Miller Lite Hispanic Campaign Honors Soccer Stars
Miller Lite has unveiled Pasion 10, a Hispanic marketing initiative that honors international soccer stars who wore the number “10”.
“In soccer, the honor of wearing ‘10’ historically has been reserved for a player who exudes the perfect balance of skill and knowledge,” said Tom Long, Miller’s Chief Marketing Officer. “Miller Lite is the perfect beer to honor the spirit of the ‘10’ because it offers the ideal combination of great taste and golden color."
The campaign, executed by MarketVision of San Antonio, TX, includes commemorative cans and glassware featuring players; and the Pasion 10 national sweepstakes that will send three grand prize winners to Germany for a VIP soccer experience.
Coors Light POS Helps Consumers ‘Taste The Cold’
Coors Brewing Co., is introducing several new ways to keep beer colder, longer. Coors Light’s Stay Cold Glassware, Cold Wrap Bottles and 18-pack Plastic Bottle Cooler Boxes are arriving in stores to beat the heat.
“Rocky Mountain cold refreshment is the essence of the Coors Light brand,” said Jim Sabia, V.P., Marketing for Coors. "These innovations ensure our consumers can ‘Taste The Cold’ and be refreshed this summer whether they’re at a nightclub dancing or at a barbecue with friends."
Coors Light will support the new packaging through a multi-tiered marketing campaign to run throughout the summer, including television, radio, print and point-of-sale.
Jose Cuervo Launches New Tequila Flavors
Jose Cuervo has launched Cuervo Flavored Tequilas, a new selection of premium tequilas with hints of orange, lime and tropical fruit flavors.
“Cuervo Flavored Tequilas allow consumers to expand their tequila experiences and enjoy Cuervo in more versatile ways,” said Carlos Arana, Managing Director, Jose Cuervo International. “Tequila is no longer limited to shots and margaritas. Cuervo Flavored Tequilas are the perfect solution of those looking to add a new twist to their favorite drink.”
The launch is being supported by a fully integrated marketing effort that includes promotions, special events, merchandising and sampling.
SKYY Vodka POS Promotes Jet-Set Tour
SKYY Vodka has launched SKYY’s Jet-Set Tour promotion, where consumers have the opportunity to bid on 12 seats aboard a luxury private jet, provided by Marquis Jet.
The winners will start in New York City and travel in style via private jet to Miami, Vail, Las Vegas and Hollywood in a whirlwind three-day Jet-Set Tour. At each city, the “jet-setters” will receive VIP treatment at exclusive velvet rope events and experience sophisticated SKYY cocktail moments across the country.
At SKYY.com/jetset, consumers will be able to bid for one of a total of six pairs of tickets at the SKYY Jet-Set Tour Auction web site. Each week one pair of seats will be awarded to the highest bidder with all proceeds benefiting the Foundation for Aids Research.
The integrated promotion will be supported by on- and off-premise Jet-Set p.o.s. materials.
Folgers Simply Smooth Debuts
Procter & Gamble’s Folgers brand has introduced Simply Smooth, a stomach-friendly coffee that is the first major category innovation since the launch of decaffeinated coffee over two decades ago.
“New Folgers Simply Smooth provides consumers who have cut back due to stomach discomfort with a great tasting stomach-friendly coffee, and gives them permission to enjoy a second cup,” said Doug McGraw, V.P., Global Coffee for P&G.
New Folgers Simply Smooth will be available in medium-roast regular and decaffeinated varieties at mass merchandisers, grocery and drug stores around the nation.
New Puroast Low-Acid Coffee Is Launched
Puroast, a new low-acid coffee has been found by researchers to be over 50% lower in acid than other leading coffees, even those mass marketed as “stomach-friendly.” This breakthrough allows millions of Americans who’ve been advised to avoid coffee because they suffer from acid reflux to once again enjoy the flavor, aroma and caffeine of authentic coffee.
“This is revolutionary news for the coffee industry, we believe, with the rise in acid reflux sufferers in the aging baby boom population,” said Kerry Sachs, co-founder of Puroast Low-Acid Coffee. “Puroast delivers the caffeine and great gourmet coffee taste that people crave without the stomach problems caused by high acidity.”
Michael Collins Mirror Supports Product Launch
Sidney Frank Importing wanted to provide a highly visible, high placement POS item to on- and off-premise accounts for the launch of Michael Collins Irish Whiskey in the U.S.
The Michael Collins antique mirror is artfully screen-printed with clear metallic colors and simulated deep acid-etch to replicate the bottle. A baroque-style gold molding was chosen to frame the mirror complementing the antique look and feel of the piece. Sidney Frank Importing distributed over 10,000 mirrors for the launch.
The Michael Collins antique mirror was produced by Heritage Signs & Displays, a Nesquehoning, PA-based p.o.p. display firm.
Great Lakes Brewing Case Card Showcases Its Recycling
Great Lakes Brewing Co. is using this multi functional case card-shelf card-counter card with pocket, to showcase its great tasting beer and provide brochures on the Company’s recycling and environmental efforts.
This piece was litho printed on 100# coated stock, mounted to 45 pt chip and die cut to shape with easel attached. Corporate and product awareness was achieved resulting in increased overall sales.
The Great Lakes Brewing Company multi functional case card was produced by Proprint Services Inc., a point-of-purchase display firm based in Toronto, Ontario, Canada.
Shock Displays ‘Hyper-Caffeinated’ Coffee
Shock Coffee has introduced a new display rack to separate the Shock Coffee family from existing coffee programs. Shock Coffee offers an extra caffeine boost without losing the gourmet taste and the new rack differentiates Shock Coffee from the competition at the coffee bar.
This eye-catching display, with its vibrant red and yellow header, grabs the consumers’ attention and lures them to view all of the Shock products. The Shock rack stores two sleeves of cups along with dome lids, and includes a ‘white spot’ to give the store the option to up-sell Shock hyper-caffeinated coffee. The display also allocates space for its Shock-A-Lots, a hyper-caffeinated chocolate covered coffee bean as well as Shock T ripple Mochas and Triple Lattes, its signature ready-to-drink beverages.
Self-Serve Espresso Bar Features Flavor Infusion System
Concordia Coffee Systems has released its second-generation Self-Serve Espresso Bar. The unit features the first fully integrated flavor infusion system that produces a rich and creamy cafe quality beverage 24/7.
Customers select their desired beverage and the machine grinds whole espresso beans, injects Torani brand flavored syrups and sauces and steams fresh milk creating a superior espresso drink. A vending module accepts debit/credit cards, bills and coins.
“This new generation of espresso bar is the ATM of specialty coffee,”said David Isett, Concordia Coffee Systems President. “We believe the Self-Serve Espresso Bar will have the same impact on the specialty coffee business.”
Primo Water Offers DIY Retail Exchange
Primo Water, a national brand of purified, mineral-enhanced bottled water available through bottle exchange at grocery and home stores, has teamed up with Lowe’s and Whirlpool brand coolers making it easier for consumers to drink more water at home.
At more than 1,200 Lowe's stores across the country, consumers can now find fresh-tasting Primo water. Space saving, family sized 3- and 5-gallon bottles come with easy-carry handles and no-spill seals. Primo will provide a free, 5-gallon bottle of water with the purchase of a Whirlpool water cooler. Lowe’s is the first retailer to offer Primo water nationally and will have Primo Recycle Exchanges in its stores.
McWilliam’s Launches ‘America’s Finest Porch’ Contest
McWilliam’s Hanwood Estate is searching for “America’s Finest Porch,” with the winner receiving an all-expense-paid trip to Australia and a chance to sip wine with the McWilliams, one of Australia's most respected winemaking families.
Many Americans today are entertaining outdoors more than ever and a porch is their ideal place to enjoy a glass of wine with family and friends. In addition to providing a photograph of their outdoor porch, entrants must specify in 150 words or less why they think their porch is America’s finest.
HarperCollins Publishing & Sutter Home Run Joint Promotion
HarperCollins has partnered with Sutter Home Winery to create the perfect pairing: a glass of wine and a good book, whether they're enjoyed curled up on a couch or in the company of a book club.
Since spring, Sutter Home has been featuring a different Harper paperback title on its Web site each month, as well as reading group guides, recipes and wine and food pairings inspired by the book. In addition, HarperCollins placed neck hangers on two million bottles of Sutter Home wine, offering $3.00 off HarperCollins books.
PepsiCo Ties In With Warner Bros.’ 'Superman Returns'
PepsiCo recently partnered with Warner Bros. to promote “Superman Returns” as the film’s official food and beverage partner. Ralph Santana, V.P., Marketplace Development, Pepsi-Cola, said, “This alliance has allowed us to bring our consumers closer to one of the biggest movies of the summer.”
Pepsi is offering a $1 million reward to the winner of the national “Capture Lex and Win” sweepstakes. To play, consumers enter codes found on packages of Pepsi products at www.dailyplanet.com. Thousands will learn the whereabouts of Lex Luthor and win: an EA Superman Returns video game, a Superman Returns toy from Mattel or a $10 cash reward. Each code entry also enters the consumer into the $1 millionGrand Prize drawing.
Mountain Dew Arctic Burst and Mountain Dew Kryptonite Ice flavored Slurpee drinks will be available in limited-edition Superman returns cups at 7-ELEVEN stores. Pepsi Superman Returns interactive displays will be featured at retailers throughout the country.
More Hispanics Discovering Wine
The Hispanic is emerging as a leading wine consumer group, according to a survey conducted by Wine Market Council. Wine consumption among Hispanics is increasing more than any other ethnic group. According to the survey, 31% of Hispanic wine drinkers are consuming more wine now than they were during the last few years, while only 11% of Caucasians say the same.
Hispanics display a strong sense of cultural pride when purchasing wine. Among Hispanic consumers, a greater proportion of wine consumption is in imported wines. One third (33%) of wine consumed by Hispanics is imported, compared to 22% among Caucasians and 30% among other ethnic groups. As a source for imported wines consumed by Hispanics, wines from Chile and Argentina are favored by a wide margin, followed by Mexico.
7UP Gets Natural Makeover
Cadbury Schweppes’ 7UP brand has undertaken a natural makeover. The UNCOLA will now be made from 100% natural ingredients.
“We’re proud to be the first mainstream carbonated soft drink brand to address consumer demand for a great tasting lemon-lime soft drink made from 100% natural ingredients,” said Randy Gier, CMO, Cadbury Schweppes. “By removing all the artificial ingredients, 7UP is remaining true to its roots as ‘the UNCOLA’ alternative.”
Coca-Cola & Godiva Launch Indulgent Beverage
Coca-Cola NA and Godiva Chocolatier have launched a new line of premium blended indulgent beverages called Godiva Belgian Blends.
Available in three flavors, Godiva Belgian Blends will be sold in stylish 9.5 fl. oz. glass bottles-in singles and four packs.
Square One Organic Vodka Debuts
Square One Organic Vodka has made its debut. Square One begins with North Dakota-grown certified organic rye. The only other ingredient in Square One is pristine water from the Teton Mountains. The vodka is distilled through a certified organic fermentation process. The vodka is packaged in square bottles, designed by Michael Osborne Design, San Francisco.
AP Graphics is the exclusive U.S. distributor of a three dimensional relief printing process known as AP3D. This printing process is a more dynamic alternative to flat one dimensional printing, and can be used in a myriad of ways including point-of-purchase displays, case cards, standees, full size posters, backlit signage, counter cards and danglers. For more information, contact AP Graphics, 250 Hudson Street, New York, NY 10013; (Tel) 212-645-1792, (Fax) 212-645-6204, (E-mail) rgapgraphics@aol.com.
Um Imports offers magnetic floating displays, which attract attention at the point-of-purchase. The displays use magnets to suspend objects in the air, without cables. Um Imports also offers such high-tech attention-getting display devices as neon signs and plasma displays, custom waterfalls and LED Signs and displays. For more information, contact Um Imports, 1674 Virginia Road, Los Angeles, CA 90019; (Tel) 323-730-9990; (Fax) 323-730-9993; (Web) www.umimports.com.
Displays by Martin Paul offers an extensive line of cooler door display systems for beverages and other grocery products. This patented display system’s narrow width fits most cooler doors. It features 6 compartments to keep products straightened and sorted. It comes with 4 adhesion platforms for a secure hold. The display system is stocked in clear, and custom colors are also available. The display system has a copy area that will accept label graphics that measure 1.5" X 4.5" For more information, contact Displays by Martin Paul Inc., 9307 Interstate 35, Denton, TX 76207;(Tel.) 940-458-7976; (Fax) 940-458-4229 (Web Site) www.martinpaul.com.
Palmer Promotional Products offers a wide array of point-of-purchase signage products, including animated LED signage, lenticular p.o.p. signs, menuboards, illuminated and motion signs. Palmer also offers digitally printed banners, curb and pole signs, vacuum formed plastic, metal and wooden wall signs. For more information, contact Palmer Promotional Products, 23001 W. Industrial Drive, St. Clair Shores, MI 48080; (Tel) 586-772-4225; (Fax) 586-772-4627; (Web Site) www.palmerpromos.com.
Rave Media’s PromoRoll “beverage seller” pull down sign fixes to any display or suction cups on glass. This new sign is ideal for wine tasting notes and food pairings, beer profiles and promotions, distilled spirits drink recipes and mixing tips. For more information on PromoRoll or beverage marketing P.O.S., contact Rave Media, (Tel) 1-866-699-2653, (Web Site) www.ravemediamarketing.com.
Edge Displays offers the Edge Eurostyle End Cap display. The display brings sleek, contemporary styling to the beverage end-cap display. It is also space efficient and easy to stock and shop with its gravity feed, angled shelving. The unit’s color scheme and graphics can be customized to specific requirements. For more information contact Edge Displays, 1650 New Highway, Farmingdale, NY 11735; (Tel) 631-756-1733; (Fax)631-756-1714; (Web Site) www.edgedisplays.com.
Clothbanners.com, based in San Rafael, CA, offers cost effective high resolution fabric printing for all types of display applications. The firm combines high quality lithographic dye-sublimation with technical sewing to meet demanding display requirements. For more information, contact Clothbanners.com at (Tel) 415-492-2135; (Fax) 415-492-2132; (Web) www.clothbanners.com.
Coors Light Silver Bullet Train To Tour Country
Coors Light is bringing Rocky Mountain cold refreshment to consumers nationwide with the Silver Bullet Train mobile marketing vehicle, designed to look like the Silver Bullet Train in Coors Light ads.
Jim Sabia,V.P., Marketing, Coors Light, said, “We are bringing the Train to cities and at festivals, offering consumers a chance to win Coors Light prizes.”
The first car of the Silver Bullet Train is a mobile brewery tour containing displays and large flat-screen TVs. The second car is the Coors Light Lounge offering consumers the opportunity to play interactive games on Sony game systems. The Silver Bullet Train was created by Vivid Marketing, Smyrna, GA.
Corona & Playboy Run Summer Sweepstakes
Corona Extra is partnering with Playboy this summer to take its “Linen & Lime” promotion to the next level. Targeted to the urban market, the promotion is supported with on -and off-premise POS, radio and print ads in Playboy. “The eye-catching POS and sweepstakes will build the product’s momentum with the urban market,” said Don Mann, Marketing Manager, Gambrinus Co.
The sweepstakes winner will receive a luxury home for the weekend, invitation for three guests and a private party including a Playboy Playmate. Consumers can enter the sweepstakes via forms on retail displays, and the July issue of Playboy.
On- and off-premise displays include dimensional danglers, table tents and banners, and there will also be Corona “White Linen Parties” at on-premise accounts. The “Linen & Lime” promotion was developed by multicultural agency GlobalHue.
Glaceau Vitamin Water Launches Mobile Tour
Glaceau Vitamin Water launched a national marketing tour to promote Formula 50 Vitamin Water, co-created with rap star 50 Cent. The nationwide tour greeted all arriving Anger Management Tour concert goers and a professional mobile sound stage was set up for an MC battle to find the best freestyle MC in each particular market while serving as a sampling opportunity for Vitamin Water and their network of nationwide hydration teams and vehicles.
Festive Productions (www.festiveprod.com), a leading special events production company, provided a 40x24 Hydraulic Mobile Stage, Tow vehicle, Next GEO T Sound System, Lighting, DJ, MC Battle Host, Stage Vehicle Branded Wrap and major signage opportunity. The tour traveled over 15,000 miles in less than 2 months cross country and up and down each coast.
Anheuser-Busch Promotes Seasonal Beach Bum Blonde Ale
Anheuser-Busch’s newest draught, Beach Bum Blond Ale, brings refreshment and relaxation to adults this summer, continuing the brewer’s popular seasonal draught program.
On-premise signage encourages adults to ask for Beach Bum Blond Ale when at their favorite bar or restaurant this summer.
Equal Bus Tour Campaign Launches
Merisant is conducting a promotional campaign and Bus Tour for its Equal brand, which highlights the zero calorie sweetener as the perfect beverage accompaniment. The campaign represents the largest experiential campaign that Merisant has ever executed.
The Equal Campaign Bus Tour is the centerpiece of the program. The bus, a double-decker, fully wrapped café on wheels, is visiting retailers and lifestyle events in major markets. Campaign staffers are handing out coffee and tea with Equal, as well as new Equal Flavor Sticks, and encourage consumers to "cast their vote" for the flavor they like the best.
“Our research shows that people who use Equal have a passion for the brand,” said Susan Silver, Marketing Director at Merisant. “The campaign rallies around the fact that Equal makes beverages taste great and it encourages consumers to demand a better-tasting beverage with Equal.”
Equal’s 2006 promotional campaign and Bus Tour was developed by 141 Worldwide, a Chicago, IL-based marketing services company. 141 Boomerang, the experiential marketing division for 141, is managing the bus tour.
Category: Permanent Displays
Display Producer: Sterling Promotional Corp.
3010 Westchester Avenue, Purchase, NY l0577
This Coveyrun Cart was used to display its line of wines in a display that could be moved around and placed in a variety of locations most convenient for the retailer. The cart is a fabulous display piece and serves as a dealer incentive.
Category: Permanent Displays
Display Producer: Flair Display Inc.
3920 Merritt Ave., Bronx, New York 10466
The Quara rack was designed for the introduction of this Argentina based wine. It comes in 6 types all with colorful label designs featuring the llama in the body of the label. A 6 case and 4 case version was designed to accommodate all size accounts. This unit was specifically made for the larger retail accounts. The logo llama was brought to life by fabricating a 3-D figure using various color laminates for the body parts and 2 powder coated wire baskets for the main body. It holds 6 cases of product and created eye-catching visibility across the store helping the introduction of the exciting new world of Quara wines.
Category: Countertop/Window Displays
Display Producer: Clearr Corporation
6325 Sandburg Road, Minneapolis, MN 55427
The TriAd M, which is a "miniature", is the world's smallest prismatic display. This unit has a 6" x 8" image area and prisms of just 5/8" in width, ideal for placing into windows or on the countertop. TriAd M is available both as an independent display with its own aluminum frame and as an insert module. It is available in a variety of small standard sizes as well as custom sizes.
Category: Counter Displays
Display Producer: POP Express International Corp.
560l Collins Ave., Miami Beach, FL 33l40
POP Express offers a line of Counter Displays. The company recently opened its office in Miami, FL after over 20 years experience in international markets in Argentina, Brazil and Mexico.
Category: Beverage Displays
Display Producer: Edge Displays
1650 New Highway, Farmingdale, LI, NY 11735
The Pepsi Can Stopper is an outdoor storage unit, a unique, visual way of showing the Pepsi product on sale while at the same time, protecting it against outdoor elements. The solid and attractive display is constructed of tubular metal posts secured to a steel base and top. It has a lockable sliding door which hides away when the unit is open. The vacuum-formed flip-top lid and wraparaound "Pepsi Can" graphics are printed on high impact styrene material.
Category: Fiberoptic Signs
Display Producer: Fiberoptic Lighting, Inc.
950 Southeast M Street, Grants Pass, OR 97526
This indoor fiber optic sign increases high margin beverage sales. The 'Martini Bar' creates an inviting atmosphere in nightclubs, bars, liquor stores,etc. The sign is a brand identity builder with colors that flow through from the top to the bottom of the letters. The colors then flow in a mirror image in the center of the sign. At the same time, glass swirls on in silver sparkle and remains on the red toothpick and the olive.
Category: Digitally Printed Displays
Display Producer: Heritage Sign and Display Inc.
344 Industrial Road, Nesquehoning, PA l8240
Bushmills is offering on-premise and off-premise accounts digitally printed mirrors, chalkboards and illuminated signs. The digital mirrors were produced in two different sizes l8" x 24" and 24" x 30". The chalkboard shown features four-color digital printing of bottle artwork. Illuminated signs are also available and feature a custom backlit Acrylic header and a custom digitally printed black Melamine back. The digital printing allows signs to carry custom messages for different retailers.
Category: Promotional Displays
Display Producer: Arrow Display
100 Frontage Road, Newark, NJ 07114
Tropicana is using this display to gain off-shelf placement for cold juice products. The colorful graphics on the display support the message, “Enjoy Fresh Squeezed Taste. Have a Tropicana Morning.”
Category: Permanent Displays
Display Producer: Flair Display Inc.
3920 Merritt Ave., Bronx, New York 10466
This 1800 Tequila Display was designed to create an "Ultimate Margarita Center” within the retail store. The unit was made of a colorful red melamine with 4 CLP graphics on the header and the unit was equipped with wheels for easy mobility to place in strategic locations during the prime Margarita season. It allowed retailers to display all the ingredients needed for the Ultimate Margarita. The company did a co-promotion with Grand Marnier in selected markets. This unit is made to be modular to be used along with a large Margarita glass pole topper to form a family display in the larger accounts.
Category: Permanent Displays
Display Producer: Flair Display Inc.
3920 Merritt Ave., Bronx, New York l0466
This Yellow Tail Reserve Rack was designed for YTR, the fine line of premium wines in the Yellow Tail family of products. A rich cherry mahogany Melamine material was used to fabricate a 4 case capacity rack offering the bottle in various positions of display. The logos were done in a rich gold and black ink on the side panels and the header.
Category: Inflatables
Display Producer: Sterling Promotional Corp.
30l0 Westchester Avenue, Purchase, NY 10577
This Killian St. Pat's Hat is a giant 36" inflatable that can actually be worn on a person's head. The unit was used as a fun display to call attention to the Killian brand during St. Patrick's Day festivities.
Category: Light Boxes
Display Producer: POP Express International Corp.
5601 Collins Ave., Miami Beach, FL 33140
POP Express offers Light Boxes available in various sizes and shapes. The company recently opened its office in Miami, FL., after over 20 years experience in international markets in Argentina, Brazil and Mexico.
Category: Promotional Displays
Display Producer: Arrow Display
100 Frontage Road, Newark, NJ 07114
This colorful giant replica of the Blue Fish Riesling bottle provides a cost effective way to gain attention for the Blue Fish brand at the point-of-sale.
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