Molson Canada Places EL Animated Posters At P.O.S.
Molson Canada has selected ELumalite animated posters as a ‘Core Sign’ for its Molson Canadian brand nationally. The new EL posters feature animated areas including the maple leaf, a beer bottle and beer pouring into a glass. The signs will be placed in high profile point of sale locations across Canada.
“We are very excited by this order especially since it has been established by Molson Canada as a Core Sign,” said G. Michael Singh, Director of Global Sales for Neutron Enterprises, Inc., a Montreal, Canada-based media company that operates ELumalite Technologies. “We are confident that Molson Canada will see the sales and brand awareness increase, caused by the visual impact and attention created from our EL technology.”
Alexander Keith Ale Promotes Brand In-Store
Heritage Sign & Display, Inc., Nesquehoning, PA, created a condiment caddy and floor sign for Alexander Keith’s India Pale Ale, to promote the brand in bars and restaurants.
The condiment caddy is a hardwood table-top display made with Alexander Keith's logo which is wood burned into each large side panel.
The end panels contain placeholders for cards to display menu specials or advertisements, and the spacious inside leaves plenty of room for all types and sizes of condiments.
The “Please Wait To Be Seated” floor sign, constructed from MDF, wood, and chalkboard, provides space to write the daily specials and is a useful addition to any establishment.
Twin Fin Partners With Surfrider Foundation
Twin Fin, a new wine created for individuals who embrace the spirit of the California lifestyle, is partnering with the Surfrider Foundation to help preserve America’s oceans and beaches. Twin Fin will donate a portion of proceeds from wine sales to this non-profit environmental organization.
Twin Fin will have the opportunity to have its wines poured at local events within the surfing community such as art gallery receptions displaying surf art and at surf and music festivals.
Twin Fin has created point-of-sale materials (neckers, case cards, posters, postcards) to communicate the partnership with Surfrider and help drive consumers to the Surfrider web site to learn more about the organization.
Colavita, Sutter Home, & Cooking Light Run Promo.
Colavita USA, distributors of Italian extra virgin olive oil, has joined forces with Trinchero Family Estates, producers of Sutter Home wines and Cooking Light food magazine, to launch the 2005 Sutter Home Capsules for the Cure Program to benefit breast cancer research.
Consumers will have the opportunity to send in the bottle capsules from any Sutter Home wine and Colavita Extra Virgin Olive Oil. For every capsule received, a contribution will go directly toward finding a cure for breast cancer. In return, consumers will receive a 24-page recipe booklet, Classic Dining, produced by Colavita.
John Profaci, V.P., Marketing, for Colavita USA, said, “As a healthy lifestyle company, it’s important to help others lead healthy lives.”
Decorative in-store displays will help generate consumer excitement.
Lipton Promotes 'Win A Backyard Bash' Sweepstakes
Lipton’s ‘Win A Backyard Bash’ summer promotion for its Lipton Iced Tea and Tropicana Twister brands offered consumers the chance to win 25 prize packages.
The sweepstakes was supported with point-of-sale pieces including pole signs, shelf talkers and tent cards that were litho printed and die cut.
The p.o.s. materials for the ‘Win A Backyard Bash’ summer promotion were produced by Proprint Services, Inc., a point-of-purchase display firm located in Toronto, Ontario, Canada.
Finlandia Refresh Center Draws Consumers
The one-of-a-kind Finlandia Refresh Center features a dramatic column display with built-in freezer for storing chilled bottles of Finlandia Vodka.
The column display features a 6-foot Finlandia bottle shot, aimed at drawing consumers to the Finlandia Refresh center at the point-of-sale.
The Finlandia Refresh Center was designed and produced by PriceWeber, a sales promotion and marketing agency based in Louisville, KY.
Snapple Theater Center Opens On Broadway
The Snapple Theater Center is opening its doors on Broadway, featuring the longest-running, non-musical play in New York history, “Perfect Crime.”
Following the famous ball drop on New Year’s Eve, Snapple will light up Times Square on January 1, 2006 with an illuminated “ribbon” billboard, stretching 9' x 175' to wrap around the Snapple Theater Center. The Snapple Theater Center concession stands will feature a wide selection of Snapple iced teas and juice drinks as well as additional products from the Cadbury Schweppes Americas Beverages portfolio, including Dr Pepper and 7 UP. The Company will host meetings, entertain customers and extend Snapple’s community outreach efforts with special youth and adult programs at the Center.
Mixed Drinks Surpass Beer According To Technomic Study
When adults are away from home, they are more likely to order mixed drinks than any other type of alcoholic beverage, according to research conducted by Technomic, Inc.
Among adults that consumed alcohol in the past month at restaurants, bars, and other public venues, approximately 65% ordered mixed drinks, compared to 57% of those who drank domestic beer in the same time frame. Other alcoholic beverages, including wines and imported beers were ordered significantly less often.
The research also found that men are more frequent drinkers and are more likely to order beer. Women are helping drive the popularity of spirits. Overall consumption is skewed toward 21- to 29-year-olds.
Bud Light In New Aluminum Bottle
Anheuser-Busch is introducing the Bud Light aluminum bottle, designed to help keep the beer super cold.
Dan McHugh, Sr. Director, Bud Light Marketing, said, “This Bud Light aluminum bottle is a major image enhancer and the type of look adults want when out enjoying a beer with friends.”
Canandaigua Introduces Arbor Mist Minis
Arbor Mist is entering the single-serve category with Arbor Mist Minis: four 187ml bottles, sold in fun, contemporary four-pack carriers. “Arbor Mist Minis are easy-to-drink, convenient, and casual, capitalizing on the popularity of the single-serve category,” said Josie Pagani, Marketing Director for Arbor Mist.
Point of sale support includes shelf talkers and display stackers.
Celsius Calorie Burning Soft Drink Debuts
Elite FX has introduced Celsius, a new soft drink clinically proven to increase metabolism and burn calories. Drinking one 12-ounce bottle of Celsius increases metabolism by more than 12% over a 3-hour period, according to the Company.
Greg Horn of Specialty Nutrition Group, which helped to develop Celsius with Elite FX, said, “Moving from today’s no-calorie sodas to Celsius with net negative calories is the next natural evolutionary step in the diet soda market.”
Nickelodeon Characters Featured On Spinach
Nickelodeon has licensed several of its most popular TV characters, including SpongeBob SquarePants and Dora the Explorer, to several fresh produce distributors to introduce fruits and vegetable packages featuring the Nickelodeon characters. This is the latest initiative by Nickelodeon to encourage healthier diet choices for kids
Boskovich Farms will feature SpongeBob Square Pants on its bags of spinach.
Paperlite Media introduces its revolutionary technology that allows Animated Electro-luminescent signs to be produced cost effectively in low quantities. This new manufacturing method allows Paperlite to produce animated, illuminated signage that is the thickness of a business card, and equally flexible. The signage produces no heat, and runs on a low voltage supply. For more information, visit www.paperlitemedia.com.
XTRALITE Display Systems produces the Power Table, ideal for sampling and promotional events. The Power Table maximizes your company's brand power indoors or out. Attractive high impact graphics provide unlimited impressions. The Power Table is beautifully designed with sturdy construction. For more information, contact XTRALITE Display Systems, 3451 W. Burnsville, Pkwy, Burnsville, MN 55306; (Tel) 1-877-XTRALITE, 952-894-6622, (Web) www.xtralite.com.
Robb Murray & Associates offers fabric banners at the lowest price possible. The company’s overseas plant produces high quality, litho dye sublimation at economical prices, on time. For more information, contact Robb Murray & Associates, 53 Los Pinos Spur, Nicasio, CA 94946; (Tel) 415-662-6883, (Fax) 415-662-2107; (Web Site) www.RobbMurray.com.
7-Eleven & Pepsi Debut Frawg Apple Soda
7-Eleven and Pepsi have introduced Frawg, an apple-flavored soda available exclusively at 7-Eleven as a Slurpee and a Big Gulp fountain drink.
The launch marks the first time a major soft drink company has created a new brand especially for a single retailer. The new apple flavored soda is represented by a green apple-colored frog character suited up as a ninja, in a leisure suit. The Frawg image is appearing on store displays nationally.
“7-Eleven customers are savvy beverage consumers constantly looking for new products so it was important to create a unique flavor that could not be found anywhere else,” said Manny Rivera, Group Marketing Manager, Pepsi-Cola.
Kevin Cooper, 7-Eleven Category Manager, said, “The Frawg logo with the outrageous footprint communicates the ‘stepping out there’ mind-set of the customers we hope to reach.”
Southern Comfort Teams With New Orleans Rock Band & Unveils New Bus Wrap
Southern Comfort Teams With New Orleans Rock Band & Unveils New Bus Wrap
Southern Comfort is joining with New Orleans' rock band Cowboy Mouth and its tour bus for a joint promotion. Southern Comfort has commissioned a New Orleans-influenced piece of art from artist Matt Rinard that now appears as the 2005 wrap for the band's well-traveled bus.
“We enjoy Cowboy Mouth’s music and New Orleans energy, they share the same vibe as Southern Comfort,” said Jeff Stum, Assistant Brand Manager, Southern Comfort. “This is the fourth year of Southern Comfort’s sponsorship of the band and they have taken Southern Comfort right along with them as they’ve toured the United States. It’s a truly great ride to be on, their listeners are our customers.”
POP AdVisionsLaunches Roto Media Cylinder
POP AdVisions has introduced the Roto Media cylinder, a trash receptacle and ad medium. While the insulated interior functions as a refuse receptacle or cold beverage container, the exterior houses illuminated graphics seen as the cylinder rotates.
For more information, contact POP AdVisions, Inc., (Tel) 866-217-6723, (Web) www.popadvisions.com.
Giant Inflatable Promotes Cytomax
Cytosport is using this giant cold air inflatable to promote its Cytomax Wicked Orange sport drink. The 12' tall inflatable sport bottle creates brand presence at event promotions. It also acts as a focal point for larger displays in store.
The Cytomax inflatable Sport Bottle was created by The Inflatable Marketplace, El Cajon, CA, (www.inflatablemarketplace.com.)
Budweiser Ties Into “Wedding Crashers”
Budweiser tied into the release of New Line Cinema’s “Wedding Crasers ”with irreverent television ads and retail promotions.
“Wedding Crashers is a perfect fit with Budweiser,” said Jim Schumacker, V.P., Creative Development& Branded Entertainment, Anheuser-Busch. “Budweiser is known throughout the world as a fun brand and many of our adult consumers are big fans of “Wedding Crashers.”
Budweiser’s “Wedding Crashers” promotions featured counter cards, table tents, banners and posters, plus promotional giveaways including a Budweiser-Wedding Crashers garter, tuxedo shirt, visor and ball & chain key ring.
Bija Tea Counter Display
Bija Tea needed a display that would convey the same earthy, natural look and feel as their teas do. This display uses a variety of manufacturing processes and materials. The unit has a small footprint and a large product capacity. The design fits perfectly on a crowded counter top and looks more like furniture than a display. The unit is constructed of heavy gauge rolled wire, bull-nosed steel shelving, heavy gauge, laser cut logo steel base, with four-color process signage and a rustic powder coat finish. The Bija Tea Counter Display was created by Lingo Manufacturing Co., lnc., 7400 Industrial Road, Florence, KY 4l042.
M. Calosso & Son, Inc
Alexander Keith Condiment Caddy & Welcome Sign
This program was designed to draw consumer attention to and emphasize the Alexander Keith logo. The logo is prominently displayed on the Welcome Sign and Condiment Caddy. The sign features the logo screen printed on top with an inlaid chalkboard for daily specials or features. The handcrafted Condiment Caddy is constructed of stained wood and features an acrylic holder to hold 4" x 6" table tent inserts. This program draws attention to the Alexander Keith logo on entering the establishment and in a more intimate table setting. The Alexander Keith Condiment Caddy and Welcome Sign were created by Heritage Sign & Display, Inc., 344 Industrial Road, Nesquehoning, PA l8240.
Pepsi Football Sweepstakes End Aisle
Pepsi and the Football Leagues featured a selection of pos materials as part of a national promotion to call attention to a sweepstakes promotion. This End Aisle Display was utilized to increase excitement about the upcoming season in addition to awareness for the sweepstakes. The end aisle was constructed of a corrugate material with screen printing in four color directly on the corrugated. The display was die cut to shape and packed with hardware for multiple shipping locations. The end aisle was one of a selection of pieces available for on-premise use. The Pepsi Football Sweepstakes End Aisle was created by Proprint Services Inc., 562l Finch Avenue East, Unit 5, Toronto, Ontario Canada MlB 2T9.
Snapple "Win Yourself A Favor!" Display Spectacular
This display is a floor-standing case topper with signage printed 5-color litho plus aqueous coating. The corrugated floor-standing unit features two-sided graphics with a litho mounted foam core motion hand unit on one side. The moving sign runs on a battery-operated motor with on/off switch and has an anticipated running time of approximately 90 days. The display promotes the sale of various Snapple and Diet Snapple beverages and encourages participation in Snapple's "Win Yourself A Favor" under the cap Instant Win Game. The Snapple "Win Yourself A Favor!" Display Spectacular was created by Arrow Display, Division of Mannkraft Corp., l00 Frontage Road, Newark, NJ 07114.
Jim Beam 5-Case Stacker Display
This Jim Beam 5-Case Stacker was designed to reinforce Jim Beam's heritage as well as to increase brand recognition and market presence in upscale, high volume markets. The freestanding display rack was designed to replicate a l/2 scale replica of the oak barrels used in the Jim Beam Bourbon distilling process. The display rack measures 75" tall by l8" deep by 24" wide and can hold more than five cases of the product. To achieve the realism and high visual impact of weathered cedar and finished oak, the display was molded from rigid polyurethane foam The multi colored logos for the header and barrel ends ties back o the packaging and other merchandising elements for a consistent marketing message. This display was created for Jim Beam by MoldRite Products, Inc., N29 W22870 Marjean Lane, Waukesha, Wisconsin 53l86-l0l6.
Zima Cell Phone42" Inflatable
The Zima brand required an eye-catching point of sale piece to help promote their cross promotion with MSN. This inflatable cell phone turned out to be a perfect solution. The Zima Cell Phone is easy to inflate and set up. Inflatables make terrific displays for maximum impact at an economical cost. The Zima Cell Phone 42" Inflatable was created by Sterling Promotional Corp., 30l0 Westchester Avenue, Purchase, NY 10577.
Grand Marnier Floorstand
This display for Grand Marnier promotes the summer drink - "A Better Margarita" using Grand Marnier to make the drink. The unit features an eye-catching tree which is produced from a fiberboard drum with a vacuum formed top, wrapped in burlap. Plastic injection molded shelves support the weight of the Grand Marnier bottles. The center signs are litho laminated to Styrene and the base is of wood laminated particle board. The design of the display features various processes and materials which all make for an attractive presentation for the "Better Margarita" promotion. The Grand Marnier Floorstand was created by Flair Display Inc., 3920 Merritt Avenue, Bronx, NY l0466.
Killian's Beer Summer Time Promotion
Killian's Irish Red summer time promotion featured this corrugated display with the look of a gas grill. The grill promoted outdoor fun and the display ran along side of a national promotion for the summer. The grill held case packs of Killian's beer but fit into a required footprint. The unit featured strong brand identity with the Killian's logo on both sides of the display as well as the front. The display was easy to put together for the retailer despite the overall size of the display. It is easily assembled by one person within a few minutes. Consumers really liked the display in the marketplace finding it easy to shop. Killian's Beer Summer Time promotion was created by Smurfit-Stone Display Group, 2900 Sprouse Drive, Richmond, VA 23231.
Pepsi Ultimate Football Corrugated Standee
As part of a national promotion between Pepsi and the football leagues, this corrugated standee was one of a selection of pos materials available for on-premise use. The standee was used to increase excitement about the upcoming season and bring awareness to a sweepstakes promotion. The standee was screen printed in four color process directly onto the corrugate material and then die cut to shape and packed with hardware for multiple shipping locations. The Pepsi Ultimate Football Corrugated Standee was created by Proprint Services Inc., 562l Finch Avenue East, Unit 5, Toronto, Ontario Canada M1B 2T9.
Heritage Sign & Display, Inc. designed this Molson Stained Glass sign which prominently displayed the Molson logo through the utilization of screen printed transparent inks to give the appearance of stained glass. The artwork for the simulated stained glass was created so that the natural bubbles and graining in stained glass is mimicked in each colored panel of the sign. The program was designed to draw attention to the logo and achieve placement in windows where the sign can be read from both inside and outside. For more information,contact Heritage Sign & Display Inc., 344 Industrial Road, Nesquehoning, PA 18240.
Neon Source/P.O.P. Source offers a unique sign which was developed for a Bud Light program. This is a next generation edge lighted sign ideal for the back bar. The design reflects a modern sophisticated taste for understated PoS. The sign features 3D deep embossed engraving of 3/8" acrylic allowing for more detail. The frosted acrylic base also glows the color of the high output LEDs that light the logo enhancing the attractive display. For more information, contact Neon Source/P.O.P. Source, 3428 Pickwick St., San Diego, CA 92l02.
POP Advisions, Inc. offers its 2Nl Light Box which has a built-in scrolling L.E.D. for double impact. It is available in sizes of 24", 36" and Landscape 36" x 24" for p.o.p. indoor advertising, trade shows, etc. For more information, contact POP AdVisions, lnc.,1043 S.W. Willow Lane, Palm City FL 34990.
Budweiser True Music Double-Deck Trailer
Anheuser-Busch built its newest branding vehicle which would maintain the "wow" factor" for Bud World and provide consumer experience and b-to-b hospitality events. This double-deck trailer has 7 plasma screens, eight LCD monitors, 6 touch-screen kiosks, l7 computers, 26 speakers and 45 headphones. Visitors gain access by registering at All-Access kiosks that print personalized backstage photo passes. Above the rig is a stadium-sized large-format Barco Wall monitor broadcasting videos streamed from cameras throughout the truck. The Budweiser True Music Double-Deck Trailer was designed by The Spark Agency, St. Louis and built by Craftsmen Industries, 3101 Elm Point Industrial Drive, St. Charles, MO 63301.
Coors Light Airstream Mobile Tour
Coors has launched a mobile marketing tour for Coors Light using an Airstream SkyDeck vehicle, which will travel to sporting events, concerts, outdoor venues, corporate events and trade shows. Airstream Mobile Business Solutions, Jackson, OH, created a corporate command center for Coors Light fully outfitted with private meeting rooms, VIP hospitality suite, and merchandising product display to attend events nationwide. The AirStream SkyDeck features the latest technology including satellite (radio, TV, Internet and phone) and multi-user wireless web service. The Airstream Sky Deck features a roof-top-patio with cushioned seating, tables, sun umbrellas and an exterior flush-mounted, flat screen TV. The Airstream SkyDeck Vehicle was provided by Airstream, Inc., 419 West Pike St., Jackson Center, OH 45334.
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