Skyy Spirits Displays All-Natural Skyy Infusions
Skyy Spirits is introducing SKYY Infusions™, an all-natural infused experience made with SKYY Vodka® and real fruit. SKYY Infusions will launch in five flavors: Citrus, Cherry, Passion Fruit, Raspberry and Grape.
Gerry Ruvo, CEO of Skyy Spirits, said, “With SKYY Infusions, we are introducing a proprietary infusions process that allows us to really capture that ‘true-to-fruit’ taste, while meeting a real consumer desire for all-natural products."
SKYY Infusions will be supported by a 360 degree marketing campaign anchored by the tagline “Go Natural.™”
Marketing support will include extensive point of sale display materials.
BACARDI Displays Ready-To-Drink Mojito Cocktail
BACARDI® rum has launched The BACARDI® Classic Cocktail Mojito, a ready-to-serve cocktail made with BACARDI Superior Rum, natural lime and mint flavors. It takes the guesswork out of preparation, delivering an authentic BACARDI mojito cocktail that can be enjoyed anywhere.
“The BACARDI Classic Cocktail Mojito delivers real mojito taste in a ready-to-drink package,” said Joe Metevier, brand director, Bacardi Traditional Rums.
The product launch will be supported with a wide array of point-of-purchase. display materials, including this lime green floor display.
Moosylvania, St. Louis, MO, is the agency for the promotion.
Explorer’s Bounty Displays New Organic Coffee Line
Explorer’s Bounty is launching a new line of USDA certified organic coffees with unique displays designed to capture shoppers’ attention.
The shipper display, designed to look like the trunks of a world explorer, holds eight 11 oz. packages of Columbian, Peruvian, Sumatran, Ethiopian and Itiquie Estate Coffees. The environmentally-friendly displays are printed with soy ink on recycled paper.
Matchpoint Marketing, headquartered in Pittsburgh, PA, (www.matchpointmarketing.com), is the promotion agency for the product launch.
Explorers Bounty notes that organic coffee sales are growing faster than the rest of the category, with a 9/7% sales increase last year.
The Republic Of Tea Develops Luna Floor Display
The Republic of Tea wanted a floor display for a new line of bottled teas and tea cakes, which are to be co-branded with Clif Bar’s “Luna” brand.
The floor display holds 60 bottles of tea in a minimum of floor space. The display also has shelves which can be easily added to hold up to 6 caddies of the Tea Cakes.
The display is constructed of powder-coated steel, a lasercut steel header, and with bamboo trim on the three visible sides of the display.
The display is designed for spas and health/natural food locations, including Whole Foods.
The Luna Floor Display was created for The Republic of Tea by Cornerstone Display Group, (www.cornerstonedisplay.com, a San Fernando, CA-based point-of-purchase display firm.
Jose Cuervo Promotion Highlights Mexican Pride
Jose Cuervo has partnered with Mexican soccer player, Alberto Garcia Aspe to launch a promotinal campaign boasting Mexican pride. The campaign underscores the Cuervo Tradicional brand’s long-standing commitment as an official sponsor of the Mexican National Soccer Team.
With the slogan “Mexico, You Always Have It On,” Jose Cuervo Tradicional positions its brand at the forefront of Mexican national identity. For the campaign, Jose Cuervo Tradicional dresses in the team colors and waves its country’s flag.
Cuervo’s multi-faceted marketing strategy incorporates advertising, interactive, point of sale, events, and experiential marketing programs.
“With this campaign, Cuervo Tradicional embraces the honor and responsibility that lie at the core of its Mexican heritage,” said Toby Whitmoyer, Brand Director, Cuervo Portfolio.
7-Eleven® Powers Up ‘Iron Man’ With Promotion
7-Eleven has launched an “Iron Man” promotion tying in with the “Iron Man” movie. The featured Slurpee flavor of the month is the new AMP Energy Freeze, a frozen version of Pepsi’s AMP Energy, created exclusively for 7-Eleven.
Four special multi-image, three-dimensional Slurpee cups for the promotion feature the Iron Man Super Hero and his nemesis, Iron Monger.“
“Just as action movies keep creating new special effects, our Slurpee cups, mugs and straws have to continually reach their own new heights of creativity,” said Jay Wilkins, 7-Eleven Slurpee and Big Gulp brand manager.
Special store signage and a true-to-the-movie 6'4" Iron Man standee will support the promotion in 7-Eleven stores.
Taco Bell Runs ‘Fuel Up For Free’ Beverage Promotion
Taco Bell is offering free $50 gas cards as part of its “Fuel Up For Free” beverage promotion.
Customers who visit participating Taco Bell restaurants and purchase a large or X-large drink to “Fuel Up For Free” will qualify for a chance to win a $50 gas card. To play, customers must locate an alphanumeric code found on the side of their cup and enter online at www.fuelupforfree.com.
“When gas prices hit record highs, everyone feels the pinch at the pocketbook,” said David Ovens, Chief Marketing Officer, Taco Bell Corp. “For our value-sensitive customers, every little bit counts and a chance to win cash for free fuel is an engaging offer.”
The “Fuel Up For Free” beverage promotion supports Taco Bell's signature beverage Mountain Dew Baja Blast, which is available exclusively at participating Taco Bell restaurants nationwide.
Taco Bell is supporting the promotion with special in-store signage.
Miller Loyalty Program Invites Consumers To ‘Live The Life, Get the Gear’
Miller High Life has launched Miller High Life Extras, a loyalty program that will reward consumers who are “living the high life” with exclusive merchandise, ranging from an official Miller High Life delivery shirt to a branded fire pit. Miller High Life Extras is a points-based loyalty program that allows consumers to earn reward points by purchasing specially marked cans and bottles of Miller High Life and Miller High Life Light.
“Miller High Life fans are among the most loyal beer drinkers in the country, and the Extras program is our way of rewarding their loyalty,” said Kevin Oglesby, Sr. Brand Manager, Miller High Life. “Whether they save up points to earn a High Life baseball hat or an authentic delivery shirt, consumers can proudly display the timeless High Life logo, knowing they’ve chosen the best beer value in America.”
Dewar's Clubhouse Opens At Honolulu International Airport
HMSHost Corp. has opened the Dewar’s Clubhouse at Honolulu International Airport's Central Concourse to cater to travelers who are golf aficionados and Scotch lovers alike.
“HMSHost brings the Airport two nationally recognized brands set in a unique atmosphere that offer our Honolulu travelers dining options that exceed their expectations,” said Brennon Morioka, Director, Hawaii Department of Transportation.
Dewar's Clubhouse delivers the sophisticated elegance of a European golf clubhouse with the sensibility of an American bar and grill. The full-service restaurant will feature live sports broadcasts and continuous golf highlights.
Energy Drinks Soon To Exceed $9 Billion
Energy drinks, including market star Red Bull, are expected to ride the non-carbonated wave, growing at an annual rate of 12% and surpassing $9 billion by 2011, according to “Energy Drinks in the U.S.,” a new report from Packaged Facts. Since 2002, when total retail sales were just $1.2 billion, the market for energy drinks has increased nearly 440% overall to an estimated $6.6 billion in 2007.
Packaged Facts forecasts that convenience, both in the form of portability and totality of ingredients, will drive the energy drink market, as manufacturers incorporate nutrition, energy, great taste, pain killing, and anti-aging ingredients into their products. “As more players enter the market, energy drink marketers will make their products stand out from the pack through taste, sensory cues, and higher-end benefits,” said Cathy Minkler, Editor at Packaged Facts.
Famous Names Boosting Wine & Spirits Sales, Nielsen Study Shows
Celebrity-driven alcohol beverage products- those branded with the name of, or directly associated with a famous individual- are gaining popularity in the U.S., according to The Nielsen Co.
Gaining marketing leverage from celebrities as diverse as film director Francis Ford Coppola, former NFL coach Mike Ditka, professional golfer Greg Norman and recent releases from Martha Stewart and Paul Newman, celebrity wines are on the rise. Celebrity wines are up 19% in grocery store sales since last year and represent 0.9% ($41.8 million) of total wine sales. Celebrity spirits sales show the same growth rate (19%) in grocery stores and represent 0.3% ($7.5 million) of the spirits category. In liquor stores, celebrity spirits are growing at an even faster rate.
Richard Hurst,Sr. V.P., Beverage Alcohol, The Nielsen Co. said, “While some celebrities have had a long-standing personal affinity for these product categories, others view these products as extensions of their ‘lifestyle brands’ and have connected with willing supplier partners to produce and market them. Some suppliers do not have the resources to launch big promotional campaigns and a celebrity can lend a brand instant recognition.”
Pepsi Rolls Out Tava Brand
Tava, a new zero-calorie sparkling beverage inspired by distinctive fruit flavors, is hitting stores nationwide. Frank Cooper, V.P., Flavored Carbonated Soft Drinks, Pepsi-Cola, said, “Tava allows consumers to say YES to a flavorful, vitamin enhanced beverage while they say NO to calories and caffeine.”
Tava is enhanced with Vitamins E, B6, Niacin and Chromium. Tava is targeted to “primetimers,” men and women between the ages of 35 and 49.
Clif Bar Family Winery Releases Wines Nationally
Clif Bar Family Winery, maker of high quality wines with a focus on sustainably farmed and organic grapes, has released its wines to a national audience.
Clif Bar Family Winery is owned and operated by Gary Erickson and Kit Crawford, founders of Clif Bar Co., a leading maker of organic energy and nutrition foods and drinks.
Celestial Seasonings Debuts Organic, Fair Trade Coffee
Celestial Seasonings recently launched a line of USDA Organic and Fair Trade Certified gourmet whole bean coffee.
David Ziegert, General Manager, Celestial Seasonings, said, “Our research found that tea drinkers enjoy coffee several times each week, so we are providing them with another great-tasting option.”
Tropicana Launches Pure Valencia
Tropicana Products has unveiled Tropicana Pure Valencia 100 percent orange juice, the most premium juice Tropicana has ever offered. Tropicana Pure Valencia contains only the juice from the top 3% of Tropicana’s Florida orange harvest.
“Our craftsmanship in creating Tropicana Pure Valencia gives consumers what they seek in a juice,” said Ellie Halevy, Marketing Director, Tropicana.
Intercept Corp., is introducing a line of environmentally friendly kiosks. The “Eco Sampler” is made from recycled plastics. The unit features a self-storing counter top, overhead banner hardware, under counter shelf and wheels for easy transport. There is ample space for graphics. For more information, contact Intercept Corp., 7847 College Rd., Baxter, MN 56425; (Tel) 800-950-4413, (Web Site) www.kwikstand.com.
Courvoisier Opens Pop-Up Shops Across U.S.
Courvoisier Cognac has teamed with lifestyle clothing brand Lifted Research Group, to bring its “Find Greatness Within” marketing campaign to life with a temporary, co-branded retail experience called the “Pop-Up Shop.” The shops will be featured in five major U.S. cities and will showcase co-branded designs from Lifted Research Group. The shops will also be a showcase for Courvoisier’s newest marque, Exclusif.
“Courvoisier is a trendsetter in the spirits industry and is the cognac choice of the self-made man,” said MT Williams, brand manager, Courvoisier Cognac, Beam Global Spirits & Wine.
Provision Launches 3DEO Reward Centers
Provision Interactive Technologies (www.provisionentertainment.com) is rolling out its 3DEO Reward Centers in West Coast grocery stores. The 3DEO kiosks use 3D holographic video to draw consumer attention to featured products and are able to dispense coupons and in-store promotions.
The 3DEO Reward Centers utilize Provision’s Holo™ 3D technology which projects high resolution videos into space. The 3DEO Reward Centers are available in a large large version with a 40-inch 3D holographic display and dual touch screens, and a smaller version with a 17-inch 3D display and a single touch screen.
In addition to streaming 3D videos, the kiosks are transaction terminals where customers can be rewarded with promotions, sweepstakes and coupons.
“Our 3DEO Reward Centers provide advertisers a unique way of breaking through the clutter,” said Curt Thornton, CEO, Provision Interactive.
Pepsi Introduces The Pepsi Globe”
Meadowlands Xanadu, a unique sports, shopping and family entertainment destination in East Rutherford, NJ, and Pepsi announced a 10-year tenant/naming rights agreement to create a Pepsi-branded experience featuring America’s largest Ferris Wheel, the 287-foot-tall “Pepsi Globe.”
“The Pepsi Globe is an iconic symbol that is reflective of our brand's identity- it’s bold, it’s contemporary, and it’s fun,” said Cie Nicholson, SVP and CMO, Pepsi-Cola NA.
Pepsi will offer unique interactive experiences during the Pepsi Globe ride, which will last 25 minutes. It will also implement a series of promotional activities featuring the Pepsi Globe.
The Xanadu opportunity was brought to Pepsi by brand energy agency Protagonist.
Pyramid Breweries Partners With Mariners For ‘08 Season
Pyramid Breweries has formed a new multi-year sponsorship deal with the Seattle Mariners to promote craft beer and baseball.
“Fans in the Northwest are passionate about two things: baseball and beer,” said Scott Barnum, CEO, Pyramid Breweries. “We’re looking forward to events throughout the baseball season that will give fans more opportunities to enjoy Pyramid beers as they root for our Mariners.”
Skyy Spirits Partners With ‘Sex And The City’
Skyy Spirits struck a comprehensive marketing deal with New Line Cinema to serve as the official spirits sponsor and promotional partner for the new “Sex and The City” movie. Skyy Spirits’ flagship product, SKYY Vodka®, will serve as the official spirit brand of the movie.
Gerry Ruvo, CEO, Skyy Spirits said, “We are pleased to be able to give consumers the chance to experience this cultural phenomenon through targeted marketing programs that give us a chance to highlight our premium spirits brands.”
Skyy Spirits will support the film's release through a multi-dimensional marketing campaign, including product placement of Skyy Spirits' expansive portfolio in the movie.
Skyy Spirits’ partnership will include national advertising, a consumer sweepstakes and on- and off-premise promotions offering fans a chance to win tickets to the New York City premiere.
Sapporo Inflatable Towers Over Crowds
Washington, DC is famous for its many tourists that flood the downtown streets, especially during the annual Cherry Blossom Festival. This 30-foot tall inflatable advertising balloon created a lot of attention for Sapporo beer.
Custom inflatables are really popular at public events and festivals because of their unique ability to tower over crowds.
This giant inflatable was created for Sapporo by Landmark Creations Int'l., 3240 West Co Rd 42, Burnsville, MN 55337, (Tel) 800-553-3593 (Web Site) www.landmarkcreations.com.
Minute Maid Debuts Squeeze Play Area At Minute Maid Park
Minute Maid, a subsidiary of Coca-Cola, recently introduced a new “Squeeze Play” area at Minute Maid Park in Houston, TX.
Among the experiences are two interactive baseball games provided by the virtual reality entertainment experts at Amusitronix: “Full Count,” a virtual pitching game, and "Swing Away," a home run derby competition.
The “Squeeze Play” area is open to all Houston Astros fans attending games during the baseball season.
Amusitronix (www.theVRguys.com), (Tel) 800-643-0589 is a special events and entertainment rental company specializing in virtual reality and interactive games.
Crown Royal New Lite Tech LED Sign
The Crown Royal Sign was developed for Integrated Merchandising Systems, a leading merchandising service agency. The objective was to create a sign that was an alternative to neon but still had great visual impact and would clearly communicate that Crown Royal was available. The sign with the crown on pillow gives the appearance of a more distinguished piece of POS instead of everyday neon. Alluma Tech's line of Lite Tech LED products provide excellent lighting features at dramatically lower field of placement costs. The Crown Royal Lite Tech LED Sign won a Gold OMA in the Beverages-Liquor Category and was created by Alluma Tech, 1965 Avenida Plaza Real, Oceanside, CA 92056.
Luna Tea and Tea Cakes Floor Display. The Republic of Tea wanted a floor display for a new line of bottled teas and packaged tea cakes, to be co-branded with the "Luna" brand, and was to be sold in spas and health/natural food locations. The client was interested in using "sustainable" materials and liked the dramatic impact of bamboo as a decorative element. The display is constructed of powder- coated steel with natural Bamboo trim on the three 3 visible sides. The header section like the rest of the display carries through the Asian theme. The Luna Tea and Tea Cakes Floor Display was created by Cornerstone Display Group, l3834 Del Sur St., San Fernando, CA 9l340.
Pepsi Stuff Promotion Features 60' Tall Inflatable
This inflatable monster was built to be the mascot for the Pepsi Stuff Promotion. It contains images comprised of all of the things that could possibly be earned through the Pepsi Stuff promotion. The inflatable is 60' tall. The inflatable was designed to build awareness and gain impressions for the Pepsi Stuff promotion. The monster was in Times Square before the launch of the promotion; at the Super Bowl for the start of the promotion and at the Talladega Speedway for a NASCAR Event where Pepsi is the main sponsor. The Monster will be used throughout the year at various events that Pepsi is sponsoring. For more information, contact The Inflatable Marketplace, 1810 Gillespie Way, Suite 202, El Cajon, CA 92020.
3 Blind Moose Inflatable Snow Globe
3 Blind Moose recently used this custom inflatable Snow Globe display to promote its wines this holiday season. This 3 Blind Moose Snow Globe, features a caroling moose, and highlights the lines fun, trademark character. The Snow Globes are easy to set up; simply plug in, and they self-inflate in seconds. This 3 Blind Moose Snow Globe Inflatable Display was created by Sterling Promotional Corp., 558 Westchester Avenue, Rye Brook, NY 10573.
Fiji Water Floor Display
This display was constructed of wood. The unit was designed to look like a hutch or cottage on the Fiji Islands. The display provides a huge capacity holding tremendous amount of product on its five shelves. The size and design of the display is attractive and eye-catching. The Fiji Water Floor Display was created by Flair Display Inc., 3920 Merritt Avenue, Bronx, New York 10466.
Bacardi Rum Display
This innovative floor display for Bacardi Rum has an enticing appeal that draws consumers to it. The display holds seven l liter bottles which appear to be suspended, each at a different level. The wire bottle holders are formed in a round shape and have a metal bottom plate. All wire, tubing and metal parts have a silver powder finish. The Bacardi Rum Floor Display was created by Nashville Display, 306 Hartman Drive, Lebanon, TN 37087.
Lipton LED Cash Tray
This new U-Tray LED Cash Tray is battery operated with the touch of light enhancement. It was designed for use at the cash register or the counter area. It provides a prime location for a brand at the cash out area. The Lipton LED Cash Tray was created by Focus America Group, 10328 Highlands West Drive, Escondido, CA 92029.
Pabst Condiment Caddy
This display was designed to provide Pabst distributors with additional brand exposure for restaurants, cafes and off premise accounts. The unit is offset printed; UV coated on 36 pt. Laminated solid fiber. The Caddy utilized cost effective, high impact/quality graphics on recyclable material. It provided the brand with a useful “marketing tool” to increase brand awareness. The Pabst Condiment Caddy was created by Great Northern Corporation Consumer Packaging and Display, 1800 South Street, Racine, WI 53404.
DG Yuengling Military Mirror
DG Yuengling chose custom art that represents the Army, Navy, Air Force, Marines and the Coast Guard to pay homage to our military. The mirrors were made for VFW locations and offered a mail in certificate that entitled locations to a personalized custom plaque for use on the frame. The Military Mirror with a Customizable Plaque was 30" x 40". The mirror featured an oversized simulated leather frame and custom 600 DPI four color process direct printed artwork on glass. The mirror was placed in prime locations within the VFW's and the plaque insured a permanent spot on the wall, reminding everyone that Yuengling is America's oldest Brewery. The DG Yuengling Military Mirror was created by Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA 18240.
Jack Daniels “Black Jack” DuraBooth Display
This DuraBooth served as a dual purpose event display, a serving bar and a game platform. The unit was branded with "Black Jack" elements on the header panel and base sign for use in an on-premise Black Jack game promotion. The header panel rose high above the crowd to generate awareness of the activities. A custom bar-top overlay depicting a Black Jack table was designed to support the promotion and draw the crowd in. The DuraBooth Jack Daniels "Black Jack" Display was created by Event Display Systems, 73 Back Spin Court, Las Vegas, NV 89148.
Woodbridge Metal Barbecue Rack
Woodbridge Wines wanted a free-standing rack to convey that its wines are an ideal complement to barbecue foods. This display was designed to gain valuable floor space not only in the wine aisles but also in the meat department of major grocery store chains. This barbecue rack enables Woodbridge to enhance its distribution during the summer months.This display was created for Woodbridge Wines by Sterling Promotional Corp., 558 Westchester Avenue, Rye Brook, NY 10573.
Pepsi Stanley Cup Program
This program for Pepsi was entitled "Bring Home The Stanley Cup". It was a full scale launch of various pop materials including repositional cling vinyl, wobblers, shelf talkers, large full sized tent cards and headers. Each of the materials was litho printed on our 6 color Heidelberg press and then die cut finished. The pieces were kitted for nationwide distribution and then sent out all across the country. The printed pieces were placed throughout the on-premise areas wherever Pepsi products are found, including cooler doors (clings) and free standing product on skids (headers and tent cards) and on-shelf (shelf talkers). The Pepsi Stanley Cup Program was created by Proprint Services Inc., 562l Finch Avenue East, Unit 5, Toronto, Ontario, Canada M1B 2T9.
Always Visible Shelf Signs For Wine & Spirits
Always Visible Signs(tm) is patent pending POP for the Wine & Spirits industry that uses the shelf surface as additional marketing real estate. These signs communicate product benefits that don't appear on label. With variable printing, the signs can provide tracking opportunities down to the store level. In addition, signs maintain shelf presence when product isn't visible. For more information, contact Always Visible Signs, LLC., 167 Cherry St. #421, Milford, CT 06460.
Barnard Griffin Wines Upscale Metal Banner Stand
This upscale, 6 ft. - 9 ft. powder coated metal stand displays a 4 foot silk banner. It was designed to showcase l2 - 56 cascading cases of wine, cut flowers and a banner for Barnard Griffin Wines which communicates the “Tulip Label” branding. The unit conveys an elegant look and feel of fashion while adding interest and appeal to the wine aisle. This upscale metal banner stand was created by Pinquist Industries, 63 Meserole Avenue, Brooklyn , NY 11222.
St. Julian Winery, Restaurant Display
This EdgeLit restaurant display was created for St. Julian Winery, Paw Paw, Michigan. The laser etched acrylic piece has a mirror face on the bottle image. The base measures l2 inches wide. The light source is LED. St. Julian Winery distributed the piece to restaurants and taverns to increase patron awareness of the Blue Heron White Wine. The St. Julian Winery, Restaurant Display was created by LiteCrafters, Inc., 422-B East Cork St., Kalamazoo, Michigan 49001.
Mumm Display Features 3D Graphics
This Mumm Champagne display features attention-grabbing three-dimensional graphics. AP Graphics is the exclusive U.S. distributor of a three dimensional relief printing process known as AP3D. This printing process is a more dynamic alternative to flat one dimensional printing, and can be used in a myriad of ways including point-of-purchase displays, case cards, standees, full size posters, backlit signage, counter cards and danglers. This Mumm display was created by AP Graphics,22-19 41st Ave., Long Island City, NY 10013.
Captain Morgan Full Color Triangle
These full color 8"xl0" Triangle pennants on e-mil poly were sewn on 30 per 25' strands. The promotion objective was to gain consumer awareness in bar situations during and before St. Patrick's Day, 2008. There are so many drink options, that a 25' strand strung in front of a bar or across the room would grab attention. Drinks of all kinds made with Captain Morgan's Spiced Rum were a hit in March. The colorful graphics and long strand of pennants kept the idea of a Captain Morgan drink out front. The Captain Morgan Full Color Triangle pennants were created by SPC Graphics, 20l N. 3rd St. Hannibal, MO 63401.
Miller Brewing LiteWall®
This LiteWall ® is featured at Miller Brewing Co. headquarters to promote the variety of the brands they offer. LiteWall® is a dynamic vehicle for displaying one large, sectored image, or multiple smaller images. Modules can be programmed to flash, chase, sequence in any was desired. The modules are available in three standard sizes: l8 xl8; 24 x 24, in quantities of six, nine and twelve. Also available is a module size of 36 x 36 in quantities of four and six. The Miller Brewing LiteWall ® was created by Clear Corporation, 6825 Sandburg Road, Minneapolis, MN 55427.
Kwik-Stak Stock Liquor Rack
Art-Phyl Creations offers its Kwik-Stack line of trays and accessories that may be used for liquor displays as shown. Modular components available immediately from stock in a variety of racks and add on sign holders, literature pockets, peghooks, etc. can provide an economical solution for any display requirement. For more information contact Art-Phyl Creations, 16250 NW 48 Ave., Hialeah, FL 33014. Complete catalog website at www.art-phyl.com.
3 Dimensional Graphics For Beverage Displays
3D Paper Graphics has launched a new line of point-of-purchase displays based on their successful patent pending Show Stopper business greeting cards. The simple concept of enlarging these creative marketing tools into a POP display was the next logical step for 3D Paper Graphics. All of the products offered are light, fold flat for shipping and require minimal setup. There are floor displays, counter displays and overhead mobiles currently available. Various sizes can be easily customized to fit unique needs. The displays provide a three-dimensional appeal that automatically attracts customers to your brand. For more information, contact 3D Paper Graphics, Six Main Street, Chester, CT 06412.
Melita Gourmet Coffee Floor Display
The challenge for this display was to bring Gourmet Coffee to grocery channels. Consumers are attracted to the "warm" graphics. The display highlights the "flavored" coffees of the month. It has a small footprint and is prepacked for quick set up. Promoting the coffee brand as well as the filters is integral to the overall marketing strategy. The Melita Gourmet Coffee Floor Display was created by Menasha Display Group, 60l E. Erie Ave., Philadelphia, PA 19134.
Kraslex USA has introduced "Dlight" panel technology. This technology combines eye-catching illumination with fluent motion and light control while maintaining a thin 1" thick profile. All of this with photo quality, vibrant high-definition images. This technology is many times brighter than Electro Luminescence (EL) and many times less expensive than LCD screens. For more information, contact Kraslex USA, 167 E61 Street, 35 D New York, NY 10021; www.dynamicledsigns.com.
Heritage Sign & Display offers an illuminated display system. This Stella Artois edge lit sign features l/4" thick acrylic custom shaped with crystal clear polished edges. The sign is both screen printed with etch and laser engraved and hangs from a silver LED edge lit unit that includes cables and hardware to use for hanging from the ceiling. These signs are illuminated from the edge of an acrylic panel that is laser cut to any shape and both laser engraved and screen printed with your choice of artwork. For more information, contact Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA 18240.
The Expotrans TriView® Menu Board was designed to accommodate Day-Part menu changes. It is engineered with aesthetic elegance, long-term durability and ease of use. The L.E.D. backlit design takes menu board design to a new level. For more information, contact Expotrans Visual Display System, 26845 Vista Terrace, Lake Forest, CA 92630; www.expotrans.com.
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