Creative Online

CREATIVE CASEBOOK - DISPLAYS
February/March 2003


Microsoft Xbox 2' Custom Unit

This display was created to help identify the "live" section of the store, to enable the consumers to answer all their questions and to display communicators and software necessary to properly use the product. This display was part of a display program that includes a hanging sign to identify "Live" and an Info book system which was designed to stand out as part of the Xbox Live brand. The Microsoft Xbox 2' Custom Unit was created by Harbor Industries Inc., South Industrial Park, Grand Haven, Michigan 49417.


President® Specialty Cheeses Steel Display Stand

This heavy-duty portable display stand was created for Lactalis USA/President® Brand of Specialty Cheeses. The steel display stand holds a twelve-foot high giant inflatable balloon in the shape of a President® Wadge. The oversized display made its first appearance in the Bastille Day Festival. The purpose of the project was to create a powerful impact to the estimated 30,000 people in attendance and to boost President® Brand awareness and recognition. This display will also be at the upcoming 2003 Bastille Day Festivals in New York, Washington, DC and Miami. The President® Specialty Cheeses Steel Display Stand was created by Pinquist Tool & Die Co., 63 Meserole Avenue, Brooklyn, NY 11222.

Nautica Competition Tester Display

This display was created for the launch of Nautica's new Men's Fragrance, Competition. The display is constructed from injection molded and metal fabricated parts. An embossed logo and rubber platform adds great dimension to the base. The display was designed and manufactured by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.


Sauder Woodworking Pallet Display

This display was designed for Meijer Stores. The cube on top included a motor which allowed the cube to rotate 360°. The display was part of a promotion for a computer desk and book case combination pack. The display achieved a 120% sales increase. The Sauder Woodworking Pallet Display was created by Archbold Container Corp., 800 West Road, Archbold, Ohio 43502.


Inflatable Juice Battery

This giant 10 foot tall inflatable "Juice Battery" was designed for a new product introduction at a recently held trade show. The display helped to create brand awareness and recognition. The 10 foot tall battery is produced from a very light weight nylon material and has a silent internal blow motor that keeps the battery inflated. With a setup time of less than 3 minutes, this huge light weight replica is easily transported and quickly set up at various locations during the trade show. The inflatable Juice Battery was created by Alvimar Manufacturing Co., Inc., 51-02 21st Street, Long Island City, NY 11101-5875.


Boboli Corrugated Display

This Display was designed to promote Boboli Pizza Crusts and Sauces. The display was required to be pleasing to the consumer and to display the product clearly. This unit met the customer's needs for graphic impact and footpirnt size. It also held a good supply of the product. The Boboli Corrugated Display was created by Kell Specialty Products, P.O. Box 28, Chippewa Falls, WI 54729.

A.E. Global Octapus 6 Tier 2-Sided Floor Display

This unique 48 prong display is constructed form wire and metal and merchandises cell phone covers. The Octapus shape base is laser cut form 3/16" steel and Has an orange powder coat finish that is consistent with the logo on the product packaging. The frame of the display has a black powder finish. The brand logo is screened on the 2-sided styrene header sign and provides a strong brand identity. The display obtained floor space and attracts consumers as it merchandises a wide selection of cell phone covers. The Octapus 6 Tier 2-Sided Floor Display was created by Nashville Display, 1415 Elm Hill Pike, Nashville, TN 37210.


Fat Tuesday Compact "Waterfall" Display

This display features trays that were "re-sized" to custom-fit the product, enhancing the appearance of the display. Fat Tuesday created this display to be used for a variety of their retail accounts. This is the second running of this particular promotion and the "Waterfall" design allows retailers to feature high product visibility while minimizing the footprint taken up by the unit. The results achieved have been extremely positive. The unit also offers the option of changing the Header for spot promotions. The Fat Tuesday Compact "Waterfall" Display was created by Alpak Manufacturing Corporation, 181 Boyd Street, P.O. Box 339, Montgomery, New York 12549.


Hyundai Literature Display

This floor display presents an updated look. It is two sided to provide duplicate access to brochures. Powder coated steel with laminate clad MDF and laser cut logos is used with the Hyundai logo at the top of the display. The "Flying H" was made to be changeable in case of a future logo change. The display was the first step in changing the retail presence for the client. The display is easy to assemble and is a 360 degree display with brochures displayed on both sides. The Hyundai Literature Display was created by R/P Creative Sales, Inc., 84 E. Santa Anita Avenue, Burbank, CA 91502.


SoccerPal InfoWing

This two-pocket InfoWing is used in sporting goods retail accounts to help sell SoccerPal soccer training products. The InfoWing is available in several configurations and pocket combinations. They can be attached to shelves, peg hooks, slatwall, gondolas and pallet racks using adhesive, magnets or special adaptors. The plastic pockets hold sales messages, product and/or warranty information and features/benefits. The InfoWing is ideal for attracting retail shoppers to a product areas as well as communicating the uses and facts about the products. The pockets slide onto the display, for an adaptable, yet long lasting products information center. The SoccerPal InfoWing was created by SalesEdge Displays™, Division of Vidpro International, Inc., 1624 West Crosby Road, Ste 124, Carrollton, TX 75006.


Red Wing Shoes Muscle Shoe Display

This Floorstand Display was developed for the retail footwear industry. The display offers boxed product for sale, shows actual samples, provides banner information for education, and features a motorized header that attracts shoppers. The header is designed to be completely freestanding, so that when the promotion ends, it can be removed and used elsewhere in the store. Despite its large size, the display can be assembled within 15 minutes. The display is an integral part of a promotional campaign that includes billboard advertising, print ads and radio spots. The graphics on the display match the other promotional selling materials. The display also achieved the goal of obtaining more retail floorspace. Overall, this display program was huge success for the client. The Red Wing Shoes Muscle Shoe Display was created by Meridian Display 162 York Avenue E., St. Paul, MN 55117.


Sauza Lighted Mirror

Allied Domecq Brands and Miller Brewing used this high profile P.O.P. sign to support the introduction of Sauza Diablo flavored malt beverage brand. This large, backlit mirror features the brand’s distinctive crest. The UL approved backlit sign is surrounded by a special red “holographic” film which gives the display the illusion of movement and depth. The Sauza Lighted Mirror was created by Heritage Sign & Display, 344 Industrial Drive, Greenacres Park, Nesquehoning, PA 18240.


Jose Cuervo Cantina

This display uses four-sided structural columns supporting the entire piece, making it look like a genuine, three-dimensional building. The legs/columns feature an innovative two-piece structural design that permits ease of assembly and enhances durability at the retail level. The large-format "store within a sore" display grabs attention, providing a free-standing space with a compact footprint. It can be used as an endcap or as a two-sided unit. The Cuervo Cantina was created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632-4439.


USA Video Distribution 4-Sided, Durable Pinwheel Design

The object for this display was to create a durable, inexpensive turning display for drugstore/grocery chains, to hold a large amount of product with a 12" x 12" footprint. The unit ships UPS and met all of the requirements. A rollout of 3,200 units to 3 major drug and grocery chains was accomplished with successful shipping results. The 4-Sided, Durable Pinwheel Display was created by Acrylic Design Associated, 6050 Nathan Lane, Minneapolis, MN 55442.


Gillette Brookshire Checkout Display

This display merchandises an assortment of Gillette's grooming products for male and female consumers in one unique counter display. The display creates a one stop shopping destination of all shaving needs, in a footprint of only 1 x 2 feet. The display allows the Brookshire chain, located in Tex, to merchandise $450 work of Gillette products at the front end, generating profits for the retailer, in a limited amount of shelf space. The Gillette Brookshire Checkout Display was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.


Skyy Blue Neon Sign

The Skyy Blue Neon is an oversized replica of the label seen on its bottle. In order to get ahead of its competition, the Skyy Blue neon needed to simply shine through all other advertising noise and promote the unique Skyy Blue beverage. The sign was designed to fit into any retailer's window and to be hung up in a matter of minutes. The vertical orientation assures the sign's placement in any retail environment. The Skyy Blue Neon Sign was created by Everbrite, Inc., 4949 S. 110th Street, Greenfield, WI 53228.


Head Penn Floor Display

This display was designed to merchandise a very large inventory of America's best selling tennis balls. The displays are being used in retail sporting goods stores and at tennis tournaments across the country. The unit is constructed of Eastern White Pine and is partially pre-assembled for fast installation at retail. The Head Penn Floor Display was created by Coastal Woodworks & Display, Inc., P.O. Box 137, Nobleboro, ME 04555.


Cruiserworks Boot Display

This display merchandises a line of premium, waterproof full-grain leather boots and accessories. This product made its debut this winter with displays designed to make the products stand out. The retail presence follows four year of online-only sales. The Cruiserworks Slatwall System and the freestanding merchandiser provided a design the captured the brand's essence. The design includes a fabricated diamond plate platform that replicates the look of chrome. The displays are adjustable by the retailer in order to regulate the product mix. The Cruiserworks Boot Display was created by Visual Marketing Inc., 154 W. Erie Street, Chicago, IL 60610.


Snyder's Eat Smart Floor Display

The design for this display allows the consumer to shop from all four sides. This also provides maximum visibility for each variety of the Eat Smart product offered. The use of the logo, tag line and colors successfully informs the consumer of the type of product and brand. The use of "earthy" colors, the single-face façade and use of matte finishes also convey the idea of an organic, natural food product. The Snyder's Eat Smart Floor Display was created by Triangle Display Group, a Division of Menasha Packaging Co., LLC, 601 E. Erie Avenue, Philadelphia, PA 19134.


Stock Displays From Art-Phyl

Art-Phyl Creations is a direct manufacturer of stock displays which includes a wide array of modular plastics components that can be arranged to create many difference kinds of counter and floor displays. These stock displays can be used for carded products, accessories, garments, literature and bags, stationary tray units and for trade show exhibits. One to 1,000 pieces can be ordered with quantity prices starting as few as 25 units. For more information, contact Art-Phyl Creations, 16250 NW 48 Ave., Miami, FL 33014.


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