New Coca-Cola Billboard Unveiled In Times Square
Coca-Cola Co. has unveiled a new three-dimensional, high tech billboard in New York City’s Times Square featuring custom-created, digital imagery and 32 convex and concave, high-definition LED screens. The new sign will also feature The Time Machine, a three-minute audio and video tribute showing the New York City landscape and Coca-Cola images over the past 80 years, marking the first time the Times Square sign will display content about New York.
“The new Coca-Cola display represents the intersection of cutting-edge technology, advertising innovation and entertaining content,” said Javier Benito, Chief Marketing Officer, Coca-Cola NA.
The sign features some of the most advanced screen and digital technologies available including GPS (Global Positioning Systems) to remotely manage the controls, 2.6 million LEDs to illuminate the image and 57 bits of processing to power the animation, creating an unprecedented digital experience.
Illuminated Keg Sign Promotes Coor’s Light
Coor’s is using this distinctive, illuminated pub sign, which is shaped like a “beer keg,” to increase awareness of Coor's Light draft.
The unit has spun aluminum end caps with decal overlays and a PETG silk-screened and vacuum formed face. Two T8 fluorescent lamps illuminate the unit and it is mounted with a steel bracket that is powder coated to match the natural aluminum end caps.
A small laser cut sign hangs from the bottom of the keg to accent the draft feature.
The Coor's Light Illuminated Keg Sign was created by Illumina Lighting & Display, a p.o.p. firm located in Markham, Ontario Canada.
Remy Amerique Shelf Talker Promotes Damrak Gin
Damrak gin, Remy Amerique’s newest brand, has restored this once “fashionable drink” to sophisticated style with an exceptionally smooth taste.
Hailed from Amsterdam, the birthplace of gin, Damrak was created using the oldest known gin recipe in the world.
Handcrafted using a unique blend of citrus and orange flavor, this renewed recipe makes a great drink on the rocks, and is also ideal in cocktails.
Remy Amerique is using shelf talkers at off-premise establishments to call attention to this vintage classic-with a Dam edge.
Triangle Display
Reformulated Clearly Canadian Has Half The Carbs
Clearly Canadian Beverages has launched a reformulated Clearly Canadian sparkling flavored water featuring half the carbohydrates and only 45 calories per 8 oz. serving.
“We recognized the heightened demand in today's marketplace for healthier food and beverage choices that provide a lower carbohydrate and calorie choice and still deliver on taste,” said Douglas Mason, President & CEO. “Remaining at the forefront of New Age beverage development, we have reformulated Clearly Canadian to meet the needs of contemporary consumers while staying true to the legacy of our great Clearly Canadian flavors.”
The launch of reformulated Clearly Canadian will be supported with point-of-sale materials strongly communicating the brand’s new “half the carbs, half the calories. same fabulous taste” messaging.
Displays Proclaim Corona ‘Official Time Out’ Sponsor
Corona Extra and Corona Light beers are targeting football fans around the nation this season as the “Official Sponsor Of The Time Out.”
Colorful point-of-purchase displays depict football players taking a “time out” on the field with hamburgers, hot dogs and Corona Extra and Corona Light beer.
Off-premise point-of-sale materials include vertical vinyl banners, pennant strings, base wrap, c-store pricing cards and stand ups.
On-premise point-of-sale materials include 36” inflatable goal posts, two-sided “game of the week” schedule banners, blinky buttons, pennant strings and coasters.
Corona Extra and Corona Light are brewed and bottled by the Grupo Model Brewery in Mexico and imported into the western U.S. by Barton Beers, Ltd., headquartered in Chicago, IL
Vitamin Water Featured On Round Display
This round shelf display merchandises Vitamin Water products, a flavored health water infused with vitamins.
The compact display has a premium look with quarter round upright poles. It has a capacity of 36 20-oz. bottles per shelf. A translucent curved header tops the display.
This Vitamin Water round display was created by NYSCO Products, Bronx, NY.
Juice It Up! In-Store Banner Supports Summer Promo.
Juice It Up!, a California-based juice bar and smoothie chain, has united with Mauna Loa Macadamia Nut Corp. for a Hawaiian themed instant-win game and sampling promotion.
With any 24- or 32-oz. smoothie purchase, consumers receive a game card giving them a chance to win a grand prize trip for two to Hawaii. Juice It Up! has created a specialty branded drink for the promotion; the “Mauna Loa Macadamia Shake.” Consumers who buy a 32-oz. size of this shake get a free pack of Mauna Loa Macadamia nuts.
The promotion is being supported with Hawaiian themed p.o.p. materials, including window decals, counter posters, hanging banners and decorative leis.
The Promotion Shop, Irvine, CA, developed the program for Juice It Up!.
Papa John’s & Coca-Cola Offer Free Music
Papa John’s Intl. announced a new addition to its “Pizza and Entertainment” campaign, “4 & More,” featuring a Coca-Cola “4 To Go!” Music Edition Carrier with four free digital music track downloads from Musicmatch.
“Research tells us pizza is the number one food choice of teens, and hanging out with friends and listening to music are top teen activities,” said Gary Langstaff, Chief Marketing Officer, Papa John’s. “The combination of Papa John’s pizza, Coca-Cola 20 oz. beverages and free Musicmatch Downloads is a great way to provide a better experience to our customers. Utilizing the ‘4 & More’ makes it easier for the whole family to share the experience.”
‘The Scene’ Targets Teens At GGP Malls
‘The Scene’ Targets Teens At GGP Malls
General Growth Properties is partnering with Pepsi for “The Scene,” a teen event at 128 GGP malls in 12 major markets. Cotton Inc., Fuji Film, the DK BMX Bike Team, Joico, CosmoGIRL! and The N, the nighttime network for teens, join Pepsi as GGP event partners.
At The Scene, teenagers will visit the Pepsi Smash screening party, meet stars from The N’s teen TV drama “Degrassi” and enter to win a walk-on part on the show. Teens will also be able to step inside the CosmoGIRL! Cool Room!, watch DK BMX bike stunt shows, and create their own “scenes” at the Fuji-Film digital green screen.
“GGP’s interactive mall experiences continue to build and enhance one-on-one relationships with the important teen consumer,” said Melinda Holland, Sr. V.P., Bus. Dev., GGP.
Sanfaustino Calcium Water Introduced In U.S.
Sanfaustino is a lightly effervescent mineral water with calcium. Sanfaustino comes from a natural mountain spring in Italy. The spring generates a natural mineral water that is a uniquely good source of calcium. In addition to calcium, Sanfaustino also provides natural bicarbonate for easy digestion. While Sanfaustino has been sold in Italy since 1894, it is now available in the U.S. for the first time, imported by CCW Holdings.
Miller High Life Cruiser On Heritage Tour
The Miller High Life Cruiser branded bus has begun touring events including auto shows, fairs and parades throughout the U.S. The Cruiser tour is serving up brand history, relics, past ad campaigns, trivia, and Miller High Life beer.
“Whether a lifelong fan of Miller High Life or a new one riding its resurgence, the Cruiser heritage tour is a great way to relive favorite High Life moments and enjoy a taste of nostalgia,” said Carl Cahill, Sr. Assoc. Brand Manager.
Lipton Conducts Mobile Tour
Lipton has launched a nationwide initiative designed to educate consumers about the health benefits of hiking and drinking Lipton Tea.
An interactive exhibit will make appearances over the next six months stopping at food festivals, state fairs, and concerts. On site, people can test their hiking skills by taking half-mile virtual hikes-ranging from desert terrains to cityscape walks-all housed within a specially designed 32-foot Virtual Hiking Vehicle.
“The connection between hiking and Lipton tea is clear,” said Ginny Blakewest, Sr. Marketing Director Pepsi-Lipton Tea Partnership. “Both are refreshing and natural ways to be good to yourself.”
Participants also can obtain health and hiking information from Backpacker and Prevention magazine editors as well as Columbia Sportswear experts regarding hiking equipment. All who attend can enter to win a Mitsubishi Endeavor.
In conjunction with the tour, Lipton is also launching a national on-pack promotion offering thousands of hiking-related prizes.
Melitta Conducts one:one Loft Tour
Melitta Coffee Company recently launched the one:one Outdoor Loft Tour, demonstrating that the latest product from Salton, Inc. can recreate the coffee house experience at home.
Visitors to the Outdoor Loft sampled the coffee and learned all about the fresh, fast and flexible options of the one:one.
The Melitta one:one Loft was designed to resemble the modern and hip living space of a young and savvy consumer. The Melitta one:one Loft beckoned passersby to try a uniquely customized cup of hot or iced coffee or tea.
Budweiser And The New York Yankees Offer Trip To The World Series
Budweiser and The New York Yankees is offering a trip to the World Series, in a program targeted toward the Hispanic community to increase awareness of both products and increase sales. The unique ballot box shown with full color entry forms along with instore posters were digitally and litho printed for use in the New York City area. The digitally printed ballot box is mounted to card stock and die cut and glued to obtain a maximum all around image for a small space, while the ballot pads and posters were litho printed in large quantities. They were placed in local Bodegas offering a grand prize of two tickets to the World Series. The materials were created by TSE Sports and Entertainment in New York and manufactured by Proprint Services, Inc., 562l Finch Avenue East, Suite 5, Toronto, Ontario, Canada MlB 2T9.
7 UP Inflatable Speaker Chair
This patented inflatable chair features stereo speakers! The unique fun chair was used by 7UP for a back to the dorm promotion. It is made of extra heavy gauge pvc. The extra large wing chair design makes the inflatable one of the most comfortable blow up chairs available. It is also equipped with a pair of stereo speakers that can be hooked up to TV, CD, stereo, etc. for that ultimate "surround sound" experience. The 7UP Inflatable Speaker Chair was created by Sterling Promotional Corp., 30l0 Westchester Avenue, Purchase, New York l0577.
Jim Beam 25 Case Display
This display was designed to reinforce Jim Beam's heritage as well as to increase brand recognition and market presence in up-scale, high volume markets. The display provides an authentic appearance of the distillery rack house and the bold branding make a dominant impact at the point of sale. The overall size of this two-sided display is 92" tall by 60" wide by 20" tall, and can hold 25 cases of product between the barrels. The entire display is produced from molded rigid polyurethane foam with the different textures decorated to simulate weathered barn board, rusted corrugated metal and oak barrels with metal bands. The use of the dimensional multi-colored logo ties back to the packaging and other merchandising elements for a consistent marketing message. The Jim Beam 25 Case Display was created by MoldRite Products, Inc., N29 W22870 Marjean Lane, Waukesha, WI 53l86-l0l6.
Yellow Tail Custom Wine Rack
This custom Wine Rack for Yellow Tail is designed in the form of a baker's rack. The display is constructed of wire and metal tubing and is designed to be a dealer loader after its use in the liquor store. Wine bottles are held in a wine rack position for ease of selection and the display top holds two wine glasses and two bottles of wine to attract attention and to stimulate buyer appeal. The Yellow Tail Custom Wine Rack was created by Flair Display Inc., 3920 Merritt Avenue, Bronx, New York l0466.
Maker's Mark Golf Cart Case Stacker Display
Allied Domecq has been running a golf-themed marketing program for some time and needed a large, attention-getting case stacker display that would tie in with the golf theme and help increase floor space for Maker's Mark in off-premise establishments. This display is constructed to look like the back of a golf cart, with the cases sitting where there would normally be golf bags. The display features a "roll bar" that frames a Maker's Mark poster and "tail lights" which are larger versions of the Maker's Mark red wax seal. Reports from the field indicate that the cart has been a huge success, giving Maker's Mark prime placement at off-premise retailers and drawing attention with its unique design. The Maker's Mark Golf Cart Case Stacker Display was created by Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA l8240.
Captain Morgan Halloween Pole Topper
This free-standing, eye-catching motion display was designed to increase retail product offering of Captain Morgan, and sales, during the Halloween party season. The display is litho-mounted to .055 finish chipboard with a white backliner. A battery-powered rotary motor with custom wire linkage provides the motion. The rest of the display consists of fibre poles and stock wire feet. The display was designed to ship 95% pre-assembled, providing installers with a multi-dimensional motion display that sets up in under five minutes. The unit requires no maintenance. It is 37" long by ll8" wide and 90" in height. Over l,000 displays were distributed to wine and spirits retailers throughout the U.S. The Captain Morgan Halloween Pole Topper was created by Rapid Displays, 4300 W. 47th St., Chicago, IL 60632-4476.
Bud Light 3D Engraved Back Bar Sign
Neon Source/P.O.P. Source offers a unique sign developed for a Bud Light program which is a next generation edge lighted sign ideal for back bar. This design reflects today's sophisticated taste for understated refined POS. The sign features 3D deep embossed engraving of 3/8" acrylic allowing for more detail. In addition, the frosted acrylic base will also glow the color of the high output LEDs that light the logo, enhancing the display's attraction. A sign/bottle glorifier is also available. These displays are attractive and also cost effective. The Bud Light 3D Engraved Back Bar Sign was created by Neon Source/P.O.P. Source, 3428 Pickwick St., San Diego, CA 92l02.
Bolla Lamppost Permanent Floor Display
The objective of this promotion was to create a permanent merchandising vehicle that would hold six cases of Bolla Wine in a way to make the brand standout at the retail level. The display imagery was to convey the brands Old World heritage. This unique attractive, simulated lamppost display was produced, holding six cases of wine, while angling the top bottle in every column to highlight the style of the wine below. The combination of materials used kept the cost down and conveyed the brand image with a sturdy lamppost design clearly mimicking an old style gas lamppost. Assembly is done in minutes. The lamppost arms hang the Bolla logo, and these signs can hang additional four color banners below them for further impact. The display created much positive feedback and different variations were created to hold a higher volume of product for the 750ml and l.5l bottles. The Bolla Lamppost Permanent Floor Display was created by Corren Display Group, l000A Lake Street, Ramsey, NJ 07446.
Pepsi (Mountain Dew) Bottle Organizer
This bottle organizer is placed on the shelf in a cold vault. It features the "Visistrobe" a device that attaches to the end of a Visislide organizer and when a customer approaches the battery operated device, a motion sensor causes two LED's to flash and illuminate the bottle from underneath. This attracts attention to the product leading to a purchase. The device is made of high impact styrene, with a four color process label, two LED bulbs, circuit board, motion sensor and 3AA batteries. It is easy for retailers to install. This display operates at the retail level where the ultimate purchase decision is made and it also encourages impulse purchases. 4,200 units were initially placed in the field and achieved very positive feedback from bottlers and retailers. The Visistrobe has been awarded a patent. The Pepsi Bottle Organizer was created by Crew Design, Inc., 39l Kent Cornwall Road, Kent, CT 06757.
Blackstone Retail Island Display
This display can sell product from multiple angles. The 4-sided retail island was designed to showcase a maximum amount of wine in a reasonable footprint. The display is all wood and conveys the artisan feel of the brand. A 2-sided header provides a chalkboard surface which may be used to highlight specials or promotions. The Blackstone Retail Island Display was created by Vintage Wood, 9l33 Green Valley Road, Sebastopol, CA 95472.
Pepsi’s Billion Dollar Giveaway Promotion
This Pepsi Billionaire Lobby and End Cap Display was distributed to the Grocery Channel Nationwide. The lobby display is 88" x 30" x 40" and the end cap is 48" x l0" x 40". It is produced of 80# litho mounted to 200#B-flute corrugated. The lobby unit also contains 8 superbright white LED lights to attract the consumers' attention. 2,200 lobby units and 7,000 end cap displays were produced. Pepsi's Summer Billion Dollar Displays were created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632-4476.
Pepsi Cola Beverages World Cup of Hockey POS Program
The World Cup of Hockey is an international tournament for which a plethora of POS materials was produced including corrugated standees and end aisles, as well as pole signs, wobblers, shelf talkers, bottle neckers, etc. The objective of this promotion was to showcase the limited edition special collectable Pepsi Cola cans manufactured for the tournament and entice the consumer to collect all versions of the cans. Over 2,000 standees were printed directly onto corrugated, die cut with an easel attached on the back for use on premise in c-stores and large chain grocery stores. Retail outlets also received corrugated end aisles printed four color process directly onto the substrate, die cut with poles and feet and used with full pallets of Pepsi. This promotion has been successful in raising awareness of Pepsi products and driving sales. The Pepsi Cola Beverages World Cup of Hockey POS Program was created by Proprint Services Inc., 562l Finch Avenue East, Suite 5, Toronto, Ontario, Canada MlB2T9.
Heritage Sign & Display produced this Yuengling 175th Anniversary "Wall Dominating" mirror to celebrate the anniversary. As America's oldest brewery, this is an important milestone for Yuengling. The mirrors are intended as giveaways to their most important beverage retailers and also for retail sales in their popular gift shop. The mirrors have been a big hit since their introduction and both retailers and consumers have been requesting mirrors as on and off-premise promotional devices and as collectibles. For more information, contact Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA l8240.
The Bubbler Light Box was developed for a Bud Light program, by Neon Source/P.O.P. Source and is ideal for the promotion of any carbonated beverage. It was developed to look like a freshly poured glass of draught beer. A mold was created from a pint glass or bottle and a special liquid solution combined with an air source makes the glass appear to bubble endlessly. A foam head is created at the top of the glass that looks amazingly real. Any color can be created from pilsners to stouts or even cola colors. The display is printed 4cp and is lighted with a fluorescent lighting system which also lights the bubbling glass. It may be used for draught promotions on a back bar, wall or for window signage. For more information, contact Neon Source/P.O.P Source, 3428 Pickwick St., San Diego, CA 92l02.
Mechtronics offers the Coors Light Sound Meter, a sign that features sound responsive LED's and sound sensors within, which illuminate the sign. The louder the noise, the faster the LED's flash. The sign was designed to increase brand awareness of Coors Light Beer in Sports Bars. The sign features vacuum formed housing, silk-screened PET-G and incandescent bulbs. The sign met with great success with domestic and international distributors for retail placement. For more information on the Coors Light Sound Meter Sign, contact, Mechtronics, 1 New King Street, White Plains, NY 10604.
Back to Top
To See previous issues of Creative Beverage click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
