Pete’s Displays Wicked Summer Brew
Pete’s Wicked Summer Brew is a refreshing lager with a hint of lemon.
The bold red-and-white stripes on the package along with the roguish baseball character set this beer apart. Pete’s Wicked Summer Brew has a full line-up of P.O.S. materials including counter cards, banners, table-tents and foam-board tackers.
A crowd-pleasing stand-up will be used to merchandise off-premise displays or on-premise accounts.
“Consumers look forward to the return of Summer Brew year after year,” said Jennifer Shannon, Assistant Brand Manager. “Pete’s Summer Brew has grown to become a favorite seasonal among craft beer drinkers.”
Corona Conducts “Verano al Ritmo de Corona” Promo.
The Gambrinus Co. is conducting a “Verano al Ritmo de Corona” (Summer to the Rhythm of Corona) Hispanic-market promotion, featuring Latin talent Roselyn Sánchez.
The promotion includes a consumer sweepstakes to win an all-expenses-paid trip to a televised Latin music concert hosted by Roselyn Sánchez in Miami in September.
A full line-up of on-and of-premise POS supporting the “Verano al Ritmo de Corona” promotion will feature Sánchez.
“Verano al Ritmo de Corona is all about the unique vibrancy of the brand, the #1 import beer in the U.S.,” said Don Mann, Marketing General Manager, The Gambrinus Co. “The integrated marketing campaign hits a number of hot buttons for young Hispanics - star power, leading-edge events, exciting music and dance, and a huge concert in a major Hispanic market."
Tsingtao Beer Features Unique Gong Display
Tsingtao Beer wanted to promote Tsingtao, China’s number one beer by highlighting authentic Asian architecture and style at the point-of-sale.
This display is 80# four color litho printed and mounted to 55pt. Chipboard. It has black wrapped fiber poles and features an authentic metal gong with mallet.
This display was created by Rapid Displays, a Chicago, IL-headquartered point-of-purchase display firm.
Triangle Display
Zima Promotion Offers Consumers A Free CD
Coors Brewing’s Zima has partnered with “Complex,” a new young men’s bi-monthly lifestyle magazine for a summer promotion. Complex is producing a full length CD with urban appeal that will be made available as a Gift with Purchase to be distributed through Zima’s website. The CD features artists in the hip-hop arena. Consumers who purchase Zima will receive a code within the product packaging that allows them to redeem their CD by entering the code on Zima.com.
Additionally, Complex is creating a custom publication/guide for Zima titled, “Start Your Night Right,” which will be distributed nationally through Zima retailers. It will be free to Zima purchasers and will feature articles on musical artists, style and nightlife.
“Zima came to Complex because the magazine delivers male consumers who will help drive their business at retail,” says Rob Weinstein, Marketing Director, Complex Media.
A one page Zima ad in Complex highlights the promotion. Additionally, there will be listening stations set-up in grocery chains and convenience stores so the CD can be sampled.
Arbor Mist Runs “Deck Party” Summer Promo
Arbor Mist is conducting a “Deck Party” summer promotion, highlighting its new creamy wine blender drink, Arbor Mist Wine Blenders. Arbor Mist Wine Blenders are the first blender drinks made with wine.
Available in three fruit flavors including strawberry, blackberry, and peach, Arbor Mist Wine Blenders combine the great taste of fruit and wine in a pre-mixed alcoholic blender drink.
Arbor Mist Wine Blenders are sold in 1.5-liter frosted bottles, and combine colorful labels with classic black capsules. Each bottle makes 16 servings of 10-ounce drinks.
After adding ice and following the easy recipe on the bottle, the finished blender drink has the same six-percent alcohol level as Arbor Mist wine with fruit.
Jacob’s Creek Runs Off-Premise Summer Promo
Pernod-Ricard’s Jacob’s Creek Australlian wines is continuing to reinforce the marriage between its wine and barbeque with its latest off-premise promotion, “Get Outback to Enjoy the Taste of Australia.”
The promotion offers consumers the chance to purchase a Char-Broil Grill through a limited-time mail-in offer.
The program provides retailers with single and double width case cards, pocket brochures, a Char-Broil Smoker display, IRC coupons on charcoal and IRC coupons on chicken, beef and seafood.
Coca-Cola Has Launched Summer Thrills Promotion
Coca-Cola has launched a “Bring On Summer Thrills” promotion, targeted at teens, to promote its Coke and Sprite products.
Numerous regional promotions around the country will offer free trips and discounted admissions to local amusement and water parks. A national under-the-cap game offers special prizes.
The promotion will be supported with media and point-of-purchase advertising, including special rack cards.
Snapple Conducts “Yard Sale” Promo
Snapple has launched a Snapple Summer 2003 “Yard Sale” promotion.
Designed to encourage fans to drink Snapple, collect caps, and visit Snapple.com, the promotion enables consumers to “buy” limited amounts of exclusive items at the asking price or negotiate the best deal -- just like an authentic yard sale.
Instead of using dollars, consumers use special Yard Sale bottle caps as currency. Over 300 million bottles of Snapple will be flagged for the promotion.
Innovative point of sale materials make the promotion come to life at retail with “Yard Sale” signs, cooler boxes with custom "Yard Sale" booklets, special “Yard Sale” base wraps and rack clips that can be attached to just about anything.
The campaign, which targets 18-24-year-olds, was developed for Snapple by Deutsch New York.
Foreign Candy Displays Rips Near Slurpee Dispensers
The Foreign Candy Co. and 7-Eleven, Inc. have come together to introduce the Rips Slurpee Candy Straw.
The strawberry flavor provides an extra twist with all types of beverages. After the experience of using the straw is over you begin the new experience of eating the straw.
The Rips Slurpee Candy Straw is displayed near Slurpee Dispensers in 7-Elevens to help generate impulse purchases.
Fischer Beverages Promotes Moretti Birra
Fischer Beverage International, the specialty beer division of Heineken, has launched a campaign to promote Moretti Birra. The theme of the campaign is “Oh, for the love of Moretti!”
The campaign will be widely visible on- and off-premise across the country.
Fischer Beverage has appointed branding agency Smith & Jones, Troy, NY, as agency of record for Moretti Birra and six other European specialty beers, including Affligem, Hacker-Pschorr, Murphy’s Paulaner, and Wieckse Witte.
“Right now, these brands are a well-kept secret, greatly admired by beer aficionados,” said Mark Shipley, Principal of Smith & Jones. “Our goal is to make Fischer Beverages part of the American lexicon.”
Scott DeMartine, General Manager for Fischer Beverages, said, “Fischer has aggressive plans for our portfolio of international products in the U.S. market.”
Coca-Cola Featuring NASCAR Merchandiser
Coca-Cola Co. is using this merchandiser to highlight its relationship with NASCAR. The display simulates the front end of a Coca-Cola NASCAR race car, creating great stopping power that generates impulse purchases.
The display offers easy accessibility, and also provides interesting facts about NASCAR (one of America’s Leading TV Viewing Spectator Sports), including a list of drivers who are members of the Coca-Cola Racing Family.
The display is crafted with vacuum formed side and front bumpers, wheels and brackets featuring the unmistakable Coca-Cola red and white logo, a Coroplast Back, and windshield graphics. The unit sets-up easily in five minutes. The 7’ long, x 4’ wide, x 5’ tall display can be customized with the names and logos of individual retailers.
This display was created by Display Technologies, based in College Point, NY.
Pepsi Offers Consumers A Chance To ‘Play For A Billion’
Pepsi-Cola is offering consumers a chance to “Play for a Billion” live nationally on The WB TV Network. Pepsi has joined forces with AOL and The WB Network to produce a live TV show in which a contestant will have the chance to win $1 billion. The show guarantees a $1 million winner who will then have the chance to win $1 billion. There is a one in 1000 chance that the $1 billion will be awarded. The show, set to air in September, will be the culmination of Pepsi’s “Play for a Billion” summer promotion.
The 1,000 contestants on the show will be selected through the Pepsi “Play for a Billion” sweepstakes. TV advertising and point-of-purchase materials will support the promotion, which was created by TLP, Wilton, CT.
“We’re out to spark excitement with big ideas and big activities,” said Dave Burwick, Chief Marketing Officer of Pepsi-Cola N.A.
Scarborough Research Reports On New Wine Consumers
Scarborough Research unveiled the results of its national survey of wine consumers, which indicates that new wine purchasers are hailing from a young and ethnic demographic. The Scarborough Wine Market Report reveals that over a third (39 percent) of U.S. adults, age 21 and older, have purchased wine in the past three months.
The wine consumer is more affluent (33 percent have a household income of $75K+) and better educated than an average American (39 percent have attended some college).
A quarter (25 percent) of wine purchasers are between the ages 21-34 and nearly half (45 percent) are between the ages 35-54. The ethnic make-up of wine drinkers closely mirrors the ethnic break-out of the U.S. population with 10 percent of wine consumers being African-American and 10 percent Hispanic.
“When painting a picture of the American wine consumer, most advertisers would render a drawing of a person who is Caucasian, older, affluent and well-educated,” said Alisa Joseph, V.P., Scarborough Research. "However, the Scarborough Wine Market Report shows a portrait of a wine consumer who is also multi-cultural and multi-generational.”
Younger wine consumers are more apt to pay a higher price for a bottle of wine. Wine consumers, age 21-24, are twice as likely than the average purchaser to spend $20 or more on a bottle of wine, and those age 25-34 are 76 percent more likely to pay for high-end wine while adults, age 65 or older, are 74 percent less likely to pay top dollar for wine.
The Scarborough report also establishes a correlation between the price point of a bottle of wine and ethnicity. Only six percent of drinking age adults spent more than $20 for a bottle of wine, but Hispanic wine consumers are 96 percent more likely to spend $20 or more on a bottle. Additionally, African American wine purchasers are 39 percent more likely to reach for the higher-priced wine labels.
African American consumers are 59% more likely than the average consumer to purchase champagne or sparkling wine. Hispanics are 13% more likely to purchase champagne.
SkinCola Is Launched
SkinCola is launching its super oxygenated beverage, composed of purified water, activated oxygen and Z-Bec, which promotes cell growth and repair. Consuming SkinCola hydrates the skin as the Oxygen content repels free radicals and helps to prevent tissue breakdown, making it “the first skin care beverage.”
SkinCola is packaged in old-fashioned glass soda pop bottles which prevent the Oxygen seepage that occurs in plastic containers.
Boston Beer Co. Launches Samuel Adams Utopias
The Boston Beer Co., is introducing a limited edition unique, “extreme” brew, Samuel Adams Utopias, holding the official record as “The Strongest Beer in the World.” “Samuel Adams Utopias breaks the boundaries of what people traditionally think of as beer,” said Jim Koch, President of Boston Beer Co.
Samuel Adams Utopias is 25% alcohol by volume. It is a rich after-dinner drink similar to a vintage Port, fine cognac or old sherry.
Allied Domecq Launches Kuya
Allied Domecq has launched Kuya, a Fusion Rum, combining imported rums, natural spices and citrus flavors, creating a new category.
“Kuya will revolutionize the rum market and create enjoyable drinking experiences for 21 to 29-year-old consumers who enjoy rum,” said Simon Cunningham, Exec. V.P., Marketing, Allied Domecq Spirits.
Allied Domecq will support Kuya with thousands of “React to the Beat” on-premise sampling events.
Mr. Coffee Introduces New Brand Extension
The Mr. Coffee brand is introducing Mr. Coffee coffee. More than 37 million U.S. households own a Mr. Coffee coffeemaker.
“The Mr. Coffee brand continues to personalize the coffee experience for millions of consumers,” said Alejandro Pena, V.P., Global Marketing for Mr. Coffee. “The next logical step is to provide them with Mr. Coffee coffee.
Dr Pepper & Warner Conduct Joint Promo
Dr Pepper/Seven Up and Warner Bros. Records are conducting a summer promotion that appeals to consumers’ love of music and soft drinks. The LiquidLoot promotion will enable consumers to collect points from specially market soft drink products and bid on music-oriented merchandise in an online auction-style promotion. Consumers will be directed to www.liquidloot.com, a Web site operated by Dr Pepper/Seven Up as part of its online consumer loyalty program presented by eBay.
“We believe our promotional partnership with Warner Bros. Records will help drive excitement for our brands by providing consumers with fun and unique prizes,” said Holly Mensch, V.P. Marketing, Dr Pepper/Seven Up.
The promotion is supported with special p.o.p. materials that are co-branded with the Warner Bros. Records logo.
Miller Runs Joint Promo With Harley-Davidson
Miller Brewing is commemorating the 100th Anniversary of its Milwaukee neighbor, Harley-Davidson. The Harley-Davidson 100th Anniversary celebration will take place with a party in Milwaukee this August. Throughout the summer special commemorative Miller Lite and Miller Genuine Draft cans will feature prominent Harley-Davidson motorcycles.
Donna Lorr, Brand Promotions Manager, Miller said, “What could be better than two classic American companies bringing consumers the ultimate summer experience.” Miller will give away 100 Harley-Davidson motorcycles and will also award trips to the “Party of the Century,” the Milwaukee event that will be the world’s largest Harley-Davidson Bash.
The promotion is supported with a wide array of p.o.p. materials. St. Louis-based Zipatoni developed the promotion for Miller.
Smirnoff Liberation Lounges At Amphitheaters
Smirnoff is sponsoring Clear Channel Entertainment’s summer concert program called “Smirnoff Summer of Live” at outdoor venues across the US. “We’re excited to sponsor the launch of ‘Smirnoff Summer of Live,’ which promotes an amazing array of talent,” said James Stammer, Smirnoff Sr. Brand Manager.
Smirnoff will host “Smirnoff Liberation Lounges” for select adult concertgoers, which will be the hottest spots at outdoor concerts all summer long featuring interactive games, contests and experiential entertainment.
Luna di Luna Pomotes New Pinot Blend
AVI Imports’ Luna di Luna is launching a new 50/50 Pinot Grigio and Pinot Bianco blend in a luminous yellow bottle.
The Pinot Grigio blend is supported by a marketing campaign themed “Turn On Two Pinot.” On-Premise and Off-Premise p.o.p. materials support the launch.
Heineken Ties In With “The Matrix”
Heineken and Warner Bros. Pictures have conducted an integrated marketing program supporting the hit movie, “The Matix Reloaded.” The campaign included TV advertising and specially designed point-of-sale materials.
“We are excited to partner with Warner Bros. Pictures on promotions surrounding the latest installment of the Matrix trilogy,” said Steve Davis, Sr. V.P. Marketing, Heineken USA. “Over the past few years, Heineken has been associated with a number of top-grossing motion pictures, and 2003 is destined to be the year of the Matrix.”
Clearly Canadian & CTC Launch Joint Promotion
Clearly Canadian Beverage Corp. and the Canadian Tourism Commission have launched an under-the-cap sweepstakes. The “Discover Clearly Canadian” promotion offers U.S. consumers a chance to win one of 11 Canadian vacation grand prizes or discounts at participating Canadian Sheraton and Westin Hotels. Partners of the promotion include Starwood Hotels and Resorts, Air Canada, Budget Rent A Car Canada, Travelocity and Eastman Kodak.
“Partnering with the Canadian Tourism Commission provides Clearly Canadian a key brand building element,” said Jonathan Cronin, V.P., Marketing at CC Beverage. Clearly Canadian’s marketing campaign for the promotion features special p.o.s. materials.
CATEGORY: Plastic Displays
DISPLAY PRODUCER: Hankscraft Motors
300 Wengel Drive, Reedsburg, Wisconsin 53558
This Coors Light Cooler Door Unit features a Solar motion motor attached to a Coors Light bottle. The display affixes to the cooler door where Coors Light products are stocked. The motion of the display attracts attention to the cooler's product.
CATEGORY: Basewrap
DISPLAY PRODUCER:Proprint Services Inc.
5621 Finch Avenue East, Unit #5, Toronto, Ontario Canada M1B 2T9
More than 500 rolls of this Tecate-Clamato Basewrap were produced as part of the "perfect match" for this year's Cinco de Mayo celebration. The four color basewrap was printed on an economical 10 pt. Card stock with a uv varnish at a length of 50' per roll. Its main advantage is that the substrate, which is smooth on both sides, wraps easily around the instore products. This insures that the colorful graphics are not compromised when displayed. Other pieces for this program by Creative Media Concepts, San Diego, included large endcap posters, vinyl cooler case stick ons and redemption coupons and recipes.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Flair Display Inc.
3920 Merritt Avenue, Bronx, NY 10466
This permanent floor stand introduced a new super premium Spanish Brandy, Uno En Mil, to the U.S. market. The display holds a case of brandy, 12 bottles. The header is fabricated of laminated particle board, painted MDF and wire. The one case floor unit presents each bottle as an invitation to buy and yet takes up little floor space on the retail floor.
CATEGORY: Inflatables
DISPLAY PRODUCER: Sterling Promotional Corp.
3010 Westchester Avenue, Purchase, NY 10577
This Giant Cold Air Inflatable Fosters Can creates maximum impact for grand openings, sporting events, trade shows, etc. Sterling’s cold air inflatable packs easily inside a cooler on wheels. The cold air inflatable maintains its shape by a continuous flow of air with an ultra quiet inflator. Just plug it into any outlet and in seconds it will inflate and stay inflated indefinitely. It deflates quickly and packs inside the cooler.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Heritage Sign & Display Inc.
344 Industrial Road, Nesquehoning, PA 18240
This Stella Artois Backlit/Edge-Lit Window Sign, is a hanging sign that is both distinctive and upscale in keeping with the product, an imported Belgian beer. The sign incorporates The Stella Artois label logo in a unique way by using a screen printed and backlit center section, which is surrounded by custom molded gold polyurethane foam filigrees on the sides. It also features edge-lit acrylic half ovals emerging from the top and bottom, with specially etched and printed artwork which glows from the edge-lighting. The piece hangs in the window from an included chain hanging kit.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Everbrite, LLC
4949 S. 110th Street, Greenfield, WI 53228
This Bud Light Spectacular Sign measures 48" W x 27" H x 7.75" D overall. Bud Light's logo is enhanced with an oversized design. The spectacular also highlights the high energy motion effects of the explosion blue background that is featured prominently on Bud Light's secondary packaging. The explosion blue background is accomplished by using a panel of sparkling holograph laminates that creates twinkling effects. Because of the sign's size, the Bud Light logo can be viewed from any direction. The ornate sign advertises that Bud Light is available at the establishment and clearly influences consumers to purchase Bud Light at the point of sale.
CATEGORY: Promotional Displays
DISPLAY PRODUCER: Raeco/Promo-Sports LLC
64323 US 33 East, Goshen, IN 46526
This Budweiser/Bud Light Beach Hut/Surf Spectacular & Enhancer was created for the Budweiser 'Open for Summer' campaign. It was designed to stack product inside and around the hut. Combining the product and display in this manner cuts down on the floor space. The display may also be used as an end cap or freestanding display. The display is vacuum formed plastic with distortion screen-print. The cost associated with plastic is similar to corrugated and provides more realistic detail.
CATEGORY: Standees
DISPLAY PRODUCER: Proprint Services Inc.
5621 Finch Avenue East, Unit #5, Toronto, Ontario Canada M1B 2T9
The Mountain Dew - Hulk Standee is a screen printed three dimensional six foot standee which was part of a large scale marketing campaign supporting the release of the film. The Hulk leg and hand with the Mountain Dew logo jump out of the main piece, and making it look like the Hulk is crashing through the wall. The image and construction of the standee reinforces the recognizable popular mean and green theme of the character. It also ties into the "Unleash Your Thirst" campaign to bring the consumer to purchase more soft drinks. The standee was one of the many Hulk size promotional P.O.P. pieces that were shipped as part of the kit that included shelf talkers, wobblers, display toppers and pole signs.
CATEGORY: Plastic Displays
DISPLAY PRODUCER: Hankscraft Motors
300 Wengel Drive, Reedsburg, Wisconsin 53558
This 7 Up Lenticular display is a two-sided viewable display with the ability to show up to seven different images per viewing side. The lenticular frames are made of strong ABS and are easy to replace and insert pictures into. With a 360º turnable base and two-sided viewing, these displays are always a hit.
CATEGORY: Inflatables
DISPLAY PRODUCER: The Inflatable Marketplace
1810 Gillespie Way, Suite 202, El Cajon, CA 92020
For several years now, DeKuyper USA has utilized inflatable bottles to promote its new flavors of their "Pucker" brand of Sweet & Sour Schnapps. DeKuyper Pucker Island Blue recently introduced its "Island Blue Pucker" in a blue bottle. The green "Sour Apple Pucker" bottle was launched in 2001 and the Red "Raspberry Pucker" bottle was launched in 2002. The sealed miniature inflatables are 48" high.
CATEGORY: P.O.P. Program
DISPLAY PRODUCER: The A Team
1 West 34th Street, Suite 501, New York, NY 10001
The new super-premium vodka brand, Ciroc, was launched without any media advertising. The Point of Purchase effort needed to communicate the story of this new luxury vodka was based entirely on its U.S.P.-Ciroc is the world's first and only vodka made exclusively from grapes. By reinforcing visual cues taken from the stylish, contemporary bottle and utilizing rich photography and a 5th color metallic silver ink, all Ciroc POP materials conveyed the brand's premium image. The launch in test markets has been extremely successful and the national launch will begin in the Fall of 2003.
CATEGORY: Clocks
DISPLAY PRODUCER: Neon Source
3428 Pickwick Street, San Diego, CA 92102
A unique technological twist on the traditional neon clock is the kinetic plasma clock, which offers the colorful glow of neon and either chasing or constant motion effects within the tube. The clock size is 12" in diameter, with a variety of case and plasma tube colors, even multiple colors within the same tube! Infinity clock versions are also available. Shown here is the Heineken permanent on-premise plasma clock.
CATEGORY: Corrugated Displays
DISPLAY PRODUCER: Archbold Container Corp.
800 West Barre Road, Archbold, OH 43502
This promotional golf display for Makers Mark Bourbon is a corrugated unit. The entire display is labeled with a clear laminate over the label. The glass on the top of the display is offset form the header providing a 3-dimensional effect.
CATEGORY: 3-Message Floor Displays
DISPLAY PRODUCER: Clearr Corporation
6325 Sandburg Road, Minneapolis, MN 55427
This display features a TriAd® standard unit attached to a pedestal, which allows it to stand independently at viewing height, and a spotlight, which draws extra attention to the moving graphics. The products the unit is promoting are positioned around it, complementing the unit's graphics. This concept may be used in a retail situation as well as for trade show applications. This configuration may be supplied for any size of TriAd unit.
CATEGORY: Inflatables
DISPLAY PRODUCER: Inflatable 2000
207 N. Aspan, Unit #6, Azusa, CA 91702
Unilever is featuring a grass roots marketing campaign utilizing custom inflatable sampling booths along with customized children's inflatable games. Unilever envisioned a festive promotional experience for the launch of various new products in addition to building brand awareness and loyalty in non-traditional ways. The inflatable sampling booths were designed with giant product replicas and detailed printed graphics to obtain optimum art reproduction. The inflatable sampling booths are easy to set up and attract consumers. The inflatables were developed in association with Marketration, Inc., an event marketing company based in Santa Ana, CA.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Heritage Sign & Display Inc.
344 Industrial Road, Nesquehoning, PA 18240
The Crown Royal Toplit Markerboard is a functional and classically styled dry-erase markerboard which features custom full color artwork, covered by a special dry-erase laminate so that menus and drink specials written on it can be easily changed. The display included lighting provided by a museum light attached to the top of the board, so that it can be easily read in dimly lit bars and restaurants.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Coastal Woodworks & Display
P.O. Box 137, Nobleboro, ME 04555
This Glen Ellen and Beaulieu Vineyards Wine cart was designed to cross-merchandise a selection of premium wines with cut flowers, in supermarkets around the country. The combination of a bottle of wine and a bouquet of flowers suggest the perfect gift for any occasion. This completely functional wine car was constructed from Easter White Pine and Baltic Birch panels with wheels of injection molded plastic.
CATEGORY: Inflatables
DISPLAY PRODUCER: Brulene Creative Inflatables,
359 Pleasant Hill Road, New York, NY 10956
This 10 ft. tall x 20 ft. wide giant inflatable Guinness tent was designed for outdoor events. The tent had a Guinness inflatable bottle on all four sides. At the outdoor event, people were allowed into the inflatable tent and it proved to be very popular with attendees. Many more tents were ordered for additional events.
CATEGORY: Signs
Display Producer: The Neon Source
3428 Pickwick Street, San Diego, CA 92102
This Polar Motion Light Box creates the illusion of a constant pouring beverage. One unique feature Neon Source offers in polar motion products is interchangeable polar motion panels! This feature, unheard of in the past allows the user to interchange brand images, seasonal or regional promotions while maintaining customized polar motion in each image. The Doc Otis Polar motion sign shown here was produced as an on-premise permanent POS display for Anheuser-Busch.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Visual Marketing, Inc.
154 W. Erie Street, Chicago, IL 60610.
This display is part of an initiative by Kellogg's to revamp the single serve category in food service locations and make it more appealing to on-the-go consumers. This display showcases the product and makes the packaging seem as though it's floating in air. The display features an injection molded tray with 214 degree crescent shapes. This shape creates a pinching action which holds the cup securely in place when the display is rotated while still allowing for easy removal of product. This hanging arrangement allows both accessibility and 100% visibility of the bold, colorful packaging.
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