Clif Wood Floor Display
This display was designed to market Clif nutrition bars, Clif Ice bars and Shot Entergy Gel. The wooden floor display with maple wood uprights features seven metal shelves. The rack has a four-color, die-cut header and four-color side panels to maximize consumer awareness for the Clif brand name. "C" channels are designed on the front of the shelves to accommodate interchangeable graphics. The Clif Wood Floor Display was created by Display Technologies, 111-01 14th Avenue, College Point, NY 11356
Heineken Inflatable Superbowl Trophy
This 30" inflatable is a replica of the Superbowl trophy designed with Heineken graphics. The objective of this promotion was to relate Heineken with the popular Superbowl viewing. The display was shipped deflated to dealers, who inflate it to a large display. Heineken was a popular choice for the thousands of viewers who viewed the Superbowl. The Heineken Inflatable Superbowl Trophy was created by Alger Creations Inc., 91-31 Queens Blvd., Suite 610, Elmhurst, NY 11373.
Duracell/Home Depot Rolling Rack
This almost 6' display guarantees a dominant presence in the Home Depot environment. Each of the display's six shelves restock easily with the selling trays provided to Home Depot containing 20-30 batteries each. The sturdy sheet metal shelves support the battery's weight. Casters allow the display to be easily relocated anywhere in the Home Depot stores even when fully loaded with hundreds of pounds of products. A metal X brace at the back of the unit guarantees stability. A sloped graphic panel provides consumers with product information, while the sloping design keeps the area from being used as a shelf. For easy installation, the unit ships fully The Duracell/Home Depot Rolling Rack was created by New Dimensions Research Corp., 260 Spagnoli Rd., Melville, N.Y. 11747
Ducane Outdoor Grill Accessories Display
This two-sided floor display is constructed of metal, wire and plastic. It features 4-color graphics on the curved plastic end panels and 2-color header signs. The unit offers a complete line of outdoor grilling accessories to major retail chains. The objective was to increase distribution and market share. The unit did help to increase distribution and sales. The Ducane Outdoor Grill Accessories Display was created by Nashville Display, 1415 Elm Hill Pike, Nashville, TN 37210.
Harry Potter Resizable™ Power Wing/Optional Floorstand
This display is a 3-cell Power Wing (Sidekick) with Optional Floorstand that has been "re-sized" to accommodate the newest Harry Potter Book. The display is designed to hold excessive amounts of weight. The base, tray and dividers were printed solid green with a coat of gloss varnish. The Header was printed 4-color with an aqueous varnish, then labeled and die-cut using a more accurate flatbed die cutter. This display was quite successful allowing the wildly popular book to be merchandised in non-traditional categories and sections throughout retail establishments which would not normally have carried a publishing title. The Harry Potter Resizable Display was created by Alpak Manufacturing Corporation, 181 Boyd Street, P.O. Box 339, Montgomery, NY 12549.
Moen Revolution Motion - Display
Moen Incorporated required a display to feature their new Revolution Massaging Showerhead. The display had to convey the experience and the sensation of the new advanced showerhead. This innovative, rotating display utilizes cutting-edge materials and bright, eye-catching graphics to stand out from the competition and brand the company as a leader. The display was created with Black ABS with brushed silver coating. The rotation mechanism was created with powder coated wire, matched to Moen's PMS color. A 3440 motor was used to create rotation. The Arras Group was responsible for the graphics and Rapid displays, 4300 W. 47th Street, Chicago, IL 60632-4476, was responsible for the design, engineering, and the complete production of the Moen Revolution Motion Display.
Kellogg's Tostadita Freestanding Merchandiser
The Kellogg's Tostadita Freestanding Merchandiser was designed to market the Tostadita version of the popular Nutri-Grain Snack Bar for supermarkets in Los Angeles, San Antonio, Dallas and Houston with large numbers of Hispanic shoppers. The unit has casters to allow relocation to any area in the retail store. It stands 71" high x 18" deep x 28" wide and accommodates 172 packages in a compact 3.5 square foot footprint. The header is manufactured of 4-color, silk-screened Sintra and the overhang is designed to look like clay tile evoking images of a hacienda. The multi-colored injection molded plastic gives the display a festive look. Three hundred displays were produced to be used in-store as a permanent merchandiser. The Kellogg's Tostadita Freestanding Merchandiser was created by Visual Marketing Inc., 154 W. Erie Street, Chicago, IL 60610.
Paul Smith Banner Program
The Paul Smith Banner Program was designed to create a strong band presence. The goal was to establish brand recognition for the launch of Paul Smith's New fragrances for women and men. The banner was printed on smooth vinyl for a modern look. The Paul Smith Banner Program was designed and manufactured by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
Goodmark Slim Jim Handi-Pak Powerwing
This display was designed as a modular unit with the limited real estate of the convenient store environment in mind. Its versatility is perfectly suited to the needs of the retailer. The Powerwing itself can be displayed on a wire rack and houses four gravity-fed sleeves that can be removed and hung by themselves as mini-wings. Both options utilize the large graphic areas to tie in with the widely recognized Slim Jim marketing campaign elements. The unit is shipped pre-packed and is extremely easy to set up. The Goodmark Slim Jim Handi-Pak Powerwing was created by Triangle Display Group, 601 E. Erie Avenue, Philadelphia, PA 19134.
3M Scotch Post-It Inflatable Chair
The Inflatable Post-It Chair features a recessed drink holder. This display proved to be a successful promotional vehicle for the brand. Brightly imprinted with an all over repeat pattern of the 3M logo, it sent a strong brand identification message. The chair is made of heavy duty PVC vinyl with recessed drink holders. The 3M Scotch Post-It Inflatable Chair was created by Sterling Promotional Corp., 3010 Westchester Avenue, Purchase, NY 10577.
Pedia Casre Counter Unit
This Pedia Care Four Way display merchandises the product on the counter and also provides a consultative tool for the pharmacist. The unique design of the units allows the product to be displayed on an angle to capture attention. It communicates product benefits to consumers providing a high level of information and assurance in selecting a medicine for their children. It is designed to be placed on the counter pharmacies in both drug chains and supermarkets. The rear of the display provides an informational chart for the pharmacist to discuss symptoms and dosages with consumers. A take-one pad on the back end allows the pharmacist to provides consumers with a takeaway chart with product dosage and symptom information. Acceptance of the display was high because of its ability to merchandise as well as inform consumers with hard facts. The Pedia Care Counter Unit was created by Phoenix Display, International Paper, 33 Phoenix Drive, Thoroughfare, N.J. 08033.
"Joy of Pepsi" Twin Tower Display
This display is large in size and capacity. The showcasing columns allow for cross merchandising with other products. The unit features multi-vision technology (MVT), a high impact signage system that moves printed inserts electronically behind a lenticular lens, rotating four different messages. The display is powder coated steel with gravity feed shelves. The "Joy of Pepsi" Twin Tower Display was created by Display Creations, Inc., 1970 Industrial Park Road, Brookly, NY 11207.
Taco John’s “Supergraphic” Lightbox Display
This 60” x48” lightbox display is being used by Taco John’s to show full color photographs of its most profitable menu items. The Supergraphic display is placed near the cash register in Taco John’s restaurants. This helps to speed-up service because it helps customers select their orders. It also help to promote sales of the most desirable menu items. The display is easily updated with new photos to promote new items. This Taco John’s “Supergraphic” display was created by Clearr Corporation, 3750 Williston Road, Minnetonka, MN 55345.
Tecate Wooden Sign
This wooden sign was designed with a weathered look to resemble the top of an old packing crate bearing the message "Hecho en Mexico," a sales message used to reinforce Tecate's authentic Mexican origins. The overall design scheme was created to tie in with Tecate's authentic Mexican brand image by creating a rustic display to compliment the decor of theme restaurants and bars. The graphics are screen printed on distressed wood. The unit reinforces the client's brand image with a Mexican beach theme. The look of the display helped it to gain placement in casual resort settings and theme bars. The Tecate Wooden Sign was created by Heritage Sign & Display, 344 Industrial Drive, P.O. Box 158, Nesquehoning, PA 18240.
A & W Inflatable Munster
A & W is using this inflatable Munster for its Halloween promotion. The figure is 84 inches high and easily blown up in the retail store. The standing figure is surrounded by A & W products to stimulate sales of the soft drink for Halloween. Inflatables of all shapes and sizes are available from Alvimar Manufacturing Co., Inc., 51-02 21st Street, Long Island City, NY 11101-5875.
Tony's Pizza Promotional Display
The objective of this display was to create an eye-catching motion display to announce Tony's Pizza's thin crust promotion titled, "Tony's Put A New Spin on Thin." A battery-powered motor was incorporated into the display with Tony spinning a pizza on his finger. His other hand has lug-on slots for signage. The promotion ran with the display in stores for approximately 8 weeks. Tony's Pizza Promotional Display was created by Meridian Display & Merchandisng, 162 York Avenue East, St. Paul, MN 55117.
Swisher Santa Fe Floorstand
Swisher wanted to promote its Santa Fe brand in West Coast markets. The display was required to ship with the product and to be easy for the retailer to assemble and re-stock. They also wanted to gain more brand exposure in convenience stores and at tobacco retailers. This Santa Fe display has produced an overall sales growth in the product's category. Swisher is a leading tobacco producer and the Santa Fe brand plays an important role in the corporation's positioning. The Swisher Santa Fe Floorstand was created by E-B display Company Inc., 1369 Sanders Avenue, P.O. Box 640 Massillon, OH 44648.
Jolly Rancher Easy Easel Shipper Display
This is a different type of shipper display in that the product is pre-packed and all the retailer needs to do is to open the easel display header as shown. Graphics on the package are 5-color and the item was direct printed and die-cut in one pass. The Jolly Rancher Easy Easel Shipper Display was created by Archbold Container Corporation, 800 West Barr Road, P.O. Box 10, Archbold, OH 43501-0010.
Nantucket Nectors Floor Display
This display for Nantucket Nectors was engineered to hold and show over 200 bottles of the product. The unit features a colorful header to provide brand recognition. The five shelf unit showcases the product and provides support for the bottles. The Nantucked Nectors Floor Display was created by Coastal Woodworks, P.O. Box 137, Nobleboro, ME 04555.
Christian Dior Banner
The Christian Dior "J'Adore" new fragrance was introduced using this banner, which is printed electrostatically with Dye sublimation ink heat transferred onto Poly Satin, which projects the richness and the image of the product. The banner is used in Cosmetic Departments of major department stores and attracts attention to the new fragrance, and attracts customers to the cosmetic counter. The Cristian Dior Banner was created by Dye Into Print, 474 Getty Avenue, Clifton, NJ 07011.
Borghese Banner Campaign Features Vivid Colors
Borghese’s campaign for its Cura-C Treatment and is featuring this colorful banner as part of the campaign. The banner uses Transcendence™ Technology from DJ Graphics, featuring vivid colors that attract shoppers’ attention. The Borghese Banner for Cura-C Treatment was created by DJ Graphics, 127 South Broadway, Nyack, NY 10960.
Kohler Aisle Display For “Big Box” Stores
The Kohler Company needed a display to help merchandise faucets in secondary aisle locations in the “Big Box” format stores. The display presents the quality Kohler brand at the point of sale. It is strong enough to hold a cast iron sink, maintain an inventory of faucets (adjustable shelves), is mobile (heavy casters are provided), and requires minimum set up. The display was designed and produced for Kohler by Mark Novak & Associates, Inc., 149 N. Northwest Highway, Park Ridge, IL 60068.
Bank One Kiosk Features Home Banking System
This Bank One Kiosk was designed to explain the banks “Home Banking System” at all branch locations. The interactive display is easy for the consumer to use without the assistance of bank personnel. It’s contemporary design and bold graphics help to draws the attention of bank customers. A clear message and easy instructions allows the customers to interact with the touch screen. This Bank One Kiosk was created by CDA Industries Inc. 1055 Squires Beach Road Pickering, Ontario L1W 4A6 Canada.
Jim Beam Floorstand
This display was created to provide a permanent floor display that would appeal to young, non-traditional bourbon consumers. The display merchandises any mix of product sizes in a small footprint and is shoppable on three sides making the unit retailer and consumer friendly. The contemporary floorstand design uses a red and black color scheme incorporating a high tech aluminimum finish to replace the traditional "wood" bourbon display image. The Jim Beam Floorstand was created by Flair Display Inc., 3920 Merritt Avenue, Bronx, NY 10466.
Back to Top
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
