SKYY Vodka Display Supports New 2007 Ad Campaign
SKYY Vodka recently debuted new creative executions for its “Cocktail Moments,” marketing campaign. Featuring a series of powerful images by acclaimed photographer and independent filmmaker David LaChapelle, the new creative images are titled “Rude Boys” and “Dubai.”
“Rude Boys embodies the style, attitude and energy of the individuality of today’s cocktail culture, while Dubai captures the essence of cocktail, glamour and the jet set lifestyle,” said Paul Fuegner, V.P., Marketing, SKYY. “The Cocktail Moments advertising campaign began in 1998, portraying contemporary cocktail settings with striking imagery.”
P.o.p. displays support the campaign at retail.
7-Eleven P.O.S. Encourages Trial Of Fusion Coffee
7-Eleven has introduced Fusion Energy Coffee, a fresh-brewed, to-go coffee blended with natural herbal extracts.
Fusion Energy combines 7-Eleven Exclusive Blend coffee with guarana, ginseng and yerba mate, all herbs that boost energy and sharpen mental alertness. With Fusion Energy coffee, 7-Eleven hopes to quench the thirst of young American adults, also the target audience for energy beverages and coffee in a single product.
“We know our customers want coffee and energy,” said Donald Driver, 7-Eleven Coffee Category Manager. “Fusion Energy offers both.”
P.O.S. signage encourages consumers to try the new energy coffee infused with all-natural ingredients.
New Accelerade Drink Displayed In Sports Stores
Accelerade Ready-To-Drink, a sports drink described as the “holy grail” for serious exercisers because of its proven benefits, has been launched by Pacific Health Laboratories, a nutrition technology company, and Motts LLP, a division of Cadbury Schweppes Beverages.
The Companies have also launched an aggressive marketing program involving the placement of permanent point-of-purchase displays in leading sports specialty stores. Accelerade, developed by Pacific Health Laboratories, is the first sports drink that contains a patented 4:1 ratio of carbohydrate to protein for improved endurance, enhanced rehydration, faster muscle recovery and less post-exercise muscle damage.
Snapple's New Red Teas Contribute To Healthy Immune System
Snapple Red Teas have been introduced nationally as an addition to the brand’s “good for you” super premium line.
The line of naturally caffeine-free teas contains protective antioxidants and Vitamin C, and contributes to a healthy immune system.
Made from the Rooibos plant found only in South Africa, Snapple Red Teas are available in unique flavors that complement the Rooibos taste, including Acai Mixed Berry, Peach Pomegranate and Mandarin Tangerine.
Fetzer Displays New Valley Oaks Pinot Noir
Brown Forman’s Fetzer Vineyards, based in Hopland, CA, is introducing a new Valley Oaks Pinot Noir sourced principally from the Languedoc-Roussillon growing region in France, priced at $8.99 per 750ml and currently available in national release.
John Tichenor, Group Brand Director at Brown-Forman, said, “Sourcing the Pinot Noir from France allows Fetzer to meet a seemingly insatiable demand for this varietal.”
Brown Forman, headquartered in Louisville, KY, is supporting the launch with colorful point-of-purchase materials, including this special case card display, which shows the Fetzer Pinot Noir bottle and pinot noir grapes, and imparts the message, “Easy drinking flavors of rich ripe raspberries and strawberries with just a touch of oak.”
Hydrate2O Launches For High-Performance Hydration
Hydrate2O has been introduced as a premium bottled water providing enhanced and quicker hydration for the body.
Created with a patent-pending technology, Hydrate2O transforms purified water into a live, energized form that is absorbed into the bloodstream more quickly and enables true hydration at a deep-cell level.
Hydrate2O also includes electrolytes and minerals for increased stamina and faster recovery times, making it the most advanced performance water on the market today, according to Dr. Larry Stowe, who developed Hydrate2O.
Double-Digit Gain Reflects Consumer Demand For Craft Beer
The continuing growth of craft beer entered double-digit territory in 2006, with sales by craft brewers up 11.7%. This comes on top of strong growth in each of the prior three years and illustrates the ongoing surge of consumer interest in craft beers, defined as beer from a small, independent brewer.
“American tastes are clearly changing thus the demand for more flavorful and diverse beers is exploding,” said Paul Gatza, Director of the Brewers Association, which tabulates industry growth data.
The Brewers Association estimates 2006 sales by craft brewers at over 6,600,000 barrels (one barrel equals 31 U.S. gallons), up from an adjusted total of just under 6,000,000 barrels in 2005. The increase totals over 690,000 barrels or 9.5 million case-equivalents. For 2006, craft beer posted a retail sales figure of $4.2 billion.
Sales Of Wine With Screw Cap Closures Surge In U.S. Market
U.S. wine sales under screw cap have increased 24.6% in 2006, according to the latest ACNielsen research sales data on screw cap closures. According to ACNielsen, sales of wine with screw cap closures surged 24.6% in 2006, 2.3 times faster than the total 750 ml bottled wine category. ACNielsen found white wines, imports and wines priced $8 to $11.99 to be the most developed within the screw cap segment. Grossing $191.9 million in retail off-premise sales, screw cap finished wines contributed to 4% of total 750 ml table wine sales for 2006.
“The burgeoning market for innovative closures is not about direct competition with natural cork,” said Paige Poulos, Founder of the Alliance for Innovative Wine Packaging. “This is about diversification and convenience, creating new opportunities for the enjoyment of wine as an everyday beverage and expanding the market. In the immediate future, we see traditional packaging continue to thrive, with screw caps and other innovative closures seeing widespread consumer acceptance. This is a very healthy market dynamic.”
Vignette Wine Country Soda Debuts
Vignette has launched Wine Country Soda, an all natural, soda sweetened only with the juice of California varietal wine grapes containing no alcohol. The first two varietals selected for this premium soda are Chardonnay and Pinot Noir.
According to Pat Galvin founder of Vignette, “Wine Country Soda is a welcome alternative to ordinary sodas and bottled water.”
Anheuser-Busch Introduces 180 Red With Goji
Anheuser-Busch is introducing 180 Red with Goji, a new energy drink with a cherry taste. The Goji berry is a small, red superfood with one of the highest antioxidant levels of any fruit.
This new energy beverage joins two new 180 flavors including 180 Blue Low-Calorie and 180 Sugar-Free Orange Citrus Blast.
Coca-Cola To Launch Diet Coke Plus
Coca-Cola has announced plans to launch Diet Coke Plus™, with vitamins and minerals. Diet Coke Plus is a good source of vitamins B3, B6, and B12, and the minerals zinc and magnesium.
“We wanted to offer consumers a calorie-free beverage that is a good source of essential vitamins and minerals, and that delivers the great taste they have come to expect from us,” said Katie Bayne, Sr. V.P., Coca-Cola Brands.
Tropicana Organic Launches
With the launch of Tropicana Organics, Tropicana now offers 100% pure & natural juice, grown on certified organic farms, ensuring that no synthetic pesticides or other harmful chemicals have been used.
The Organic line includes Tropicana Organic Orange Juice and Orchard Medley.
Counterpoint offers lenticular counter mats that increase the ‘WOW’ factor of any promotion by adding another dimension. The lenticular counter mats make it possible to promote multiple messages in the same space, and to grab attention with changing images or motion. The mats can feature realistic 3-D depth and shapes. For more information, contact, Counterpoint, 6535 Sunset Corporate Drive, Las Vegas, NV 89120; (Tel) 800-270-3538; (Fax) 877-579-8901; (Web Site) www.counterpointmats.com.
Accentuate’s eye-catching, attention-grabbing Active Lenticulars allow advertisers to replace static, single image messages with dynamic, animated messages consisting of up to six individual images. An active insert is placed into an Active Lenticular Display behind a Lenticular Panel, which is moved by a mechanism that creates the Active Animation. The chosen images continuously dissolve from one to the other, creating a powerful, high impact animation effect. For more information, contact Accentuate, Inc., 15320 Cornet Ave., Santa Fe Springs, CA 90670; (Tel) 310-921-6731; (Web) www.accentuateinc.com.
Promo Print Solutions offers The Snap Mobile©, an economical 3-D promotional tool in sizes ranging from 3 inches to 6 feet. The Snap Mobile hangs or sits and can hold your product too! It can be die cut to custom shapes. The Snap Mobile ships flat and assembles in a “snap.” For more information, about The Snap Mobile© contact Promo Print Solutions, Inc., 420 South Koeller Street, Suite 208, Oshkosh, WI 54902; (Tel) 920-233-7900, (Web Site) www.promoprintsolutions.com.
Above All Advertising, Inc. has introduced the light weight Flexible Billboard, which comes in three configurations. 3 ft wide, 6 ft wide and 8ft wide. The versatile Flexible Billboard may be used for a wide array of promotional applications, including in-store displays, store front promotions, trade show exhibits, promotional and sporting events. The Billboard is collapsible, so it easily folds up for storage and transportation to different promotional events. For more information, contact Above All Advertising, 9080 Activity Road, San Diego, CA 92126; (Tel) 866-552-3683; (Web Site) www.abovealladvertising.net.
Coors Light Launches Super Cold Draft & Cold Activated Bottle
Coors Brewing Co. is launching Super Cold Draft and the Cold Activated Bottle, two innovations designed to deliver Coors Light in the coldest, most refreshing way. “This round of innovations delivers on our Rocky Mountain heritage while addressing consumers’ desire for the coldest, most refreshing beer,” said Andy England, Chief Marketing Officer, Coors Brewing.
The Coors Light Super Cold Draft system is the first pouring system of its kind in the U.S. Coors Light Super Cold Draft is dispensed from a unique bar top presence – a mountain draft tower that forms an outer layer of real ice.
The new Cold Activated Bottle features Thermochromatic ink that turns blue when Coors Light has been chilled to the perfect temperature. The 12-ounce Cold Activated Bottle will be available at bars, restaurants, grocery, convenience stores and liquor stores.
Laphroaig Displays ‘Tradition Of Distinction’
Fortune Brands has provided on and off-premise accounts with a variety of high quality, distinct displays to convey the essence of Laphroaig, “the un-ordinary best single malt in the world.”
The promotional items include a four bottle interlocking glorifier with recipe card holder, single bottle glorifier, table tent, and decorated mirror. The table-top items are constructed from cast cultured marble with a granite look. The mirror is screen-printed with clear halftone greens, greys and etch-effects and framed in a matching simulated granite molding.
The Laphroaig promotional items were created by Heritage Sign & Display, Nesquehoning, PA.
Dos Equis Displays ‘Most Interesting Man’
Dos Equis, a FEMSA Cerveza product exclusively imported to the U.S. by Heineken, has launched an integrated marketing campaign delivered by the “Most Interesting Man in the World.” The campaign includes advertising, point-of-sale, and event marketing components that position Dos Equis as the premium beer for those who want to live more interesting lives.
“When you look at what is driving the beer market, you see a strong consumer trend toward ‘trading up’ or premiumization. This campaign is designed to leverage the premium market and demonstrates the attitude, interest and taste of the Dos Equis target consumer who will connect with the Most Interesting Man,” said Willem van der Hoeven, Brand Director, Dos Equis.
HUSA conducted extensive research on this comprehensive campaign to “crack the code” for engaging consumers in a way they have never been approached before.
Starbucks Poster Promotes Grocery Sales
This poster was created to inform the consumer that Starbucks coffee is available at the grocery store for purchase to take home.
The poster is litho printed on heavy stock in full color with an aqueous coating.
The poster provides a “wow” factor for consumers telling them that they can purchase and bring home Starbucks Coffee while shopping at this grocery store.
The Starbucks Poster was created by Proprint Services Inc., 5621 Finch Avenue East, Unit #5, Toronto,Ontario M1B 2T9; (Tel.) 416-754-3028; (Web) www.pop-online.com.
Mountain Dew Vending Machine Ceiling Crasher
This display was created to bring shock value within the Convenience Store Channel and increase both brand awareness and sales of all Mountain Dew Brands. The convenience store consumer identified with the design and the quirky, off-center approach. The material selection and high quality printing created the realistic illumination that is found in an actual vending machine. Brand Identity was carried out through every detail in the graphics down to the bottle of Mountain Dew dispensed in the tray. The visual impact of the display was compelling from all vantage points within the store while never occupying precious floor space. This display received a Gold OMA in the Snack Products and Soft Drinks Category and was created by Rapid Displays, 4300 West 47th Street, Chicago, IL 60632. This display was also selected as one of the Displays of the Year in the Temporary Category.
Tsingtao Case Stacker Displays. This temporary floor display holds cased product and is easily field assembled. It ships KD and meets a budget that allows the production of multiple units. Created by Great Northern Corporation Consumer Packaging and Display, 1800 South Street, Racine, WI 53404. BRONZE AWARD
Widmer Hefeweizen ® Beer Rack. Widmer Hefeweizen ® is a handcrafted unfiltered wheat beer best served with wedges of lemon. The W grocery stores in the West Coast used this Rack placed in the produce department to cross-sell with lemons, to be served with Hefeweizen® beer. Created by Grand & Benedicts, 301 NE 2nd Avenue, Portland, OR 97232. SILVER AWARD
Miller Lite Football Spectacular Display. This display was used for a national promotion for Miller Lite this football season. The vacuum-formed helmet was team-specific for different regions. The shoulder pads were constructed of 24 pt. chip and corrugated. The display was 72” wide x 44” tall. Created by Mid-America, Display, 4900 Manchester Ave., St. Louis, MO 63110 for Madden Communications. SILVER AWARD.
Miller Lite On Tap. The objective for this on-premise display was to announce to the consumer the availability of Miller Lite ON TAP in an attractive modern looking display. The unit is a wall display built on three levels incorporating three different types of illumination. It uses an LED edge ligting to promote the logo, a flourescent back lighting to highlight the key product and luminescence blue edge lit wings to create added interest. Created by Everbrite, LLC, 4949 S. 110th St., Greenfield, WI 53228. BRONZE AWARD.
Inflatable Chair Promotes Stone Cellars Brand
Berringer used this 41" inflatable chair to increase exposure for its Stone Cellars brand at the point-of-sale. The inflatable was used in supermarkets to catch the consumers’ attention. The inflatable was produced for Berringer by Sterling Promotional Corp., 558 Westchester Avenue, Rye Brook, NY 10573; (Web Site) www.sterlingpromo.com.
Cuppy's Coffee Inflatable Costume
Cuppy’s Coffee is growing its franchisees using proven promotional methods like inflatable advertising. Cuppy's wanted to increase foot traffic to its stores, kiosk and carts in a way that would quickly gain attention and draw crowds. An inflatable costume was used which offered a way to engage and interact with customers. Eye-catching and fun, this form of inflatable advertising is specifically geared toward increasing sales. The Cuppy's cup inflates quickly and includes a small battery-operated fan to keep the costume wearer cool while generating enormous buzz. This inflatable was created by Landmark Creations Int'l. 3240 West Co. Rd. 42, Burnsville, MN 55337; (Web Site) www.landmarkcreations.com.
Captain Morgan Dancing Inflatable
This FlyGuy® dancing balloon was created by Above & Beyond Inc. for a Captain Morgan company promotion. This two leg design uses two high power fans to inflate and create the dancing motion of this design. His arms and body continue to dance all day long attracting more attention than most inflatable advertising. At 18ft tall this can be seen from over a block away. These dancing inflatables are built using the technology from the patented design originating from the 1996 Olymipics. FlyGuy® dancing balloons are available from 8ft to 60ft in size with many different options. The inflatable was created by Above & Beyond Inc., 4 Vanderbilt #B, Irvine, CA 92618. (Web Site) www.advertisingballons.com.
Woodchuck 4 Tier Roll-About Display
This 4 shelf display produced for Green Mountain Beverage, features a 4-color litho mounted die cut header sign and the brand logo on each shelf front, offering strong brand identity. The display holds 9 cases of product, provides great versatility and can be moved around the store to cross merchandise. The merchandiser is constructed from wire, tubing and metal and has a green powder finish. The Woodchuck 4 Tier roll-About Display was created by Nashville Display, 306 Hartman Dr., Lebanon, TN 37087.
Mirassou Features SkyBox Display
Mirassou is using this new patent pending sign system called the SkyBox, from Island Display to attract attention at beverage stores. The advertising displays are made of modified acrylic and can be installed on the existing fluorescent light that you see on a drop ceiling or they can be equipped with its own lighting source and suspended by cable directly over the merchandise. This SkyBox Display was created by Island Display, 1601 Harvest Glen Drive, Flower Mound, TX 75028.
1800 Margarita Tequila Mass Floor Display
This mass floor display is a family unit consisting of four units specifically designed for larger stores. Smaller accounts would get one unit with the Pole Topper of a Margarita glass. The MDF wood display at the center of the family unit is medium density fiberboard. It holds both Tequila and the Margarita mix. The graphics are 4-color process litho laminated to MDF. The corners hold the product units of extra Tequila. The Pole Topper is a vacuum formed Margarita Glass. The 1800 Margarita Tequila Mass Floor Display was created by Flair Display Inc. 3920 Merritt Avenue, Bronx, New York 10466.
Ecast Touchscreen Music Service Delivers Young Adults
The Ecast Touchscreen Music Service is a high-tech, interactive form of place-based advertising. The Ecast music service, which is available in 10,000 bars and nightclubs across the U.S.is noticed by more than three quarters (78 percent) of bar patrons, according to a survey conducted by Arbitron Inc. Ecast units run on a secure broadband network that provides access to a catalog of over 250,000 songs through an advanced interactive touchscreen with promotional capabilities. The Ecast network is an emerging media channel for brands and labels to engage young, affluent and influential adults in a social setting. The service is supported by advertisements and sponsorships that are displayed onscreen. For more information, contact Ecast, 49 Geary Street, Mezzanine, San Francisco, CA 94108; (Web Site) www.ecastinc.com.
Cognac Monnet Floor Display
This floor display consists of a standard TriAd unit, to which a pedestal is attached, which allows it to stand independently at viewing height, as well as a spotlight, which draws extra attention to the moving graphics. The products that it is promoting are positioned around it, complementing the unit's graphics. This concept may be used in a retail situation to merchandise any product of a reasonable size. The configuration may be supplied for any size of TriAd unit. The Cognac Monnet Floor Display was created by Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427.
Pepsi Ceiling Breakthrough
This litho printed piece was manufactured on a new 6 color Heidelberg press. It consists of three forms that are mounted and die cut to shape. This unit was designed to increase awareness of the NHL playoffs and to tie in Pepsi products. The breakthrough is part of a multi-piece promotion that includes cling vinyl, tent cards, cooler toppers and pole signs. All the pieces create awareness of the online contests. This project is on-going for the playoffs duration and the program has generated heightened awareness of the NHL and the Pepsi products involved. The Pepsi Ceiling Breakthrough was created by Proprint Services Inc., 5621 Finch Avenue East, Unit #5, Toronto, Ontario M1B 2T9.
Bacardi Aluminum Lightbox
Bacardi wanted to create a sign that could be used for each of its flavored rums. This upscale aluminum framed, backlit mirror helps draw attention to the bottle graphic. Both the top and bottom of the stainless frame are printed to help get the brand message across. The graphic panel is printed on glass and mirrored using a special process. Then the panel is printed using a high resolution digital image of the bottle and neo-neon area across the top and bottom of the graphic panel. A series of these light boxes were made to include the many flavors of the Bacardi flavored rums. This Bacardi Aluminum Lightbox was created by Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA 18240.
Melita Gourmet Coffee Floor Display
The challenge for this display was to bring Gourmet Coffee to grocery channels. Consumers are attracted to the "warm" graphics. The display highlights the "flavored" coffees of the month. It has a small footprint and is prepacked for quick set up. Promoting the coffee brand as well as the filters is integral to the overall marketing strategy. The Melita Gourmet Coffee Floor Display was created by Menasha Display Group, 60l E. Erie Ave., Philadelphia, PA 19134.
Mumm Display Features 3D Graphics
This Mumm Champagne display features attention-grabbing three-dimensional graphics. AP Graphics is the exclusive U.S. distributor of a three dimensional relief printing process known as AP3D. This printing process is a more dynamic alternative to flat one dimensional printing, and can be used in a myriad of ways including point-of-purchase displays, case cards, standees, full size posters, backlit signage, counter cards and danglers. This Mumm display was created by AP Graphics, 250 Hudson Street, New York, NY 10013.
Kwik-Stak Stock Liquor Rack
Art-Phyl Creations offers its Kwik-Stack line of trays and accessories that may be used for liquor displays as shown. Modular components available immediately from stock in a variety of racks and add on sign holders, literature pockets, peghooks, etc. can provide an economical solution for any display requirement. For more information contact Art-Phyl Creations, 16250 NW 48 Ave., Hialeah, FL 33014. Complete catalog website at www.art-phyl.com
3 Blind Moose Inflatable
3 Blind Moose recently used this custom inflatable Snow Globe display, from Sterling to promote its wines this holiday season. This 3 Blind Moose Snow Globe, features a caroling moose, and highlights the lines fun, trademark character. The Snow Globes are easy to set up; simply plug in, and they self-inflate in seconds. This 3 Blind Moose Snow Globe Inflatable Display was created by Sterling Promotional Corp., 558 Westchester Avenue, Rye Brook, NY 10573.
Enviga Mini Dump Bin Display
Coca-Cola recently used this Enviga mini dump bin display to launch its new Enviga beverage. The display uses four-color process printing to convey the new refreshing beverage. The dump bin measures 19” diameter x 38” high, replicating the tall, narrow shape of the can. The product sits in a top tray divided into three sections. Each section holds a different flavor. The wire base represents the tea leaf logo in a sleek, modern design. The objective of the display program was to attract the attention of shoppers in-store to gain trial. This display was created for Coca-Cola by Edge Display Group, Ronkonkoma, NY 11779.
Pama Liqueur Floor Display
Heaven Hill Distilleries is using this unique floor display to distinguish its PAMA Liqueur from other brands in its category while enhancing the consumer experience at retail. The display merchandises twenty bottles of PAMA on 5 cantilevered shelves attached to a sleek "sculpture" like metal structure mimicking the PAMA tree logo. This PAMA Liqueur metal floor display was created by Inventive Display Group, Inc., 7415 N. Melvina Ave., Niles, IL 60714.
Smirnoff Illuminated Slim Light Box
This slim light box was produced to bring awareness to the fresh triple distilled taste of Smirnoff's premium Vodka. This illumimated slim light box measures 20"L x l5"H x l"d, with a white powder coated aluminum frame that showcases the Smirnoff brand with a flashing outline of the bottle graphic. The flashing outlined bottle graphics provide a clean and visible presence against the white and red artwork. Smirnoff is still in test market stages of this promotion but the feedback has been positive and a more global campaign may be forthcoming. The Smirnoff Illuminated Slim Light Box was created by Centsible Lighting LLC, 2253 E. Arrowhead, Cottonwood, AZ 86326.
Caribou Coffee Four Tier Floor Display
The objective for this display was to provide a free standing floor display with a small footprint to showcase the addition of Caribou Coffee to Bed, Bath and Beyond stores. This display has been well received by retailers. The unit is easy to set up and after one week on the floor, it produced product re-orders. The Caribou Coffee Floor Display was created by Meridian Display, 162 York Avenue E. St. Paul, MN 55117.
Back Bar Mountain Icon Display
This display was designed for use as a Back Bar unit for Coor's and the objective was to high-light the Coor's Mountain Icon using LED for the back light and the Coor's Light Brand. The display featured Focus' new thin neon called ULTRANEON.™ The display helped build traffic for the brand with this on-premise Back Bar Sign. The Coor's Back Bar Mountain Icon Display was created by Focus Display Group, l0328 Highlands West Dr., Escondido, CA 92029.
Tsingtao Beer Floor Display
This display was designed to provide a temporary floor unit with permanent display aesthetics that would hold cased product. The display appearance had to reinforce the "Asian" feel of the brand. And it also had to be easily field assembled. The unit had to meet a budget that would allow the production of multiple units for nationwide placement. The merchandisers have been successful in generating consumer interest. They have created incremental sales lifts as the product came off the shelf and into the aisle. The Tsingtao Beer Floor Display was created by Great Northern Corporation Consumer Packaging and Display, l800 South Street, Racine, WI 53404.
Portable /Beverage Box Includes Plastic Cups
This Instant Beverage Party Pack comes with a built in supply of plastic cups. Drinks may be served chilled or at room temperature. This product is great for backyard barbeques, pool parties, boating excursions, sporting events and picnics. This all in one beverage dispenser is a practical and useful item. This project was produced for Hang Loose Rum Tropical Party Packs in a test market promotion and over 40,000 cases have been sold. Each case held 4 Party Packs. The Portable/Beverage Box was created by Mission Packaging, Inc., 1920 S. Archibald Ave. Suite A, Ontario, CA 91761.
Distillerie Stock Exhibit
Distillerie Stock USA, Inc., an importer of wines and liquors wanted to promote its premium brand Grand Gala with an attractive exhibit. This exhibit features a back wall which was produced in the Laarhoven Elite System, providing a custom look with a lightweight solution. The back wall consists of laminate finishes, adjustable shelving, built-in counter for storage and light boxes to showcase product in two areas along with providing a sampling area for various liquors. The exhibit debuted at the Nightclub & Bar Show in Las Vegas. The exhibit was created by Nationwide Displays, l00 Christopher St., Ronkonkoma, NY 11779.
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