Elizabeth Arden Counter Top Tester
Elizabeth Arden wanted to expand the success of the Green Tea product line by developing a self service counter top unit which would invite the customer to test and experience the products. This metal counter top tester unit features a silk screened Acrylic Header and interchangeable shelf strips and graphic panel. The unit achieved increased sales on an already successful brand line. The Elizabeth Arden Counter Top Tester was created by Ledan, Inc., 315 Roslyn Road, Mineola, NY 10501.
Borghese Banner Features Cura-C Treatment
Borghese is using this colorful banner in its campaign for Cura-C Treatment. The banner features Transcendence™ Technology available from DJ Graphics which makes colors jump out to the consumer with vivid life. The banner is produced with a special finishing which helps drive sales. The Borghese Banner for Cura-C Treatment was created by DJ Graphics, 127 South Broadway, Nyack, NY 10960.
Prescriptives (Estee Lauder)Counter Unit
The objective of this display was to develop a temporary counter top display incorporating much of the look and feel of a permanent unit, with the cost savings associated with the use of temporary materials. The unit had to convey an upscale image highlighting the unique product and attracting consumer attention. The eye-catching Prescriptives counter display has built in areas in the tray to house the product allowing consumers to test the makeup. The design of the unit highlights the packaging graphics on the riser and tray. The material used were multiple layers of die-cut “E” flute corrugated lined with offset printed .012" SBS. The Prescriptives Counter Unit was created by Triangle Display Group, 601 E. Erie Avenue, Philadelphia, PA 19134.
Bobbi Brown Breast Cancer Awareness Display
The Breast Cancer Awareness Display was designed to merchandise both the breath mints and Breast Cancer Awareness ribbons made especially for Breast Cancer Awareness month. This display was designed to merchandise the product using its unique packaging. The internationally recognized pink Breast Cancer Awareness Display was designed and manufactured by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
Energy Spa Upstage® Personal Care Products
This custom power wing display was created for Energy Spa Upstage® to attract attention and build sales for its line of beauty care products in a very crowded and competitive retail environment. The versatile, temporary power wing was designed to meet specific preferences of each retailer. The merchandiser displays the complete Upstage® line of Fragrant Body Mist. Moisturizing Hand and Body Lotion and Foaming Bath and Shower Gel. The power wing which was constructed of five plastic removable dividers and corrugated board, includes a header featuring attractive graphics that bolster the brand name. The Energy Spa Upstage® Power Wing was created by Display Technologies, 111-01 14th Avenue, College Point, NY 11356.
Chanel No. 5 Spraymania Counter Stocker & Single Display
The Chanel No. 5 Spraymania displays were created to be eye catching with striking visual impact. Both have incorporated a tester bottle to encourage consumer interaction and to promote sales. Both units were fabricated out of 3/16" black gloss and 3/16" clear acrylic. Both the tester and counter display featured a pocket of blotter cards for ease of testing. Each display also incorporated a facts sheet mounted to the back side of the risers. The counter display highlighted the No.5 packaging in front of a two plane dimensional riser. The risers on both had 4/color process visuals. These two units are very successful with great counter impact and longevity. Sales are brisk due to presence on the counter and up front testing of the fragrance. The Chanel No. 5 Spraymania Counter Stocker and Single Display were created by Shannen Promotions, Inc., 232 Madison Avenue, Suite 204, New York, NY 10016.
Cover Girl's Brave New World Merchandising System
This display was designed to help maintain Cover Girl's dominant position in the crowded and highly competitive cosmetics marketplace and to invigorate the brands in-store presence. The new merchandising system distinguishes the brand from its competitors. A central Element, called Shade Central was designed to be the focal point of the merchandising system. The design architecture, color, illumination and changeable graphic images were crafted to reflect an image of "easy, breezy, beautiful". It was important that the Shade Central area be completely updateable and all modules are changeable and replaceable. The in-store graphic images are consistent with Cover Girl media campaigns. The merchandising system is adaptable to retailer needs and may be used in-line, as an endcap or freestanding. It has gained wide retailer acceptance - over 30,000 mass merchants, drug stores and grocery chains. The Cover Girl's Brave New World Merchandising System was created by RTC Industries Inc., 2800 Golf Road, Rolling Meadows, IL 60008.
LaPrairie Next Generation Master Colour Display
This unit is a permanent display designed to both test and glorify the full line of color and foundation products. The design of the unit had to be flexible in size to function at various retail environments. Product pan changes were required to be simple. The display consists of seven major modular components and ten removable drawers and caddies. Acid etched, powder coated and chrome plated metal, lasercut mirror and PETG, and a variety of injection molded and fabricated plastic parts assemble to display both live and factise products. The luxurious appearance of the interchangeable product covers was accomplished by multi-layer silkscreening. The rear of the units function as the consultant's portable artists palette, allowing ease of traffic flow. The LaPrairie Next Generation Master Colour Display was created by Nikles Design Corp., 2365 Milburn Avenue, Building #2, Baldwin, NY 11510.
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