Cable Car Eyewear Preview Eyewear Display
This display promotes Cable Car's "Preview Eyewear" in a way that makes the product stand out "one by one" instead of stacked one behind the other. This was achieved through the use of smaller temple holes and without the use of nosepieces, a requirement set forth by the client. The structural display was designed without "extra" non-corrugated components and was designed with interchangeable headers and footers for upcoming promotions. The display is 20 inches wide by 69 inches high by 20 inches deep and the merchandiser holds l08 pairs of Cable Car Preview Eyewear glasses. All pieces were diecut and assembled into a shipper with an instruction sheet and shipped to the client for preloading of product. The Cable Car Eyewear Preview Eyewear Display was created by Meridian Display and Merchandising, 162 York Avenue East, Saint Paul, Minnesota 55117.
Sensa Pens Semi-Permanent Display
This display was created for Sandford North America to promote their new mid-price Sensa Pens. The Melamine base supports 'e'-flute corrugated sides, shelves, header and lower graphic panel - all screen printed 4-color + clear UV. The sides and shelves are wrapped around double-wall corrugated inserts for support. There are two rotating 6mm expanded PVC shelves mounted on turntables to rotate the product. The display was shipped fully assembled and filled with product. The Sensa Pens Semi-Permanent Display was created by Artisan Complete, 100 Bentley Street, Markham, Ontario L3R 3L2.
Bose Holiday Gift Pack Tower
This unit is the first temporary display utilized by Bose designed to sell Mediamate Computer Speakers and Triport headsets directly from the display. Prior Bose displays have been permanent. As a result of the high product value, the display had to be both upscale in appearance and very durable due to the substantial weight when fully packed (88 pounds). This is the reason that both Litho-Lam corrugated and PVC were utilized in construction. The display is pre-packed. Once the shipping cap and sleeve are removed, it remains only to unravel the stretch film and peel away two corrugated filters. Promotion specific headers are included. The Bose Holiday Gift Pack Tower was created by Menasha Display Group,60l E. Erie Avenue, Philadelphia, PA l9l34.
Benefit Cosmetics Full Line Tester Displays
This full line tester display system resulted in Benefit introducing its revamped line as a serious contender in the cosmetic category. Utilizing real wood veneer adhered to curved injection-molded parts provided them with a contemporary look and a durable long-lasting system. All templates are easy to clean and update which helps to keep the line looking fresh and new. Benefit took the leap from a small "indie" appearance to a major player in this category. The Benefit Full Line Tester Display was designed and manufactured by The Royal Promotion Group, ll9 West 57th Street, New York, NY l00l9.
Hellmann's Best Foods Dump Bin
By utilizing multiple scores in the structural design of the base of the display, it emulates a barrel. The technique eliminates the false scores that sometimes appear in corrugated paperboard and it also adds structural support. The display is quick and easy to set-up at retail with its automatic pop-up feature. It is designed and pre-assembled to be retail ready when removed from the master carton. The small size of the unit provides flexibility of placement for any size retail outlet in a variety of locations. Brand recognition is promoted via interchangeable risers. The Hellmann's Best Foods Dump Bin was created by Smurfit Stone Display Group, 5200 Anthony Road, Sandston, VA 23l50.
Tom's of Maine Natural Care Center Endcap
The Natural Care Center is a permanent off-shelf merchandiser designed for placement in key health food stores. It displays the full line and can easily be converted to merchandise trial sizes and category-specific products with modular trays. The merchandiser offers an efficient footprint and assembles easily and quickly. It is easy to restock with spring fed trays for full size product and bins for trial sizes. It offers a simple and versatile category management solution. An information panel on every tray communicates to the consumer as education is extremely important for these products. Brochures fit into shelves and information modules enhance educational points. The Tom's of Maine Natural Care Center Endcap was created by Diam International, 26-45 Brooklyn Queens Expressway, West, Woodside, NY ll377.
Aqua Sphere Swim Center
This center is a permanent merchandiser manufactured from rolled metal tubing, wire, routed translucent Plexi glass decorative panels, styrene side panels, laser-cut metal and silk screened graphics. Plexi glass panels are attached to the frame using decorative hardware. Leveling glides are provided on the legs of the unit for added stability. The primary market objective of the Swim Center was to market the water sports equipment product line and double the sales figures at large retail outlets and specialty stores. The Aqua Sphere Swim Center was created by Visual Marketing Inc., l54 West Erie St., Chicago, IL 606l0.
Elizabeth Arden Lipstick Counter Tester
This display provides a permanent display aesthetic while maintaining the flexibility associated with temporary programs. The unit can be minimally updated or completely revised via the replacement of product tiles. Updates can be executed at the store level without the use of tools. The graphic can be easily replaced to accommodate new promotions. The display arrives at the store assembled with only the riser needed to be slotted into place. It presents close to forty pieces of product in a small l6" by 9" footprint. The open sell design and the use of live product encouraged trial and purchase. The oversized graphic of Catherine Zeta Jones created a lot of attention. The Elizabeth Arden Lipstick Counter Tester was created by Mechtronics, l New King Street, White Plains, NY l0604.
Samsung a 600 Camera Phone Display
These full sized displays were created for the launch of the Samsung a600 camera phone. 750 units were created and placed in retail stores with all other elements of P.O.P to bring attention to the new picture phone. This unique swivel phone display was printed 4 color litho on 24 pt. sbs. with a mirror mylar screen, die cut and placed upon a pole with feet. This enabled the consumer to see a reflection of themselves in the screen portion which allowed them to see what the phone is capable of doing. The unique feature of the flip phone which has a swivel of the top portion, was transcribed to the display which also has the ability to swivel. The Samsung a600 Camera Phone was created by Proprint Services Inc., 562l Finch Avenue East, Unit #5, Toronto, Ontario Canada MlB 2T9.
Aquascape Pond Display
The Aquascape Mall Pond Display is an 8'x l0' unit which houses an Aquascape pond with waterfall, foliage and fish. The mall pond unit was designed to educate the consumer on the ease and affordability of water gardens. The unit includes a looping video showing a number of backyard water gardens of all sizes. Backlit signage promotes Aquascapes' products. Static graphics provide local representative contact information. The unit includes an interactive touch screen providing information on Aquascape Designs' custom good products with sections highlighting Ecosystems, Lifestyles and Transformations. The mall unit has been a huge success generating twice the anticipated level of leads for local Aquascape representatives. The Aquascape Pond Display was created by Harbor Industries, Inc., 14130 172nd Street, Grand Haven, MI 49417.
Octapus 6 Tier 2-Sided Floor Display
This 48 prong display is constructed from wire and metal and merchandises cell phone covers. The Octapus shape base is laser cut from 3/l6' steel and has an orange powder coat finish that is consistent with the logo on the product packing. The frame of the display has a black powder finish. The brand logo is screened on the 2-sided styrene header sign and provides strong brand identity. The unit achieved floor space with it unique, distinctive look which attracts consumers and merchandises a wide selection of cell phone covers. The Octapus 6 Tier 2-Sided Floor Display was created by Nashville Display, l4l5 Elm Hill Pike, Nashville, TN 372l0.
Budweiser NFL Team Mirrors
These units used screen printed mirrored glass with a washout area to display different NFL team lithos, thereby allowing a national P.O.P program to be targeted to specific geographical markets/NFL teams. The display includes a custom profile extruded frame and picture wire hanger. The mirrors increase brand awareness and create a direct connection between Budweiser and the various NFL teams/markets. The prominent Budweiser logo helps to make a connection in the consumer between the local NFL team and Budweiser beer. The Budweiser NFL Team Mirrors were created by Heritage Sign & Display, Inc., 344 Industrial Road, Nesquehoning, PA l8240.
Recorded Books "The Lord of the Rings" Merchandiser
This stock Resizable™ Corrugated Display holds four complete audio books, unabridged, of The Hobbit, The Fellowship of the Ring, The Two Towers and The Return of the King. The display holds l7 individual sets of CD boxes, l6 individual sets of cassette boxes plus one each of a 3-title boxed Gift-Pak. The total capacity was 280 CD's plus l93 cassettes. The header is printed 4-color plus aqueous varnish; base tray and dividers are printed l-color flood plus gloss varnish. This display was sent out en masse to one of the largest book retailers for the Holiday Season. The promotion was a major success, resulting in significant sell-through throughout the country. Due to the structural integrity of the display, the promotion was sustained during the entire Holiday Season. "The Lord of the Rings" Merchandiser was created by Alpak Manufacturing Corporation, l8l Boyd Street, P.O. Box 339, Montgomery, New York l2549.
Stock P.O.P Displays Direct from the Factory
Art-Phyl Creations manufactures a line of Stock P.O.P. display racks. The line includes a wide array of modular plastic components that can be arranged to create hundreds of different types of counter and floor displays, including revolving racks for carded products, garments, accessories, literature and bags, and stationary tray units as well as trade show exhibits. The entire line may be viewed at an online catalog website at www.art-phyl.com. For more information, contact Art-Phyl Creations, l6250 NW 48 Ave., Miami, FL 330l4.
Kraft EZ Cheese Rocket Display
This display was designed to provide an off-shelf, out of category cross merchandising opportunity. The display offers consumers easy access to the product and delivers to retailers an easily stockable and graphically impactful merchandiser. The low cost unit creates high visibility for the Kraft EZ cheese product. Retail acceptance has been very positive and the displays are finding their way into various end-aisle and out-of-category position in supermarkets across the United States. The Kraft EZ Cheese Rocket Display was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY ll774.
Pepsi Turret Castle Display With Audio
This seasonal mega display was designed to attract attention during the Halloween Holiday Season. It included a full audio unit looping spooky sounds. The promotion provided 2,800 displays for this in-store retail promotion. The display was 3cp flexo printed to B flute corrugated along with a full-service audio. The Pepsi Turret Castle Display was created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632-447ll6.
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