Display Showcases ‘Wine, Dine And DVD’ Promotion
Talus Cellars, a member of the Canandaigua Wine family, has joined forces with Netflix, the world’s largest online DVD rental service, to encourage people to “Wine, Dine and DVD.” The two companies are offering a two-week trial membership to Netflix when they pick up a bottle of Talus wines.
“We hope this partnership will encourage people to open a bottle of Talus with dinner and enjoy a movie from Netflix-with friends, family or that special someone,” said Don Enos, Brand Manager for Talus.
“By providing Netflix an in-store presence at thousands of grocery and specialty stores nationwide, Talus is helping introduce our popular online rental service to millions of potential customers,” said Leslie Kilgore, Vice President, Marketing, Netflix.
In-store counter display units encourage consumers to sign up for the trial membership to Netflix and try a bottle of a popular Talus wine.
Mass Display Shows Off Inflatable Early Times Boat
Early Times, Kentucky’s classic whisky, is teaming up with Bass Pro Shops for the fishing-themed off-premise summer promotion, “Reel Times.”
A mass display shows off an inflatable Early Times boat flanked by two of the fishing-gear case cards.
Shelf talkers, posters and case cards feature the 1.75 Liter Early Times bottle dressed in full fishing attire. A tear pad offers consumers a chance to purchase a one-of-a-kind Early Times radio/cooler.
Canadian Mist Runs Summer Sweepstakes
This summer, Canadian Mist has a special off-premise promotion showcasing the cool, mellow taste of Canadian Mist Canadian Whisky, imported by Brown-Forman Beverages Worldwide.
With special focus on the outdoor partying crowd, Canadian Mist’s Backyard Party program features eye-catching case cards, shelf talkers and 3-D shelf violators.
A summer sweepstakes offers grand prize winners a patio bar package containing a Canadian Mist patio umbrella with stand, a portable bar cart and a set of deluxe bar stools.
Stewart’s Display Gains Aisle Visibility
Stewart’s Beverage Inc. wanted to place its premier “Original Root Beer” and other popular flavors, into a featured position in the retail environment. The introduction of this Fountain Classic Display transforms a standard five shelf rack into an Old Fashioned Soda Shoppe Center.
The display features a custom awning header and a striped skirt, enhancing its quaintness.
Distributors all over North America have been able to place these highly noticeable displays in stores, giving Stewart’s Beverage valuable in the aisle visibility.
The Stewart’s Fountain Classics Display was designed and produced by NYSCO Products LLC, a p.o.p. firm located in the Bronx, NY.
Wyndham Wine Rack Promotes ‘Big Australian Taste’
Wyndham Estate, a leading Australian wine, recently launched exciting on- and off-premise promotions to support its “Big Australian Taste” campaign this summer.
Off-premise, consumers can receive a free pair of Aussie-sized wine glasses etched with the Wyndham Estate logo when they purchase a bottle of wine and pick up an entry-form.
Eye-catching in-store promotional items include a giant five-case wine rack shaped like a wine bottle.
Amstel Light POS Materials Support Summer Promotion
Amstel Light has launched the Amstel Light Beach Patrol, which is hitting the shores with a variety of giveaways for consumers to enjoy throughout the summer. The Amstel Light Beach Patrol, a team of young men and women with plenty of Amstel Light in hand, will spread the excitement of summer by taking digital photos of consumers that will be developed on site.
Amstel Light is integrating point-of-sale materials and three branded self-liquidating offers this summer. Consumers can purchase Weber grills, Hobie Bodyboards and branded flip-flops as part of the promotion.
Yuri Schwalbe, Amstel Light’s Marketing Director at Heineken USA, said, “We are fired up to be offering our customers such a wide range of activities and products, which I am sure will make this summer a memorable one.”
Christiania Vodka Shines In Elegant Back Bar Display
Christiania Imported Vodka is highlighted in this elegant back bar unit complete with a LED lighting system.
The back bar display reinforces the décor and image of the most upscale and fashion forward establishments.
The display is made from laser cut .25 frosted verde acrylic, frosted face plate printed one color, milled aluminum posts and a white LED lighting system.
This elegant back bar display was designed and produced for the New York City-based sales promotion agency, CCM, by Acrylic Designs, Inc. a p.o.p. firm based in Springfield, Vermont.
Jacob’s Creek Promotes Australian Outback
Sweepstakes Promotion
In association with Australia’s Year of the Outback celebration, Jacob’s Creek Australian wine has launched the “Australian Outback Adventure Sweepstakes” promotion.
The off-premise program provides retailers with case cards, shelf talkers and Outback Adventure booklets that include consumer entry forms for a chance to win a ten-day trip for two to the Australian Outback.
Consumers also have the opportunity to purchase an authentic Jacob’s Creek Walkabout Cooler Pack.
Snapple’s Venom Featured In Custom ‘Suction’ Display
Snapple’s Venom Featured In Custom ‘Suction’ Display
To maximize awareness for its new Venom energy supplement drink, Snapple is using a custom Suction Cup Merchandiser for display on cold vault doors in convenience stores.
The Snapple Venom Suction Cup Merchandiser displays seven 8.4-ounce Venom cans. The display’s highlights include two bold, eye-catching designs-a figure of a snakehead biting into a Venom can, which doubles as a can holder and an oval-shaped sign featuring the “Venom” logo. The display was designed in a staggered, step-up configuration of six individual platforms.
This Snapple display was created by Display Technologies, based in College Point, NY.
Counter Display Promotes Pepsi’s AMP Energy Drink
This single serve counter display was designed to promote Pepsi's latest product launch, AMP Energy Drink.
The display was designed to convey the hip and energetic youth image of the brand. The tray’s unique shape, which repeats the amorphic “A” on the can, also conveys the hip, young image of the product. Display placement varied from traditional convenience store locations to trendier nightlife locales.
The display is a vacuum formed "metallic" styrene tray with a laminated tag stock sign and a wire sign holder. It is very compact, requires no set-up and is well suited for the varied locations it would be used. As a single-serve tray, the display is extremely shopable. As a product glorifier or C-store single serve, the unit successfully reinforces product branding.
The AMP Single Serve Countertop Display was produced by The Display Connection, Inc. located in Moonachie, New Jersey.
Rainier Beer Launches Ragtop Sweepstakes
Pabst Brewing Company has launched the Rainier Beer’s RagTop Sweepstakes featuring traffic-stopping displays promoting the grand prize of a 1969 customized ragtop Cadillac DeVille.
Off-premise point-of-sale materials supporting this summer promotion include case card displays with take-one entry cards and on-premise features neon signage, a tap handle, metal tacker and coasters.
Display Highlights ‘Get Outside With Bass’ Promotion
Aiming to strengthen its presence in bars and taverns across the U.S., Bass Beer created a temporary back bar display, which highlights Bass’ promotion, “Get Outside With Bass.”
The display features a dissolve unit that switches between a glass of Bass Beer and an action shot of a mountain bicyclist whizzing by. Each unit is 13" high and features a life-size Bass Beer bottle next to the dissolve graphics.
Rapid Displays of Chicago, IL was responsible for the display development and production; Colangelo Synergy Marketing was responsible for the display artwork development.
Active Lifestyles Of Beer/Wine Drinkers
Offer Promotional Opportunities
Just as aficionados of a particular sport or entertainment activity have their own slang and style of dress, they also have special-sometimes surprising-preferences for distinct categories of beer or wine, according to the latest study by Scarborough Research.
The study found that those who engage in Xtreme sports are 107% more likely to drink imported beer than the average person. Golfers and hunters show a clear preference for domestic light beer. On the other hand, the study reveals that wine drinkers engage in a wide variety of sports and entertainment activities, not just the fine-arts-related pastimes that stereotypes suggest.
Comedy club goers are more willing than the norm to spring for higher-priced beverages such as champagne, and imported beer; CART racing events attendees enjoy domestic regular beer and imported beer, but are even bigger fans of champagne or sparkling wine. Snow skiers are ranked “king of the hill” when it comes to higher-priced beers and wines.
“For beer and wine advertisers, these findings suggest that targeted promotional opportunities abound, although they may occur in some unlikely places,” said Alisa Joseph, V.P., Director of Sales, Arbitron Inc.
Sterling Promotions
Alcoholic Beverages & ‘Twentysomethings
As demonstrated by the success of “malternatives,” new products are one key to reaching “twentysomething” consumers in the beer, wine and spirits industry, according to a new survey released by Information Resources Inc. IRI found that malternatives have been particularly successful in penetrating the young adult (aged 21-29) segment, which is entering a significant growth period as “echo boomers” mature.
Ed Kuehnle, President of IRI, said, “Young adults are more interested than other groups in trying new alcoholic beverage products. But to reach these consumers, it is critical to take their unique purchase patterns into account. For example, they are more likely to purchase alcoholic beverages for immediate consumption and are more likely to be driven by mood.”
According to Kuehnle, new types of alcoholic beverages should be aggressively promoted on-premise. In off-premise locations, new products targeted to the young adult market should have single serve distribution.
Jack Daniel’s Hard Cola
Is Launched
Brown-Forman and Miller Brewing are introducing a flavored malt beverage called Jack Daniel’s Original Hard Cola, a refreshing, malt beverage made with natural flavors.
The companies believe the brand will have a year-round appeal as opposed to many of the seasonal-flavored brands in the category because of its unique positioning and the Jack Daniel’s name.
Diageo Introduces
Captain Morgan Gold
Diageo has introduced Captain Morgan Gold, a ready-to-drink premium malt beverage inspired by the Captain Morgan Original Spiced Rum brand. Captain Morgan Gold is supported with a $65 million marketing campaign.
Paul Clinton, CEO, Diageo NA, said, “The RTD format allows us to bring our premium brands to adults in a package that fits their lifestyle.”
Dr Pepper Launches
Red Fusion
Red Fusion is the first new flavor addition to the Dr Pepper line-up in its 117-year history. It will sport an alluring red color and a variety of fruit flavors. “While we looked at different flavor profiles, Red Fusion consistently ranked at the top with a diverse audience,” said Cindi Clark, Dr Pepper Sr. V.P., Marketing.
Marketing support includes p.o.s. materials, cold drink programs and sampling.
Heinz Introduces Easy Squeeze Ketchup
Heinz debuts Easy Squeeze, an upside down squeezable container offering consumers quicker access to their ketchup. “Our 'No Wait No Mess easy-dispensing bottle means America’s favorite ketchup comes out more quickly than ever,” said Casey Keller, Managing Director, Ketchup, at Heinz.
Pernod Ricard USA
Introduces Mojito Club
Pernod Ricard USA, has introduced Mojito Club, inspired by the traditional Cuban recipe. The Latin cultural sensation sweeping America provides an opportunity for Mojito Club to take a strong position in the flavored rum market.
P.o.s. items include shelf talkers and wire display racks.
DJ Graphics
3 Strikes Custom Design offers Matrix super absorbent bar mats, which are ideal for point-of-sale applications in on- and off-premise accounts. Eye-catching bar mats are placed in full view on the bar and at the wait station. The bar mats can be used as part of bar kits or dealer loaders. The bar mats are utilized to gain brand presence within establishments. Since they are functional for the staff, it is more likely they will be used. For more information, contact 3 Strikes Custom Design, 1905 Elizabeth Avenue, Rahway, NJ 07065; (Tel) 732-382-3820, (Web site) www.3strikes.com.
Starbucks Launches ‘Summer Heat Relief Tour
Starbucks Coffee has launched the Summer Heat Relief Tour 2002, which will take place in select cities across North America throughout the summer. A fleet of Starbucks Chill Patrol vehicles will comb summer festivals, beaches and city streets offering samples of indulgent and refreshing blended drinks, including Frappuccino Blended Beverage and Tazo Ice Blended Tea.
The fleet,which consists of 12 vehicles, visits summer events in select cities across the continent. The vehicles feature a vibrant new design reminiscent of summer and the new blended beverages found at Starbucks retail stores.
Toast! Network Launches For Beverage Industry
Toast! Network has launched a national customer loyalty program for the beverage alcohol industry. The service allows retailers to better identify visitors in their store, collect information on their preferences and build loyalty.
“This program allows brands to reach customers through their local retailer, where they purchase the product,” said Steven Sarfin, Managing Partner, Toast! Network.
For more information, contact Toast! Network, (Web Site) www.toastnetwork.com.
Moldrite Products
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Rapid Displays
4300 W. 47th Street, Chicago, IL 60632-4476
The Mountain Dew Vortex Lighted Cooler Door Display was designed using eye-catching bright yellow LEDs to grab the attention of young target consumers to help increase impulse sales. The display also introduced the new Mountain Dew Vortex graphics, featuring ten superbright yellow sequencing LEDs.
CATEGORY: Stock Displays
DISPLAY PRODUCER: NYSCO Products LLC
2350 Lafayette Avenue, Bronx, NY 10473
The Snapple Beverage Group requested a premium looking free standing floor display to introduce its new premium water. The Snapple Elements Premium Water Rack was created by molding shelves in transparent colbalt-blue plastic and supporting them with water-clear extruded tubes. Brand identity was achieved by using an embossed and hot-stamped "Elements" logo on each shelf and a colorful two-sided header on a clear pole. The consumer can shop this display from all sides and it attracted to it by its unique shape and striking color scheme.
CATEGORY: Permanent Displays
DISPLAY PRODUCER:The Display Link Inc.
99 East Main Street, Babylon, New York 11702
The Jacob's Creek 5 case Wine Rack provides an artistic craftsman setting for the product. The Floor Rack combines the use of stained natural wood accent panels and header with the look of wrought iron to showcase the Jacob's Creek line of fine Australian wines.
CATEGORY: Permanent Displays
DISPLAY PROUDCER: Heritage Sign & Display
P.O. Box 158, Nesquehoning, PA 18240
The Kirin Ichiban Mirror features a custom fan shape and screen printed artwork, with graphic representation of a mythological Kirin Creature and Japanese character. These elements combine to help promote this beer as an upscale premium Japanese import with a distinctive image and flavor. Special manufacturing methods include CNC cut frame and glass, and two-tone gold mirror with a silver mirror boarder. The piece is designed to blend in with the existing décor in Japanese restaurants in order to promote placement.
CATEGORY: Inflatables
DISPLAY PRODUCER: Sterling Promotional Corp.
3010 Westchester Avenue, Purchase, NY 10577
Sterling's Patented Inflatable Chair created for 7UP, features stereo speakers built-in. The inflatable 7 Up Chair was used in a promotion for the Grammy Awards.
CATEGORY: Permanent Displays
DISPLAY PRODUCER:Coastal Woodworks & Display
P.O. Box 137, Nobleboro, ME 04555
This Glen Ellen and Beaulieu Vineyards Wine cart was designed to cross-merchandise a selection of premium wines with cut flowers, in supermarkets around the company. The combination of a bottle of wine and a bouquet of flowers suggest the perfect gift for any occasion. This completely functional wine car was constructed from Easter White Pine and Baltic Birch panels with wheels of injection molded plastic.
CATEGORY: Base Wrap
DISPLAY PRODUCER: Proprint Services Inc.
5621 Finch Avenue East, Ste., 5, Toronto, Ontario, Canada M1B 2T9
This unique piece for Aquarian was printed two sided and die cut with a perfect 10 pt. Stock. It was printed and die cut in line, one pass, full four color process with a UV coating on both sides. The basewrap was 12" in height with a 24" repeat and length of 25' for a quantity run of 3,100 rolls. Two other versions were printed one sided as well; 5,100 rolls of one and 1,000 rolls of another.
CATEGORY: Corrugated Displays
DISPLAY PRODUCER: Alpak Manufacturing Corp.
181 Boyd Street, P.O. Box 339, Montgomery, NY 12549
Alpak created a “Resizable” version of its SD101 Tri-level Display to provide a custom-fit, custom printed 3-tray waterfall-style floor stand to promote “Fat Tuesday” Margarita Mix. The header is 4-color process plus varnish. Trays are 2-color, purple and yellow and the base is solid yellow. The display is packed KD in mailers.
CATEGORY: Tackers & Table Tents
DISPLAY PRODUCER: Palmer Promotional Products
23001 West Industrial Drive, St. Clair Shores, Michigan 48080
The Bacardi Tacker & Table Tent was created for Anheuser-Busch, supporting the launch of its Silver alternative beverage with a wide range of P.O.P. materials that included this aluminum metal sign and table tent. The sign is constructed of dipped aluminum and acrylic.
CATEGORY: Permanent Displays
DISPLAY PROUDCER: Heritage Sign & Display
P.O. Box 158, Nesquehoning, PA 18240
The Finlandia Vodka Edge-Lit Board is a uniquely styled edge-lit board lit by special low-voltage incandescent light to meet the client's requirements for a thin (less than ¾") profile unit. Brushed aluminum top and bottom sections add to the overall sleek look of the unit. Screen printed Finlandia logos are featured on the board along with anything written on the board which included a fluorescent marker which glows from edge-lighting. An art deco styled bent wire unit protrudes from the front, which abstractly represents a bottle of Finlandia being poured into a Martini glass. The attractive styling and functionality of the piece help achieve placement and longevity in a variety of different establishments.
CATEGORY: Ceiling Breakthrough Cross Promotion
DISPLAY PRODUCER: Proprint Services Inc.
5621 Finch Avenue East, Ste., 5, Toronto, Ontario, Canada M1B 2T9
This is an innovative marketing instore p.o.p piece called a Ceiling Breakthrough. Floor space is at a premium and difficult to obtain in c-stores. This ceiling breakthrough may be viewed from either side to reinforce the breakthrough idea. This solid piece is popular with retailers as it promotes two top of the mind brands which helps to drive sales. This was one of several programs which included ceiling vinyl, wobblers, posters and sell sheets.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Flair Display Inc.
3920 Merritt Avenue, Bronx, NY 10466
This retail friendly display introduced Tangueray No. Ten, a premium brand line extension for Tanqueray. The display is brushed aluminum laminated to MDF, to form a hexagon shaped base. It is wire and tubing, powder coated and constructed to hold one case in a small footprint. The header has interchangeable graphics capabilities and is made of brushed aluminum and acrylic.
CATEGORY: Shape Lights
DISPLAY PRODUCER: Palmer Promotional Products
23001 West Industrial Drive, St. Clair Shores, MI 48080
The Corona Shape Light is a compact lighting unit which brightens this distortion printed display while keeping its depth to a minimum. The display is vacuum formed PETG with distortion printing and is a high output lighting fixture.
CATEGORY: Corrugated Displays
DISPLAY PRODUCER: Oxford Innovations, Division of Tim-Bar Corporation
201 South College Avenue, P.O. Box 189, New Oxford, PA 17350-0189
This Hershel the cow standee is utilized by Hershey Foods to promote sales of Hershey's syrup at retail. Increased unit sales is a primary goal for this standee display. The standee was structurally created and manufactured.
CATEGORY: Stock Displays
DISPLAY PRODUCER: Flair Display Inc.
3920 Merritt Avenue, Bronx, NY 10466
Flair Display offers a line of stock Ice Buckets which keeps a company's name and logo in front of the consumer at bars and restaurants. The Ice Buckets are injection molded and come in different forms and shapes. The Ice Buckets can decorated with a company's logo on every side of the bucket for high visibility and identification.
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