Smirnoff Cocktails Collection Introduced
Smirnoff(R) has unveiled the Smirnoff Cocktails collection, superpremium cocktails that take the guesswork out of mixing drinks.
Available in two of today's most popular cocktails, Grand Cosmopolitan and Vodka Mojito, the Smirnoff Cocktails Collection are expertly crafted using Smirnoff Vodka No. 21.
“Smirnoff has combined the finest of ingredients in its new cocktails collection,” said Kate Price, Marketing Director, Smirnoff. “The combination of Smirnoff Vodka with other premium spirits like Grand Marnier liqueur, creates the complete cocktail experience without leaving home.”
Dry Soda Co. Opens Company Store And Sampling Bar
DRY Soda Co. recently opened its new Seattle, WA-based company store. Much like a winery tasting room, the DRY Soda company store will offer tastings of its four culinary flavors: kumquat, lemongrass, rhubarb and lavender. In-store displays are being used to merchandise the product.
“This is a significant step for DRY,” said Sharelle Klaus, CEO of DRY Soda, a line of all-natural, lightly sweet beverages. “Our space is creative and inspiring with a lot of room to grow - a real extension of our brand. I'm excited to introduce more locals and tourists alike to DRY, and give them the opportunity to share the experience by drop shipping DRY Soda directly to out-of-town friends and family.” The new company store and sampling bar was designed by Seattle-based brand design firm thoughtBUILDING.
Pepsi Features Outdoor Beverage Shed
Pepsi is using this Outdoor Beverage Shed which holds 252 fridgemates. It is constructed from a non-rusting aluminum frame with curved panels made of durable polycarbonate. A heavy duty wire floor keeps the product elevated and dry. The unit features hide-away doors to conserve sidewalk space. The panel graphics resemble product cans. This Outdoor Beverage Shed was created for Pepsi by Innomark Communications, Fairfield, OH.
Courvoisier Illuminated Sconce Promotes Image
This illuminated CV Sconce for Courvoisier Cognac features a metal formed back with l8" fluorescent light fixture.
The overall size of the display is l2" x 24" x 8" deep.
The unit has a full color printed vinyl face wrap. The display promotes Courvoisier’s premium image and is a cost effective permanent sign.
This display was created for Courvoisier Cognac by Lake Displays, Inc., a Milwaukee, WI-based point-of-purchase display firm.
New STOK Enhances Coffee Experience
WhiteWave Foods recently introduced STÔK™, a new concept in the world of coffee enhancement.
Each individual serving of the black coffee shot delivers a pop of pure, invigorating caffeine - the equivalent of adding an extra shot of espresso. STÔK is available in two flavors; STÔK makes coffee more potent with no effect on the flavor, while STÔK Sweet provides the same added caffeine, but with a sweeter edge.
STÔK is being displayed at popular convenience stores nationwide right next to the creamers and sweeteners.
Minute Maid Debuts Enhanced Juice Line
Minute Maid is offering a new line of 100 percent orange juice products with health benefits from added nutrients and functional ingredients. The Minute Maid Enhanced Juice line includes new Minute Maid Multi-Vitamin and Minute Maid Active™ -- as well as new packaging for Minute Maid Heart Wise®. All three products are available now in stores nationwide. Responding to the needs of the health-conscious shopper, the Minute Maid Enhanced Juice line provides consumers with functional benefits: Minute Maid Multi-Vitamin contains 16 essential vitamins and minerals; With 750 mg of Glucosamine HCl per 8 fl. oz. serving, Minute Maid Active helps support healthy joints; and Minute Maid Heart Wise is the first and only orange juice clinically proven to help reduce cholesterol.
Evian Launches Healthful Living Campaign
Evian® Natural Spring Water launched a new ad campaign in storefronts in Manhattan, Los Angeles and Miami.
The campaign is designed to harness the public’s growing appetite for healthful living and communicate the Evian health and wellness philosophy.
The ads feature fit, glowing women and men with Evian at their sides. A headline states: “The most important body of water is your own.™ Fill with care, ™.”
Evian also introduced its new luxury Palace Bottle aimed at a sophisticated and design-savvy audience with ads featuring the contemporary new bottle.
Counter Card Features Australian Vineyards Racing
This counter card was produced for the AU racing team. The Australian vineyards wanted a piece that was multifunctional for a variety of on premise locations. These cards were litho printed with an aqueous coating. The sheets were then mounted to 45 pt. chip, die cut and scored with an easel attached to the back. The counter/case cards could be used to sit on top of the product, slide in between cases or stand on the counter top by the cash register. The company brought more awareness to the racing while increasing sales of wine.
The Austrailian Vineyards Counter Card was created by Proprint Services, Inc. of Toronto, Ontario, Canada.
Bacardi Rum Display Attracts Consumers
This innovative floor display for Bacardi Rum has an enticing appeal that draws consumers to it.
The display holds seven l liter bottles which appear to be suspended, each at a different level. The wire bottle holders are formed in a round shape and have a metal bottom plate.
All wire, tubing and metal parts have a silver powder finish. The display is branded with the Bacardi logo on the round base.
The Bacardi Rum Floor Display was created by Nashville Display, a point-of-purchase display firm based in Lebanon, TN.
Coca-Cola Features Enviga Dump Bin Display
Coca-Cola recently used this Enviga mini dump bin display to launch its new Enviga beverage.
The display uses four-color process printing to convey the brand imagery for the new refreshing beverage.
The dump bin measures 19” diameter x 38” high, replicating the tall, narrow shape of the can.
The product sits in a top tray divided into three sections. Each section holds a different flavor. The wire base represents the tea leaf logo in a sleek, modern design.
The objective of the program was to gain off-shelf display space at a wide range of different retail outlets to attract the attention of shoppers in-store to gain trial for the new product.
This display was created for Coca-Cola by Edge Display Group, a Ronkonkoma, NY-based point-of-purchase display firm.
Coca-Cola Announces Environmental Initiatives
The Coca-Cola Company also pledged to lead its global beverage operations, including those of its franchise bottlers, to replace the water it uses in its beverages and their production. The Company will focus its actions in three core areas: 1) reducing the water used to produce its beverages, 2) recycling water used for beverage manufacturing processes, and 3) replenishing water in communities and nature.
“We are focusing on water because this is where The Coca-Cola Company can have a real and positive impact,” said E. Neville Isdell, Chairman and CEO of The Coca-Cola Company. “Our goal is to replace every drop of water we use in our beverages and their production. For us that means reducing the amount of water used to produce our beverages, recycling water used for manufacturing processes so it can be returned safely to the environment, and replenishing water in communities and nature through locally relevant projects.”
Sales Of Premium Rose Wines Up 45%
Sales of premium-priced rosé wines have shot up 45% in the past year, according to Nielsen Co., making the $6 and over segment of this varietal one of the hottest emerging growth segments in all table and sparkling wine. Brian Lechner, Director, Client Service, Nielsen Beverage Alcohol, said, “ The phenomenal growth in higher-priced rosé wine over the past year tells us that this segment is finding a sophisticated new audience.”
In the past year, rosé table wines accounted for more than $9.0 million in sales in U.S. food, drug and liquor stores, up +45% from the previous year, a significant lead over the +8% increase for the overall table wine category. Sparkling rosé wines showed similar trends, up +40% compared to +4% for all sparkling wine. There were 28 new brands of premium rosé wine introduced in 2006, nearly twice as many as the 15 brands launched in 2005.
Packaged Dunkin’ Donuts Coffee Is Launched
Procter & Gamble, through a licensing agreement with Dunkin’ Donuts, will provide Dunkin’ Donuts coffee to grocery stores and mass merchandisers. With the new Dunkin’ Donuts packaged coffee at retail, consumers can enjoy Dunkin’ Donuts coffee conveniently at home.
Procter & Gamble will support the launch with a multifaceted marketing campaign that amplifies the “America Runs on Dunkin” advertising theme.
Anheuser-Busch Distributing Vermont Spirits Vodkas
Anheuser-Busch will become the master U.S. distributor for Vermont Spirits including the Vermont Gold, Vermont Gold Vintage and Vermont White super-premium vodkas, which are sold in the Northeast.
Vermont Gold and Vermont Gold Vintage are the only vodkas on the market that are distilled from maple sugar.
Unilever Unveils Promise Activ SuperShots
Unilever has developed Promise activ SuperShots(TM); the first mini-drink with added natural plant sterols, ingredients clinically proven to help actively remove cholesterol.
Promise activ(TM) SuperShots(TM) contains two grams of plant sterols per serving in a convenient mini-drink giving consumers an easy way to get natural plant sterols for effective cholesterol reduction. The mini-drink also contains Heart Health Essentials(TM) Omega 3 alpha linolenic acid and Omega 6- and it is a good source of vitamin E.
Ozarka Launched In EcoFriendly Bottle
Ozarka’s half liter bottle has thirty percent less plastic than the average half liter plastic beverage container. The new Eco-shape bottle is the lightest half liter plastic beverage container on the market.
“Ozarka is committed to reducing the amount of plastic in our bottles,” said Ty Brannen, of Ozarka Brand Natural Spring Water.
Kroger Launches Cholesterol Reducing Milk
Kroger Co. is launching a cholesterol reducing, fat-free milk, which will be sold under its expanding Active Lifestyle(TM) in-house brand.
This new milk product contains CoroWise(TM) plant sterols, an all-natural ingredients. Plant sterols are recognized by the FDA for cholesterol lowering attributes.
RTC Industries offers the BevTrac Shelf Management System which is manufactured using reprocessed plastic material supporting responsible environmental considerations. This innovative glide system front faces always. Other features include an unbreakable clear front, unique tray-to-tray connection allowing different sized packages to fit together maximizing planogram space efficiency. The spring driven system improves stock rotation reducing labor costs and minimizing out-of-stocks. It works on flat shelves with no gravity incline needed. It improves access to all products especially top and bottom shelves. For more information, contact Joel Linton, Director Beverage Merchandising, RTC Industries, 2800 Golf Road, Rolling Meadows, IL 60008; (Tel) 847-640-5410 (Web Site) www.rtc.com.
Ice Jacket, Inc. has introduced the Ice Jacket for use with many types of liquors that are best enjoyed at sub-freezing temperatures. Each time the freezing process is executed, a one of a kind presentation piece is formed. The first Ice Jackets in the 700/750 ml. size recently began shipping and soon the Company will move forward with additional Ice Jacket models to accommodate a wider range of bottle shapes and sizes. For more information, contact Ice Jacket, 6001 Cypress Hollow Way, Naples, FL 34109; (Tel.) 239-566-7076; (Web) www.icejacket.com.
DJ Graphics creates p.o.p. banners using a wide variety of different printing techniques including large format litho, screen printing and digital printing. Its Transcendence™ technology creates vivid graphics on most substrates, including Satin, Bengeline, Nylon, and Silk. Transcendence™ technology may be used for both small and large production runs. For more information, contact DJ Graphics, 127 S. Broadway, Nyack, NY 10960; (Tel.) 845-353-8700; (Web Site) www.djgraphics.net.
All Star Carts creates mobile food and beverage carts for display and promotional applications. The carts can display beverages on ice in a large insulated ice bin. Special features include durable stainless steel poles, and a telescopic canopy. The carts can be customized with all types of graphics treatments. For more information, contact All Star Carts, 1565D Fifth Industrial Court, Bay Shore, NY 11706; (Tel) 800-831-3166; (Web) www.allstarcarts.com.
Pepsi Is Launching Mountain Dew Game Fuel
Pepsi-Cola is launching Mountain Dew Game Fuel. Created in conjunction with Microsoft’s Xbox 360 exclusive title, Halo 3, Game Fuel has the same Mountain Dew flavor with a blast of citrus cherry and 30% more caffeine.
“This is the first time we’ve created a beverage for an entertainment property, in fact, we believe this is the first time a soft drink has been created specifically for a video game,” said Frank Cooper, V.P., Marketing for Mountain Dew.
Chris Di Cesare, Director, Creative Marketing at Microsoft, said, “With Pepsi’s launch of Game Fuel, we’re seeing unprecedented support from one of the world’s strongest consumer brands.”
Special promotional displays supporting the product launch include standees, special pole displays and vending snipes.
Malibu Ice Co. Debuts ‘Frozen Cocktails On A Stick’
Malibu Ice Co. has introduced “Beach Club Ices Frozen Cocktails on a Stick.”
The adult liquor pops will initially be available at the Harley Davidson café and Baja Cantina as well as several leading hotels and tour operators. Frozen Margaritas on a Stick will soon become the unofficial welcome gift for arriving tourists to Cabo San Lucas. A Beach Club Ice Freezer cart is being used to store the Frozen Cocktails on a Stick at 20-30 degrees below zero.
Wine Flight Program Promotes Sauvignon Shooters
Sauvignon Republic, inspired by the nation’s innovative saké bars and ethnic eateries, has launched an educational wine flight program featuring stylish, skinny tumblers and placemats, offering restaurant and wine bar patrons an unpretentious way to explore global styles of Sauvignon Blanc.
Program materials were offered to restaurants and wine bars interested in featuring Sauvignon Republic’s international Sauvignon Blancs from America, New Zealand and South Africa.
Miller Launches Interactive Campaign
Miller High Life is using Ecast’s broadband touchscreen media network for an interactive marketing campaign that engages consumers via digital jukeboxes in bars and nightclubs in major markets.
Fun features of the campaign include a “Rock the High Life” trivia game, where patrons can test their rock 'n' roll knowledge while selecting music. Miller High Life ads run full-screen on units between song selections, and run as a banner during song selection.
Miller and Starcom USA, Miller’s media agency, partnered with Ecast (www.ecastinc.com) on the interactive campaign.
‘Club Patron’ Provides Unique Mobile Venue
The Patron Spirits Co. is hosting a first-of-its-kind hospitality venue called “Club Patron” during IndyCar Series events, to help celebrate its sponsorship of the No. 8 Patron Spirits Honda, piloted by Scott Sharp.
Club Patron is a two-level mobile event venue, which disassembles into pods and travels inside a semi trailer. The venue offers a relaxing place for guests to enjoy Patron tequila or Pyrat rum cocktails. The club features TV screens simulcasting the race, a bar, tables and chairs, and a second-floor observation deck.
“We could have put up some poles and a tent for our hospitality area but, that wouldn’t be Patron,” said Ed Brown, CEO, Patron Spirits Co.
Celtic Crossing Liqueur Runs 'Get Connected’ Campaign
Castle Brands has launched its “Get Connected” campaign for Celtic Crossing Liqueur, its honey-flavored liqueur from Ireland. The campaign’s “Get Connected” theme has many implications--connect with friends, cocktails, bars, communities, or the Celtic brand in general.
“The unique feature of Celtic Crossing is its mass appeal. Unlike other liqueurs whose flavors are often strong and are sometimes an acquired taste, Celtic’s soft, subtle honey flavor crosses demographics,” said Roseann Sessa, V.P., Marketing, Castle Brands.
Flying Dog Brewery
This case stacker display takes 10 seconds to put up and can be configured in different ways, as a single stand or as a back-to-back display. The display can hold, 1l2 or 24 packs conveniently in combination or individual cases. The unit is printed in full color on one or two sides and can be run in small or large quantities from a stock die. Custom designed headers are available with the stock base, or fully custom designed to specifications and graphics also available. For more information, contact Packaging Technologies Inc., 310A Courtland Ave., Concord, Ontario, Canada L4K 4Y6.
Javamo Coffees "Las Delicias" Corrugated Floor Display
This Grocery Store Coffee Floor Display was the launch vehicle for "Las Delicias" caffeinated and decaffeinated espresso. The floor display consists of a White c-flute corrugated shipper and base. The Shipper and Base were manufactured using a Cylinder-Rule Die. The overall dimensions of the Shipper/Base are 58" x l9". The header was screen printed on foam-core with post press laminate application and a Steel-rule Die. A portion of each bag will go to the Autism Foundation started by Javamo. The "Las Delicias" Floor Display was created by Professional Screen Printing, Inc., l345 W. Gray St., Tampa, FL 33606.
Proprint Services Inc. created this 7-UP large sign which was printed full color directly onto corrugate. It was trimmed to size and has easels attached to the back for support. These cooler signs were placed on premise on top of pallet displays and around stores to promote the brand. Due to the graphics and the size, it attracted the consumer to the beverage area and helped bring awareness and reinforced the message of the crisp, clean taste. Sales of the product where the signs were introduced increased and stock had to be replenished more often. For more information, contact Proprint Services Inc., 5621 Finch Avenue East, Unit 5, Toronto, Ontario, Canada M1B 2T9.
Promo Print Solutions, Inc. offers the Snap Mobile© a unique ceiling mobile that ships flat, sets up quickly and easily (sets up in a "snap") and is 3-dimensional. The mobile shown was designed to promote Gatorade's new drink Gatorade Rain. The Snap Mobile© can hang from the ceiling, from the shelf or from a display and can stand on the floor, counter or shelf. It can have 3 or 4 panels and can be custom die cut to specific shapes and to hold product. For more information, contact Promo Print Solutions, Inc., 420 S. Koeller Street, Suite 208, Oshkosh, WI 54902.
Heritage Sign & Display created this lighted sign clock for Conwood Tobacco Stores. Conwood wanted to reinforce its retail relationships by providing a usable item at the point of purchase. A lighted sign for Grizzly Chewing Tobacco contained a digital clock which was selected so that retail environments would place the sign in a prime location. The sign features custom printed artwork on an acrylic face. The LED Clock was produced with a vacuum formed styrene back with one fluorescent light fixture. For more information, contact Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA 18240.
This display was built out of wire, tubing and sheet metal, powder-coated and decorated with 4-color process graphics on styrene with plastic insert and fasteners. The objective was to create a bold visual statement highlighting a new protein and calcium enhanced water, and to encourage single serve trial of the product. The product is marketed primarily in the diet foods/diet aids category. For more information, contact, Racks, Inc., 7684 St. Andrews Ave., San Diego, CA 92154.
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