Pinnacle Golf Ball Versatile Floorstand
This attractive floor display uses a combination of different materials including Melamine laminated particle board atop a steel base. The shelves are injection molded and the header sign is Sintra with an Acrylic sign Holder. The unit is strong and durable and holds 20 dozen packages. The shelves can hold 3 different size sleeves to accommodate different packages including 6 paks, 4 paks, 3 paks , etc. providing a flexible display with versatile capabilities. The Pinnacle Golf Ball Floorstand was created by Flair Display Inc., 3920 Merritt Avenue, Bronx, New York 10466.
Timberland Tabletop Display
This cost effective, branded seasonal display provided an impactful footwear message and a compact footprint to launch the SmartWool Footwear, specifically the Power Lounger product category. This display offered the flexibility of highlighting the footwear on slatwall or table top and also communicated the footwear message by the use of double-sided graphics and authentic footwear materials, such as actual laces. The Timberland Display was created by WL Concepts & Production, Inc., 599 Jerusalem Avenue, Uniondale, N.Y. 11553.
Esquire Tile Wing Display
This display was designed to provide a unit that merchandises product, shades and lifestyle shots of the product in use. The display offers great product visibility and holds 24 tile sample boards. It is constructed from wood, metal, tubing, wire and acrylic. The display features wood end panels, a 2 dimensional laser cut acrylic and metal header sign and has a durable silver powder finish. The display obtained new distribution and provided a merchandiser to showcase new styles and shades. The Esquire Tile Wing Display was created by Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087.
Bushmills Irish Whiskey Display Program
Digital Printing technology was recently used to create a line of P.O.P. items including mirrors, a chalkboard and a Shape-Write ™. There are two mirrors with similar designs but were produced in two different sizes l8" x 24" and 24" x 36". Each mirror features four-color artwork with deep acid-etch effects and metallic foil. The chalkboards feature four-color process digital printing of bottle artwork. The Shape-Write ™ features a custom backlit acrylic header, and a custom digitally printed black melamine back. The digital printing technology allows for new services including acceptance runs of products under the previous minimum as well as providing shorter turnaround times. It also allows for customized messages. The program was created, designed and produced by Heritage Sign and Display Inc. 344 Industrial Road, Nesquehoning, PA 18240.
Ilio Modern Air Fragrance 3 Shelf Floor Display
ILIO was trying to find a new way to market its fragrances to impulse buyers. This 3 shelf floor display was designed to hold 36 - 2 rows of 6 on each shelf, air fragrance boxes. The display is flood coated one color on the base and the trays and has a 4 color litho label on the header. There is also a hole that was die cut on the sides of the headers so that a fragrance swatch could be hung on the display using a chain. The ILIO 3 Shelf Floor Display was created by Merchandising Inventives, l665 S. Waukegan Rd., Waukegan, IL 60085.
PanoramaT SensifierT Virtual Environment
Clearr Corporation introduces its PanoramaT SensifierT, a virtual environment created by combining the elements of sight, smell and sound into one attractive display unit. It started with a convex-face backlit display with added sight and sound modules. Interfacing is another option which allows viewers to activate the scent and/or sound functions. There are over 33,000 scents giving the Panorama T. SensifierT applications in countless retail, P.O.P., tradeshow and corporate environments. For more information contact Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427.
Rust-Oleum Paint Spinner
This display was designed to provide a highly accessible display that accommodated an assortment of Rust-Oleum spray paint products in a small footprint. The display features bold four-color graphics that depict end state uses and applications for the products that help drive the brand message that for Rust-Oleum products, "Stopping Rust is Just The Start."
The engineering and materials complement the design in creating a display system that spins but can also accommodate a very heavy product load safely without topping over in the store. The bold Rust-Oleum logo banners the top of the spinner and the various paint colors and types are billboarded on each side of the spinner, easily accessible by the consumer. The Rustoleum Paint Spinner was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
Goldie Flagship 7 feet Open Sell Table System
Goldie is a new third party cosmetic brand launched exclusively at Bath & Body Works, Displays and fixtures for both flagship and core stores were produced. For the flagships, this 7 feet open sell table system was developed. As the brand called out to core distribution the tower was developed to creatively achieve the same results in a smaller foot print and budget. The display represents the creative version of Goldie and provides testers, stock and product information. The Goldie program was designed and manufactured by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
Inflatable Villa Attracts Attention
This INFLATABLE VILLA (30 x 30 feet) was designed and created as a collaboration between the well known architect LUIS PONS and Inflatable Design Works The design was inspired by a Italian villa by a renaissance architect ANDREA de PALADIO. The objective for this inflatable, was to portray Luis Pons’ vision. It was created as a whimsical antidote to today’s super hyped, over designed, super sized and environmental impoverished Miami real state market. This inflatable attracted so much attention that it appeared in the local TV news and in more than 20 local, national and international newspapers and magazines. It was featured by floating in Miami’s Biscayne Bay for a week around the events taking place as part of ART-BASIL. This inflatable was created by Inflatable Design Works, 330 Concord Street, Suite #8C, Charleston, SC 29401.
Melita Gourmet Coffee Floor Display
The challenge for this display was to bring Gourmet Coffee to ordinary grocery channels. The graphics on the unit tell the whole story of the product. Consumers are attracted to the "warm" graphics.The design "invites" the consumer to pick up the package. The display highlights the "flavored" coffees of the month while attracting the consumer to the package graphics and the smooth aroma while promoting the brand. The display has a very small footprint and offers quick set up for this prepack display, ideal for grocery channels. Promoting the coffee brand as well as the filters (on the shelf) was integral to the overall marketing strategy. The program achieved a sales lift of 65% over non-display grocery stores. The Melita Gourmet Coffee Floor Display was created by Menasha Display Group, 60l E. Erie Ave., Philadelphia, PA 19134.
La Choy Dog 36" Inflatable
Con Agra Foods used this Inflatable La Choy Dog to kick off the Chinese Year of the Dog. The inflatable was used in grocery stores all over the country to bring attention to the La Choy brand for New Year celebrations and beyond. The 36" Inflatable La Choy Dog was created by Sterling Promotional Corp., 30l0 Westchester Avenue, Purchase, NY 10577.
Gatorade End Aisle Display
This seven foot high display was printed in full color on litho l coated sheets, mounted to corrugate and then die cut into a triangular shape. The display was one part of a whole print pos promotion which included cling vinyl, tent cards, toppers and wobt. The displays were strategically located next to Gatorade products which allowed the consumer to pick up the product and become aware of the current promotion. Since hockey is back this year, the promotion to win a trip to meet phenom rookie Sidney Crosby was a big coup and the display provided vivid graphics along with entry forms to attract consumer attention to the promotion. The program was successful achieving increased sales as well as awareness of Gatorade. The Gatorade End Aisle Display was created by Proprint Services Inc., 562l Finch Avenue East,Toronto, Ontario, Canada MlB 2T9.
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