Lindemans Minis Target Women Wine Drinkers
Lindemans Wines has released its new Lindemans Mini package format, targeting women. Lindemans noted that according to the Wine Market Council, women purchase 70% of all wine sold, and account for two out of three wine drinkers.
The Mini is a single-serve bottle that holds approximately one glass of wine and is sealed with a screwtop.
Women who have tried the 187-ml bottle appreciate not having to open an entire standard-sized bottle of wine to have one glass, are happy to dispense with the corkscrew and value the serving options that the unique bottle size offers.
Lindemans is promoting the new Minis with special wire floor displays and custom plastic gravity feed shelf display systems.
New Nestea Ice Debuts
Nestea Ice, the newest addition to the Nestea family, delivers a cooling sensation that instantly refreshes from the inside out. Available in two flavors, Limed Ice Tea and Lemon Green Tea.
“Consumers have reacted favorably to intense cooling flavors in other product categories, and we feel confident that this drink will bring new consumers into the tea category,” said Geoff Stella, Nestea Brand Manager. “Nestea Ice is the brand's first new product innovation in several years, and we expect it to appeal to new users who are seeking a revitalizing tea that complements a dynamic lifestyle.”
The Company is supporting Nestea Ice with an integrated program including advertising and p.o.p. displays.
Gambrinus Offers Retailers Pacifico Clara Tacker
The Gambrinus Company, an importer of various popular beers, featured this bright Tacker Display showing an ice-cold bottle with a yellow label and matching surfboard, used to solidify Pacifico’s image and promote the brand among beer drinkers.
Over l300 of these signs were distributed in coastal areas to bars, restaurants, and special events to encourage brand awareness.
This screen printed Aluminum sign was die cut to create a unique shape and embossed to give the piece a 3-dimensional effect. The Pacifico Clara Tacker was created by May Advertising International, Ltd., a Ft. Worth, TX-based p.o.p. display firm.
POS Supports Redhook’s Defy Ordinary' Campaign
The Redhook Ale Brewery has introduced a new brand campaign themed “Defy Ordinary.” In addition, all Redhook beers are packaged in a new embossed longneck bottle with new packaging graphics.Comprehensive point-of-sale elements for the brand include tap handles, posters, table tents, coasters and lighted signs .
The brand campaign is consistent with the Redhook brand message, “Defy Ordinary.” The campaign features rich black and white photos that feature full color images of the Redhook product. The “Defy Ordinary” brand marketing campaign was created by the design firm, Sedgwick Rd., based in Seattle, WA.
Inflatable Chair Promotes Stone Cellars Brand
Berringer used this 41" inflatable chair to increase exposure for its Stone Cellars brand at the point-of-sale.
The inflatable was used in supermarkets to catch the consumers’ attention.
The inflatable was produced for Berringer by Sterling Promotional Corp., a Purchase, NY-based point-of-purchase display and promotion firm.
Corona Label Hanger Creates Awareness
The Gambrinus Company wanted to dramatically raise awareness and promote Corona Extra/Corona Light beer on premise in bars and off premise in liquor and grocery stores.
This inflatable label hanger measures 30"H x 26"W. It created instant awareness of the brand on and off premise and was easy to inflate and set up.
The Corona inflatable label hanger was produced by The Inflatable Marketplace, El Cajon, CA.
Aspen Edge Provides Case Stacker Display
This display was created to launch a new low-carb beer for Coors Brewing Company, which wanted a unique approach to making the case stacker appear like a real bottle.
The display also was to have a shelf to display the product on six packs rather than twelve pack bottles.
The display stayed in the market place for two months to promote the launch. An increase of sales of 2 to l was reported.
The Aspen Edge Bottle Case Stacker display was created by Smurfit-Stone Display Group, a point-of-purchase display firm headquartered in Richmond, VA.
Dr Pepper Promotion Offers MINI Cooper Convertibles
Dr Pepper is giving away a new MINI Cooper convertible a day for 75 days.
Dr Pepper drinkers can win instantly by visiting www.drpepper.com and entering codes found under the caps of 20 oz and 2-liter bottles or inside 12-pack wraps of specially marked packages.
A convoy of Dr Pepper branded MINI Coopers will travel the country this summer visiting retail locations in 40 markets and visiting some of the 75 lucky winners. Also, in the spirit of making dreams come true, a new Dr Pepper branded car --similar to the cars in the convoy-- will be auctioned on eBay with all proceeds going to the “I Have A Dream” foundation.
An array of p.o.p. display materials support the promotion.
Mountain Dew And Microsoft To Giveaway Xbox 360 Systems Before Console Hits Store Shelves
Microsoft and Pepsi-Cola are conducting a promotion to put the Xbox 360 next-generation video game and entertainment system into the hands of thousands of people before the console hits store shelves. Beginning August 28, Mountain Dew and Xbox will select a winner of an Xbox 360 every 10 minutes, 24 hours a day, seven days a week for nine weeks straight in the "Every 10 Minutes' promotion.
To play, consumers will collect codes found under the caps of Mountain Dew and other participating Pepsi products, and enter codes in a personal online account at www.every10minutes.com. Participants will be able to choose which 10-minute drawing to enter, and can spread codes across different drawings or stockpile codes and put them all towards one drawing.
“The launch of the Xbox 360 system is the most anticipated event that will happen in gaming this year,” said Dave Burwick, Chief Marketing Officer at Pepsi-Cola NA. “We are thrilled to reward our loyal Mountain Dew consumers with the hottest new gaming technology before anyone can buy it in stores, in a way that only Dew can do it.”
“We are excited about teaming up with Pepsi-Cola to turn up the volume on the Xbox 360 excitement,” said Mitch Koch, V.P., Worldwide Retail Sales for Xbox. “Our co-marketing relationship is based on our commitment to deliver entertaining, top-of-the-line promotions to our customers.”
Island Breeze By Bacardi Lite Spirit Launched
Bacardi U.S.A. has launched Island Breeze, the first lite spirit, with half the calories of traditional spirits and half the calories of wine. Island Breeze satisfies consumers’ desire to enjoy delicious cocktails and still watch their calories. Island Breeze is made with Bacardi rum, infused with natural fruit flavors and sucralose, a natural-sugar substitute with no caloric content.
Island Breeze is available in three flavors, Key Lime, Coconut, and Wild Berry.
Beringer Targets Female Consumer
Beringer Blass Wine Estates is introducing the first premium California wine to be designed by women for the U.S. female consumer. White Lie Early Season Chardonnay is low in calories, sugar and alcohol.
To support the launch, Beringer plans to reach women through targeted ads and in-store promotional materials.
airforce Radiant Nutrisoda Debuts
Ardea Beverage Co. has launched the beauty beverage, airforce Radiant Nutrisoda. Radiant contains skin health nutrients as well as natural colors, fruit flavors and zero calories. Amino acids L-lysine, L-proline and L-arginine plus the herb gotu kola help stimulate production of collagen and facilitate soft tissue repair and fight signs of premature aging.
Coors Engineers Convenient 'Cooler Box'
Coors Brewing Co. has rolled out a new, innovative package: the “Cooler Box.” Now, beer drinkers can crack the case and dump ice right into the plastic-lined shell of the box, creating an instant cooler engineered to keep beer cold and refreshing.
The Coors Cooler Box holds 18 plastic bottles.
Mills Industries manufactures custom corrugated plastic displays. This wine display is made of heavy-duty 8mm corrugated polypropylene plastic. Fourteen standard colors and custom color matches are available. For more information, contact Mills Industries, Inc., 167 Water Street, Laconia, NH 03246; (Tel) 603-528-4217, (Fax) 603-528-5686, (Web site) www.millsind.com.
Inflatable Design Group offers ‘Inflatables In A Bag.” These custom designed inflatables may be easily stored and shipped to different locations for display and promotion. The inflatables set up easily, and are easily packed up. For more information, contact Inflatable Design Group, 1919 Friendship Drive, El Cajon, CA 92020; (Tel) 619-596-6100 (Fax) 619-596-8399 (Web Site) www.inflatabledesigngroup.com.
DECSTEC provides custom display panels and signage. It provides photo-quality images on a wide variety of substrates, including wood, metal, plastics and fabric. The images are durable and chemical resistant. For more information, contact DECSTEC, 101 Old York Road, New Hope, PA 18938; (Tel) 215-862-9434; (Fax) 215-862-0201; (Web) www.decstec.com.
Southern Imperial offers the EndSign promotional system for attracting attention at the point-of-purchase. The versatile sign system may be used indoors or outdoors. The complete system contains just four components and assembles easily. It permits signs to be mounted at 0°, 30°, 60°,90°, and -60°,-30° increments. For more information, contact Southern Imperial, Inc., 1400 Eddy Avenue, Rockford, IL 61103; (Tel) 815-877-7041, (Fax) 815-877-7454, (Web) www.southernimperial.com or www.endsign.com.
Centsible Lighting offers a wide array of light boxes for p.o.p. display applications. It offers a light box that at just 1.25" thick, is one of the thinnest available. The light box has a durable aluminum frame and is cleverly lit from the edge using cold cathode lamps for a very consistent and even illumination. Graphics are easily changed by removing a lens cover that is held in place by a magnetic strip. The light box shown features a flashing light that captures attention. For more information, contact Centsible Lighting LLC, 1534 Stephanie Road, Rio Rancho, NM 87124; (Tel) 920-968-7719; (Fax) 920-968-7721; (Web Site) www.centsiblelighting.com.
BV Rolls Out Vineyard To Vegas Tour
Historic Napa vintner Beaulieu Vineyard is taking the winery on the road this summer in a big, red, BV branded tour bus.
In benefits across the country, co-sponsored by local radio stations, the BV Vineyard to Vegas tour will host competitive team grape stomping for charity, opportunities to win trips to the Las Vegas 100th Birthday Bash, Collective Soul concert tickets, wine tasting and interactive wine education games.
As an official sponsor of the Las Vegas Centennial, the BV Vineyard to Vegas Tour will parallel the Road to Vegas Tour, a 10 city concert series with multi-platinum rock group Collective Soul.
Hideous Liqueur Provides On-Premise Accounts With P.O.S.
Hideous Liqueur has provided its on-premise accounts with a ‘Hideous Bar Kit,’ including posters, interactive tabel tents, coasters, and t-shirts.
The ‘tongue-in-cheek’ posters encourage readers to call a rejection line, a motivational line, a sick-day excuse line or a “late night dialing” prevention line. All the materials take a self-depricating tone to say, “we didn’t think about the repercussions of creating a great-tasting shot liqueur.”
The p.o.p. materials were developed for Hideous Liquer by Sullivan-St. Clair, a Mobile-AL-based marketiing agency.
Giant Banners Promote Atomic X At Sporting Events
Atomic X Hydration Beverages, located in Laguna Hills, CA, displayed spectacular grand-format vinyl banners at the NFL Pro Bowl to promote its non-carbonated energy drink.
Colorful wide-format banners were also used to attract customer attention at participating 7-11’s, ARCOs, Mobils, Chevrons, 76s and other independent convenience stores.
The Atomic X energy drink banners were produced by IPG Imaging Professionals, located in Lake Forest, CA.
M. Calosso & Son, Inc
StarShade Promotes Heineken Brand At Golf Tournaments
The StarShade 800, a canopy unit covering 800 sq. ft. of area, is being used by Heineken as a reception area at golf tournaments.
The Heineken brand logo covers the full area of the canopy. Standing 19 ½' feet tall, the StarShade drew a huge crowd in addition to providing coverage for the reception area.
The StarShade 800 was produced by KD Kanopy, Westminster, CO; (Tel) 303-650-1310.
Dunkin Donuts Launches Ice Lounge Sampling Van Tour
Dunkin' Donuts is conducting the Ice Lounge sampling van tour to promote the new taste sensations in its iced coffee line-up. In addition to French Vanilla and Hazelnut, the new ice coffee flavor choices include: Blueberry, Raspberry, Marshmallow, Caramel, Toasted Almond, Cinnamon and Coconut.
Iced Coffee enthusiasts will have the chance to sample the new flavored beverage line when the Ice Lounge sampling van tour stops in 30 cities and states on the east coast and westward to Chicago. The sampling van tour will stop at popular concerts, events and even the beach. Outfitted with funky lounge furniture, video games, and a live DJ, the tour is designed to be a mobile party, complete with giveaways and samples.
"The Dunkin' Donuts Ice Lounge sampling van tour is bringing the brand directly to young adults, enabling them to experience Dunkin' Donuts great iced beverages at the beach, park and wherever else they are having fun," said John Gilbert, Dunkin’ Donuts Vice President of Marketing.
Category:Basewrap
Display Producer: Proprint Services Inc.
562l Finch Avenue East, Unit 5,
Toronto, Ontario MlB 2T9 Canada
This photo features Aquafina basewrap in use. This is a four color l2" high x 50' roll which presents the product in an eye-pleasing manner. The basewrap covers the skid and reinforces the message of purity for the product.
Category: Permanent Displays
Display Producer: Flair Display Inc.
3920 Merritt Avenue, Bronx, NY l0466
This floorstand for Grand Marnier promotes a summer drink - "A better Margarita"using Grand Marnier to make the drink. The eye-catching tree is a fiberboard drum with a vacuum formed top, wrapped in burlap. The plastic injection molded shelves support the weight of the Grand Marnier bottles. The center signs are litho laminated to Styrene and the base is wood laminated particle board. The design featuring various processes and materials all add up to an attractive presentation for this special summer promotion.
Category: Custom Mirrors
Display Producer: Heritage Sign & Display Inc.
344 Industrial Road, Nesquehoning, PA l8240
These custom designed mirrors contain 3-D elements. The CNC cut hockey sticks and hockey pucks are colorfully decorated and add great dimension to the Molson hockey mirror. The puck itself along with the "cracked mirror" effect brings the piece to life.
Category: Sports Promotions
Display Producer: Proprint Services Inc.
562l Finch Avenue East, Unit 5, Toronto,Ontario MlB 2T9 Canada
The Drink Pepsi - Go Pro is a national promotion which included 6' standees printed on corrugate and die cut, along with full size end aisles and full color litho printed pole signs, shelf talkers and tent cards. The winner can win a trip for 4 to a sports event in North America.
Category: Permanent Displays
Display Producer: Sterling Promotional Corp.
30l0 Westchester Avenue, Purchase, NY l0577
This Covey Run Bakers Rack drew much attention at the point of sale to the brands featured. The rack can be used over and over and then given to the dealer as an incentive.
Category: Permanent Displays
Display Producer: Lingo Manufacturing Co., Inc.
7400 Industrial Road, Florence, KY 41042
Flora was tired of the same old cheap and boring displays that have saturated the Natural Foods industry. It needed a display that would convey the same earthy, natural look and feel, just as their teas do. By using a variety of manufacturing processes and materials, Lingo Manufacturing was able to do just that. This display has a small footprint and a very large product capacity. The display design fits perfectly on any crowded counter top and looks more like furniture than a display. The display was constructed of heavy gauge rolled wire, bull-nosed steel shelving, heavy gauge, laser cut logo steel base, four-color process signage and rustic powder coat finish.
Category: Inflatables
Display Producer:Sterling Promotional Corp.
30l0 Westchester Avenue, Purchase, NY l0577
Coors kicked off the baseball season with this fun, oversized inflatable baseball glove which is also a chair. Inflatables can be made in any size and shape. They bring a sales message to the consumer in a larger than life, and fun way.
Category: Permanent Displays
Display Producer: Xtra Lite Display Systems
3451 West Burnsville Parkway, Suite 100, Burnsville, MN 55337-4287
This Power Table ™ offers a dramatic new way to beverage marketers to maximize brand awareness at restaurants, indoors or out. The display features high impact graphics and provides unlimited impressions. The sturdy table is constructed to offer a long-lasting display.
Category: Permanent Displays
Display Producer: Heritage Sign & Display, Inc.
344 Industrial Road, Nesquehoning, PA l8240
These branded hardwood items are of richly stained dark cherry. An antiqued pewter nameplate highlights the Maker Mark's logo and helps set off the pieces. The on-premise program includes a branded hardwood napkin caddy. The upscale table tent has room to display two 4" x 6" menu cards protected by clear plastic.
Category: Permanent Displays
Display Producer: MoldRite Products, Inc.
N29 W22870 Marjean Lane, Waukesha, WI 53l86-l0l6
This Jim Beam 5-Case Stacker was designed to reinforce Jim Beam's heritage as well as to increase brand recognition and market presence in upscale, high volume markets. The freestanding display rack was designed to replicate a l/2 scale replica of the oak barrels used in the Jim Beam Bourbon distilling process. The display rack measures 75" tall by l8" deep by 24" wide and can hold more than five cases of the product. To achieve the realism and high visual impact of weathered cedar and finished oak, the display was molded from rigid polyurethane foam The multi colored logos for the header and barrel ends ties back to the packaging and other merchandising elements for a consistent marketing message.
Category:Added Value Programs
Display Producer:3 Strikes Activation
25 Crescent Street, Stamford, CT 06906
The objective of this Added Value Program was to capture the attention of consumers and entice them to purchase a l.75 liter bottle of Captain Morgan Rum. A free Paktite compressed Captain Morgan t-shirt fits on the neck of the bottle and falls within the footprint of the rectangular bottom below, which permits the use of normal shipping cases. The front label was designed to communicate the offer to consumers. A simple method was developed to fit the compressed t-shirt on to the neck of the bottle so that the distributor's warehouse staff could easily place it on the product without interfering with the normal packaging process.
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