Skinny Water Displayed At Lukoil Gas Stations
Skinny Nutritional Corp., the exclusive worldwide distributor of Skinny Water, has formed a distribution and promotional partnership with Lukoil Americas, which places all five flavors of Skinny Water in over 120 Lukoil convenience store locations in the Philadelphia region.
“The partnership with Lukoil is our first major convenience store chain in the Philadelphia region to carry Skinny Water in their stores,” said Don McDonald, President of Skinny Nutritional Corp. “As part of our mass distribution plan for Philadelphia, the Lukoil Kwik Farm stores gives us a single serve ‘grab on the go’ cold sale. We will be doing sampling and co-promotions with Lukoil throughout the summer to drive both retail sales and local brand awareness for Skinny Water.”
The Skinny Water lineup features five flavors including Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Goji Fruit Punch (Shape), Passionfruit Lemonade (Total-V), and Peach Mango Mandarin (XXX-Detox).
Every bottle of Skinny Water curbs appetite, and each flavor has a specific functional benefit that includes antioxidants, multi-vitamins, and energy.
The company has positioned Skinny Water as a national brand, and is implementing a roll-out strategy designed to foster consumer awareness and brand development. The marketing plans include sampling and special point-of-purchase displays and signage in convenience store locations.
Wolaver’s Beer & Neuton’s Lawn Mowers Run Joint Promo.
Neuton Power Equipment has joined forces with Wolaver's Certified Organic Ales to promote all-around ecologically-responsible living. The two Vermont-based firms are teaming up for a series of in-store promotions offering winners a Neuton battery-powered lawn mower.
“When Wolaver’s first contacted us, our first reaction was beer and lawn mowers? Then we got excited about the idea of our mowers hanging from the ceilings of high-quality grocery and organic foods stores,” said Ned Van Woert, President, Neuton Power Equipment.
Neuton is also offering Wolaver’s customers $50 off a purchased Neuton. Coupons come with a six-pack of Wolaver's Organic Ale. Point-of-purchase displays support the promotion.
Dr Pepper Displays Help Create Indy-Inspired Destination
Dr Pepper recently partnered with SuperValu for a promotion tied into “Indiana Jones and the Kingdom of the Crystal Skull™.” Dr Pepper and SuperValu transformed SuperValu stores into Indy-inspired destinations. Customers who purchased $25 in participating brands (Dr Pepper, Kraft, Mars and Kellogg’s), received two free movie tickets.
Point-of-sale materials in SuperValu stores included: a five foot display - used to create mass displays of Dr Pepper; Stepping Stones throughout the stores - directing consumers to the “treasures” in store at the Dr Pepper displays; In-store banners welcoming consumers to the store; In-aisle marketers highlighting the Dr Pepper section; "X" Marks floor graphics in front of the Dr Pepper displays; Indy themed end-cap displays; and a 10" inflatable airplane that hung over the Beverage Aisle.
Coffeecol Display Uses New Dispensing Technology
Iced Lattes, exclusively formulated with 100% Colombian Coffee are now available to quick-serve restaurants, convenience stores, and other foodservice outlets. The new line of premium Ready-to-Serve coffee beverages - marketed by Coffeecol under the Juan Valdez brand will be housed in handsome cooling units and dispensed from Multiserve SafePaks™, the latest advance in aseptic packaging and dispensing available exclusively from International Dispensing Corporation (IDC).
“By combining the quality of 100% Colombian Coffee with cutting-edge, 21st Century dispensing technology, our new line of Juan Valdez Iced Lattes is the clear leader in taste, consistency, and food service convenience,” said Andres Gaviria, CEO, Coffeecol. “This new package and delivery system provides a new and improved way to enjoy our delicious Iced Latte products, strengthening the equity of the powerful Juan Valdez brand.”
7-Eleven Displays Promote Debut Of Slurpuccino
7-Eleven recently debuted the Slurpuccino, a coffee-flavored Slurpee. The Café Latté-flavored Slurpuccino is caffeinated, fat-free and has only 61 calories per 8-ounce serving, unlike most frozen cappuccinos on the market. Prices are similar to any other Slurpee drink, which range from 99 cents for a 12-ounce cup to $1.69 for 40 ounces.
“Slurpee is a beverage for kids of all ages,” said Jay Wilkins, Category Manager for Slurpee and Big Gulp® fountain drinks. “Slurpuccino capitalizes on the consumer-driven trend of coffee-flavored products and, while it may be more of a grown-up Slurpee, we believe young adults and older teens will enjoy it as well.”
Developed for 7-Eleven® stores by The Coca-Cola Co., the Slurpuccino drink targets young adults ages 18-34 .
Coca-Cola’s Full Throttle Revs Up NHRA Partnership
Coca-Cola’s Full Throttle energy drink will be the title sponsor of NHRA’s premier professional drag racing series. The new series will be called the NHRA Full Throttle Drag Racing Series. NHRA’s top professional series holds 24 races from February through November, all of which are broadcast by ESPN2.
“When you fuse the energy of Full Throttle with the speed and intensity of NHRA professional drag racing, you've got a combination that's hard to beat,” said Rafael Acevedo, Sr. Brand Manager, Energy Drinks, Coca-Cola. '
Fully integrated marketing plans for Full Throttle and NHRA will include at-track activation, out-of-home media support, online presence, retail programs and sampling.
Bold Point-Of-Sale Merchandising Promotes PEPTIME
PEPTIME® Energy Shots, from Indianapolis-based DMD Pharmaceuticals, has introduced a line-up of intense flavors, positioning itself as the “powerful, flavorful, sexy and fun” energy product of choice among consumers between 18-35 years of age.
Retailers will appreciate the product's small size, which equates to less stocking expense, a small retail footprint and merchandising catered to self-serve impulse purchases. In addition, PEPTIME® Energy Shots require no refrigeration.
Point-of-sale displays include aisle-toppers, high-resolution product signage and a wide variety of proven countertop dispensers to grab the attention of customers and help quickly convert consumer interest into sales.
Moet Hennessy Displays Organic Wine
Moet Hennessy is using this display to create a “green,” natural and upscale image and build greater brand visibility for its Casa Lapostelle Organic Wine.
The Casa Lapostelle display was crafted with wood and canvas that reinforced the natural, organic message and accommodated three cases of product in a small footprint.
The wire rack is powdercoated in Black, with birch plywood and natural pine. Within a very small footprint, the three-shelf display promotes the Casa Lapostelle brand name on the shelf facings and on top of the backboard.
The unit displays wine bottles in both, upright positions on shelves, and horizontally on a curved wire section of the display.
The Casa Lapostelle display was created by Multi Dimensional Resources, a Carlstadt, NJ-based point-of-purchase display firm.
Coors Light Promotes NASCAR Sponsorship
Coors Light launched its sponsorship of the 2008 NASCAR season by offering adult race fans the chance to win an exclusive “Four Day NASCAR® Weekend.”
“As the official beer of NASCAR®, Coors Light celebrates its loyal fans,” said Bryce McTavish, V.P., Sponsorship & Channel Marketing, Coors Brewing Co.
Coors is featuring special p..o.p. displays to announce its NASCAR sponsorship in-store.
Sauza® Tequila Conducts ‘Expect Fresh’ Campaign
Sauza® Tequila has launched “Expect Fresh,” the new marketing campaign for Sauza® Blanco and Sauza® Gold. The new positioning for Sauza Gold and Blanco is all about delivering “fresh and unexpected” experiences, as it aims to stand out and appeal to women with its refreshing taste and mixability.
Mara Melamed, Assoc. Brand Manager, Sauza Tequila, Beam Global Spirits said, “We want to give consumers a new way to think about tequila by teaching that they can enjoy Sauza in unexpected ways.” Sauza will bring to life its “Expect Fresh” positioning through an integrated presence at outdoor festivals and on- and off-premise sampling events.
A specialized Sauza Fresh Market will provide sampling opportunities with fresh fruit and feature new ways to consume tequila including citrus-shaped shots from lemon/lime squeeze bottles.
On- and off-premise p.o.s. items include posters, table tents, cold shot machines, shelf talkers, case cards, and back bar pieces.
Stolichnaya Provides On-Premise Locations With Serving Tray
Stolichnaya has provided on-premise locations with this serving tray, which helps to build brand identity, while providing drink servers with a useful item.
The acrylic tray features a wire bottle holder, plastic condiment trays, as well as compartments for holding drink glasses and napkins. The distinctive Stolichnaya logo is silk screened in several places on the tray.
This serving tray was created for Stolichnaya by Flair Display Inc., a Bronx, NY-based p.o.p. display firm.
Aquafina Alive Launches With Nutrients & Fiber
PepsiCo is responding to consumers’ search for great-tasting beverages that multi-task with four reformulated versions of Aquafina Alive Nutrient Enhanced Water, including a new option with 10% of the daily recommended value of fiber.
The new products pair ingredients like caffeine, electrolytes, antioxidants, fiber and vitamins with great tasting water.
Bud Light Lime Is Launched
Anheuser-Busch has introduced Bud Light Lime, a , light lager beer with a splash of 100% natural lime flavor.
“Bud Light Lime is about pure outdoor refreshment,” said Rick Leininger, Bud Light director. “With its distinct lime aroma and taste, Bud Light Lime makes it feel like summer- no matter what season it is.”
3D Paper Graphics has launched a new line of point-of-purchase displays based on its patent pending Show Stopper business greeting cards. All of the products offered are light, fold flat for shipping and require minimal setup. There are floor displays, counter displays and overhead mobiles currently available. Various sizes can be easily customized to fit your unique needs. The displays provide a three-dimensional appeal that automatically attracts customers. For more information, contact 3D Paper Graphics, Six Main Street, Chester, CT 06412; (Tel) 888-337-2737 (Web Site) www.3dpapergraphics.com.
Got Milk? Sweepstakes Features Batman
Wearing the famous milk ‘stache’ time, Batman from The Dark Knight is the latest hero to support the “Body by Milk” campaign, created to encourage teens to drink three glasses of lowfat or fat free milk everyday, eat right and be active to stay lean and healthy.
The Body by Milk Campaign and DC Comics want to give one lucky teen a once-in-a-lifetime opportunity to be drawn into a Batman comic book. Teens can enter the Batman Refuels Sweepstakes for a chance to be immortalized in the famed hero’s comic book.
Dundee Brewing Runs ‘Save The Honey Bee’ Promotion
Honey bees are disappearing. Given the vital role of the honey bee in not only our food supply but also the economy, Dundee Brewing Co. has initiated its Dundee “Save the Honey Bee Program.” In 2008, a portion of every Dundee beer sold in the U.S. will be donated to the Foundation for the Preservation of Honey Bees. “Dundee Honey Brown -- the Dundee flagship brand -- is made with natural honey, making the plight of the honey bee a real cause for concern for us,” said Patrick Magallanes, V.P., Marketing, Dundee Brewing Co.
Dundee is supporting the “Save the Honey Bee Program” with a full range of P.O.S. materials designed to raise money and drive awareness.
Coca-Cola Launches Olympic-Themed Promotion In U.S.
Coca-Cola is conducting a multi-faceted Olympic-themed promotion. Anchored by a group of high-profile U.S. Olympians, limited edition Olympic-themed packaging and displays, the program is designed to bring fans together to celebrate the world’s biggest sporting event.
“Coca-Cola and the Olympic Games have promoted the values of unity, optimism and inspiration for 80 years,” said Hendrik Steckhan, Pres., Sparkling Beverages, Coca-Cola NA. “By combining Coca-Cola cans in different languages with six amazing athletes, we’ve created a program that celebrates global communities coming together and the unifying spirit of the Olympic Games and Coca-Cola.”
Coca-Cola will release limited edition, Olympic-themed collectible cans and FridgePacks bearing the iconic Coca-Cola logo in different languages, with new designs appearing every two weeks. A special Coca-Cola “Six Pack” of athletes will be featured on collectible packaging and in-store materials.
Glaceau Vitamin Water Inflatable Bottle Seen Above The Crowd
Glaceau wanted to promote its new product, Vitamin Water Power C, at a college game, where it could be seen from above the crowd. Glaceau used 6- and 12-foot-tall Vitamin Water inflatable bottles to capture the attention of the crowd in a big way.
The inflatable bottle could be seen about 200 ft away moving through the crowd. People knew Vitamin Water Power C was on its way to hydrate. The Glaceau Vitamin Water Inflatable bottle was produced by The Inflatable Marketplace of El Cajon, CA.
Nutrisoda Kicks Off ‘The Good Life’ Mobile Sampling Tour
Nutrisoda has launched The Good Life Tour, a mobile sampling tour. As part of the tour, Nutrisoda is continuing its partnership with the non-profit organization, Trees for the Future. Nutrisoda offers eight varieties of nutrient-enhanced sparkling beverages, each formulated to deliver a unique wellness benefit.
An interactive virtual tree planting booth will appear at a variety of events, providing thousands of people the opportunity to support reforestation projects around the world and offset their carbon footprint.
The Nutrisoda Good Life team will be traveling in the eco-friendly Highlander Hybrid, donated by Toyota. “The Nutrisoda Good Life Tour demonstrates our commitment to provide people with fun, interactive experiences that promote healthy and sustainable lifestyles,” said Richard Wilson, President, Ardea Beverage Co. “We want to engage people in making healthy choices, and we're continuing our partnership with Trees for the Future to support a healthy earth.”
Miller Runs World Series Poker Promotion
World Series of Poker (WSOP) bracelet winner Phil Hellmuth can be an intimidating presence at the poker table. Thanks to Milwaukee's Best Light, a lucky consumer will experience that intimidation firsthand and pick up a few tips, while receiving a private poker lesson from Hellmuth during an all-expenses-paid trip to the 2009 World Series of Poker in Las Vegas.
“Milwaukee's Best Light has served as the presenting sponsor of the world's premier poker event, so partnering with one of the world's top players seemed like a perfect next step,” said Milwaukee's Best Marketing Manager Rita Patel. “Whether it's supporting the World Series of Poker or being the beer of choice for Friday night games in basements, Milwaukee's Best Light is the perfect fit for poker.”
Category: Permanent Displays
Display Produce : Flair Display, Inc.
3920 Merritt Ave., Bronx, NY 10466
This Yellow Tail End Cap holds 20 cases of wine. The display includes a refrigerated wine cellar for selected markets. The refrigerator holds l8 bottles of wine. The units overall dimensions are 83 ¾"H x 3l ¾"W x l9"D. The header is of Styrene with silk screened logo and die-cut litho decals. This display was developed by Flair Display along with Ryan Partnership for Yellow Tail Wine.
Category: Signs
Display Producer: Heritage Sign & Display Inc.
344 Industrial Road, Nesquehoning, PA 18240
DG Yuengling chose custom art that represents the Army, Navy, Air Force, Marines and the Coast Guard to pay homage to our military. The mirrors were made for VFW locations and offered a mail in certificate that entitled locations to a personalized custom plaque for use on the frame. The Military Mirror with a Customizable Plaque was 30" x 40". The mirror featured an oversized simulated leather frame and custom 600 DPI four color process direct printed artwork on glass. The mirror was placed in prime locations within the VFW’s.
Category: Basewrap
Display Producer: Proprint Services Inc.
5621 Finch Avenue East, Unit 5, Toronto, Ontario M1B 2T9
This basewrap was produced in full color for Aussie Vineyards in a cross promotion with the Warriors Basketball team. This was part of a promotion created by Cenergy Communications of East Aurora, New York. The promotion showcased the wine as a product to drink while watching the game. The full display included Header Cards and basewrap to draw attention to the product display in store. The basewrap was printed on flexible poly stock with a UV coating for protection. The program was successful in drawing consumers to the display resulting in increased sales.
Category: Lenticular Images.
Display Producer: Accentuate, Inc.
15230 Cornet Ave., Santa Fe Springs, CA 90670
Active™ Indoor/Outdoor displays replace static, single-image messages with an eye-catching animated sequence of up to six individual images. Whether indoors or outdoors, bold, illuminated, and now ACTIVE™ message will stop traffic wherever these displays are located. Each unit is built with rugged construction, which provides high levels of security, weather durability, and consistent performance. These cutting edge Active™ displays will improve brand awareness at: malls, stores, exhibits, sports arenas, etc.
Category: Permanent Displays
Display Producer: Sterling Promotional Corp.
3010 Westchester Avenue, Purchase, NY l0577
This Coveyrun Cart was used to display its line of wines in a display that could be moved around and placed in a variety of locations most convenient for the retailer. The cart is a fabulous display piece and serves as a dealer incentive.
Category: Signs
Display Producer: Heritage Sign & Display Inc.
344 Industrial Road, Nesquehoning, PA 18240
This Stella Artois edge lit sign features l/4" thick acrylic custom shaped with crystal clear polished edges. The sign is both screen printed with etch and laser engraved and hangs from a silver LED edge lit unit that includes cables and hardware to use for hanging from the ceiling. These signs are illuminated from the edge of an acrylic panel that is laser cut to any shape and both laser engraved and screen printed.
Category: Permanent Displays
Display Producer: Flair Display, Inc.
3920 Merritt Avenue, Bronx, NY l0466
This Yellow Tail End Cap has the capacity to hold 60 cases of wine. Its overall dimensions are: 87 l/4"h x 48"W x 24"D. The display includes a refrigerated wine cellar which holds l8 bottles of wine. The attractive header is of Styrene and features a silk screened logo of the brand name with die-cut litho decals. This display was developed by Flair Display along with Ryan Partnership for Yellow Tail Wine.
Category: Category: Standees
Display Producer: Proprint Services Inc.
5621 Finch Avenue East, Unit 5, Toronto, Ontario M1B 2T9
This full size Standee for 7- Up can be seen from both sides. It is screen printed at full size of 24" x 72". The standees are used on premise to draw attention to the character and refreshment found within the 7-Up product. The standee can be placed near the product drawing attention from both sides of the piece. The standee has been quite successful in driving sales. The program featured other elements in a multi piece pop kit.
Category: Permanent Displays
Display Producer: Demand Driven Displays
455 Kiolstad Drive, Placentia, CA 92870
This permanent Dasani display provides retailers with great flexibility to merchandise different combinations of Dasani packages at the end-of an aisle. The display provides strong Dasani brand identification on all sides. The unit is designed to support a great weight of products. It also features angled shelving so it is easy to shop.
Category: Scented Extrusions
Display Producer: Outwater Plastics Industries, Inc.
24 River Road, P.O. Box 500, Bogota, NJ 07603
Outwater Plastics Industries, Inc., offers its Extrude-A-Scent (Extrusion). Extrude-A-Scent is a natural polymer primarily derived from harvested wood pulp, cellulose, a safe and renewable "green" resource. An unlimited choice of scents are available for incorporation into any type of manufactured moulding, extrusion, sheet or film product, which lends itself for indoor and outdoor utilization in a variety of fragrance oriented display applications.
Intercept Corporation introduced its "EcoDemoPro" line. These environmentally friendly demo stations are constructed using recycled industrial plastics that would normally end up in landfills. These kiosks look professional and are extremely durable and have a lifetime warranty. Options available include overhead signage, graphics, plastic or food grade stainless steel Counter tops and electrical outlet. All components are self storing and integrated wheels offer easy transport. A recycled label on each unit alerts customers that they are using a product made from recycled materials. For more information, contact Intercept Corp., 7847 College Road, Suite 100, Baxter, MN 56425.
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