Creative Online

CREATIVE CASEBOOK - Displays
February/March 2007


La Route Des Vignobles Wine Display

La Route Des Vignobles is using this display to merchandise it’s wines. The display holds a large quantity of product, yet the display requires a minimum of floor space. The display is on casters so retailers can easily position it in their stores. The display’s unique design attracts attention, while encouraging consumers to examine the bottles of wine. The full-color display header helps to convey the brand personality. This display was created by Point l Displays Inc., 8479 Devonshire Place, Montreal, Quebec, Canada H4P 2K1.


Timberland Tabletop/Slatwall Display

This Timberland Display was developed to showcase a special 8” boot and hat designed in partnership with New Era. The fixture’s “museum cube” appearance conveys a premium message. The dramatic black graphic is consistent with Timberland’s brand advertising, and is used consistently for Timberland’s POS materials. The fixture is designed to be used for tabletop and slatwall applications. The display is designed with a minimalist look to focus attention on the featured product. The plexi edges are flame polished, giving the cube the look of glass, but the acrylic is less costly and more durable. This display was created by WL Concepts & Production, Inc., 599 Jerusalem Avenue, Uniondale, N.Y. 11553.


Carters Pallet Display

Carters is using this three sided, skirted pallet display shocasing six hanging baby outfits per side. The objective of the display program was to rapidoy drop ship complete sales kiosks into Sam’s Club stores for immediate sale of inventory. The success of the program has led to the scheduling of a series of seasonal displays for Carters. This display was created for Carters by Meridian Display, 162 York Avenue East, St. Paul, MN 55117.


Office Max Book Display

This 4-sided display is constructed from wood and has adjustable wire shelves. The wire and metal parts have a durable powder finish. The display features interchangeable four headers and four vertical signs. The display provided better product visibility and made it easier for the customer to locate and select the book or books of their choice. The Office Max Book Display was created by Nashville Display, 306 Hartman Drive, Lebanon, TN 37087.


Beiersdorf Smooth & Pure Sliding Header Powerwing/Floorstand

This patent-pending design features both Smooth Sensations and Pure Moisturizer products in easily accessible product shelves. All visible components of the sidekick are full litho-lam E-flute corrugated, printed offset four colors + Nivea Blue and UV coating. This display is functional either as a floorstand for grocery and mass drug environments, or as a sidekick. It ships pre-packed, always with the optional floorstand base. The sliding header feature is unique. The display interacts with the consumer as the product from the bottom shelf sells out. Once the last bottle is removed, the header automatically "slides" down to reveal the top shelf. It attracts the consumer with high impact graphics, made even more appealing by the oversized header. This Beiersdorf Sliding Header Powerwing/Floorstand was created by Menasha Display Group, 601 E. Erie Ave., Philadelphia, PA 19134.


Rand McNally Road Atlas Half Pallet Display

Rand McNally wanted to develop a flexible pallet display unit that could be used in 1/4, 1/2 and full pallet configurations. This display utilizes a modular tray that can be used in 1/4, 1/2 and full pallet display applications. The display’s unique pre-attached header, eases field placement and assembly. The display’s design and graphics help insure maximum in-store product visibility. This display was created by Great Northern Corp., Consumer Packaging And Display, 1800 South Street, Racine, WI 53404.


Blue Moon With Gallery Light

Blue Moon is using this framed poster with gallery light to convey an upscale image at on-premise accounts. The gallery light and gallery style imagery of the piece allows it placement in upscale white table cloth accounts as well as any other venue. New graphics for The Blue Moon Framed Gallery Sign are offered each season to keep the program fresh. Blue Moon has received great placement for this sign, and bar & restaurant staff simply need to turn over art to have new recognition and brand awareness. This Blue Moon with Gallery Light upscale signage program was created by Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA 18240.


LG Electronics Chocolate Mobile Phone Counter Display

LG Electronics required an on counter display to promote the launch of the new 'CHOCOLATE' phone in Telus stores across Canada. The look needed to be 'sexy', and clean, in a display that utilized minimal counter space. This counter display, is fabricated of combination of ¼" and 1/8" acrylics. The unit locks in back to prevent theft of phone encased. The base elements were cut to simulate a BITE mark into the corner which tied in with the media campaign. The 2 colored acrylic pieces where off set using aluminum rod and decorative hardware. This display was created by Get Global Sales, Inc., 6525 Northam Drive, Mississauga, ON L4V 1J2.


Frigidaire Life Size Floor Display

This life size Frigidaire floor display was featured to bring awareness to the product through the use of a sweepstakes contest. The display was printed full color, mounted to board, die cut and glued. There was a separate header card created as well as cling vinyls, ballot pads and counter cards. The display stopped customers in their tracks as they marveled over this printed unit. Retailers reported that the number of ballots completed was greater than anticipated and sales of the unit also increased. This Frigidaire floor display was produced by Proprint Services Inc., Proprint Services Inc., 5621 Finch Avenue East, Toronto, Ontario, Canada M1B 2T9.


Filene’s Basement Custom Fixtures

Filene’s Basement needed custom fixtures for two new locations, one opening in Hunts Valley, MD and the other in Boston. The Boston location required the fixture to be no higher than a glass wall that was 44" high. The fixture was to be used in front of the escalator so it was to have high visibility. It also had to be flexible with different types of merchandise to be presented so a hangbar attachment with peg hooks was used to accommodate the changes in merchandise and seasons. The Hunt Valley, MD location also required the same attributes in its fixtures as they were to be located right on the second floor near the cash wrap, escalator and elevator. The Filene’s Basement custom fixtures were designed, manufactured and installed by Flair Display, Inc., 3920 Merritt Avenue, Bronx, New York 10466.


Sony Stock Pallet Display

Sony recently used this stock pallet display to promote Sony Walkmans and clock radios. The unit is fortified to hold over 200 pounds of product. The display base, trays, side panels, shelves and header all feature full-color lithography plus an aqueous varnish for high impact graphics. Because the unit was developed from a stock display, it is extremely economical and available with a minimum lead time required. This stock pallet display was created for Sony by Alpak Display Group, 575 N. Midland Avenue, Saddle Brook, NJ 07663.


Regis Corp. ‘Sexy Hair Floorstand

Regis Corp. is using this corrugated floor display, featuring sharp, glossy graphics and a wide variety of product choices, to help drive sales of the Sexy Hair product line. This fully assembled Autoshelf ® display enables salon staff to assure proper set-up in seconds. Built-in supports are utilized to withstand heavy product in a small footprint. The patented merchandiser is manufactured using b-flute corrugated with a full litho mount. The Sexy Hair floor display was created by U.S. Display Group, 100 Frontage Road, Newark, NJ 07114.


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