Pepsi Football Display Topper
With the arrival of the Football season, Pepsi sales increase as merchandise displays draw traffic. The life-sized football player and display toppers as shown on this display create much attention. The impact of a six foot high image on top of the product display increased consumer awareness of the product and the sweepstakes promotion. The Pepsi Football Display Topper was created by Proprint Services, Inc., 562 Finch Avenue East, Unit 5, Toronto, Ontario,Canada MlB 2T9.
Sherwin-Williams ProBuy Floor Merchandiser
This display is used at the front end of Sherwin-Williams stores nationwide and is targeted to professional paint contractors. The items featured on the display are synchronized with promotions featured in the Sherwin-Williams ProBuy Magazine which is issued every two months. The display features rollers, covers and brushes and the unit has also become popular with DIY customers as well as the contractors. Casters on the display make the unit portable so it can be wheeled into the back stock room for refilling. The Sherwin-Williams ProBuy Floor Merchandiser was created by Visual Marketing, 154 W. Erie Street, Chicago, Illinois 606l0.
Harley Davidson Welding Helmet Display
This display is versatile and compact and is specifically suited to the limited space of the welding supply store environment. It clearly advertises the Harley Davidson brand of welding helmets including all three styles of the high quality helmets. The helmets can be removed and handled by the consumer The unit is very durable in order to withstand the hands-on treatment, including restocking, and also provides an attractive presence in this industrial setting. Feedback from retail has been very positive. The Harley Davidson Welding Helmet Display was created by Menasha Display Group, 601 E. Erie Avenue, Philadelphia, PA 19134.
Walmart Holiday Pinwheel Battery Display
This display was designed to drive sales of Duracell batteries during the peak holiday selling period when consumer electronics, toys and other items are needing batteries. The injection molded pallet features 4 styrene modules. Each module is composed of an injection molded base, gravity feed shelves and header, as well as a die cut heat bent wall. The headers are silkscreened. The pallet drops into place in minutes. The Walmart Holiday Pinwheel Battery Display was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
The XXLiteT Large Indoor Backlit Media
The XXLite T is a natural choice for large indoor backlit graphic media. It is available in sizes as large as l0' x 20', and provides a highly simplified method of graphic installation and changes. It may be used for retail, showroom, airport, sports venue and many other display environments. It may be ordered with its standard-anodized aluminum finish or in a variety of colors. Each unit is separated into two pieces for convenience of shipping and on-site assembly is quick and easy. Graphic changes can be accomplished in minutes by one person. It may be wall-mounted or stand independently (with optional hardware). The XXLite T is available from Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427.
Mr. Long Arm Ultimate Display and Wing Kit
This display was designed to increase awareness of new extension poles with their ergonomic shaped handles. The display features a variety of pole extensions which help make tasks easier. There is also an optional wing kit available which shows shorter extension handles. The display provides information and highlights the features and benefits of the product, educating the consumer. The Mr. Long Arm Ultimate Display and Wing Kit was created by Mark Novak and Associates, 6577 Avondale Avenue, Chicago, IL 60631.
Wal-Mart Stores Magazine Merchandiser
This sheet metal and wire merchandiser was designed to boost the sale of magazines in the checkout aisle of Wal-Mart Stores. This variation on the time-tested Sidekick merchandiser was developed to gain merchandising space on the side of checkout aisle endcaps. Because magazines are impulse items, it was expected that more facings would translate into greater sales. Each merchandiser contains ten pockets for standard sized publications as well as three side pockets for digest sized magazines and four opposite side pockets for small puzzle books, calorie counters, etc. Installation and set-up are quick and easy with the unit just positioned on the side of any gondola upright. These magazine sidekicks are currently being installed in Wal-Mart Stores. The Magazine Sidekick Merchandiser was created by Thorco Industries, Inc., 1300 E. 12th Street, Lamar, MO 64759.
Goldie Playstation Flagship Fixture
Goldie, a new third party cosmetic brand was launched exclusively at Bath & Body Works stores. The launch featured special displays and fixtures for both flagship and core stores. Shown is the 7 feet open sell table system which was developed for the flagships and for core distribution a tower was developed to achieve the same results in a smaller foot print and budget. The display represents the creative vision of Goldie while providing testers, stock and product information. The Goldie Playstation program was designed and manufactured by The Royal Promotion Group, ll9 West 57th Street, New York, NY l00l9.
Safeway - 96 Prong Gift Card Kiosk
This 4-sided, space efficient roll-about wire and metal kiosk offers highly profitable gift cards. Supermarkets are turning to kiosks to generate sales among the customers already in the store. The display provides 96 prongs with metal strips behind each row of prongs for UPS labels. The unit features a header and vertical signs on 4 sides, that are interchangeable. The kiosk can be used at the front end check out or rolled to another section of the store. It has a durable, black powder finish. The Safeway 96 Prong Gift Card Kiosk was created by Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087.
Timberland Tabletop Display
This cost effective, branded seasonal display provided an impactful footwear message and a compact footprint to launch the SmartWool Footwear, specifically the Power Lounger product category. This display offered the flexibility of highlighting the footwear on slatwall or table top and also communicated the footwear message by the use of double-sided graphics and authentic footwear materials, such as actual laces. The Timberland Display was created by WL Concepts & Production, Inc., 599 Jerusalem Avenue, Uniondale, N.Y. 11553.
Heartland Whiskey Display
This display was produced for Brown-Forman brands and was created to enhance the promotion of their multiple product line. The display features an all-wood construction as well as a genuine whisky barrel base and multiple tiers to prominently display each brand. It also features attached acrylic brochure racks for additional product information or promotional offers. A compact footprint as well as the circular product display area accessible from multiple angles, makes it a versatile unit for retailers. The display also offers a full color multiple product image at its peak for additional branding purposes. The Heartland Whiskey Display was created by Heritage Sign & Display Inc. 344 Industrial Road, Nesquehoning, PA 18240.
Captain Morgan Holiday 2005 Pole Topper
This display was designed to increase sales and consumer awareness of Captain Morgan Rum during the peak holiday season by gaining off-shelf placement of the product via this freestanding, interactive display. The display was 95% pre-assembled to insure placement and proper in-field execution. It was set up in less than five minutes. The unit was litho-mounted, .055 finished chipboard with a battery powered motor with custom designed linkage and custom designed battery powered LED light harness. The unit featured a vacuum formed styrene (roof only), with fiber poles and stock wire feet. The Captain Morgan Holiday 2005 Pole Topper was created by Rapid Displays, 4300 West 47th Street, Chicago, IL 60632.
Back to Top
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
