Coca-Cola Launches ‘Treat Yourself Light’ Merchandiser
Coca-Cola has introduced the “Treat Yourself Light” merchandising program, which creates a convenient diet beverage center in supermarkets, mass merchandisers and drug stores. Anchored by Diet Coke, the display contains multiple sizes of Coca-Cola’s entire diet carbonated soft drink portfolio.
The Treat Yourself Light permanent merchandiser makes it easier for shoppers to find trusted diet brands. Three display sizes are available, all featuring adjustable shelves to accommodate a variety of package types, as well as easily changeable fabric panels.
The Treat Yourself Light merchandising program offers convenience through incremental placement in relevant areas outside the beverage aisle such as the produce section, front of store or the “better for you” food section.
Dr Pepper Runs “Spider-Man 2” Instant Win Promo.
Dr Pepper has become the exclusive soft drink partner of “Spider-Man 2,” offering its customers the opportunity to instantly win Dodge Vipers, Segway Human Transporters and Vespa Motor Scooters by looking in 20-ounce and 2-liter bottles, and in 12- and 24-packs of Dr Pepper and Diet Dr Pepper.
Two unique packaging innovations for bottles and cans will fuel excitement. Upon popping the top of a special talking can, the consumer will hear a recorded message that says, “You have won a Dodge Viper!” Purchasers of 20-ounce and 2-liter bottles will look through the empty bottle using special “Spidey Eyes” on the back of the bottle to see if they’ve won.
Chris Creedon, Director-Promotions for Dr Pepper, said, “The excitement surrounding the movie, the cool, interactive packaging we’re using, and the lucrative prizes at stake could result in a really explosive summer for Dr Pepper.”
Point-of-purchase materials support the promotion.
Molson Canadian Features Illuminated Satellite Bar
Food service retailers are using this portable bar to serve cold cans or bottles of Molson Canadian beer.
It is mounted on heavy duty casters, has a tubular steel frame, and features fully illuminated backlit top and front panels. The inner cart has an insulated tub (with drain plug) that can be filled with ice to chill cans or bottles. The inner tube is supported by a tubular cart with a server step and is portable as well.
The Molson Canadian Illuminated Satellite Bar was produced by Illumina Lighting & Display, Markham, Ontario, Canada.
Triangle Display
Remy Amerique & ScentAir Unveil Spirits Scent Sampler
For the launch of Mount Gay Rum’s new flavored vanilla and mango rum, Remy Amerique has selected several liquor retailers nationwide to debut a new scent dispensing system by ScentAir Technologies, Santa Barbara, CA.
The new scent devices create the fresh aroma of Mount Gay's new flavored rum as part of a point-of-purchase, on the shelf, in-isle and scented in-store demo display.
As consumers walk by the display, a motion sensor emits the vanilla or mango scents, which were developed specifically to match the true Madagascar Vanilla and Mexican Mango in the Mount Gay Flavored rums.
“Remy is extremely excited to add ScentAir’s scent sampling technology as a unique marketing tool for the liquor industry,” said Nicolas Guillant, Brand Manager of Mount Gay Rum. “Introducing the cutting edge scent technology is Remy's way of allowing customers to experience Remy's products, before actually tasting them. The aroma increases curiosity and the desire to taste the product.”
Illuminated Mountain Dew Display Attracts Attention
This display was produced for the Pepsi Cola Co. to attract consumers’ attention before the point-of-sale. Two bright LED's illuminate the Mountain Dew Bottle catching the consumers’ attention as they approach the cold vault door.
The unit is made of an injection molded body, 4-color process printed label, motion sensor, 2-LED's and 3 AAA batteries.
The illuminated Mountain Dew Bottle display was produced for the Pepsi Cola Company by Crew Design, a p.o.p. display company located in Kent, CT.
Labatt Promotional Banners Target Local Markets
Labatt USA required promotional banners that would tie-in Dos Equis beer on a local market basis in various West Coast areas.
The customization of each banner caters to a local market feel.
The customized Dos Equis promotional banners were each distributed to San Diego, CA, San Francisco, CA, Phoenix, AZ and Los Angeles, CA
Creative Media Concepts, El Cajon, CA, was the sales promotion agency for the campaign.
These Dos Equis promotional banners were created by ProPrint Services, Inc., a point-of-purchase display firm located in Toronto, Canada.
Corona Pub Sign Increases Brand Presence
The Gambrinus Co. wanted a unique sign that would increase brand presence for Corona Extra beer in on-premise establishments while maintaining a link with its current “Miles Away From Ordinary” ad campaign.
This sign achieves a refined look with its engraved pewter-look beach scene plaque, rich wood centerpiece and decorative wall hanger. The juxtaposition of these diverse elements made this pub sign very different from other pub signs and helped to ensure placement.
The Corona Pub Sign was produced for Gambrinus by Heritage Sign & Display, a point-of-purchase display firm located in Nesquehoning, PA.
Smirnoff Inflatable Highlights Ice Brands
Smirnoff has used this unique Moon inflatable to feature the Smirnoff Ice and Smirnoff Ice Black brands.
The 36" Crescent Moon with the Smirnoff bottles is a 2 sided display that grabs the consumer’s attention at the point-of-sale.
This inflatable display was created for Smirnoff by Sterling Promotional Corp., a Purchase, NY-based point-of-purchase display and promotional firm.
Heineken House Party Promo Features Eye Catching POS
Heineken USA has launched the latest installment of its House Party program. For the second consecutive year, the program will be held in late August on the island of Jamaica creating the ultimate House Party experience.
By listening to local radio and logging onto Heineken.com, consumers 21 or older will be encouraged to enter a sweepstakes to win an all expenses paid trip for two. Top winners will receive the opportunity to fly to Jamaica and attend the event featuring musical performances, food, celebrities, giveaways and Heineken.
The promotion will feature eye catching point-of-sale materials designed to provide Heineken with significant presence at retail accounts during the critical summer beer selling season.
Displays Support Hacker-Pschorr/YakimaCross-Promo
Hacker-Pschorr and Yakima have teamed up for a cross-promotion this summer that will offer consumers a cash rebate on any Yakima roof top cargo box and a chance to win a Yakima Platinum Pro 16S roof top cargo box. Sweepstakes entry forms will be featured in both on-premise and off-premise accounts.
In addition to the sweepstakes, off-premise accounts will feature a $25 consumer rebate off any Yakima roof top cargo box. Inflatable display enhancers will be used both on- and off-premise to promote the rebate and sweepstakes. The promotion is a continuation of Hacker-Pschorr’s “Pswheat!” campaign featured on POS and all promotional elements. The “Pswheat!” tagline will also be used on case cards to reinforce the theme of the promotion.
“The Yakima and Hacker-Pschorr brands share a common consumer that pursues an active, outdoor lifestyle,” said Mary Anschutz, Brand Manager for Hacker-Pschorr, Star Brand Imports.
Coca-Cola And Kraft Launch Youth Health & Wellness Initiative
Coca-Cola Co. and Kraft Foods. have joined with the Boys & Girls Clubs of America to create Triple Play, an after-school health and wellness program.
“By addressing mind, body and soul, we’re taking an integrated approach to helping young people help themselves,” said Roxanne Spillett, President, BGCA.
“We all care about the well being of our young people, and we all must do our part to help them develop healthy habits,” said Douglas Daft, Chairman and CEO, The Coca-Cola Company. Triple Play will be available to each of the 3,400 Boys & Girls Clubs.
Diageo Announces Low Carb Wines
Diageo Chateau and Estate Wines announced that three of its wine brands, BV Coastal Estates, Sterling Vintners Collection and Century Cellars, all meet the definition of a “low carb” alcohol beverage.
Diageo Chateau and Estate Wines will use special point-of-sale materials, including bottle neckers and in-store displays, informing consumers that these wines meet the new low carb guidelines and providing nutritional information.
SoBe & Jeep Launch Joint Promotion
SoBe Beverages and Jeep have formed a marketing partnership designed to reach consumers through several events across the country.
A one-of-a-kind SoBe Jeep Wrangler Rubicon will be on display at Jeep 101, Jeep Music Trax and Camp Jeep events throughout the summer. Beginning with Jeep 101, a 12-stop driving experience with both on- and off-road courses, SoBe will offer free beverage samples to event-goers. SoBe sampling will also be incorporated into the ten-stop Jeep Trax concert tour, which features the Counting Crows. At Camp Jeep events SoBe will sponsor the Thrills and Spills arena, where consumers can participate in and view numerous action sports.
Coca-Cola C2 Debuts
Coca-Cola is introducing Coca-Cola C2, containing half the sugar, carbohydrates and calories of regular colas.
“Coca-Cola C2 was created to specifically address consumer desire for a lower-calorie cola with that great Coca-Cola taste,” said Doug Daft, Chairman and CEO, The Coca-Cola Co.
Brown-Forman Debuts One Low Carb Wines
Brown-Forman Wines has launched One.6 Chardonnay and One.9 Merlot, low carbohydrate wines. One.6 Chardonnay has 1.6 carbs and One.9 Merlot has 1.9 carbs per five-ounce glass.
One.6 and One.9 wines will be supported with a $5 million advertising campaign as well as promotional activities and materials.
Pepsi Joins ABC TV In ‘Play For Billion’ Promo
Pepsi-Cola and ABC have announced the “Play For A Billion” Sweepstakes, where one finalist will be guaranteed to win $1 million on national TV, with the chance to receive an additional $1 billion.
Damon Wayans, star of ABC’s comedy series, “My Wife & Kids,” will host the Sweepstakes event. Special Pepsi packages hold sweepstakes entry codes and consumers can enter the codes on the Web site. 200 consumers will be selected as sweepstakes winners and will appear on the primetime special, during which they will compete for the $1 billion prize.
“ABC’s talented stars will introduce millions of viewers to our promotion and give Pepsi drinkers the opportunity of a lifetime,” said Dave Burwick, Chief Marketing Officer of Pepsi-Cola. Added Mike Benson, Sr. V.P., Marketing, ABC, “This partnership taps the promotional power available to ABC and Pepsi on TV and retail outlets nationwide.”
Ravenswood Launches Mobile Tour
Ravenswood Winery has appointed Renegade Marketing Group to develop an integrated experiential marketing program. Renegade will launch Ravenswood’s first mobile marketing tour at festivals this summer.
“Ravenswood’s slogan, ‘No Wimpy Wines’ says it all,” said Drew Neisser, Renegade CEO. “This mobile marketing tour reflects the attitude of this cutting edge winery.”
Dodge And Got Milk? Partner For ‘Shake Stuff Up’ Tour
Got Milk? is partnering with Dodge for the “Shake Stuff Up” tour, as part of a nationwide effort to showcase new milk flavors and educate consumers about the nation's calcium crisis.
The tour will travel more than 60,000 miles and conduct more than 400 events in 100 cities in less than eight months.
Dodge donated three of its new Sprinter commercial vans for the cross-country grassroots campaign.
At events across the country, the Dodge Sprinters will stop at retail stores and special events to showcase new milk flavors and engage consumers with information, giveaways and interactive games conducted directly from the vehicles.
Red Bull Flugtag Launches 2004 Tour
Red Bull Flugtag has launched the 2004 USA tour. Flugtag, which means “flying day” in German, was started over 13 years ago as a fledgling event in an Austrian Town. Today, Flugtag has been produced in over 20 countries.
This event is a contest in which voluntary participants construct human-powered flying machines that will be piloted, dragged, and pushed off a 24-foot ramp into a large body of water.
Category: Permanent Wood Displays
Display Producer: Vintage Wood
9133 Green Valley Road, Sebastopol, CA 95472
This Blackstone Retail Island Display can sell products from multiple angles. The 4-sided retail island was designed to showcase a maximum amount of wine in a reasonable footprint. This display is all wood and conveys the artisan feel of the brand. The 2-sided header is a chalkboard surface which may be used to highlight specials or promotions.
Category: Promotional Displays
Display Producer: Rapid Displays
4300 W. 47th St., Chicago, IL 60632-4476
The Pepsi Shrek Carriage Lobby Display ties the movie, Shrek, in with Sierra Mist. Pepsi wanted to increase the awareness and sales of the Sierra Mist Product line along with its soft drink products. Tying-in with the hype surrounding Shrek 2 was a perfect vehicle -create a very large display around Shrek that also brought the customers closer to see about the promotion. The display was positioned at the lobbies of the stores. The goal was to get the consumer to pick up two l2-packs of any Pepsi product and receive a coupon for a Free 2-liter bottle of Sierra Mist on their next visit.
Category: Plastic Displays
Display Producer: Braeside Displays
795 Bartlett Avenue, Antioch, IL 60002
"Flip & Tell" menu displays is a new and innovative addition to Braeside Displays' line of POP tabletop and counter displays. Menu displays can be molded or formed in any shape imaginable. It lets the consumer know which brands are being served by specific breweries, wineries, distillers or beverage companies. The new Flip & Tell helps eliminate "what brands do you have?" questions and facilitates ordering. The printed flip cards can be changed easily using Braeside's exclusive, spring-loaded Lexan rings.
Category: Permanent Displays
Display Producer: Flair Display, Inc.
3920 Merritt Avenue, Bronx, NY l0466
Matusalem Rum used this floor display to attract attention and sales in liquor stores. The display has a vacuum formed base and occupies a small profile in the store. The display, which is constructed of steel tubing and wire holds the bottles at an eye-catching angle which also makes for ease of selection. The top shelf holds several bottles of the product.
Category: Bottle Glorifiers
Display Producer: Flair Display, Inc.
3920 Merritt Avenue, Bronx, NY l0466
This bottle Glorifier for Ciroc Vodka is designed to be a backbar display which draws attention to the brand and helps to stimulate brand calls. There is an embossed logo on the metal base. The wrap around features 4-color litho and shows clusters of grapes which provides an attractive background for the bottle.
Category: Basewrap
Display Producer: PROPRINT Services Inc.,
562l Finch Avenue East, Unit #5, Toronto, Ontario,
Canada M1B 2T9
More than 700 rolls of Mott's Clamato Basewrap was manufactured as part of a larger promotion that included Proprint produced case cards. All of the point of purchase materials tied into the television spots which were produced to reinforce the spring and summertime fun that happens when Mott's is consumed. This awareness campaign was very successful and the basewrap helped to increase sales in both retail locations and at special event locations.
Category: P.O.P Streamers
Display Producer: Crew Design Inc.
PO Box 400, Kent, CT 06757
This Coors Light Streamer Can stands almost 6 feet tall with silver streamers continuously blown about above a printed fabric Coors Light Can, which is stretched over an internal wire frame housing an industrial sized fan. The unit ships flat at a fraction of its 6' display size and sets up in seconds. The Streamer Can is impossible to miss at the point of sale directing traffic and attention in an exciting and eye catching fashion.
Category: Permanent Wood Displays
Display Producer: Vintage Wood
9133 Green Valley Road, Sebastopol, CA 95472
The Mirassou wine display features bold new packaging to provide a unique and intriguing display. The bold yellow draws attention and the metal embossed sun icon convey quality. The display holds four cases of wine in a small footprint and is shipped fully assembled for easy distribution in the field.
Category: Permanent Displays
Display Producer: Nashville Display
14l5 Elm Hill Pike, Nashville, TN 372l0
This liquor floor display is constructed from wire, metal and plastic. The unique unit provides an interesting product presentation with the display holding bottles of Bacardi Limon in an eye-catching manner. The base features a 4-color logo.
Category: Banners
Display Producer: PROPRINT Services Inc.
562l Finch Avenue East, Unit #5, Toronto, Ontario,
Canada MlB 2T9
These custom designed banners for Dos Equis beer were part of an overall relaunching of awareness of the brand in key market areas. There were over l000 banners manufactured specifically for the regions of San Diego, Los Angeles, San Francisco and Phoenix, with different city specific graphics. The eye-catching artwork was by Creative Media Concepts, San Diego. The banners were dye sub printed on see through mesh material with folded and grommeted corners for durability and ease of installation.
Category: Light Boxes
Display Producer: The Neon Source
3428 Pickwick Street, San Diego, CA 92l02
This rotating Light Box may be used to promote multiple brands or when promotional product placement is space limited, offering huge utility. Rotating Light Boxes feature easy to change image panels for regional or theme promotions, upscale product styling and excellent imaging. The image panels are available as high-resolution digital transparencies, screened panels or lenticular motion panels. Other rotating models also feature interchangeable polar motion panels and fiber-optic motion accent lighting.
Category: Counter Mats
Display Producer: Counterpoint
6355 Sunset Corporate Drive, Las Vegas, NV 89l20
This Lenticular counter mat was manufactured for the "sobe" beverage brand. The instore goal was to gain exposure for the new Sobe Fountain Drink with an invitation to "Try it Now". The 3D Lenticular counter mat was put in place as a test for the brand. The striking 3D Lenticular imagery created the desired attention resulting in increased fountain sales and reinforcing overall awareness for the brand's regular bottled beverage. The campaign has proven successful for the brand.
Category: Permanent Displays
Display Producer: Sterling Promotional Corp.
30l0 Westchester Avenue, Purchase, NY l0577
This display rack for Covey run features an attractive design with real wood accents to reinforce the premium image of the Covey Run brand. The display's sturdy furniture quality adds to its aesthetics and function. Additional space on the rack holds four cases of the wine plus provides incremental space to cross merchandise related products in any store location The rack was well received and demand for the unit is high.
Category: Neon & Plasma Clocks
Display Producer: The Neon Source
3428 Pickwick St. San Diego, CA 92102
Neon Source offers an array of motion clocks designed to attract attention at the point-of-purchase. Its display products include polarized motion light boxes, combination fiber-optic motion/back lighted light boxes, neon clocks offered in a variety of stock shapes as well as custom designs, and kinetic plasma clocks featuring the colorful glow of neon with motion effects within the tube.
Category: Permanent Displays
Display Producer: Visual Marketing Inc.
154 W. Erie Street, Chicago, IL 606l0
The Buffalo Trace Distillery Display was designed to leverage the equity of the brand to help get shelf space for some of the lesswer known brands, particularly in areas of the country where bourbon loses market share to liquor like Vodka. They were looking to gain permanent shelf position for four facings, to include some of their other brands. 800 units of the display have been rolling out across the country.
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