Creative Online

CREATIVE CASEBOOK - Displays
February/March, 2009


Diamond Bottle Glorifier Illuminates Swarovski Bottle

Diamond Beverages was looking to illuminate the Swarovski crystal located on the front of an incredible vodka bottle. The glorifier is designed to call attention to the featured bottle with its illuminated multi faceted Swarovski Crystal. The glorifier base is made from clear acrylic and is screen printed with the Diamond Standard Logo. This glorifier is custom made to order for the Diamond Standard Vodka bottle. This Bottle Glorifier was manufactured by Heritage Sign and Display, 344 Industrial Drive, GreenAcres Park, Nesquehoning, PA 18240.(Web Site) www.popsigns.com


Monster Cable Beats By Dr. Dre Counter Headphones Display

Monster Cable is using this counter display to promote its Beats By Dr. Dre headphones. These high definition headphones feature an advanced speaker design and state of the art noice canceling for the best sound reproduction. This display allows shoppers to try the headphones on and experience it for themselves. This display was created for Monster Cable by Kosakura Co., 2215 S. Standard Ave., Santa Ana, CA 92707. (Web Site) www.kosakura.com


MBT Integrated LCD Tower Shoe Display

This freestanding tower boasts a 7" LCD display that highlights the unique story of the MBT brand as well as showcases up to 8 pairs of men's or women's MBT branded shoes. Its white, streamlined metal construction creates a resilient brand statement that demands attention in high traffic retail stores. The sleek display design and choice of durable high quality materials reinforces MBT's recognizable style and allows the consumer to experience the high quality level of MBT product. The MBT Integrated LCD Tower Shoe Display was created by SMS, Inc., 760 Lakeside Drive, Suite D, Gurnee, IL 60031. (Web Site) www.selectmarketingsolutions.com


Prestige Wine Tower Display

This unit was designed to hold 4 cases of Prestige's family of fine Italian wines, the Arancio and Mezzacorona lines. The unit, which takes up a minimum of floor space, is constructed with a black melamine base screen printed with the brand logos on all sides. The vertical uprights are made of a PMS matched gray styrene and are CNC routed with individual cutouts to cradle each bottle. The 4-sided header is also made of black styrene and has matching logos the same as the base. The Prestige Wine Tower Display was created by Flair Display, 3920 Merritt Avenue, Bronx, NY 10466. (Web Site) www.flairdisplay.com


Mizuno Glove and Bat 4 Sided Display

This display merchandises baseball fielding gloves, batting gloves and bats. It is constructed from wood, metal, wire and plastic. It features a two-dimensional header that showcases the Mizuno Logo. The high gloss, high impact vertical inter-changeable signs provide product information and show some all-star major league baseball players. The display attracts consumers and gets the product off the shelf to maximize cross-selling opportunities. The Mizuno Glove and Bat 4-sided display was created by Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087. (Web Site) www.nashvillewire.com


Key West Aloe Floor Display

This custom single sided shelving unit was designed for Key West Aloe. Custom branding, adjustable shelves and a small foot print is a few features this design displays. Placement for this unit is a variety of retailers from grocery stores to spa's. This permanent design is manufactured with 5/8" engineered wood and 1/8" hard board. This Key West Aloe Floor Display was created by Avante Kiosks, Box 17 - 4725 Iris Road, Okanagan Falls, BC, Canada V0H 1R0. (Web Site) www.avantekiosks.com


Nestle Maggi Cubes Three-Powerwing Floor Stand

Nestle wanted to build awareness and generate trials of new and existing flavors of its Maggie cubes as well as increase visibility in the growing number of specialty grocers that cater to Hispanic shoppers. By combining three gravity-feed powerwings on one floor stand, the sturdy display shops down neatly and allows retailers to move the powerwings to secondary placements in the seasoning aisle for additional sales. The Nestle Maggi Cubes Three Powerwing Floor Stand was created by Menasha Display Group, 601 E. Erie Ave., Philadelphia, PA 19134. (Web Site) www.menashadisplay.com


Sony Mylo Counter Display

Sony is using this counter display to promote its Mylo personal computer. The display allows shoppers to examine an actual Sony Mylo and had built in security to prevent theft of the unit. The durable display is produced from injection molded plastic with internal electronics for the security power supply. This display was created for Sony by Focus Display Group, 10328 Highlands West Dr., Escondido, CA 92029. (Web Site) www.focuspackaging.com


Smashbox International Pedestal

This display was designed to provide a versatile, space efficient unit to work within the footprint of both large and small independent stores and perfumeries in the international market. The multi-tiered display works as both a counter unit or on a stand. Both the header and injection molded product cubes are fully updateable. The unit provides full product access through a design which incorporates two shelves on drawer glides, a swivel mirror and back stock stored in the base. This Smashbox International Pedestal was created by Retail Solution Center, 75 Hanse Avenue, Freeport, NY 11520. (Web Site) www.rsc-ny.com


Briegestone Dangler Display

Briegestone Dangler Display The goal of this campaign was to create a display that was visually appealing and unique, as well as production friendly. Although this piece was originally created as dangler, it could also be used as a floor display. The marketing objective was to promote the Bridgestone brand, with an emphasis on the Potenza and Turanza tires. Two versions - English/French will be in retail stores in the US and Canada for 3-6 months. This display was created together with Bridgestone’s agency, Gish, Sherwood & Friends, by U.S. Display Group, 810 S. Washington St., Tullahoma, TN 37388. (Web Site) www.usdisplaygroup.com


Nintendo of America Animal Crossing Standee

This floor display was designed for Nintendo's new Wii game, "Animal Crossing City Folk", for mass retail locations. The display created an alternative sales position, as most gaming product is typically sold from cabinets. Speed to market and an economical design were key. The unit uses one color Flexo printing and die-cut corrugated trays, Litho mounted header, base and center graphic corrugated components. The Nintendo Animal Crossing Standee was created by Great Northern Corporation Consumer Packaging and Display 1800 South Street, Racine, WI 53404. (Web Site) www.gnc-net.com


La Prairie Miniature Lighted Showcase

This miniature lighted showcase was developed to feature the La Prairie Radiance Cream product. A custom LED board was developed along with internal components to create the illusion of light emanating from within the jar. This display was fabricated with acrylic, polished aluminum, VF and injection molded components. This display was created for La Prairie by Nikles Design Corp., 2365 Milburn Ave., Building #4, Baldwin, NY 11510. (Web Site) www.niklesdesign.com


Colorful Basewrap Creates A Full Display

This high-quality basewrap is produced of mil smooth stock at l50 line screen to insure a sharp looking graphic reproduced well. This full color basewrap was produced at a length of 50' with an outer diameter of l.25" when finished. This inexpensive piece of print pulls together a full display and keeps the pallet/skid covered making placement within the store looking top notch. This Colorful Basewrap was created by Proprint Services Inc., 5621 Finch Avenue East, Unit 5, Toronto, Ontario, Canada LMB 2T9. (Web Site) www.pop-online.com


Special K Beverage Display

This display was built out of wire, tubing and sheet metal, powder-coated and decorated with 4-color process graphics on styrene with plastic insert and fasteners. The objective was to create a bold visual statement highlighting a new protein and calcium enhanced water, and to encourage single serve trial of the product. The display is designed to highlight the Special K logo. This display was created by Racks, Inc., 7684 St. Andrews Ave., San Diego, CA 92154. (Web Site) www.racksinc.com


Pioneer Electronics KURO Branding Campaign

This display was designed to support the launch of Pioneer’s new KURO brand of ultra-black plasma televisions as well as to reinforce Pioneer's media campaign, “Seeing and Hearing Like Never Before.” The P.O.P. elements had to be modular and look compatible with the product to satisfy mass market retailers as well as upscale AV environments. The P.O.P. branding elements mirrored the look and feel and elegance of the TV while conveying the essentials of the ad campaign. The Pioneer Electronics KURO Branding Campaign was created by Cornerstone Display Group, Inc. 13834 Del Sur Street, San Fernando, CA 91340. (Web Site) www.cornerstonedisplay.com


Corrugated Power Wing Display

This corrugated power wing is being used to merchandise Ninja Turtle Sunglasses. The display, produced by Alpak Display Group is made from 100% recyclable corrugated. The inks and varnish are all water-based, and are also 100% recyclable. The colorful display attracts attention and complements the Ninja Turtle Sunglasses. This display was created by Alpak Display Group, 575 N. Midland Avenue, Saddle Brook, NJ 07663. (Web Site) www.alpak.com


Dog Chewies Magnastrip Display

This dog chewies brand is using this MagnaStrip display from T.M. Shea Products to generate impulse purchases. MagnaStrips are ideal for end cap promotions of new products or seasonal items. MagnaSmake it easy to utilize previously unused display space without the use of hardware or tie bands. MagnaStrips are easily applied to any flat metal surface. Small signs added to the top of the display add extra exposure. This MagnaStrip display was created by T.M. Shea Products, 984 Livernois Road, Troy, MI 48083. (Web Site) www.tmsheaproducts.com


Clinique Medical Display

This display is being launched in dermatology offices throughout the U.S. The display complements the design of the tubes in a half moon injection molded base, with a drop out bottom for easy removal of packaging foam. Each display has a clear lid with the "clinique" green backing the unit. Along the base an area is uniquely designed to display the product literature. Each display holds 5 tubes of an Optimizing Regime product used pre and post treatment. This Clinique Medical Display was created by WL Concepts & Production, 599 Jerusalem Ave., Uniondale, New York 11553. (Web Site) www.wlconcepts.com


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