Displays Promote Launch Of Tin Roof Wine Cellars
White Rocket Wine Co., Napa, CA, is launching Tin Roof Cellars, a premium wine brand, supported with an array of compelling point-of-sale materials depicting a small, tin-roofed winery that looks as if it emerged from a John Steinbeck novel.
“We wanted a look that was simultaneously retro and modern, that speaks of old-fashioned quality yet appeals to Millennial generation consumers who increasingly comprise the market for premium and super-premium wines,” said Mark Feinberg, White Rocket Wine Co., V.P., Marketing. “Our new label invites consumers to imagine sitting on a porch gazing at vineyards while listening to the patter of rain on a tin roof.”
The “Under The Roof - It’s The Place To Be,” theme will be supported with display racks, case cards, posters, shelf talkers, logoed corkscrews and 3-liter display bottles.
Modmix USDA Organic Gourmet Cocktail Mixers Debut
Vinum Global has joined with Modmix to launch Modmix, USDA organic cocktail mixers.
“Modmix introduces organic luxury to the cocktail mixer category,” said Gretchen Nix, Modmix creator. “Modmix offers a sophisticated beverage choice where green and style meet.”
Nix personally creates the Modmix recipes. Each blend uses only the finest organic ingredients, including raw, unrefined sugar, organic fruits and herbs.
Three hand-crafted mixers are available now: Pomegranate Cosmopolitan, Lavender Lemon Drop and Citrus Margarita.
Modmix will be merchandised in this eye-catching ModPod display.
Boru Vodka Unveils 'Reclaim the Spirit' Campaign
Castle Brands’ flagship product, Boru® Vodka, kicked off its “Reclaim the Spirit” U.S. marketing campaign.
The idea behind the campaign suggests that vodka should be pure. Boru's honesty and lack of pretense rise above vodka offerings that rely solely on image.
“Fight and Defend” is the approach Boru has taken on the visual executions of the campaign. The marketing campaign began with trade advertising and the new brand website.
Point-of-sale materials, including case card displays and this neon clock also bring the “Reclaim the Spirit” theme to life.
McCormick Introduces Eco-Friendly 360 Vodka
McCormick Distilling has introduced “360 Vodka,” produced in the most ecological friendly manner possible.
360 Vodka will be packaged in a strikingly clean bottle design using 85 percent recycled glass with a unique closure, and a green-friendly packaging. McCormick plans to set aside $1 for every closure returned to the “360 Close the Loop Program” to recognized environmental organizations.
All packaging and promotional materials associated with 360 Vodka are produced in an environmentally friendly manner.
Quara Offers Retailers A Llama-Themed Wine Rack
This rack was designed for the introduction of Quara, an Argentina based wine which comes in six types, all with colorful label designs featuring the llama in the body of the label.
There is a 6 case version and a 4 case version of the display to accommodate all size accounts. This unit was specifically made for the larger retail accounts.
The logo llama was brought to life by fabricating a 3-D figure using various laminates for the body parts.
The unit created across the store eye-catching visibility, helping to introduce them to the world of Quara wines.
The Quara Wine Rack was created by Flair Display, a Bronx, NY-based point-of-purchase display firm.
Moosehead Offering A Personalized Mirror
Moosehead uses this personalized mirror to draw attention at both on and off premise accounts.
The mirror is digitally printed, with a wood frame that can be painted or stained. Digital printing allows the mirrors to be personally printed for different accounts.
This mirror was created for Moosehead by Heritage Sign & Display, a Nesquehoning, PA-based p.o.p. display firm.
American Beverage Displays TooTarts
American Beverage Corp. has formed a partnership with Innovative Candy Concepts, manufacturer of Too Tarts SmartChoice candy brand, to introduce a line of Too Tarts SmartChoice SOURWAVE. beverages.
SOURWAVE is an intensely flavored juice drink that brings the sour flavor profiles that Too Tarts(R) SmartChoice(TM) candy is known for to the beverage market.
SOURWAVE flavors include Green Apple, Fruit Punch, Blueberry and Strawberry. The juice will contain 100% daily value of Vitamin C, 25% juice, no refined sugars and only 45 calories per bottle, significantly less calories than most other drinks on the market.
Special pallet displays will be used to help merchandise the new beverage line.
‘There is nothing else on the market in a juice drink that compares to Too Tarts SmartChoice SOURWAVE,” said Armand Hammer, CEO of Innovative Candy Concepts.
Coca-Cola & Ecoist To Promote Eco-Friendly Living
Ecoist, the eco-fashion accessories company, has launched a line of handbags made from misprinted or discontinued Coca-Cola bottle labels. The partnership will leverage the Coca- Cola brand and the growing concern of Global Warming to spread the message of sustainability. As part of the partnership, a tree will be planted for every handbag sold.
"Ecoist is an ideal partner for Coke’s involvement with environmental initiatives. We have made great strides in reducing our waste output, and we are constantly seeking ways to reduce our environmental footprint. This partnership allows us to repurpose materials. We are helping to create greater awareness of environmentally responsible consumption,’ said Kelli Sogar, Merchandise Manager, Licensing Operations, Coca-Cola Co.
$3.2 Billion Energy Drink Market
The $3.2 billion energy drink market is getting a boost from the nightclub set. Mintel’s research reveals that more that one fourth of adult energy drink consumers mix energy drinks with alcoholic beverages. This is compared to 14% who say they mix energy drinks with non-alcoholic beverages. Asian respondents had the highest percentage for mixing with alcoholic beverages, with close to 40% of the overall respondents representing this group. The lowest percentage was seen in black respondents, representing only 15% of the consumers within the overall group.
“Energy drinks have entered a more mature growth phase,” said David Morris, analyst for Mintel. “However, with its strong connection to teens and young adults, the market should continue to attract new industry players.”
According to the Mintel, close to 200 new energy drinks were introduced in the U.S. market. The market is predicted to reach $5.9 billion in the next four years.
Millennials Perception Of Wine
Wine is perceived as “more trendy” today than ever before and young people view wine as a “quality” product they will drink “more frequently” and “in greater variety” in the future, according to a VINEXPO study titled, “20-25 Year-Olds and Wine.” Young people believe that wine is now consumed “more casually,”and not in the “formal setting of the dinner table or with a restaurant meal only.” Brands have made wine “more accessible.”
All countries thought that wine portrays a “mature” image, saying, “My friends who have jobs, who are starting to earn more, tend to prefer wine.” The US commented that “branding” has made “wine more fun” and “younger.” All of the young people interviewed thought that good wine “is expensive” saying they “feared the quality” of inexpensive wine.
All respondents said they want wine’s image to be “younger” and “more accessible” and to “take the myth out of wine culture.” Everyone liked “varietal wines” that are “light, fruity and refreshing.” The US, UK and Belgium mentioned an interest in “wine-based cocktails.” Americans and Japanese said they would be interested in “packaging designed for young people” and “promotions and cool advertising.”
Aluminum Bottle Art Series
Mountain Dew has launched Green Label Art, a limited-edition series of aluminum bottles featuring designs created by a variety of artists. This series marks the first time a carbonated soft drink will be packaged in an aluminum bottle in the U.S.
“Green Label Art is about Mountain Dew facilitating creativity and self-expression,” said Frank Cooper, VP, Marketing, Mountain Dew.
Smirnoff Source Debuts
Smirnoff Source, is a new premium malt beverage from Diageo North America, which combines pure spring water with alcohol. At 3.5 percent alcohol by volume, this premium malt beverage, with a hint of citrus, has fewer calories and lower alcohol by volume than most popular domestic beers.
Smirnoff Source is the first malt beverage in the U.S. to contain pure spring water and a malt-based alcohol.
Bacardi Silver Mojito Is Introduced
BACARDI Silver Mojito, from Anheuser-Busch,the first Mojito-flavored premium malt beverage, offers the classic, mint-and-lime taste of a Mojito cocktail.
Cindy Trusler, Brand Manager, Anheuser-Busch, said, “BACARDI Silver Mojito offers the delicious taste of a Mojito cocktail in a time-saving, portable package.”
Hyatt Launches New Wine Label, Canvas
Hyatt Hotels has launched its new signature wine brand, Canvas, developed in partnership with Folio Fine Wine Partners, a Napa Valley-based company owned by the Michael Mondavi family. Hyatt is offering its guests three new handcrafted, artisan varietals - Cabernet Sauvignon, Merlot and Chardonnay.
The new Hyatt wines will bring added variety and excellence to the Hyatt dining experience, said Paul Daly, V.P. food & beverage, Hyatt Hotels.
P&G Launches PUR Flavor Options
Procter & Gamble is introducing PUR Flavor Options, which allows consumers to choose flavored or unflavored water from their home water filter. By simply inserting a flavor cartridge into the new pitcher or faucet mount and pushing the button, consumers can add as much or as little fruit flavor as they like to a glass, providing a convenient, calorie-free beverage option.
PUR Flavor Options are available in Raspberry, Strawberry and Peach.
Shaw Woodworks Inc. offers services for inlay, a decorative technique of inserting pieces of colored material into wood surfaces to form patterns or pictures, to produce works of branding and signage for P.O.P. The 2lst century simulated inlay application process is affordable and virtually undetectable from traditional inlay, opening up a huge range of possibilities for retail and sports branding. Creative artists at iNlayZ.com have licensed the manufacturing team at Shaw Woodworks to produce durable, well-crafted pieces. For more information, contact Shaw Woodworks, Inc., 20 High Street , Collingwood, Ontario Canada L9Y 3J6; (Tel.) 800-565-l449 or 705-445-6l90; (Web Site) www.shawwoodworks.com.
The TD Fischer Group provides promotional and permanent displays for the beverage industry. This Leinenkugel display holds 21 12-packs in a compact 17"D x 26"W x 67.5"H area. It features a two-sided chalkboard header. For more information, contact The TD Fischer Group, Inc., 2110 West Street, Wausau, WI 54401; (Tel) 866-866-DISPLAY (3477), 715-848-1121; Fax: 715-848-4104; (Web Site) www.tdfischer.com.
Marketing Communications Inc. (MCI) introduces the Pallet Jacket, a simple, cost effective tool for creating mass merchandising bins within store aisles. The Pallet Jacket ships flat, stores flat and utilizes standard size pallets for creating a variable depth display. The end result for customers is a highly efficient method for building mass displays, eliminating costs associated with shipping, storing, and handling other styles of bins. The Pallet Jacket incorporates full color graphics that are custom designed and produced for maximized results. For more information on the Pallet Jacket, contact Marketing Communications, Inc., 950 Vitality Drive, Suite A, Comstock Park, MI 49321; (Tel) 800-942-9225, (Fax) 888-942-2647, (Web) www.gomci.com.
Tarpon Spoon, New Florida Brew, Offered By Anheuser-Busch
Just in time for peak tarpon fishing season, Anheuser-Busch is introducing Tarpon Spoon, an all-malt, Bohemian pilsner named after the famed sea icon and brewed exclusively for Floridians. Available on draught in select bars and restaurants, Tarpon Spoon is characterized by its classic toasted malt flavors, balanced by its complex blend of Saaz hop aromas.
This specialty beer was crafted by a small, group of beer experts at Anheuser-Busch's Jacksonville, Fla., brewery. The group chose the beer style, created the recipe and selected Tarpon Spoon's name and tap marker design. The beer's unique tap marker, designed to lure local beer lovers looking to try a new and different style of brew, features the tarpon fish and highlights the shiny spoon portion of the lure -- the piece that tempts the fish into biting.
The New ‘World Of Coca-Cola’ Opens
Coca-Cola recently celebrated the official grand opening of the new World of Coca-Cola® at Pemberton Place in Atlanta, GA. “Our strategy with the new attraction is communicating that intangible emotional connection that people have with Coca-Cola,” said Marc Mathieu, Sr. V.P. Global Brand Marketing.
The attraction features three theaters, a real bottling line, a popular culture exhibit showcasing artwork by Andy Warhol and a contemporary tasting lounge. Visitors can play interactive games, send digital postcards, create their own pop art and contribute their Coca-Cola memories to a living exhibit.
Gatorade Promotion Features Basewrap
Gatorade is promoting its ‘Rain’ beverage line using a promotion with tent cards, wobblers, cling vinyls and the basewrap shown. Gatorade Rain combines the benefits of the original Gatorade Thirst Quencher formula, with a light, refreshing flavor.
The basewrap covers the bottom of skids and projects a clean and crisp image. The basewrap is printed on smooth stock making the images stand out. This basewrap was printed on an inline 9 color press and then rewound into 50' rolls.
This Gatorade program was designed and produced by Proprint Services, Inc., (www.pop-online.com) a Toronto, Ontario, Canada-based point-of-purchase display firm.
Dr Pepper Debuts Band In A Bubble
Epic recording artists Cartel, recently were sealed in a 2,000-sq. ft, bubble at Pier 54 in New York City, to record the follow-up to their breakthrough debut album, CHROMA.
The bubble, designed by renowned architecture firm TPG, housed the five members of Cartel for a month while they recorded their new album for an MTV music special, “Band in a Bubble Presented by Dr Pepper,” with special access streamed round-the-clock at www.drpepperbubble.com
Andrew Springate, V.P., Marketing, Dr Pepper, said “The bubble was rigged with 23 web cameras so consumers could get special access to Cartel’s every move at www.drpepperbubble.com.”
The bubble, inspired by the way many small bubbles build up together in a freshly-opened bottle of Dr Pepper, incorporates 55,000 pounds of steel truss and fire-proof rigid fiber glass.
“The structure is an exercise in branding. TPG approached the challenge of creating a fully branded, yet fully functional, structure,” said Armando Gallardo, director at TPG.
Pyramid Offering Retailers Custom Sandwich Board Signs
Pyramid Brewing Company is providing on-premise retailers with this custom Sandwich Board signage.
The Sandwich board features two framed chalkboards with a printed wooden header. Chalkboards are supported from behind by plywood for increased strength and durability.
Hinged at the top and supported with chains, the sandwich board can easily be displayed in a vestibule or on a sidewalk.
This Pyramid Sandwich Board was created for Pyramid Brewing by Heritage Sign & Display, (www.popsigns.com), a Nesquehoning, PA-based p.o.p. display firm.
Category: Signs
Display Producer: Heritage Sign & Display Inc.
344 Industrial Road, Nesquehoning, PA 18240
Maker's Mark uses this upscale barrelhead sign for marketing on-premise. The barrelhead is constructed of white oak and features a wax seal and printed Maker's Mark logo and signature. The sign conveys Makers’ Mark’s proud heritage.
Category: Signs
Display Producer: Everbrite, Inc.
4949 South ll0th Street, Greenfield, WI 53228
This Smirnoff Ice Revolving Arctic Sign is a breakthrough piece which gains visibility and captures the attention of the target consumer. The sign incorporates the new Smirnoff Ice arctic logo featuring a rich, refreshing icy blue feel that had just been developed for the packaging and print advertising. This permanent display was designed to combine a thin, low profile contemporary appearance with a new lighting technology that would support the brand image in busy convenience stores and in upscale, higher-end clubs and restaurants. The sign brings the new branding to life with a compelling combination of light and motion.
Category: Basewrap
Display Producer: Proprint Services Inc.
562l Finch Avenue East, Unit 5,Toronto, Ontario, Canada MlB 2T9
This basewrap was created for the "Lipton Love at First Taste" Promotion. The basewrap was printed on card stock with a uv coating to protect it. The smoothness of the material insures that the graphics look outstanding. It is different than corrugate wraps, there are no vertical lines to compromise the creative. The material is easy to handle and simple to ship. The program also included pole signs, wobblers and cling and the basewrap created a defined area of where the product was sold and helped launch a new tag line of Love at First Taste.
Category: Promotional Displays
Display Producer: Flair Display Inc.
3920 Merritt Avenue, Bronx, New York l0466
This mass floor display for l800 Margarita Tequila, is a family unit consisting of four units specifically designed for larger stores. Smaller stores would get one unit with the Pole Topper of a Margarita glass. The MDF wood Display at the center of the family unit is medium density fiberboard. It holds both Tequila and the Margarita mix. The graphics feature 4-color process litho laminated to MDF. The Pole topper is a vacuum formed Margarita Glass.
Category: Permanent Displays
Display Producer: Sterling Promotional Corp.
3010 Westchester Avenue, Purchase, NY l0577
This Covey Run Cart was used to display its line of wines in a display that could be moved around and placed in a variety of locations most convenient for the retailer. The cart is a fabulous display piece and serves as a dealer incentive.
Category: Signs
Display Producer: Heritage Sign & Display, Inc.
344 Industrial Road, Nesquehoning, PA 18240
The Session Lighted Sign uses an illuminated double sided feature to draw attention to on-premise accounts. The sign is digitally printed using four color process with two custom printed acrylic panels, for the double sided sign, and is illuminated by one fluorescent light fixture enclosed in a custom shaped light box with polished aluminum trim. Two chains and "S" hooks are included for hanging.
Category: Corrugated Displays
Display Producer: Proprint Services Inc.
562l Finch Avenue East, Unit 5, Toronto, Ontario, Canada MlB 2T9
This standee display for Pepsi is printed directly upon 200# b flute corrugate in full color. The piece was then die cut to shape with an easel attached to the back, scored and folded in half to be packed one per box for easy shipping. The standees were distributed to a multitude of on premise locations to showcase the contest to win a phone every hour. The standee was part of an overall program which included cling vinyl, shelf talkers, mobiles, pole signs and wobblers. The program is currently running and has been extremely successful.
Category: Permanent Displays
Display Producer: Edge Displays
111 Gary Way, Ronkonkoma, NY 11779
Edge Display Group created this Sobe Pure Rush Floor-stand. This unit was awarded as one of the best displays at the last PEPSI "Modern Trade Show" in Purchase, New York. This display has a 20" footprint, 84" height and a 20" depth giving it the capability to hold 108 - 8.03oz cans and 16 - 4 packs. A 4 color process printing die cut skateboarder rides along a black curved metal rail. Each shelf is made as a skateboard consisting of black wire and a styrene gravity feed. All 4 shelves attach to the rear frame.
Gavin Mfg. Corp., a Ronkonkoma, NY-based supplier of p.o.p. displays, packaging and promotional printing, powers it plant with 100% renewable wind energy. The wind power is cleaner to produce than other forms of energy. The wind power makes the Gavin plant more environmentally friendly than factories using traditional energy sources. For more information, contact Gavin Mfg. Corp., 1700 Ocean Avenue Ronkonkoma, NY 11779.
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