White Rocket Displays Dog House Wine Brand
White Rocket Wine Co. is re-launching its Dog House line of California super-premium wines and is supporting Guide Dogs for the Blind, a charitable organization that provides free guide dogs and training to the blind and visually impaired. Brands like Dog House appeal especially to Millennial Generation consumers, who are lapping up whimsically themed brands.
“The quality and affordability of our wines, coupled with our support of Guide Dogs for the Blind, gives Millennial consumers three doggone good reasons to make Dog House their pet brand,” said Mark Feinberg, V.P., Marketing.
White Rocket is supporting the new-package launch of Dog House with an array of point-of-sale materials, including this wood display rack, case cards, bottle neckers and shelf talkers.
Jim Beam P.O.S. Champions Those With “The Stuff Inside”
Jim Beam has launched an integrated marketing campaign, including print advertising, point-of-sale items and special events to celebrate the positive qualities and attributes of selected individuals and organizations that personify “The Stuff Inside.”
Rory Finlay, Chief Marketing Officer, Beam Global Spirits, said, “By supporting real-life subjects in non-traditional ways, Jim Beam is putting the brand’s timeless values into a context that makes them contemporary and relevant to today's consumer.”
All on- and off-premise promotional materials will also drive consumers to “The Stuff Inside” website where consumers can engage in conversation about true character and learn more about the individuals who embody it.
P.O.S. Materials Help Relaunch Dundee Ales and Lagers
Dundee Brewing Co. has given a fresh new look to its craft offerings. Now called Dundee Ales and Lagers, the family of craft beers will feature new packaging and new branding that reflects the brand’s pioneering craft heritage.
Dundee Ales and Lagers will include the brand’s original flagship product -Honey Brown Lager-with year-round offerings of Pale Bock Lager, Porter, Wheat Beer, Pale Ale, and IPA.
“The new name and new packaging for Dundee Ales and Lagers symbolizes the renewed energy and innovation we’re putting behind our brands,” said Patrick Magallanes, V.P., Marketing, High Falls Brewing Co.
Dundee brands will be supported by sampling promotions, point-of-sale materials, neon signs, tap markers, and fleet graphics.
Tecate Light Launches First Dual-Language Campaign
Tecate Light has launched a dual-language advertising and point-of-sale campaign to connect with Mexicans and Mexican-American adults in the U.S. The English- and Spanish-language ads, in General Market and Hispanic media, make up two distinct executions under the same tag line “Para los que quieren más” or “For those who want more.”
“As the most popular light cerveza in Mexico, we believe it's important to converse with our consumers in the language that they feel most comfortable. With the continued growth of the U.S. Hispanic population - and especially the second- and third-generation Mexican-Americans - we wanted to create a campaign that addresses their intrinsic yearning for more flavor,” said Carlos Boughton, Brand Director, Tecate.
Creative was developed by Tecate’s advertising agency-of-record, Adrenalina.
Bacardi Opens First Store
The first-of-its-kind BACARDI concept store has opened in downtown Nassau, Bahamas. The two-story 3,300 sq. ft. themed retail outlet provides an unparalleled experience for spirits consumers - with its premium, sleek design in keeping with the Bacardi image - featuring the Bacardi portfolio of products at duty-free prices and for the first time, a variety of high-end BACARDI branded accessories. Also available at this one-of-a-kind store are premium spirits and branded items from other products in the Bacardi portfolio including GREY GOOSE vodka, BOMBAY SAPPHIRE gin, DEWAR'S Scotch whisky and CAZADORES tequila.
“With the opening of The BACARDI Store -- a truly unique retail destination -- we create a visitor experience that showcases the rich history, heritage and passion of the Bacardi spirits portfolio - for both visitors and those who call Nassau home,” said John Esposito, President & CEO of Bacardi U.S.A.
ABSOLUT Global Cooling Campaign Kicks Off ‘Lights Out’ Parties Across U.S.
ABSOLUT vodka is encouraging consumers and bar/nightclub owners to save energy through a series of “Lights Out” parties, which recently kicked off in Las Vegas. ABSOLUT Global Cooling encourages consumers to reduce the effects of global warming by offering simple steps they can implement in their daily lives.
“There is no better place than Las Vegas to see what could happen when the lights go out,” said Ian Crystal, Brand Director, ABSOLUT Spirits Company, Inc. “With many 'Lights Out' events to follow, ABSOLUT Vodka is taking the lead in the spirits industry to communicate environmental responsibility to consumers, which will hopefully inspire them to make simple changes in their daily lives.”
Vino Volo Expands Wine Tasting Concept To Detroit Metropolitan Airport
Vino Volo, a unique new airport concession concept recently landed at Detroit Metropolitan Wayne County Airport’s McNamara Terminal. Vino Volo is derived from “wine flight” in Italian. “Vino Volo is a completely new concept in wine retail and travel. We provide a unique wine tasting opportunity for air travelers looking for a place to spend their time before boarding,” said Doug Tomlinson, CEO of Vino Volo.
Each Vino Volo store combines a lounge, a tasting bar, and a boutique wine retail area into a sophisticated, post-security retreat for air travelers. Customers can order tastes of hand-selected wines from around the world served in a “tasting flight,” served in Riedel crystal glasses, on a tasting tray that displays information about each wine.
“Vino Volo’s inviting storefront uses natural woods, clean lines and sophisticated merchandising elements to draw customers,” said Tomlinson.
Trinity Oaks Announces ‘One Bottle, One Tree’ Campaign
Trinity Oaks Vineyard, part of the Trinchero Family Estates portfolio of wines, has pledged to plant a tree for every bottle of wine sold over the next year as part of their inaugural One Bottle, One Tree campaign. Trinity Oaks has collaborated with Trees for the Future, a non-profit organization specializing in sustainable agroforestry.
“With the ‘One Bottle, One Tree’ program, we plan on helping plant well over a million trees in the coming year,” said Bob Torres, Sr. V.P., Operations for Trinchero Family Estates. "It’s an undertaking that allows our consumers and trade partners to play an active role in achieving a greater environmental good.”
Full Throttle Hydration Energy Drink Is Launched
Full Throttle Hydration, a new, non-carbonated energy drink packed with electrolytes and charged with Full Throttle's special energy/vitamin blend, has been launched. Its tropical mix flavor is now available in 16-ounce aluminum cans.
“Full Throttle Hydration is as refreshing and easy to drink as a sports drink, with the charge of Full Throttle energy,” said Rafael Acevedo, Senior Brand Manager, Energy Drinks, Coca-Cola N.A.
To help launch Full Throttle Hydration, Full Throttle has become the official sponsor of kiteboarding, an extreme water sport.
Embodi Health Beverage Is Launched
Embodi is the first health beverage to contain a specially developed grape pomace extract made from the skins, seeds, and stems of red wine grapes. This extract provides Embodi with the full-spectrum of red wine’s antioxidants, and resulting health benefits without the side effects of alcohol.
SoBe Life Introduced With PureVia Sweetener
PepsiCo and Whole Earth Sweetener Co.are partnering to introduce a breakthrough, zero-calorie, all-natural sweetener from the stevia plant called PureVia™ in a new nutritionally enhanced PepsiCo beverage called “SoBe Life.” PureViaTM will be available initially in three SoBe Life flavor blends: Tropical Pomegranate, Strawberry-Kiwi and Orange-Tangerine.
Massimo d'Amore, CEO, PepsiCo Americas Beverages, said, “This will have great appeal to health-conscious people who are looking for hydration and natural ingredients.”
Accurate Manufactured Products Group offers a line of specialty fasteners for the display industry. In addition to stocking an extensive line of display fasteners, it can custom manufacture items to specifications. For more information, contact Accurate Manufactured Products Group, 8090 Woodland Drive, Indianapolis, IN 46278; (Tel) 317-472-9000; (Web) www.accuratemfg.com.
Skinny Water Displayed In Acme Markets
Skinny Nutritional Corp. has entered into an agreement to distribute Skinny Water in Acme Markets, the leading food and drug retailer in the Philadelphia area.
Don McDonald, CEO and President of Skinny Nutritional Corp., said, "We look forward to building the relationship and supporting Acme any way we can.”
Acme will drive the Skinny brand with pallet displays for the new item launch, as well as on the shelf in the enhanced water section, and through joint promotions.
Eve Gigis, Category Manager of CSD/Beverage for Acme Markets, said, “Acme is a leader in grocery innovation, with a first to market strategy by carrying new products for our customers. We look forward to partnering with Skinny Nutritional and building the Skinny Water brand.”
Rock N’ Roll Mobiles Promote Slurpees
7-Eleven customers are on the go and the convenience retailer has street teams driving around select U.S. cities in rock 'n' roll Slurpee-mobiles, i.e., vehicles with giant video screens to play larger-than-life Guitar Hero games. "Rock 'n' roll Never Sleeps" is emblazoned on the side.
7-Eleven recently partnered with Activision to promote Guitar Hero: Aerosmith. 7-Eleven, Inc. gave away Guitar Hero videogames, Microsoft Xbox 360 consoles, plus 711,000 Microsoft Points to purchase merchandise from Xbox LIVE Marketplace.
7-Eleven is taking its new Slurpee Nation-mobile on the road at the Warped 2008 tour, serving samples of the new Monster Black Ice Slurpee drink, the first Monster Energy drink in frozen form, available in 7-Eleven stores.
Nutrisoda Conducts ‘Fit for Paradise’ Sweepstakes
Ardea Beverage Co., the makers of Nutrisoda nutrient-enhanced beverages, kicked off the Fit for Paradise Sweepstakes to launch its new 12 ounce glass bottle. Consumers will be able to enter to win a Hawaiian getaway or a pair of Chaco Flips wherever Nutrisoda bottles are sold.
P.O.S. promoting the Fit for Paradise Sweepstakes will be found in convenience and drug stores, and on-premise accounts; including, restaurants, cafés, and hotels. Participants can find mail-in entry forms on cooler door decals or counter cards. One grand prize winner will receive a trip for four to Hawaii, valued at $10,000.
Ethos Water Collaborates With H20 Africa
Ethos Water, a brand dedicated to helping children get clean water, is collaborating with H20 Africa, a foundation focused on clean water initiatives. H20 Africa’s co-founder, Matt Damon, will appear in a national Ethos promotion campaign.
The campaign coincides with the expanded distribution of Ethos(TM)water into more than 40,000 convenience, grocery, mass and drug stores across the U.S. Since Starbucks acquired Ethos Water in 2005, the product has become available in more than 7,000 company-operated stores in the U.S. and Canada.
“We’re thrilled to collaborate with H20 Africa, which shares our commitment to the same mission," said Ahad Afridi, VP of waters at Pepsi-Cola N.A.
Proprint Services Inc. created this 7-UP large sign which was printed full color directly onto corrugate. It was trimmed to size and has easels attached to the back for support. These cooler signs were placed on premise on top of pallet displays and around stores to promote the brand. Due to the graphics and the size, it attracted the consumer to the beverage area and helped bring awareness and reinforced the message of the crisp, clean taste. Sales of the product where the signs were introduced increased and stock had to be replenished more often. For more information, contact Proprint Services Inc., 5621 Finch Avenue East, Unit 5, Toronto, Ontario, Canada M1B 2T9.
This LiteWall ® is featured at Miller Brewing Co. headquarters to promote the variety of the brands they offer. LiteWall® is a dynamic vehicle for displaying one large, sectored image, or multiple smaller images. Modules can be programmed to flash, chase, sequence in any way desired. The modules are available in three standard sizes: l8 xl8; 24 x 24, in quantities of six, nine and twelve. Also available is a module size of 36 x 36 in quantities of four and six. The Miller Brewing LiteWall® was created by Clearr Corporation, 6825 Sandburg Road, Minneapolis, MN 55427.
The Killian's Lit Sign was intended to be a spectacular sign for the Killian's brand for the year 2008, to increase the Killian's brand awareness on-premise and to increase distribution and product placement. The sign includes both dimensional molded elements with light, in lieu of the traditional neon sign. To achieve realism and high visual impact of cast bronze and sculpted wood, the sign was molded from rigid polyurethane foam. The light box was cast and decorated to resemble bronze and the Iconic Killian's horse was cast and decorated to resemble a sculpted carving. A light source is used to illuminate the front graphic panel and to spill light upward to illuminate the carved Killian's horse. For more information, contact MoldRite Products, Inc., N29 W22870 Marjean Lane, Waukesha, WI 53l86.
Flair Display created this "Hi Wines" 6 Case Rack, a multiple material display that features a wire frame. There is an angled shelf which shows off the bottles of wine and an interchangeable metal sign channel. The header shows a litho sheet laminated to a hardboard panel. Side panels feature humorous sayings to catch the consumer's attention ending with the phrase "The Wine Speaks Volumes". The Hi Wines Six Case Rack was created by Flair Display, 3920 Merritt Avenue Bronx, NY 10466.
This display was built out of wire, tubing and sheet metal, powder-coated and decorated with 4-color process graphics on styrene with plastic insert and fasteners. The objective was to create a bold visual statement highlighting a new protein and calcium enhanced water, and to encourage single serve trial of the product. The display is designed to highlight the Special K logo. This display was created by Racks, Inc., 7684 St. Andrews Ave., San Diego, CA 92154.
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