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CREATIVE CASEBOOK — Permanent Display


Yellow Tail Sparkling Floor Stand

This Permanent Floor Stand was used by Yellow Tail to introduce its Sparkling Wine. It is constructed of Melamine and Acrylic. The display holds three cases, 36 bottles of wine. The unit is on casters so that it can be placed wherever needed in the retail environment. The attractive header proclaims "do you sparkle" to attract the attention of the consumer. The Yellow Tail Sparkling Floor Stand was created by Flair Display Inc., 3920 Merritt Avenue, Bronx, New York 10466.


Scent-lok Custom Personalized Mirror

Every year Scent-Lok rewards their master dealers by giving them a functional display they can use to help promote Scent-Lok at the point of purchase. This year they chose the upscale look of a mirror. Scent-Lok wanted to be able to personalize some of the awards. This truly custom mirror program accomplished all that and more. Once installed in the field it encouraged brand loyalty as well as helped solidify an image for the Scent Lok brand. The Scent-Lok Custom Personalized Mirror was created by Heritage Sign and Display, Inc., 344 Industrial Road, Nesquehoning,PA 18240.


Hasbro Prepackaged Merchandisers

For the release of the Spiderman 3 movie Hasbro teamed with United Displaycraft to create a dynamic off-shelf prepackaged merchandiser for WalMart. These dual freestanding destinations became the backdrop for the subsequent Hasbro movie tie-in: Transformers. Graphics were flipped and product changed in the field. The merchandisers were manufactured from steel, wire, pre-approved WalMart pallet base, vacuum-formed side graphic panels and extruded price channels. Two sided, 6/color graphics with overlam supported both launches. The Hasbro Prepackaged Merchandisers were created by United Displaycraft, 333 E. Touhy Ave., Des Plaines, IL 60018.


Large Format Indoor Backlit Display

Digicel wanted a large backlit display to grab attention. The XXLite provided Digicel with this type of unit. The design allowed for easy shipping, handling and installation. The bright, even illumination and styling aesthetics provided an attractive and effective display. This large-format indoor backlit display was created by Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427.


Candle-Lite Display

This display was designed to provide a permanent environment for Candle-Lite's new fragrance collection. It was imperative that the product stand out and not be visually overwhelmed by the display vehicle. It was also important to create an open, inviting environment conducive to shopping. The primary construction of the unit is Melamine clad MDF. Shelf sides are actual pine that are heat "branded". The display assembles in minutes, due to shelf clips. Fabricated Styrene header panels attach with "Christmas Tree" push fasteners. This versatile, permanent display supports 260 lbs. of product while maintaining a small footprint. It is shipped knocked down and assembles in minutes. The Candle-Lite Display was created by Great Northern Corp., Consumer Packaging and Display, l800 South Street, Racine, WI 53404.


Timberland & New Era Display

This display was developed to showcase a special 8" boot and hat designed in partnership with New Era, for Timberland. The fixture's “museum cube” appearance conveys a premium message and the dramatic black graphic is consistent with the Timberland brand's advertising. The unit was engineered for both tabletop and slatwall applications. The minimalist look afforded maximum focus on the featured product. The plexi edges are flame polished giving the cube the look of glass, but is less costly and lighter in weight. The display, targeted to the urban consumer, allows Timberland to launch new footwear styles with designated and secured retail real estate. This display was created by WL Concepts & Production Inc., 599 Jerusalem Avenue, Uniondale, NY 11553.


MTD Island Display

The objective for this display was to create a versatile merchandiser to cross sell a variety of accessory products with power tools. This modular, Cub Cadet Power Tools and Accessories Island fixture is constructed from metal, wire and tubing and has a durable powder finish. The screened on logos on the base sections provide strong brand identity. The cub cadet logo is screened on natural Coroplast panels behind the wire grids. Power tools can be hung on the wire grid panels with special brackets and the flexible modular system allows for accessory items to be pegged or displayed on metal shelves. The slotted tubular uprights provide adjustability of the shelves. The fixture was successful in creating multiple product purchases. The MTD Island Fixture was created by Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087.

Tweezerman Spinner Floor Display

This high-style spinner display was designed to merchandise feminine hand care products in professional nail salons. The display showcases a wide array of eye, facial, pedicure, manicure and personal gift products. The display measures 20" w x 20" d x 65" h and is constructed of steel tubing, wire, sheet metal and plastic with a powder coated finish. For more information, contact New Business Solutions, 1F Enterprise Place, Hicksville, NY 11801.


Woodbridge Metal Barbecue Rack

Woodbridge Wines wanted a free-standing rack to convey that its wines are an ideal complement to barbecue foods. This display was designed to gain valuable floor space not only in the wine aisles but also in the meat department of major grocery store chains. This barbecue rack enabled Woodbridge to enhance their distribution during the summer months.This display was created for Woodbridge Wines by Sterling Promotional Corp., 558 Westchester Avenue, Rye Brook, NY 10573.


Omni Watch Tower Display

Omni Watch Company required a display that was aesthetically pleasing and unique for Longs Drug Stores. It was also necessary to display more SKU's for boxed watches and blistered pegged watches. This watch tower display was designed which increased the product quantity by 25%. The unit featured the right mix of walnut wood and aluminum that kept it classic, yet gave it a more modern and fresher feel than the way it was displayed previously. The Omni Watch Tower Display was created by Creoh Packaging, 246 Seigel Street, Brooklyn, NY 11206.


Duracell Kroger Endcap

This display was designed to dramatically change the look and feel of the typical Duracell endcap, for a permanent battery endcap, positioned out-of-category within the Kroger store format. The display was to create a long-term battery location, to supplement additional Duracell inline placements. The display is designed to accommodate peghook packaging. Four-color litho lifestyle graphics were placed on the side wings of the display. There is three-sided accessibility. The display uses injection-molded corners and headers in a dynamic blue color, and a LESA glow panel takes advantage of ambient lighting. The Duracell Kroger Endcap was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.

Concrete Jungle Flagship Store Fixtures

Concrete Jungle opened its flagship store with fixtures made of steel tubing and sheet metal with a clear coating, to allow the character of the steel to show through. Weld marks add to the industrial feel of the pieces. Wood, glass and concrete blocks were also used in the construction of these fixtures. The Concrete Jungle Displays was able to match the look of their flagship store to the raw, urban feel of their brand. The Concrete Jungle Flagship Store Fixtures were created by Metaline Displays, 101 North Feltus Street, South Amboy, NJ 08879.


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