P.O.P. Supports New Reebok Water
Reebok and Clearly Canadian are supporting Reebok Fitness Water, with a wide range of p.o.p. materials.
Reebok Fitness Water will help pioneer a new concept within the bottled water segment: enhanced water beverages. It contains essential vitamins and minerals and electrolytes.
Reebok Fitness Water is available in three flavors: Natural, (which has zero calories), Berry, and Citrus.
“Developing this new beverage with Reebok provides us a competitive advantage as we draw upon Reebok’s leadership in the fitness industry and their understanding of the fitness and sports consumer,” said Douglas Mason, President, of Clearly Canadian Beverage Corp.
Versatile Endcap Display Boosts Beverage Sales
Coca-Cola is using this ‘Flexinator II’ display from Display Technologies, College Point, NY, as a flexible permanent endcap display.
The display's innovative merchandising design boosts sales and product rotation as well as increased product capacity, while minimizing out-of-stocks. It reduces stocking time, improves consumer friendliness, and offers multiple slotting positions and configurations for a broad range of popular packages for immediate purchase. Its attractive presentation promotes brand and retailer names, heightens consumer awareness and generates incremental purchases with customized bold, eye-catching graphics on four-sided styrene headers, panels and shelf facings. Crafted of stainless steel, the merchandiser's racks and frames were powder coated in white to coordinate with most in-store décor. It sets up in under 30 minutes without tools, nuts or bolts.
Kahlua Runs ‘Hit The Hot Spot’ Sweepstakes
Kahlua and E! Entertainment Television are conducting the Hit The Hot Spot With Kahlua Sweepstakes, transporting six lucky winners and their guests to the Isle of Ibiza, Spain for one week this fall.
E!'s Talk Soup host Aisha Tyler will appear in various promotional spots, followed by a special E! Wild On Ibiza show to air later this year. In addition, the Kahlua Kollective Beats Tour kicks off featuring the kind of progressive club music Ibiza is known for.
Entry forms for the sweepstakes are available at special p.o.p. displays.
“We are thrilled to team up with E! for ‘E!'s Hit the Hot Spot with Kahlua sweepstakes,” said Kevin McCarthy, Kahlua's Sr. Brand Manager at Allied Domecq Spirits, USA. “The island of Ibiza is all about unconventional fun, just like Kahlua.”
Wood Barrel Displays Wild Turkey Rare Breed
Austin, Nichols & Co. has launched its “20,000 Experts Agree” marketing initiative to promote Wild Turkey Rare Breed and its Rare Breed Society.
As the Rare Breed Society approaches its 20,000-member mark, Austin, Nichols is reaching out to small-batch bourbon buyers with a promotion to encourage membership in the society. All Rare Breed Society members are automatically entered into a drawing to win a trip to Lawrenceburg, KY and become "Master Distiller For A Day.”
In stores, the program will be supported by a promotional header over a traffic-stopping 3-case permanent wood barrel display. The authenticity and sturdiness of the real wood display barrel emphasizes the genuine Kentucky origins of Rare Breed.
Genesee Brewing Runs ‘Tough Stuff’ Sweepstakes
Genesee Brewing has launched the “Genesee Beer Tough Stuff Sweepstakes,” with a full-scale p.o.s. presence including life size stand-ups, banners, case cards and easel cards. Prizes include the grand prize 2001 GMC Sierra truck, and five first prize adventure vacations in Lake Placid, NY.
Shawn O'Donnell, Genesee Brand Manager, said, “We expect this promotion to drive increased traffic to stores, increase sales and also help build strong relationships with on- and off-premise accounts.”
Miller Genuine Draft Features ‘Blind Date’ Promo
Miller Genuine Draft’s Blind Date promotion takes winners to one of the most mysterious places in the world-the Bermuda Triangle. Consumers nationwide can enter the sweepstakes to see one of the biggest bands in rock music play somewhere in the Triangle. The band, too, remains a mystery until performers hit the stage.
“Miller decided to celebrate the fifth anniversary of Blind Date by making the ‘mystery location’ -always part of the promotion-more ‘mysterious’ than ever,” said Barry Marek, Director of Promotions.
Consumers can enter by “Peeling to Reveal” a Blind Date code found on labels of specially marked bottles of Miller Genuine Draft and entering that code at the MGD Blind Date Web site. Some 500 grand prize trips will be given away.
Off-premise materials include a pole topper spectacular, display cards, case cards and danglers. On-premise materials include imprint banners and table tents.
Budweiser Runs ‘Wild On Bud’ Promotion
Budweiser has joined forces with E! Entertainment Television and its “Wild On” program host Brooke Burke, who is serving as spokesperson for the “Wild On Bud” promotion. The “Wild On” program, which explores exotic destinations is the basis for the six-month-long promotion by Budweiser.
Consumers can experience the “Wild On Bud” promotion at local bars and clubs. In each market, retailers are hosting events featuring a variety of fun, co-ed party games. Consumers have opportunities to win local prizes and a grand prize trip for two to exclusive “Wild On Bud” destination parties.
“Our ‘Wild On Bud’ promotion will reinforce Budweiser's contemporary image by creating the ultimate party experience in bars and clubs,” said Dan Hoffmann, Director of Budweiser Marketing.
A complete collection of “Wild On Bud” POS materials is available in both English and Spanish to support the promotion.
Heineken Runs Promotion With ‘Swordfish’
Heineken USA, Inc., White Plains, NY, and Warner Bros. have launched a multi-million-dollar promotion for the action thriller, "Swordfish."
“Swordfish” stars John Travolta, Hugh Jackman and Halle Berry, will appear in character on Heineken television ads featuring clips from the film.
Travolta and Berry will also lend their likenesses to high-visibility Heineken point-of-sale displays.
Theo de Rond, Director, Corporate Marketing, Heineken International, said “Tying in with films provides a strategic fit for our customers. We are happy to associate with Swordfish.’”
Sutter Home Features ‘Back To The Diner’ Promo.
Sutter Home Winery is inviting consumers to compete in a Build a Better Burger Cookoff, with the winner taking home a grand prize of $20,000. The 2001 Build a Better Burger promotion features a “Back to the Diner” theme with: 3-D mass and mini-mass displays boasting a 1950s drive-in style red neon sign showcasing a giant burger and blinking chaser lights; a Diner-ette standee holding a tray of burger, fries and bottle of Sutter Home wine (reprised on mini casecards and a themed pricer card); and bottle neckers with contest entry rules, prize-winning burger recipes, and high-value coupons from promotion partners Grey Poupon and Aussie Grill; and grilling tips from Sutter Home chef Jeffrey Star.
Jameson Display Features Contemporary Design
This floor display, created for Jameson Irish Whiskey, features a contemporary design that will help the Jameson brand transition from its traditional image to a more modern presence.
It is constructed of powder coated metal, CNC routed metallic laminated panels, green glass acrylic shelves, stainless steel cables and a wood laminate base.
This Jameson Irish Whiskey floor display was created by Acrylic Designs Inc., a Springfield, VT-based p.o.p. display firm.
Finlandia Vodka Lime Is Introduced
Brown-Forman Beverages Worldwide has introduced Finlandia Vodka Lime, described as a smooth, delicious blend of pure premium Finlandia Vodka with a hint of natural lime. This new spirit joins classic Finlandia Vodka and Finlandia Vodka Cranberry in the Finlandia family.
Brita Launches Water Filtration Bottles
Brita has launched the Fill & Go Water Filtration Bottle. Fill & Go is a durable plastic “sports bottle” with a drop-in replaceable activated carbon filter and a push-pull spout.
“Fill & Go is perfect for people on the move,” said Mira Kim, Marketing Director, Brita Products, Oakland, CA.
Display Technologies has developed the Roller Rack, designed to display beverages and other consumer products. The rack can be customized with side panels and a header. The merchandiser, which has casters, rolls out for easy loading and set-up in the field. For more information, contact Display Technologies, 111-01 14th Ave., College Point, NY 11356; (Tel) 800-424-4220, (Fax) 718-321-7024,(Web) www.display-technologies.com.
Minor League Baseball Team Up In-Store
Wild Turkey Bourbon is teaming up with Minor League Baseball for a promotion that includes off-premise promotions as well as local programming with select Minor League Baseball teams.
The in-store promotions include a free baseball offer for consumers. Baseballs are emblazoned with the Wild Turkey and the MLB official logos. Case cards, incorporating Wild Turkey's current ad campaign, are used to draw attention to the Wild Turkey floor stacking and deliver the free offer.
“Wild Turkey and Minor League Baseball are both classic icons of American heritage,” said Michael Sachs, Associate Brand Manager, Wild Turkey, a product of Austin, Nichols & Co. “This partnership reinforces the genuine, grass-roots nature of the Wild Turkey brand.”
Aguilera Stars In Coca-Cola Promo
Coca-Cola’s summer promotion puts the spotlight on singer Christina Aguilera this summer, giving fans the chance to win a backstage tour and meet Christina on the set of one of her upcoming music videos. P.o.s. displays with a larger-than-life image of Christina, have been ordered in record numbers for placement in thousands of retail outlets.
“It’s great to have Christina as an official part of the Coca-Cola family because she fits perfectly with the brand-like Coke, she’s genuine and real,” said Jan Hall, Sr. V.P., Consumer Marketing, Coca-Cola North America.
The promotion marks the return of the Company’s “pop-top” cans, which have a false lid that pops off when opened to reveal a prize-winning disk. In addition to five $1 million prizes, there are 100 million other instant-win prizes, including “behind the scenes experiences,” such as the backstage pass to Christina’s set.
Sauza Tequila Runs Film Tie-In Promo
Sauza Tequila and The Independent Film Channel (IFC) have teamed up to launch the ‘Pure Film Experience,’ promotion. The IFC will conduct a search for the five most talented emerging film directors in the country. These directors will each receive a donation from Sauza to create film-shorts titled “Stay Pure.” One filmaker’s short will receive a VIP screening and potentially air on the Independent Film Channel.
The Pure Film Experience promotion will also offer consumers the opportunity to win a role in an upcoming independent film, attend a NYC Sauza Pure Film Premier and win hundreds of other prizes.
The sweepstakes will be featured with p.o.s. case cards and director’s chairs.
Dr Pepper Runs On-Line Promo
Dr Pepper and Mon-e.com, have launched the “Peel Off, Log On, Cash In,” promotion, offering instant-win online cash prizes. Consumers can get their peel-off game pieces on fountain cups in quick-service restaurants. Each game piece has a “mon-e code” which can be entered online for a chance to win a prize.
The promotion is supported extensive p.o.p.
Sunkist Runs ‘Ride The Rays’ Promo
Sunkist is offering consumers a chance to “Ride the Rays” in a Sunkist go-cart or scooter as part of its new summer promotion. “The Ride the Rays promotion is ideal for the active lifestyles of our Sunkist consumers,” said Kelli Freeman, Brand Manager. P.o.s. includes pole signs, shelf talkers and static clings.
Heineken & Amstel Team Up With Weber For Summer Promo
Heineken and Amstel Light have teamed up with Weber Grills for a promotion that will provide retailers with POS materials such as banners, shelf talkers and standees that feature an image of a Heineken and branded Weber Grills.
“Through our partnership with Weber Grills, Heineken and Amstel Light are putting together two of summer’s greatest pastimes—a delicious barbecue with a Weber grill and the enjoyment of a cold Heineken or Amstel Light,” said Dan Tearno, V.P., Corporate Affairs at Heineken USA.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Display Technologies
111-01 14th Avenue, College Point, NY 11356
This Dasani/POWERade Endcap significantly increases in-store presence and inventory for POWERade & Dasani by placing end-aisle racks in key future consumption channels, providing an ongoing platform for both brands.
The End Cap can be set up to accommodate a 24"W x 62"H carton cooler or optional gravity fed center shelves. This premier merchandising vehicle offers not only future consumption packages, but immediate consumption bottles as well. The unit creates a competitive edge by combining water and isotonics.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Display Creations Inc.
1970 Industrial Park Road, Brooklyn, NY 11207
This Twin Tower Pepsi Display is large in size and capacity. The showcasing columns allow for cross merchandising with other products. This captivating unit features multi-vision technology (MVT), a high impact signage system that moves printed inserts electronically behind a lenticular lens, rotating four different messages. The unit is powder coated steel with gravity feed shelves.
CATEGORY: Base Wrap
DISPLAY PRODUCER: Proprint Services Inc.
5621 Finch Avenue E, Scarborough, Ontario, Canada M1B 2T9
Base Wrap in continuous rolls is offered, printed on card or poly stock. The company provides high quality flexo printing allowing clear picture images to be printed without the lines of corrugated. The Base Wrap may be printed in line for up to 8 colors, and can be used for indoor displays. It is water resistant to avoid crumbling.
CATEGORY: Inflatables
DISPLAY PRODUCER: Sterling Promotional Corp.
3010 Westchester Avenue, Purchase, NY 10577
This inflatable blimp was used by Coca Cola for the SuperBowl promotion in conjunction with Kraft Foods. The multi-branded football shaped blimp is 44" and provides an advertising message in a unique and fun way.
CATEGORY: Stock Displays
DISPLAY PRODUCER: NYSCO Products LLC
2350 Lafayette Avenue, Bronx, NY 10473
Celestial Seasonings needed a high volume, modestly priced stock shelf merchandiser to introduce its new ready-to-drink beverages. NYSCO’s five shelf SAS-6 display with striking graphics, holds 175 bottles and was in stores a month after the order was placed.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Visual Marketing Inc.
154 W. Erie Street, Chicago, IL 60610-3798
The attention-grabbing Backbar Glorifier, Thor's Hammer, was created for a super premium vodka, bearing the name being marketed by Barton Brands for this Swedish import spirit. The backbar display rolled out to more than 4,000 taverns and clubs across the United States. The display flashes super bright blue LED lights intermittently, simulating lightning, fitting for a vodka named after the god of thunder. The display is battery-operated and will operate continuously for more than a year.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Flair Display Inc.
3920 Merritt Avenue, Bronx, NY 10466
The Evan Williams Floor Display was designed to establish the brand’s position as authentic Kentucky Bourbon and to gain a premium position in liquor stores. The display holds three bottle sizes on three different shelves and the header tells the important fact that the Bourbon has been aged for seven years. The display sits on a half barrel replica which is made from bendable plywood with silkscreened graphics both to attract attention and to instantly communicate the Aged in Barrel theme.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Flair Display Inc.
3920 Merritt Avenue, Bronx, NY 10466
The Tanqueray No. 10 Floor Display was used to introduce Tanqueray No. 10, a new super-premium Gin. The display has a non-liquor look which makes it stand out on the retailer’s floor. The unit is constructed of brushed aluminum and frosted acrylic which cradles and highlights each bottle in the display for easy selection.
CATEGORY: Inflatables
DISPLAY PRODUCER: Alvimar Manufacturing Co., Inc.
51-02 21st Street, Long Island City, NY 11101-5875
This is an All Star inflatable replica of a popular all terrain 4 wheel drive vehicle. This inflatable has the flexibility to be used in any location in the store, either hanging or positioned on a flat surface. The promotion featured athletic skilled driving on rugged dirt terrain, with an outdoor theme, with the drivers having a cool beverage at the end of the day. The inflatable is 48"L x 36"W x 34"H.
CATEGORY: Clocks
DISPLAY PRODUCER: Heritage Sign & Display
344 Industrial Drive, Nesquehoning, PA 18240
The Jack Daniel's Mantel Clock was designed to reinforce the client's “Old-Time” Tennessee Whiskey brand image. It is designed to reflect the company’s heritage and history while providing brand recognition and promoting brand loyalty in upscale and off premise locations. The display is constructed from solid hardwood with an oak finish.
CATEGORY: Signage
DISPLAY PRODUCER: MoldRite Products, Inc.
N29 W22870 Marjean Lane, Waukesha, WI 53186-1016
This 3-D Large Mouth Bass sign was designed to support and reinforce the BUSCH brand presence, image and visibility and to increase sales in the market place. This piece was developed and tied in with other POS items supporting the BUSCH brand presence in hunting and fishing. The fully dimensional Large Mouth Bass, driftwood and BUSCH copy is molded in rigid polyurethane foam.
CATEGORY: Banner Stands
DISPLAY PRODUCER: Pinquist Direct
63 Meserole Avenue, Brooklyn, NY 11222
The Bacardi Bombay Sapphire Summer promotion stand is the latest collaboration between Swirling Silks & Pinquist Direct for Bacardi-Martini promotions. The laser cut banner stand is a silver powder coated stand with sublimated vellore graphics for an eye-catching summer display. The banner is by Swirling silks.
CATEGORY: Wood Displays
DISPLAY PRODUCER: Coastal Woodworks
P.O. Box 137, Nobleboro, ME 04555
This display for Nantucket Nectors was engineered to hold and show over 200 bottles of the product. It features a colorful header for brand recognition. The five shelf unit shows off the product while providing support for the bottles.
CATEGORY: Glorifiers
DISPLAY PRODUCER: Heritage Sign & Display
344 Industrial Drive, Nesquehoning, PA 18240.
The McKendrick Boot Glorifier provides a unique, eye-catching display that reinforces the product's western brand image. It is designed to dominate the back-bar area, increasing product visibility. It fits in with the décor of western themed restaurants, taverns and other on-premise liquor establishments. The boot was constructed using custom molded polyurethane foam.
CATEGORY: Light Boxes
DISPLAY PRODUCER: The Neon Source
3428 Pickwick Street, San Diego, CA 92102
This Super Slim Light Box is less than 2" thick. Through the use of multiple cold cathode tubes (neon), and a computer generated dot matrix phosphor pattern printed on optical acrylic, the state of the art light box is created. This light box offers the brightest most universal light output currently on the market at its cost.
CATEGORY: Wire Displays
DISPLAY PRODUCER: Paul Flum Ideas
11100 Linpage Place, St. Louis, MO 63132
This horizontal can roller, a 180º horizontal spacemaker, allows for an additional shelf of product without disturbing the vertical space of the current set. The cans are merchandised on their sides in this display.
CATEGORY: Illuminated Displays
DISPLAY PRODUCER: The Neon Source
3428 Pickwick Street, San Diego, CA 92102
This unique, kinetic, Finlandia tri-color plasma display attracts repeat impressions. With the cast molded from the original bottle, this cutting edge display has a tricolor phosphor coating inside the bottle which lights all the colors as the plasma light randomly bounces off the walls of the bottle. This technology is available in a variety of shapes, sizes and colors. An optional microphone base is available that allows the plasma display to dance with the music.
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