Early Times Whisky Runs Tagged Bass Promotion
Early Times Kentucky Whisky is offering consumers a chance to catch big money in its “Early Times Tagged Fish Challenge” promotion.
For a chance to win consumers need to catch a bass tagged by Early Times and register their tag number on the Early Times web site at www.earlytimes.com. Early Times could potentially give away more than $325,000 if a consumer from each participating state wins the Grand Prize of $25,000.
“From our sponsorship of professional angler Kevin Wirth to our second annual tagged bass promotion, Early Times continues to strengthen its connection to fishing, a sport that resonates with many of our consumers,” said Allen Ogburn, Brand Manager for Early Times.
Seagram’s Coolers & Audible.com Partner For Promotion
Seagram’s Cooler Escapes, marketed by U.S. Beverage, LLC and Audible.com, a leading provider of spoken entertainment on the Internet, recently teamed up to conduct a national in-store program called the “Seagram’s Book Escape.”
Consumers of Seagram’s Cooler Escapes could enjoy the two new flavors, Tahitian Sunset and Passionate Kiss, while also downloading two free audiobooks from a collection of more than 30,000 titles available at Audible.com.
“We are thrilled to partner with Audible.com to offer our loyal drinkers a great value,” said Sr. Brand Manager, Justin Fisch.
This offer includes a powerful collection of audiobook best sellers by authors such as Patricia Cornwell, Kyra Davis, Michael Connolly, Phillip Roth and classics by Jane Austen, Ernest Hemingway and more.
Dr Pepper Promotion Targets College Age Consumers
Dr Pepper has launched a promotion giving consumers the chance to win one of 23 Hummer H3 SUVs and other instant prizes.
Square One, Inc., a Dallas, TX-based leader in promotional marketing, provided the promotional support for the Dr Pepper Unlock The Flavor Promotion, including in-store merchandising elements, display toppers, cooler stickers and large format rotating displays.
According to Square One’s Chief Marketing Officer, Michael Paley, the promotion is focused on the theme of ‘enjoying more’ and is targeted to college aged individuals.
The promotion is built on Dr Pepper’s new “there’s more to it” brand positioning and advertising campaign.
NIC Lite Nicotine Replacement Drink Helps Flyers Cope
NICTime has introduced NIC Lite, a newly approved nicotine replacement drink created to help airline passengers cope with smoking bans.
NICTime plans to roll out the product in more than 50 airports in the U.S. Packaged in an 8 oz. blue bottle, NIC Lite contains 4 mg of purified organic nicotine (two cigarettes worth) infused in pure-grade water. It contains no calories and is lemon-flavored.
“This product can help millions of flyers who are smokers affected by smoking bans by offering them an effective nicotine alternative during their long flights,” said Chris Vehring, President of NICTime Sales and Marketing.
Tequila Rose Displays Custom Choppers Sweepstakes
Tequila Rose is celebrating the successful introduction of new packaging and two new flavors, Java and Cocoa, by offering a custom chopper in a national sweepstakes called the Wicked Women of Tequila Rose Custom Chopper Sweepstakes.
Tequila Rose has commissioned Christine Vaughn of Wicked Women Choppers to build two custom choppers for today’s women rider’s with attitude.
Marketing support includes point-of-sale materials featuring a large case card that will fit a case stacker of cut cases with a tear-off poster of the bike, model and the entry form for the sweepstakes. On-premise promotions include sampling efforts.
Tuaca Chiller Machine Boosts On-Premise Sales
Tuaca Italian Liqueur has released a new Chiller Machine to help increase on-premise sales.
“The new Chiller Machine serves the product icy cold at the push of a button, requires less space than most bar machines and has vibrant, illuminating graphics,” said Brian Love, Global Brand Director, Tuaca, imported by Brown-Forman Beverages.
The Chiller Machine holds two Tuaca bottles upside down and serves Tuaca the product at approximately 8° Fahrenheit highlighted by the “8°F” illuminated graphic on the front right corner of the machine. “Chill Responsibly” is also illuminated on the front panel, as well as “Icy Cold Tuaca,” a Tuaca bottle and a bluish, frozen-like graphic. The sleek size (only 18.5"H x 12.25"W x 13"D) of the new Chiller Machine allows accounts to have enough space for other bar needs.
Miller Brewing Offers Pilsner Urquell Signage Suite
Miller Brewing has used these point-of-sale signs to promote Pilsner Urquell at on-premise establishments. The signs provide strong brand identification and are designed to reward accounts with a personalized sign that reminds consumers to ask for Pilsner Urquell.
The Pilsner sales team in the market where this signage suite was used expects long-term placement in accounts ranging from white-table cloth restaurants to simple venues.
The Pilsner Urquell signage suite was created for Miller by Heritage Sign & Display, Nesquehoning, PA.
Newcastle Brown Ale Displays ‘Best Of Both Worlds’
Newcastle Brown Ale has launched “Best of Both Worlds,” a sweepstakes promotion, which will award one person a state-of-the-art home entertainment system complete with flat screen TV and surround sound, along with a trip for two to Beverly Hills, CA, for a once-in-a-lifetime shopping spree.
“This is the third Newcastle Brown Ale ‘Best of Both Worlds’ sweepstakes, a promotion that is highly anticipated each year,” said Bill Wetmore, Marketing Director for Scottish & Newcastle Importers.
The Grand Prize home entertainment center will be awarded just in time for pro football’s big game in February 2007. To keep peace with the winner’s better half, Newcastle Brown Ale will send the winner and his significant other on a five-day, four-night trip to Beverly Hills, and provide $2,500 in shopping spending money.
Coca-Cola Company Adopts HFC-Free Insulation In Refrigeration Units
The Coca-Cola Co. has completed the transition to HFC-Free insulation for new purchases of refrigerated sales and marketing equipment. “Studies show that HFC emissions will constitute an increasingly greater share of global warming pollutants in the future unless business takes action,” said Jeff Seabright, V.P., Environment & Water Resources, Coca-Cola Co.
Hydroflourocarbons (HFCs) are gases formerly used to produce the polyurethane insulation in many refrigerated appliances and are also the most common type of refrigeration gas. The elimination of HFCs from insulation materials is part of a broader commitment by the company to reduce emissions from sales and marketing equipment.
Smirnoff Vodka Featured In Newest Bond Film, ‘Casino Royale’
James Bond will return to the screen in the upcoming EON productions and Sony Pictures Entertainment production of "Casino Royale," set to release November 17. The return of Bond will also mark the return of another icon-Smirnoff Vodka, as James Bond's vodka of choice.
The renewed alliance between Smirnoff and Bond will involve a fully integrated multi-million dollar media campaign, including broadcast advertising; on- and off-premise promotions and sweepstakes; public relations and a fully interactive Casino Royale microsite.
The close partnership between Smirnoff Vodka and Bond began in 1962’s “Dr. No,”when the villain hands Sean Connery a "Martini, shaken not stirred" made with Smirnoff Vodka. “Today, Bond is as much a part of Smirnoff's history as Smirnoff is of Bond’s-and we’re delighted to be part of this latest chapter,” said James Thompson, President, Smirnoff Global Marketing, a Diageo brand.
Coca-Cola Introduces “Far Coast” Brand, With Concept Store In Toronto, Canada
The Coca-Cola Company has unveiled its Far Coast brand of premium brewed beverages to the Toronto, Canada marketplace. Through Far Coast, the Company has created a revolutionary new system to empower its retail customers-premium restaurants, entertainment venues and other high-end outlets-to offer a variety of freshly brewed espressos, chai teas, cappuccinos and lattes with a high degree of operational ease.
According to the Company, Toronto is an ideal location for the launch because it is a multicultural city that fits the cultural exploration brand positioning of Far Coast and is in a country that has a highly developed brewed beverage market. To help build awareness and trial of the Far Coast brand in Toronto, the Company has created a Far Coast Concept Store, which will provide a venue for customers to taste and explore the wide range of premium Far Coast blends. Following the Toronto opening, Concept Stores will be opened in Oslo and Singapore as well.
Coca-Cola has also developed a proprietary pod-based brewing technology that provides customers with an operationally easy system to offer barista quality brewed beverages while ensuring each beverage is of consistently superior quality and freshly made for each individual consumer. This innovation is designed to help the retailers overcome operational complexities such as complex, unreliable machines and high labor turnover. Through this technology, retailers can quickly and conveniently tap into the fast growing specialty coffee and tea market while receiving marketing and technical support from Coca-Cola.
“New” Cocktail Culture Taking Root “In "The 'Burbs”
Today more than three out of four Americans (77% vs. 23%) aged 21-39 say they would rather spend the evening with friends at someone’s home than going to a bar or club.
Some 78% of American adults say going to a BBQ and get-together in the suburbs would be more fun than going out to bars and clubs in the city. And it’s not just suburbanites that feel that way-72% of adults living in urban environments agree, according to a recent survey conducted by Kelton Research on behalf of mike's hard lemonade and the company's new premium malt cocktails-the mike-arita and mike’s hard frozen lemonade.
“With suburbs continuing to gain population at the expense of urban areas, there’s a redefinition underway as to what social experiences are considered satisfying and enjoyable for adults,” said Kevin McLaughlin, Vice President of Marketing for mike’s hard lemonade. “As a result, a ‘new cocktail culture’ with a decidedly suburban twist has emerged.”
Social hotspots today are no longer the ‘trendy’ bars and clubs of the cities but suburban backyards. Suburbanites are simply enjoying their social life more than those in the city. According to the study, 81% of adults felt that entertaining at home is more fun than meeting friends in a public place like a bar or a nightclub.
New Tropicana Pure 100 Percent Juice Line
Tropicana Products is going beyond the juice aisle into the produce section with the introduction of Tropicana Pure 100% fruit juices. Tropicana Pure debuts four nutrient-rich blends in clear one liter bottles.
Jim McGinnis, V.P., Marketing, Tropicana, said “Consumers across many categories are trading up to higher quality and better taste, and Tropicana Pure will provide that enhanced juice experience.”
Ben & Jerry’s Milk Shakes To Launch
Ben & Jerry’s new Milk Shakes are offered in three classic flavors including Cherry Garcia, Chunky Monkey and Chocolate Fudge Brownie.
The milkshakes are available in eight-ounce glass bottles. In support of Ben & Jerry's ongoing efforts to address global warming, the Company will donate 1% of the net sales of Ben & Jerry’s Milk Shakes to Clean Air-Cool Planet.
Havana Club Re-launched
Havana Club, based on the original premium rum that was one of Cuba’s most treasured exports, is being re-launched in the U.S. by Bacardi U.S.A.
John Gomez, V.P., Bacardi U.S.A., said, “A great rum like Havana Club is poised to take advantage of the current classic cocktail trend for drinks like the Daiquiri and Mojito which are associated with the glitter of Hollywood past and sultry Havana nights.”
Mott’s Expands Products For Adult Tastes
Mott’s is extending its lineup of products for nutrition-conscious women with the introduction of Mott’s Plus Light juices and Healthy Harvest Blueberry Delight apple sauce.
Mott’s Plus Light juices, in Apple Cranberry and Apple Blueberry flavors have half the calories and sugar of regular 100% apple juice.
Hiram Walker Debuts Pomegranate Schnapps
Hiram Walker Liqueurs has launched Pomegranate Schnapps, signaling an increased emphasis on Hiram Walker by the brand’s owner, Pernod Ricard USA.
Ron Zussman, Brand Director, said, “We’re offering a real pomegranate solution versus juice that spoils quickly and other pomegranate liqueurs that are more expensive.”
Hiram Walker Pomegranate Schnapps will be supported by an array of p.o.p. materials.
Visual Ice Launches In-Store Freezer Nano Promotions
Visual Ice has introduced In-Store Freezer and Refrigerator Promotions using our patented nanotechnology process. The Company uses a patented nanotechnology called Diamon-Fusion to create the Visual Ice Nano-Promotion.
A Nano-Promotion is the ability to put a specific design or logo on a Freezer or Refrigerator door at a store.
The imbedded image remains invisible until; either the door is opened or when warm air is blown on the surface by manual means. The greater the difference between the air temperature of the store and the freezer or refrigerator temperature, the quicker the image will show.
For more information on Visual Ice’s Nano-Promotions, contact Visual Ice, Inc., c/o DFI, 1046 Calle Recodo, Ste. F, San Clemente, CA 92673; (Tel) 800-213-0793, (Fax) 949-388-3299, (Web Site) www.visualice.com.
Gold Peak Iced Tea Debuts From Coca-Cola
Coca-Cola North America has launched Gold Peak, a premium ready-to-drink ice tea, in supermarket and convenience stores nationwide.
“Gold Peak is the modern, convenient expression of the classic drink we all know and love,” said Gloria Garrett, Coca-Cola V.P., Hydration Business Unit. “We make it for those who love great iced tea, and it delivers a taste so balanced and delicious it reminds you of the best glass of tea you've ever had.”
According to Garrett, the premium and super-premium segments of the RTD iced tea market are the fastest growing in the category. “The category is ripe for a new premium brand with classic iced tea taste,” she said.
The Gold Peak launch will be supported with a fully integrated marketing program that includes national print and radio advertising, point-of-purchase displays, and national sampling programs.
Jamba Juice Teams Up With Chronicle Books For Joint Promotion
Jamba Juice has teamed up with Chronicle Books for a cross-merchandising promotion that aligns the release of the new book, “Secrets of Longevity” with the launch of Jamba Juice’s All Fruit Smoothies.
The promotion consists of an online sweepstakes inviting consumers to enter to win a “Live to be 100” prize pack including 100 days of Jamba Juice.
Nancy Deane, Marketing Manager, Chronicle Books, said “Our mission to offer books that improve readers’ lives dovetails perfectly with Jamba Juice’s healthy and delicious drink options.”
Sunkist Launches ‘Take A Stand’
Sunkist is offering free lemonade stands to children who want to give back to their communities through the “Take a Stand” program. To receive the free lemonade stand, kids are asked to submit a brief essay that explains how they plan to operate their stand and how it will benefit the charity of their choice.
The Sunkist Fun Lemonade Kit comes complete with the tools kids will need to be successful: a specially-designed stand, a hand juicer, peeler, faucet, a 'how to' brochure and a recipe booklet.
“We're helping kids and their personal charities turn lemons into lemonade with our ‘Take A Stand’ program,” said Robert Verloop, Vice President of Marketing, Sunkist Growers. “And with country music star Billy Dean on board, our hope is to give the kids an even louder voice to raise awareness about issues close to their hearts.”
Syzmo Energy Launches Organic Energy Drink
Syzmo Energy, has introduced the first organic compliant mainstream energy drink. Organic certification is the guarantee that all ingredients are produced in compliance with the National Organic Program regulations.
“Finally, there’s an organic energy drink that expands the category, offers a healthy alternative, and is backed by the U.S. National Organic Program,” said Jeff O'Neal, CEO of Syzmo Energy.
Blue Moon Framed Gallery Sign
Integer used an existing Blue Moon lit framed changeable poster design for this attractive high scale sign. The sign was easily updated by just changing the graphics for the Harvest Season by inserting the Pumpkin Ale insert. The gallery light and gallery type imagery of the piece allows its placement in upscale white table cloth accounts as well as any other venue. The sign is also being offered again this winter with new graphics for the holiday season. The Blue Moon Framed Gallery Sign was created by Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA 18240.
Gran Centenario Tequila Floorstand
Gran Centenario is a premium brand Tequila and required an equally premium looking display combined with a small footprint, to gain the much valued retailer floor space. The display had to gain consumer awareness for this premium brand. This all clear Acrylic floor display takes up 1 sq. ft. of retail space and has a three case capacity. The unit has frosted etch ink graphics on the side panels to mimic some of the bottle design The header is cnc routed to the shape of the Gran Centenario logo and also done in a frosted etch ink. The unit ships completely assembled via UPS. The Gran Centenario Floorstand was created by Flair Display Inc., 3920 Merritt Avenue, Bronx, New York 10466.
PEPSI Corrugated Merchandiser
This floor display was created for the launch of Diet Pepsi Jazz Strawberries & Cream Flavor. It was litho printed full color on a 28 - 40 Heidelberg press and then mounted two sides to corrugate and die cut into shape. This piece was part of an overall program that included cling vinyl, shelf talkers, sell sheets and wobblers. The launch introduced a new flavor which has received favorable and tasty reviews and ensured full product pos placement in the stores. The Pepsi Corrugated Merchandiser was created by Proprint Services Inc., 5621 Finch Avenue East, Suite 5, Toronto, Ontario Canada M1B 2T9.
Island Display has introduced the "SkyBox" line of products. These backlit displays are designed to take advantage of under utilized space as they can be mounted on any ceiling type. These displays will support illuminated graphics of any kind and the graphics can be updated as promotions change. These displays have been utilized by retailers and brands for in-store promotion as well as campaigns at airports, malls and sporting venues. There is also a SkyBox to fit into corners of bars and restaurants. All products are in stock and they can also be customized. For more information call 972-724-3553 Ext. 105 or visit www.skyboxinfo.com.
Hollywood Banners created this satin wall hanging banner for Pama Pomegranate Liqueur. Heaven Hill Distilleries desired a four color product shot on a metallic silver halftone background. Satin fabric and true metallics inks were critical. The banner was produced using long table silk screen process with six colors. First the four color image, then the metallic silver was registered to it. Lastly, the specific PMS copy was added. For more information, contact Hollywood Banners, 539 Oak Street, Copiague, New York 11726.
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