Creative Online

Creative Casebook - Displays
February/March 2010


Whirlpool Grab and Go Pallet

This Grab & Go pallet was created to promote the Gladiator Garageworks brand by Whirlpool Corporation. Gladiator Garageworks allows the customer to design their garage in style, while eliminating the guesswork. The pallet featured products including gear tracks and hooks and was shipped directly to Lowe’s distribution centers assembled and packed. The program produced 838 displays for the U.S. and l7 for Canada. The Whirlpool Grab and Go Pallet was created by U.S. Display Group, 8l0 S. Washington St., Tullahoma, TN 37388.(Web site) www.usdisplaygroup.com


Skyy Vodka Infusions Display

Skyy Vodka is using this floorstand to merchandise its Vodka Infusions. The display is designed to showcase the distinctive cobalt blue Skyy Vodka bottle. The display provides prominent brand identification and helps impart contemporary image. This Skyy Vodka Infusions Display was created by Flair Display, 3920 Merritt Ave., Bronx, NY 10466.(Web site) www.flairdisplay.com


Behr Paint Sample Color Jars Display

Behr Paint is featuring this eye-catching, impactful display to launch its Sample Color Jars, in a small footprint but holding l92 sample jars. The display was required to stand out in crowded environments and needed to complement the Home Depot décor. The display rotates so that it is accessible from all sides. The durable unit is made of metal to survive the warehouse environment. Display graphics are easily interchanged. They are designed to slide in and out of the c-channels to update the display. The Behr Paint Sample Color Jars Display was created by SMS, 760 Lakeside Drive, Gurnee IL 60031.(Web site) www.sms-popdisplays.com


AeroGarden Floor Display

AeroGarden is using this floor display to merchandise its line of dirt proof indoor gardens. The display merchandises the garden containers, seed kits and accessories. The bright green wood display complements this garden product line. The display is on casters, so retailers can easily poistion it and reposition it in their stores. This display was created for AeroGarden by JH Dunning, One Dunning Lane, North Walpole, NH 03609.(Web site) www.jhdunning.com


Custom-from-Stock Swedish Snus Display

Stock auto feed pushers, a standard swing up label holder for easy access, and inexpensively-tailored wire dividers create a made-to-order cooler insert display rack for premium Swedish Snus. The use of stock components made the short run of 600 cooler inserts an economically viable means of merchandising this imported item. The rack is specially sized to insert into an elegant micro-Snus Cooler. The unit features an embellished logo facing forward and is visible through the glass cooler door. The Custom-from-stock Swedish Snus Display was created by Trion Industries Inc., 297 Laird Street, Wilkes-Barre, PA 18702. (Web site) www.triononline.com


Yuengling Ski-Themed Sandwich Board

Yuengling Brewery is featuring this Sandwich Board to help on-premise accounts inform customers of food or drink specials as well as promotional events. The Sandwich boards inform consumers about the availability of Yuengling products and reinforce the brand’s traditions. The D.G. Yuengling Brewery Sandwich Board was created by Heritage Sign and Display, 344 Industrial Road, Nesquehoning, PA 18240.(Web site) www.popsigns.com


BNF Counter Display

BNF is using this counter display to merchandise its line of Radio Control aircraft and controllers. The display features action graphics to attract attention and holds a sample Radio Control helicopter, as well as its latest line of receivers. This BNF counter display was crated by Great Northern Corp., P.O. Box 044740, Racine, WI 53404. (Web site) www.greatnortherncorp.com


Husqvarna Demonstration Station

Husqvarna has placed this merchandising island in retail stores to feature complete product lines together. This heavy duty display is shown in its chain saw configurations. Other configurations have been developed to merchandise other Husqvarna outdoor equipment products. Special wall displays, carpets, clocks and stools were also developed to communicate a strong brand image. This display was created for Husqvarna by W/M Display Group, 1040-50 West 40th Street, Chicago, IL 60609. (Web site) www.wmdisplay.com


Starbucks Beverage Floor Display

Starbucks is using this display to merchandise single bottles and multi-packs for various ready to drink products. The distinctive Starbucks header, and the unique decorative side panels help to convey the Starbucks brand image. The display, which is engineered to support a great weight of product, is on casters for easy mobility. This Starbucks Beverage Floor Display was created by Racks, Inc., P.O. Box 530840,San Diego, CA 92153. (Web site) www.racksinc.com


Sony Xplod for Hispanic Market

Sony is using this display to merchandise its Xplod line of subwoofers to the Hispanic market. The idea behind the display was to design a bass testing station where the retailer can plug and play different pre made sub woofers boxes utilizing Sony's line of amplifiers. This Sony Xplod Subwoofer Display was created by Kosakura & Associates, 2215 S. Standard Ave., Santa Ana, CA 92707. (Web site) www.kosakura.com


Boss Work Gloves Spinner Display

Boss Work Gloves is using this two sided merchandiser to display its product. The 2-sided fixed position display creates a horizontal view of the product. The rotor merchandiser is a stock unit and is available with hooks in 4", 6" and 8" sizes. This display system provided Boss with the look and function of a custom display at an economical cost. .This Boss Work Gloves Merchandiser was created by Midway Displays, 6554 South Austin Avenue, Bedford Park, IL 60638.(Web site) www.midwaydisplays.com


Freestanding Hunter Douglas Display

Hunter Douglas wanted to create an upscale, user-friendly merchandising vehicle to showcase its window covering products. This display provides a fullsized product sample. It is 6' wide to provide an accurate view of how the products will look in the consumer’s window. The display is designed to be easily updated in the store. This Freestanding Hunter Douglas display was created by Trans World Marketing,360 Murray Hill Parkway, East Rutherford NJ 07073. (Web site) www.transworldmarketing.com


Four-Sided Rolling DVD Floor Display

This 50 pocket display has a small foot print and is constructed from wood, wire and metal. It has a plastic sign holder. The metal parts have a durable powder finish. There are l5 pockets on each of the two main sides and a l0 pocket hang-on unit on each side. The display is 27" x 27" x 60" high, including the 7 high header sign. The display provides a space efficient mobile display that can be positioned in a prominent location in the store offering a good selection of titles. This four-sided A-Frame Rolling DVD Floor Display was created by Nashville Display, 306 Hartmann Dr., Lebanon, TN 37081. (Web site) www.nashvillewire.com


6' Indoor Flex Blade® Advertising Banner

This new 6'Flex Blade® is designed to build brand awareness. It increases visibility for hard to see displays or sales fixtures and can be extremely powerful for new product launches. The indoor 6' Flex Banner may be used to display a logo, tagline, motto or special event information on a unique attractive fabric flag. The unit breaks down into smaller sections for easy transport and storage. The 6' Indoor Flex Blade® Advertising Banner is available from Above All Advertising, Inc., 6980 Corte Santa Fe, San Diego, CA 92121.(Web site) www.abovealladvertising.net


Neutrogena/Walgreens Étagère

Neutrogena wanted to develop a display that would innovatively use an often overlooked merchandising position on Walgreens' selling floor - the corner space at the cosmetics counter. The target audience is women seeking skin care solutions. The Neutrogena/Walgreens Étagère Program displays individual products, full skin care regimen kits and application devices. This Neutrogena Etagere display for Walgreens was created by Henschel-Steinau, 50 Commerce Drive, Allendale, NJ 07401.(Web site) www.hspop.com


Dentyne Ice Counter Display

Dentyne wanted a display that would attract attention on the counter and visually reinforce the refreshing qualities of its Dentyne Ice gum. This display features a large graphics area, and holds a relatively large quantity of product while utilizing minimal counter space. This Dentyne Ice Counter Display was created by Marketing Impact, Ltd., 55 Administration Road, Unit 7, Concord, Ont., Canada L4K 4G9.(Web site) www.displaypeople.com


Kraft 2010 Hockeyville Zamboni Display

Kraft will once again showcase The 2010 Zamboni p.o.p. piece as the highlight of Kraft Hockeyville 2010. A collaboration between the NHL, Kraft, and CBC, this promotion, which has been successful for the past several years, has been geared up again. The winning hockey community is also awarded prizes including $100,000 from Kraft Canada to upgrade a local hockey arena. The Kraft Hockeyville Zamboni 20l0 display, as well as other display materials for the promotion, including basewrap, posters, wobblers, and cling vinyl, was created by Proprint Services Inc., 5621 Finch Avenue East, Suite 5, Toronto, Ontario, Canada M1B 2T9.(Web site) www.pop-online.com


Zantac Counter Display

Zantac is using this counter display at the pharmacy area of Kroger stores to educate both consumers and pharmacists on the features and benefits of Zantac. For a six month timetable requirement, the structure was constructed out of litho mounted e-flute to insure stability when shipping with product in position. The riser was locked to the base tray as one integral part so that when the display is removed from the shipper, the product is in place and is display ready. This Zantac Counter Display was created by Rand Diversified, 3 Ethel Road, Edison, NJ 08817. (Web site) www.rand-display.com


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