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CREATIVE CASEBOOK - DISPLAYS
February/March 2005


Bacou-Dalloz Harley Davidson Helmet Display

The challenge for this display was to create a unit that would attractively display 3 welding helmets while taking up as little footprint as possible. The decision was to display the helmets vertically in order to minimize the footprint. Each display also included clips and brackets so that the unit could be mounted on slat wall or pegboard, if counter space was unavailable. Each helmet rests on on brackets mounted in such a way that the consumer can take the helmets off the display to touch, feel and try on the product. The brand is displayed on a large, prominent H-D. Welding logo on the header. The sides of the display is a bright, vibrant color to grab attention of the shopper from any point in the store. The display units require little or no assembly. The Bacou-Dalloz Harley Davidson Helmet Display was created by Menasha Display Group, 601 E. Erie Ave., Philadelphlia, PA 19134.


Bacardi Flavors Line Mirrored Sign

Bacardi USA wanted to show off its entire line of flavored rum products. They wanted a display that would effectively and inexpensively feature their product and portray them as exciting and hip. They wanted a display that "on premise" owners wanted to receive and use in order to decorate and inform their customers. The mirror portrays the line of Bacardi flavored rums in an exciting new way. The hip young look is highlighted by the translucent blue color and obviously chilled straight up cocktail glass. The printing and mirroring techniques provide a unique sign while keeping costs down and matching the product shots with the screen printed reflections of the product in the reflective pool of liquid below. The Bacardi Flavors Line Mirrored Sign was created by Heritage Sign & Display, 344 Industrial Drive, Nesquehoning, PA 18240.


H & R Block Pallet Display

The objective for this unit was to create a pre-packed pallet display that would carry heavy product safely to market and display the product in an easy access display. The display gives clients the basics in educating them on what tax product would work best for their needs. The pallets arrived at retail almost completely set up with implementation time under 10 minutes. The H & R Block Mass Merchant Pallet Display was created by Rapid Displays, 4300 W. 47th St., Chicago, IL 60632.


Kroger Supermarkets Health and Beauty Aids Program

Kroger Supermarkets wanted to increase its Health and Beauty Aids Sales. A unique department design was developed, accommodating a combination of stock gondolas with custom modification to create a unique point of difference. Details included individual category signs, lightboxes, shelf extrusions with illumination and education departments. Style cash wraps and freestanding promotional towers create an inviting environment for supermarket shoppers. The results of this program have been tremendous. The Kroger Supermarket Program was designed and manufactured by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.


No. Ten By Tanqueray

This display is a three case rack which was used to introduce the l.7 liter size of Tanqueray. The unit is constructed of metal with a wire frame which is powder coated silver. The shelves are of green glass Acrylic which catches reflected light that attracts the eye of the customer. The base is brushed silver Melamine and the back panel is printed 4-color process. The unit holds three cases of the new size Tanqueray. The No. Ten By Tanqueray was created by Flair Display Inc., 3920 Merritt Avenue, Bronx, New York 10466.


Tadashi mPulse! EDDS (Electronic Digital Display System)

Tadashi, a leading designer in the women's apparel arena, is featuring this system in the new Tadashi Boutique in Las Vegas at the Caesars Palace Forum Shops. The System shows a video of Tadashi's Spring line of fashions to customers to WOW them as they walk into the store. The store is a great success. The Taashi mPulse! EDDS was created by IPG Imaging Professionals/Expotrans, 26845 Vista Terrace, Lake Forest, CA 92630.


PanoramaT SensifierT

This display creates a virtual environment by combining the alluring elements of sight, smell and sound into one attractive display unit. The display consists of a convex-face backlit unit with added sight and sound modules. Interfacing is an option, which allows viewers to activate the scent and/or sound functions. With over 33,000 scents available, the display has appplications in countless retail, P.O.P., tradeshow and corporate environments. The PanoramaT SensifierT Display was created by Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427.


Smart Care Endcap Display

This display was created to promote the company's line of shoe care products in a cost effective yet attractive display. This endcap unit was manufactured with hardwood, MDF, custom metal hooks and a screen printed Styrene header. The display organized the line of products as well as displayed them efficiently and was a highly successful in-store display resulting in increased sales and product awareness. The Smart Care Endcap Display was created by Tempo Creative Inc., 23025 N. l5th Ave., Suite 207, Phoenix, AZ 85027.


Mott's Magic Mix-Ins Apple Sauce Pop-Up Floorstand

This corrugated display was designed to provide an easy to set-up multishelf display to merchandise 48 packages of Mott's apple sauce. The display also promoted a book offer by way of a coupon pad on the display header. The unit also had to separate this specialty apple sauce from other snacks as well as from the conventional retail shelving, while attracting the consumer to the product and promotional offer. The Mott's Magic Mix-Ins Pop-Up Floorstand was created by Arrow Display, Division of Mannkraft, 100 Frontage Road, Newark, NJ 07114.


Britney Spears Curious Duty Free Floorstand

This display was designed to leverage the selling power of Britney Spears to introduce the fragrance "Curious". The unit was decorated with oversized graphic panels featuring Britney beauty shots. The header features a graphic area for the primary packaging itself. The product was introduced using a "trickle down" launch, starting with Duty Free, then Department Stores and eventually Mass Merchandisers. The Britney Spears Curious Duty Free Floorstand was created by Mechtronics, 1 New King Street, White Plains, NY 10604-1203.


OralB D18 Sams Club and Costco Display

This display was designed to combine both Oral-B D18 and S18 oral care products on the same footprint. Two identical pedestals were developed to sit side by side on the same base. Dynamic graphic headers were designed to communicate the benefits of the Oral-B care system to the consumer. The display sits on the top of the pallet of product and is completely assembled and ready to install upon arrival. The OralB Dl8 Sams Club and Costco Display was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.


Navigational System Information

This counter display provides product information and also offers literature. The unit is a Navigational System Information display. It features a combination of shapes and is constructed from metal and Wire. This permanent counter Navigational .System Information unit was created by Nashville Display, 306 Hartmann Dr., Lebanon, TN 37087.


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