DeKuyper® Pucker™ Schnapps On-Premise Backbar Display
This new back bar on-counter display incorporates a lava lamp and custom-designed bottle glorifier to capture consumer attention. More than 600 units were created using powder-coated metal and a solid aluminum logo highlighted with enamel. The display was designed to capture new listings, obtain prime back bar space and attract consumer attention. The lava lamp feature, with red ooze twisting and turning in an illuminated cylinder conveys the fun feel of the brand while replicating its rich-red raspberry hue. The display also incorporates a bold medallion containing the DeKuyper Pucker logo replicated in relief to add value and visual appeal to the unit. The metal construction creates a sturdy pedestal for a bottle of Pucker and ensures stability for the lava lamp. The DeKuyper Pucker Schnapps On-Premise Backbar Display was created by Visual Marketing Inc., 154 W. Erie Street, Chicago, IL 60610.
Tommy Boy Records Corrugated Floor Display
This corrugated floor display was custom printed for CD’s, DVD’s and Audio Cassettes. The base is printed 1 color K.O. with gloss varnish; tray 1 color with gloss varnish and the header 4-color with gloss varnish. The display is used as an “instant promotion” vehicle as the base is printed with generic brand I.D., a record label, while the header can be created within five working days for truly “instant” promotions. This display was used to promote the release of a new CD by the successful group “De La Soul.” The results were an increased awareness of the group’s newest release. The Tommy Boy Records Corrugated Floor Display was created by Alpak Manufacturing Corporation, 181 Boyd St., P. O. Box 339, Montgomery, NY 12549.
Planters Holiday Display
This display was designed to drive incremental sales of baking nuts during the holiday baking period. The display holds a large volume of product in a minimum of floor space. It gives the appearance of a permanent kiosk at a fraction of the cost. The unit is versatile to accept a wide variety of product assortments. Pre-fabricated components provide for quick assembly at retail. The display showcases the product and the Mr. Peanut character to leverage the Planters Brand Equity. This display proved to be so durable that many units remained in place for weeks after the intended 6+ week selling period. This Planters Holiday Display was created by Smurfit-Stone Display Group, 5200 South Airport Drive, Sandston, VA 23150.
Hubbell Gondola/Raceway Unit
This display allowed Hubbell to penetrate a market area that has severe space challenges. It promoted cross-selling enhancing the product line. The self facing display always looks stocked. The unit can be placed on an existing Gondola or placed directly on the floor. It fits all 4' Gondolas and is simple and easy to restock. It holds shelf product along with hanging products and large items that rest on the bottom level. A large 3 ¼" channel allows full product description. It brings the product from the backroom to the showroom floor. It is easy to shop. The Hubbell Gondola/Raceway unit was created by CDA Industries Inc., 1055 Squires Beach Road, Pickering, Ontario L1W 4A6, Canada.
Anheuser-Busch Doc Otis Lemon Cooler
Anheuser-Busch wanted to create a unique and creative ready-to-drink cold merchandiser that would advertise the Doc Otis product attributes. This “themed” unit was not only fun, but different and led to greater ease of placement and trial for the new malt based beverage. Brand awareness and trial were clearly primary goals for this unit. Each objective was accomplished as trial increased ten times to what it was prior and the brand image was continually reinforced thanks to this unique merchandising vehicle. In addition, not only did the number and ease of placements increase, but the type of channels penetrated increased, i.e., vacation resorts, cruise lines, sports stadiums, etc. The Anheuser-Busch Doc Otis Lemon Cooler was created by RTC Industries, Inc., 2800 Golf Road, Rolling Meadows, IL 60008.
Spalding Sports Worldwide Top-Flite XL 3000 24 Dozen Floorstand
This display was designed to create awareness with respect to the product improvements while giving the retailer a profitable, refillable unit that ultimately developed long term customers buying the same products in larger volumes. The floorstand is unique and innovative in many ways. The shape of the tray will carry through on all Top-Flite merchandising vehicles, providing instant brand recognition. The unit also promotes the entire product line and showcases the product on three sides with graphics accordingly, increasing visual impact and creating impulse purchases. The riser is printed offset 4-colors and varnish laminated to B flute singleface corrugated. The Top-Flite XL 3000 24 Dozen Floor Stand was created by Triangle Display Group, 601 E. Erie Avenue, Philadelphia, PA 19134.
Burger King Inflatable Helmets
Football is a very popular theme for P.O.P. promotions. Inflatable helmets create in-store awareness and excitement for the entire football season. Inflatable helmets can be custom imprinted with any company's name, logo or theme. Sizes available 6" - 15" - 23" & 30". Minimum order 500 pcs. Extra large 10' helmets with an internal air blower are also available. Minimum 1 unit. The Burger King Inflatable Helmets were created by Alvimar Manufacturing Company, Inc., 51-02 21st Street, Long Island City, NY 11101-5875.
La Prairie, USA Swiss Cellular De-Agers Display
This display was designed to communicate the brand image and anti-aging selling strategy. It offers visual impact, targets a unique consumer, is interactive and consumer friendly and is a selling associate too. It attracts consumer attention without overwhelming the counter space. It helps a client identify her skin care concerns, offers a solution and offers a sample while being functional enough to house testers and offer a focused selling approach. The “talking” display uses copy placed on the front panel to help the client understand the product. The front of the display has 6 drawers that relate to the 6 solutions. Each drawer has a photo and product identifier and houses the packet samples. The Swiss Cellular De-Agers Display was created by Nikles Design Corp., 2365 Milburn Avenue, Bldg #2, Baldwin, NY 11510.
AGCO Mini-Triarama
AGCO required a marketing project which featured 12 different signs that were either in English or French, for six different product categories to be displayed from their customers shelving systems. The signage system had to be user friendly and with set-up instructions. They used a three-sided Mini-Triarama® mobile kit which could either be attached to a shelving systems with a litho pole and Versa Mount Base Plate, or to a ceiling with a Hook & Cord™. The Mini-Triarama® formers hold three signs allowing AGCO to display three different messages on one mobile. AGCO created four different displays utilizing 12 different panels. The Mini-Triarama Mobile Kit was produced by Merchandising Inventives, Inc., 1665 South Waukegan Road, Waukegan, Illinois 60085.
Maker’s Mark Bottle Glorifier
The rotationally molded plastic bottle holder that comprises the upper portion of the display is based on a sculpted clay prototype, artistically created to capture a sense of action. The overall appearance of the display is designed to capture a moment frozen in time, creating the illusion that the bottle has just been used to stamp hot wax with the “Maker’s Mark.” Because most bottles on the back bar area are placed in an upright position, the angled bottle rest makes the product stand out from the competition. The unique sculpting of the display created an impressive visual impact within a small footprint. By evoking Maker’s Mark's traditional wax seal, the display helps to identify the product as a hand-crafted bourbon. The Maker’s Mark Bottle Glorifier was created by Heritage Sign & Display, Inc., 344 Industrial Road, Nesquehoning, PA 18240.
Elmer’s Products Pallet Display
This display for Elmer’s Adhesive Products was created exclusively for Staples Stores. It is a ¼ pallet display with all components Direct Print. The design was required to be stable yet modular enough so that the product trays could be removed as the product was sold. The display was used for a Back To School Promotion which was successful and allowed for complete sell through of products. The Elmer's products Pallet Display was created by Archbold Container Corporation, 800 West Barre Road, Archbold, Ohio 43502.
Amstel Inflatable Hummer
This inflatable hummer was created for Amstel. The unit was a tremendous hit and brought lots of attention to Amstel at the point of sale. Custom designed inflatables create a unique and inexpensive way to grab the consumers' attention. The Amstel Inflatable Hummer was created by Sterling Promotional Corp., 3010 Westchester Avenue, Purchase, New York 10577.
The Men’s Wearhouse Display Offers Apparel For Rent
The Men’s Wearhouse needed a way to introduce a new product line and also a new concept; apparel for rent. The program displays merchandise in very attractive graphics and was to be used at the store level and also at local wedding and formal wear trade shows. The product had to be shown in a display that was very portable and very easy to setup without any tools or help. The display selected was BannerUp™ a versatile, roll-able banner holder which sets up in less than 2 minutes, travels easily and protects the high quality graphics in the process. The Men’s Wearhouse uses a combination of two 36" wide units and one center unit of 48" in width. All may be extended to five different heights of over eight and a half feet. Shown is one of the side banners of the three unit system. The BannerUp display for the Men's Wearhouse was created by Mark Bric, 4740 Chudoba Parkway, Prince George, VA 23875.
Vera Wang Tester Display
The Vera Wang Tester Display was created for the launch of the bridal designer’s first fragrance collection. The fragrance and body products are staged on a diamond shaped multi-tiered injection molded base that is reminiscent of a dressing room. A removable frost acrylic logo and visual panel helped build brand awareness and allowed for versatility in displaying and updating. The Vera Wang Tester Display was designed and manufactured by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
Tire Gauge Two-Tier Counter Display
This display promotes two varieties of Tire Gauges, shock-absorbing gauges and pencil gauges. Top tier seating allows for easier consumer viewing. This unit provides in a small footprint, a merchandising display appropriate for impulse counter purchasing at the retail level. The display achieved placement in a 1,000 store chain with dramatic sell-through. The Tire Gauge Two-Tier Counter Display was created by Art Wire Works, 5401 W. 65th Street, Chicago, IL 60638.
Bridgestone/Firestone Metal Display For Two Tires
This permanent floor display which was created for Costco, holds two top selling tires and features 4-color graphics on all 4 sides to create a strong brand identity image and provide product information. The display brings attention to the brand and provides information while creating something durable and easy to use in the wholesale club environment. The display is a strong focal point whether it is used near the front entrance in a group of stacker tires or at the back of the showroom. The graphics utilize the same theme as the brand's advertising. The display is constructed from metal, tubing and wire and has a durable silver powder finish. The display attracts attention on its own and is used by sales people on the floor to explain and show the product. The Bridgestone/Firestone Metal Display For Two Tires was created by Nashville Display, 1415 Elm Hill Pike, Nashville, TN 37210.
New Paint Chip Display With Special Lighting
This paint chip display was designed for a major paint manufacturer and featured a new approach to lighting of the chips, providing the same intensity from the top to bottom of the display. The display showed the paint chips under natural light to show the chips true color. The display achieved all that was requested by the customer as well as increased sales of all types of paint across the board. The Paint Chip Display was created by Kosakura and Associates, 2215 S. Standard Avenue, Santa Ana, CA 92707.
London Drugs Battery Centre
London Drugs is a Canadian drug chain that offers almost the same product mix as some mass merchandisers. The Centre is an elaborate display including lighting in the valance to create a dramatic retail presence. The display is the first time that high impulse battery items have been merchandised at the London Drugs' front end in a permanent, out-of-category secondary location. The display ships completely assembled and sets up in just 20 minutes. The London Drugs Battery Centre was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
Novartis Gravity Feed Dispenser
The Novartis 3-sided wire gravity feed display merchandises its Maalox and Ex-lax bottle products. The inline display promotes a variety of three flavors and features POS sign graphics to drive promotional sales. The top feed refillable gravity feed display holds 5 units of each flavor totaling 15 units. The displays can be suspended from a variety of metal or plastic shelf brackets along with fixed or adjustable Power Arms in pegged sections. The Novartis Gravity Feed Dispenser was created by T.M. Shea Products, 984 Livernois Road, Troy, MI 48083.
Treeosk™ Interactive Kiosk
The line of interactive multimedia kiosk displays has been extended to include two new models TR-10 and TR-12. They are designed to accommodate optional POS devices, a built-in video camera and a public access keyboard/trackball. The models are available immediately. While the Treeosk was designed specifically for apple's IMac, the new models accommodate a wide range of windows, Mac and Linux computers. The expanded Treeosk™ line is available from Pearlson Development, P.O. Box 560100, Miami, FL 33256-0100.
C. Concha Y Torro Floor Display
Banfi Vintners wanted to provide a floor display to combine the family of wines in an upscale unit for presentation to the consumer. The Conch Y Torro Wine Rack features trays made of DK Burgundy woodgrain Melamine. The legs are tubular metal powder coated. The header is silk screened on frosted Acrylic and framed with the same Burgundy woodgrain Melamine. The display has just been placed into the market but placement requests have exceeded the initial order quantity. The C. Concha Y Torro Floor Display was created by Flair Display Inc., 3920 Merritt Avenue, Bronx, New York 10466.
Red Cell Battery Display
The Battery Display for Red Cell features fire engine red graphics packing a powerful punch. It includes changeable information channels on three sides as well as the header. The wire and metal unit features an extend scanner bar that identifies product size and price. It rotates on its base and also contains hidden wheels. The Red Cell Battery Display was created by Display Creations, Inc., 1970 Industrial Park Road, Brooklyn, NY 11207.
Rigoni USA Display Rack
The design requirements for this decorative yet simple display rack were for a sturdy structure to support a variety of products, to be easily transported and assembled in the field. The display was to have a natural appearance coinciding with the company's line of natural food products. Although custom-designed, each section is cut on a CNC router from Baltic birch, fit together using standard hardware, and taking just minutes to assemble. Each shelf is able to support up to 150 pounds and has a branded graphic on the edge, which matches the main ID header graphic. The Rigoni USA display was designed and produced by Designers Group International, 7 Pendleton Hill Road, North Stonington, CT 06359.
Marriott Edgelit Display
This edgelit display featured the EdgeLite® E display system which was designed to provide high visual impact at very economical prices. Logos, lettering and other types of graphic elements come to life through the combination of dramatic illumination and see-through mystique. It may be used vertically or horizontally, displayed as a free-standing countertop or suspended from a ceiling. The Marriott Edgelit Display was created by Clear Corporation, 3750 Williston Road, Minnetonka, MN 55345.
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