Rockstar Energy Drink Animated Can Lamps Debut
Great as a back bar display or counter display in convenience stores, this Animated Can Lamp is an inexpensive eye catching display that combines two key elements in effective POP, light and motion.
The motion effects can be customized to the product and consist of flickering, flashing, and scripting motion. The product works with a combination of a 4-color process printed outer can graphic and a rotating gear driven pattern cylinder which is lighted with an incandescent bulb. Shown here is the Rockstar Energy Drink Animated Can Lamp used as permanent on-premise POS in bars and convenience stores.
The Rockstar Energy Drink Animated Can Lamps were produced by Neon Source, San Diego, CA.
Labatt Offers Blue Pool Table Lamp
This pool table lamp for Labatt Blue was designed to be rustic enough to fit into any décor at ski lodges and country bars which have unfinished and rough wood surroundings.
The lamp is constructed with a crossbeam composed of a rough peeled cedar log drilled out to hide the electrical connections. Hanging from the crosspiece are three incandescent light fixtures, which provide a warmer glow than the normal fluorescents used in pool table lamps. The bulbs are covered by octagonal bent acrylic shades, which prominently display the Labatt’s Blue logo on four sides, so that it can be seen from any angle.
The Labatt Blue Pool Table Lamp was produced by Heritage Sign & Display, Inc., a p.o.p. firm located in Nesquehoning, PA.
Mall Of America Features The Dew Den, Powered by Xbox Live
Mall Of America Features The Dew Den, Powered by Xbox Live
The Mall of America in Minneapolis, MN, has set up a “Dew Den,” sponsored by Mountain Dew, and Xbox for hardcore gamers. The “Dew Den” lets mall visitors play Xbox Live games, try out the Xbox Music Mixer, compete in tournaments and get on G4TV!, a TV network devoted to the video gamers’ lifestyle.
The Dew Den features plasma displays running extreme sports videos, and gaming stations hooked up with players across the country. There are expert gamers to provide gaming tips, and guest appearances by local celebrities, athletes, and musicians.
Triangle Display
Pepsi Vanilla Is Launched
Pepsi-Cola North America has launched Pepsi Vanilla. Full national distribution of 20-oz bottles, 2-liter bottles and 12-pack cans, as well as 24-pack cubes is expected by September.
Pepsi Vanilla and Diet Pepsi Vanilla are broadly targeted to teens and adults. Aggressive introductory marketing support includes media advertising, sampling, and p.o.p. materials.
Baileys Liqueur Launches Single Serve Size
Baileys Minis, a 100-ml single serve version of Baileys Original Irish Cream, has been launched.
Now offered in handy four-packs suitable for the refrigerator, Baileys Minis allow for a more convenient way to enjoy this top selling liqueur. Its portable size perfectly lends itself to being brought along to picnics, barbeques and beach parties.
Motts Debuts Light Hawaiian Punch
Motts has introduced Light Hawaiian Punch. “Moms are now able to offer their children their favorite drink with with less sugar and calories,” said Kristen Marshall, Sr. Brand Manager. “Research has shown that parents feel their children are consuming too much sugar. With Light Hawaiian Punch we’re addressing that concern while taking kids taste preferences into account.”
Coca-Cola Introduces Space-Saving Fridge Pack
Coca-Cola is rolling out the Coca-Cola Fridge Pack, an easy-to-store, self-dispensing 12-pack that makes storing and accessing soft drinks in the refrigerator easier.
Dana Barba, Director, Marketing Activation, Coca-Cola N.A., said, “The Fridge Pack allows you to take a 12-pack from the car directly to your refrigerator and easily pull out a can-it’s like having a vending machine in your home.”
NYSCO Products has introduced the CoolChute, a patent pending merchandiser for beverage cans. The CoolChute holds six 16 oz cans in a compact 9”Hx19”W space. The gravity feed merchandiser provides great visibility for these cans by affixing them to a cooler door. For more information, contact NYSCO Products, 2350 Lafayette Ave., Bronx, NY 10473; (Tel.) 718-792-9000; (Fax) 718-792-7732; (Web) www.nysco.com.
Delaney Industries Inc., has introduced a color changing bar table, for on-premise point-of-purchase promotions. The tables can be custom created using Delaney’s edge lighting technology which creates attention-getting effects for displays. For more information, contact Delaney Industries, 9198-B Ridge Rd., Newcastle CA 95658; (Tel) 916-663-9707, (Fax) 916-663-9742; (Web) www.delind.com.
Anheuser-Busch Customized Stock Display
This display is a stock unit utilizing stock tooling with custom printing. This versatile display is being used by many major advertisers in a wide variety of ways for many different products. The printing for these units range from simple 2-color direct print on corrugated to 3-color plus varnish direct on corrugated to 4-color process plus aqueous varnish lithography mounted and die cut onto corrugated. There are no die charges for these displays. The time frame from initial contact to final shipment is four weeks including the design. The Anheuser-Busch Customized stock Display was created by Alpak Manufacturing Corporation, l8l Boyd Street, P.O. Box 339, Montgomery, NY l2549.
Christian Brothers Low Rise Floorstand
This display features low height as required by supermarket chains across the country, as well as other outlets. The display is on casters so that it can be moved to different areas of the store. The unit displays two different Ports and 4 styles of Sherry. Information is also provided for consumers concerning the taste characteristics of the different kinds of Sherry offered so that consumers can make an informed decision, encouraging impulse purchases. The unit holds 4 case of product. It is constructed of Melamine particle board with wood sides and wire. The display is designed to organize the product by flavor and type. The Christian Brother Low Rise Floorstand was created by Flair Display, Inc., 3920 Merritt Ave., Bronx, NY l0466.
Miller Beer Inflatable Display Replica
Harley-Davidson celebrated its l00th Anniversary in July, 2003. Miller Beer wanted to coordinate this momentous event with a tie-in promotion using this inflatable display in bars, restaurants and package stores. This 36" replica was used as a hanging display. The unit is similar to a Harley-Davidson production model motorcycle and is printed with a Miller Beer logo. The miniature motorcycle looked so real it created a lot of traffic and excitement at the point-of-sale with people coming up to give it a closer look. The Miller Beer Inflatable was created by Alger Creations Inc., 9l-3l Queens Blvd. Ste. 6l0, Elmhurst, NY ll373.
Diageo Crown Royal Mirror
This 2' x 3' wall dominating mirror features a wide frame custom color matched to the client's specific logo color and prominent custom printed Crown Royal logo on a clean mirror background. Diageo wanted a large mirror that would occupy a centrally located, premium position in upscale on-premise establishments and which would emphasize brand image with a prominent Crown Royal Logo. Reports indicate that the mirror's large size and clean design have helped it to achieve very high placement levels making it the center of the backbar décor. The Diageo Crown Royal Mirror was created by Heritage Sign & Display, Inc., 344 Industrial Road, Nesquehoning, PA l8240.
DOC Otis Polar Motion Light Box
This display offers polar motion which creates the illusion of the constant pouring beverage, perpetual ocean tides, wind blowing snow or sand or a geometric pulsing effect. The product imagery attracts consumer attention and prompts consumer action. A unique feature offered by these polar motion products is interchangeable polar motion panels. This allows for seasonal or regional promotions while maintaining customized polar motion in each image. The Doc Otis Polar motion sign was produced on premise for Anheuser-Busch, by The Neon Source, 3428 Pickwick Street, San Diego, CA 92102.
Smirnoff Twisted Stacker
This display was used in an in store retail promotion for a new product. The display was designed to secure and maintain substantial floor space by providing the retailer with an attractive, eye-catching display that attracts the consumer in by framing all four types of floor stacked product with a colorful innovative display. The unit's four-sided design allows the retailer to display all four new products, while conserving space. This display was distributed to l,325 liquor stores nationwide. The Smirnoff Twisted Stacker was created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632-6446.
Heritage Sign & Display Inc. offers this Lowenbrau Chalkboard which features a custom molded polyurethane foam frame, hand painted to give it the stonework look of an old European castle. The Lowenbrau name and crest are featured prominently in the archway at the top of the frame as well as an "Imported" crest. The chalkboard itself includes a "ghost" image of a mug of Lowenbrau, as well as a legend bearing the year of the brewery's inception and its location in Germany. Reports from some of the establishments where this item was placed indicate that the chalkboard has been an eye-catching conversation piece. For more information, contact Heritage Sign & Display, Inc., 344 Industrial Road, Nesquehoning, PA l8240.
Neon Source offers its Rotating Light Box which may be used to promote multiple brands or when promotional product placement is space limited. Offering huge utility, the Rotating Light Boxes feature easy to change image panels for regional or theme promotions; upscale product styling and excellent imaging. The image panels are available as high-resolution digital transparencies, screened panels or lenticular motion panels. The use of lenticular images is an effective use of lenticular technology as the images naturally flip with the rotation of the display. New products include rotating models with interchangeable polar motion panels and fiber-optic motion accent lighting. For more information, contact Neon Source , 3428 Pickwick Street, San Diego, CA 92l02.
Stuff 4 Stores offers the Luma-Go-Round, a counter-top or mounted display. The Luma-Go-Round is a compact, light-weight, three-sided, rotating, backlit, display. It comes in three sizes, Papa, Mama, Baby and 2 configurations, counter-top and wall/ceiling mounted. The wall/ceiling model can be mounted either vertically or horizontally. All models of the Luma-Go-Round require only a 10 inch diameter space for rotation. The three counter-top sizes are Papa - 27 inches, Mama - 15 inches, Baby - 9 inches. The wall-mounted sizes are 2 inches larger. The image sizes in inches are 7.5x23”, 7.5x11”, and 7.5x5.5”, respectively. Graphic replacement is simple and takes less than 15 seconds per side. For more information, contact Stuff 4 Stores, 7730 Trinity Road, Memphis, TN 38018.
Tampico "Resizable" Corrugated Display
This display began as a Stock Display and then was "re-Sized" to the exact specifications of the product, in this case, coloring books. The base was an existing stock base used as a separate Power Wing if floor space is not available. The display was pre-assembled and sent to the client"soft-sealed" for them to place the books inside and ship from their facility. Artwork was 4-color process plus a fifth (PMS) color, with a coat of aqueous varnish. All printing, die cutting and finishing was performed for Halloween 2003. The time frame from initial contact to final shipment was four weeks including the design. The Tampico "Resizable" Corrugated Display was created by Alpak Manufacturing Corporation, l8l Boyd Street, P.O. Box 339, Montgomery, NY l2549.
Mountain Dew Hulk Standee
This display, a three dimensional six foot standee was part of a large scale marketing campaign supporting the release of the film. The Hulk leg and hand with the Mountain Dew logo, jump out of the main piece and ties into the "Unleash Your Thirst" campaign to bring the consumer to purchase the soft drink. The display is screen printed and the image and construction of the standee reinforces the recognizable mean and green theme of the character. The standee was one of many Hulk promotional pieces shipped including shelf talkers, wobblers, display toppers and pole signs. The Mountain Dew Hulk Standee was created by Proprint Services Inc., 562l Finch Avenue East, Unit #5, Toronto, Ontario, Canada M1B 2T9.
Bustelo Standing Display
This corrugated display is a customized stock unit four shelf display. The 200 B Flute corrugated display was designed as an open tray with closed sides. The unit was printed a one-color flood coat black with two 80# 4CP labels mounted onto two sides of the tray with an overall aqueous varnish. The header was die cut around the art works making it custom and unique to the product. The Header was printed a 4CP with an aqueous varnish as well. The Bustelo Standing Display was created by Merchandising Inventives Inc., l665 South Waukegan Road, Waukegan, IL 60085.
Pepsi Vanilla End Aisle Display
This Corrugated Display took part in the promotion for the new Pepsi Vanilla soft drink. It was distributed to 3,l50 grocery stores nationwide. The display was intended to be used for a duration of four weeks. The unit is 80# litho printed 4 color and mounted to 200# Flute corrugated. It has a footprint of 47" x 7" x 39". The display featured the introduction of the newest addition to the Pepsi soft drink line. The Pepsi Vanilla End Aisle Display was created by Rapid Displays, 4300 W. 47th Street, Chicago, Il 60632-4476.
Back to Top
To See previous issues of Creative Beverage click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
