly visible labels. The bright sunny-yellow color with black accents helps the bin to stand out from the market clutter and invites purchase. On top, the 3-dimensional brass sun icon emblem adds distinctive quality. The Mirassou Wine Display won a Gold OMA in the Liquor Category and was created by Vintage Wood,9l33 Green Valley Road Sebastopol, CA 95472.
Killian's Irish Red Gas Grill Case Stacker. This display was designed for a summer time promotion and featured the look of a gas grill. The grill promoted outdoor fun and held case packs of Killian's beer. The unit was required to fit into a footprint and had to have brand identity. The unit accomplished this and captured a strong presence with the Killian's logo on both sides of the display. Created by Smurfit-Stone Display Group, 2900 Sprouse Drive, Richmond, VA 2323l. BRONZE AWARD.
Makers Mark "Add a Fifth" Golf Cart Case Stacker. The objective was to make Makers Mark stand out in a crowded bourbon marketplace. This was achieved by creating a link between the fine bourbon and golf outings with "the boys". The display with its obvious visual likeness to a golf cart, asks the liquor store customer to add a fifth to their foursome both in words on the header and through the design of the cart. Created by Heritage Sign & Display, 344 Industrial Drive, Nesquehoning, PA l8240. SILVER AWARD
Schieffelin & Co., Inc. Navan Vanilla Liqueur Floor Display
This display was designed to gain floor space and support the super-premium positioning of this new product introduction. The display was required to have high impact to reinforce the high end new product. The unit uses aluminum, laminated particle board and Acrylic. The background is a clear Acrylic. The design of the display uses the design of the logo on the label as the main focus, the "V" in Navan. The Navan Vanilla Liqueur Floor Display was designed by Flair Display Inc., 3920 Merritt Avenue, Bronx, New York l0466.
1800 Tequila Neon Sign
This l800 Tequila Brand sign features the latest and most advanced technologies in POP electronics. The sign attracts consumers and provides excellent brand identity. Neon signs are available with fast turn-around with superior quality priced to meet budget requirements. This l800 Tequila Sign was created by Centsible Lighting, LLC l534 Stephanie Rd. SE, Ste. B, Rio Rancho NM 87l24.
Cavit Wine Collection Rack
This display was designed for Palm Bay Imports, a distributor of Cavit Wines in the US marketplace. The rack incorporates a butcher block top, chrome frame and locking industrial wheels, as well as the cotton canvas market umbrella. The footprint and versatility of this display allowed Cavit Wines to increase its retail distribution and gain valuable real estate in the mass distributors, grocer and discount drug distributors. The Cavit Wine Collection Rack was created by Sterling Promotional Corp., 30l0 Westchester Avenue, Purchase, NY l0577.
Bacardi Island Breeze Lighted Sign
Bacardi wanted to tap into the newly evolving market catering towards the more health conscious spirits consumer. They wanted an attention grabbing P.O.P item to promote its Island Breeze line of lite spirits. The display features bold graphics which emphasize that the product has only half the calories of traditional wines and spirits. This lighted sign informs the consumer of health conscious choices available. The Bacardi Island Breeze Lighted Sign was created by Heritage Sign and Display, 344 Industrial Road, Nesquehoning, PA l8240.
Kwik-Stak Stock Liquor Rack
Art-Phyl Creations offers its Kwik-Stack line of trays and accessories that may be used for liquor displays as shown. Modular components available immediately from stock in a variety of racks and add on sign holders, literature pockets, peghooks, etc. can provide an economical solution for any display requirement. For more information contact Art-Phyl Creations, l6250 NW 48 Ave., Hialeah, FL 330l4. Complete catalog website at www.art-phyl.com
Pepsi 2 Tier Cooler
This display was designed to build on the success of its predecessor which was the ThreeTier Cooler, while eliminating some of the issues associated with it as well. The unit helped increase brand awareness and visibility for the Pepsi Brand throughout the country with a program that was cost effective and one that requires less maintenance than the previous model. The Pepsi 2- Tier Cooler was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY ll747.
Pepsi Cola Standees
These Yoda and Darth Standees are 5' and 6' in height. They were screen printed on to corrugate, die cut with an easel attached to be immediately and easily displayed. The standees are part of many pos pieces produced to tie in the movie, The Star Wars "Call to Yoda" with Pepsi beverages. The standees attracted much attention and increased awareness at on premises locations resulting in increased sales volume. The Pepsi Cola Standees were created by Proprint Services Inc., 562l Finch Avenue East, Unit 5, Toronto, Ontario, Canada MlB 2T9.
Coca-Cola Company "Treat Yourself Light" Promotion
This promotion was themed for the Coca-Cola Company's portfolio of diet soft drink and light beverage products. The objective of the promotion was to increase product sales and loyalty by leveraging the trend toward health and wellness oriented products. The display was also designed to build acceptance and placement among retailers by answering their need for market differentiation. The display received a high level of acceptance by retailers and boosted sales and profitability for the Coca-Cola diet portfolio. The "Treat Yourself Light" Display was created by RTC , 2800 Golf Road, Rolling Meadows, IL 60008.
Miller LiteWall Multi-Image Display
This programmable backlit display was created to showcase various Miller brands. Modules can be programmed to flash, chase, sequence, in any desired way to attract attention. The dynamic display with its multiple images promoted the different brands. The Miller Lite Wall Multi-Image Display was created by Clearr Corporation, 6325 Sandburg Road, Mineapolis, MN 55427.
Miller Power Table™
Miller is using this attention-grabbing Power Table™ to merchandise its Beer brands. The display maximizes the brand and may be used indoors or out. It features high impact graphics and offers unlimited impressions. The sturdy table is constructed to provide a long-lasting display. The Miller Power Table™ is available from Xtra Lite Display Systems, 345l West Burnsville Parkway, Suite l00, Brunsville, MN 55337-4287.
Miller Power Table™
Miller is using this attention-grabbing Power Table™ to merchandise its Beer brands. The display maximizes the brand and may be used indoors or out. It features high impact graphics and offers unlimited impressions. The sturdy table is constructed to provide a long-lasting display. The Miller Power Table™ is available from Xtra Lite Display Systems, 345l West Burnsville Parkway, Suite l00, Brunsville, MN 55337-4287.
I Vini Dei Fendi Di San Gregorio WinePop-Up Case Stacker
This display was developed to provide an easy to set up case stacker to merchandise imported Italian wine which was being introduced to the U.S. Market for the first time. The display used eye-catching graphics to separate this product from its competition and to create a quality image for the brand. This Wine Pop-Up Case for I Vini Dei Fendi Di San Gregorio Wine was created by Arrow Display, Division of MannKraft, l00 Frontage Road, Newark, NJ 07114.
PJ's Coffee Inflatable Ship-n-Store Program
PJ's Coffee needed a way to increase its visibility and profits. These l0' tall inflatable cups with internal lighting were created to fill this need, and the results are wonderful. Internal lighting allows the cups to draw attention even at night. The cups may be used for up to two weeks at a time. The Ship-N-Store program allows PJ's to see that the the inflatables are inspected, cleaned and repaired as needed. As part of the program, the inflatables may also be stored when they are not at a location. This program is a turn-key, no-hassle inflatable program. For more information, contact Aerostar International, l8l4 F Ave., Sioux Falls, SD 57104.
Captain Morgan Giant Inflatable
This Giant Inflabable is being used to promote Captain Morgan. Giant Inflatables breathe life into promotional campaigns and create unique brand presence by providing IMPACT, high VISIBILITY, and AWARENESS! Inflatable Design Group specializes in custom products for, trade shows, mobile marketing, sporting events, point of purchase displays, costumes, interactive games and much more. For more information, contact Inflatable Design Group, 1919 Friendship Drive, El Cajon, CA 92020.
Kirin Beer Lobster Inflatable
Kirin Brewery wanted an inflatable designed to raise awareness to select its popular Kirin Premium Beer when ordering seafood. This fun inflatable features a colorful and eye-catching lobster holding a bottle of Kirin. The inflatable was used in restaurants, distributors and supermarkets to catch the consumer's attention. For more information contact Sterling Promotional Corp., 30l0 Westchester Avenue, Purchase, NY l0577.
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