Creative Online

CREATIVE CASEBOOK — Permanent Display & Fixtures
October/November, 2006


Quara Wine Rack

This display was designed to introduce this new Argentina based wine. The program provided six types of units all with colorful label designs featuring the llama in the body of the label. A 6 case and a 4 case version was designed to accommodate all size accounts. This unit was made specifically for the larger retail accounts. The logo llama was brought to life by fabricating a 3-D figure using various color laminates for the body parts and 2 powder coated wire baskets for the main body. It holds 6 cases of product and provided eye-catching visibility across the store which helped to introduce the exciting new world of Quara wines. The Quara Wine Rack was created by Flair Display Inc., 3920 Merritt Avenue, Bronx, New York 10466, (Tel) 718-324-9330, (Web Site) www.flairdisplay.com.


Wood Apparel Spinner

This attractive display is a 6-sided unit which offers adjustability and flexibility to accommodate a variety of different type products in addition to apparel. The top of the display may be removed for access to a storage compartment. The metal parts have a durable powder finish. The Wood Apparel Spinner was created by Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087, (Tel) 800-251-1150, 615-743-2900, (Web ) www.nashvilledisplay.com.


Digital Kwik-Kleen

This 2-sided 24" wide metal fixture for the Digital Kwik-Kleen digital media cleaning system can be strategically positioned in high traffic areas for maximum product exposure. The wire grid back panels add versatility by accepting a variety of merchandising accessories. Large curved side panels and oversized headers can be customized to create the look of a custom display. The protective steel deck and heavy-duty casters create a solid base for a long life in the field. This display was created by Thorco, Industries, Inc., 1300 E. 12th Street, Lamar, MO 64759, (Tel) 888-484-6726, (Web Site) www.thorco.com.


bmobile Large-Format Backlit Display

This large-format indoor backlit display was produced for bmobile to grab consumer attention. The design allowed for easy shipping, handling and installation. The bright, even illumination and superb styling provided an attractive, effective display. The bmobile large-format indoor backlit display was produced by Clearr Corp., 6325 Sandburg Road, Minneapolis, MN 55427, (Tel) 800-548-3269, (Web Site) www.clearrcorp.com.


Quick-Step Signature Display

This display was designed to bring a new look to the laminate flooring industry by getting away from the trend towards wood grains and very masculine looking displays. This unit was designed using softer colors (caramel and saffron), large radiuses on the back panels, down lighting, edge lighting and back lighting which provided a softer looking display geared to the female buyer. The Quick-Step Signature Display was created by Harbor Industries, Inc., 14130 172nd Street, Grand Haven, MI 49417, (Tel) 616-842-5330, (Web Site) www.harborind.com.


Versatile Floor Shelf Display

Marv-O-Lus Manufacturing Co., offers this fold-open display, which is sturdy enough for permanent use, but portable enough for temporary close-outs and seasonal sales. It’s as easy to set up as it is versatile--it takes no tools and no time. The included four shelves can be placed flat or at an angle. The display is offered from stock with a black finish and a sign holder. The dimensions are : 55" H x 22"W x 13"D. For more information, contact Marv-O-Lus Manufacturing, 220 North Washtenaw Avenue, Chicago, IL 60612, (Tel) 800-236-0553, (Web Site) www.marvolus.com.


Boutique Floor Stand

This sophisticated stock display is designed to highlight quality products. Wood uprights and glass-like shelves showcase the products displayed on this one sided free standing display. A one piece back panel offers graphic "billboard" opportunities to support brand equity. Adjustable shelves offer flexibility for different size products. The dimensions are 71"H x 17"W x 14"D. For more information, contact Retail Solution Center, 75 Hanse Ave., Freeport, NY 11520, (Tel) 516-771-7000; (Web Site) www.rsc-ny.com.


Pepsi Can Stopper

This display is an outdoor storage unit and is a durable, permanent display constructed of tubular metal posts secured to a steel base and top. It is a unique and visual way of showing the Pepsi product on sale while protecting it against outdoor elements. The display features a lockable sliding door which hides away when the unit is open. The vacuum-formed flip-top lid and wraparound "Pepsi Can" graphics are printed on high impact styrene material. The Pepsi Can Stopper was created by Edge Displays, 1650 New Highway, Farmingdale, NY 11735, 800-332-6724, (Web Site) www.edgedisplay.com.


Coppertone Floorstand

This display creates instant brand awareness and also provides an off-shelf position for the Coppertone Continuous spray products, the brand's leading seller. The unit replicates the product bottle and packaging and helps to cut through category clutter. The display also stocks a large amount of product in a small footprint. The Coppertone Floorstand was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747, (Tel) 800-637-8870, (Web Site) www.ndrc.com.


Le Sportsac Graphic Frame System

Le Sportsac wanted to show its collection in a frame system that would portray its image through the use of various media and materials. The new double-sided graphic frame system incorporated the Remix logo from the new collection using highly colorful graphics to enhance the colorful product being introduced. An innovative "C" format increased the appeal. The graphics also can be interchanged. The Remix double-sided graphic frame system was created by WL Concepts & Production, Inc., 599 Jerusalem Avenue, Uniondale, New York 11553, (Tel) 516-565-5151, (Web Site) www.wlconcepts.com.


Covey Run Wine Cart

This wine cart was used to display the Covey Run line of wines in a display that could be moved around and placed in a variety of locations most convenient for the retailer. The display piece also serves as a dealer incentive. The Covey Run Wine Cart was created by Sterling Promotional Corp., 558 Westchester Avenue, Rye Brook, NY 10573, (Tel) 914-939-1151, (Web Site) www.sterlingpromo.com.


TBlue Moon With Gallery Light

Using an existing Blue Moon framed changeable with gallery light poster design and modifying it slightly, Integer, the promotion agency for Blue Moon, was able to change the graphics to update it for the Winter Season. The gallery light and gallery style imagery of the piece allows it placement in upscale white table cloth accounts as well as any other venue. TheBlue Moon Framed Gallery Sign will also be offered again next summer with new graphics for the season. Blue Moon has received great placement for this sign, and bar & restaurant staff simply need to turn over art to have new recognition and brand awareness. This Blue Moon with Gallery Light upscale signage program was created by Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA 18240, (Tel) 570-645-8701, (Web) www.popsigns.com.


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