Creative Online

CREATIVE CASEBOOK — Permanent Displays
October/November, 2011


Columbia Omni Heat Display

This Columbia Omni Heat Display was designed to attract attention to the new Columbia Omni Heat line, and to convey that the line boosts heat retention by 20%. The display program featured a wide range of products, from apparel and footwear to equipment and accessories. This Columbia Omni Heat Display was created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632; (Web site) www.rapiddisplays.com


Bissell Bare Floor Bay Display

The display presents in an organized manner, similar products from multiple manufacturers. By placing the cleaners in a bay with flooring that looks like various kinds of hard surface floors, the display makes it easy for consumers to understand the purpose of the product and visualize it in a “real world” setting. The display closes the sale by enabling the customer to do a side-by-side comparison of all hard surface cleaners available in the store, and Bissell had the confidence that customers would choose their product over the competitors. The Bissell Floor Display was created by Harbor Industries Inc., 14130 172nd Avenue, Grand Haven, MI 49417; (Web site) www.harbor-ind.com


Miller Wire Accessory Display

This powder-coated steel wire accessory display highlights four commonly purchased engine drive accessories right on top of the welding unit they fit. The stylized header features Miller's logo and tagline in its signature shade of blue, on a curve base that mimics the arc of a welding torch. The header, printed digitally and trimmed in faux diamond plate is made of Sintra PVC foam board. The Miller Wire Accessory Display was created by Menasha Packaging, 621 Wacker Drive, Hartford, WI 53027; (Web site) www.menashapackaging.com


Sleepguard Mattress Protector Display

Guardmaster is using this permanent display to merchandise its SleepGuard line of mattress protectors. The display highlights the product benefits; waterproof, allergy relief and bed bug proof and provides 10 shelves to hold the various products of the line. This Sleepguard Mattress Protector Display was created by Flair Display, Inc., 3920 Merritt Ave., Bronx, NY 10466; (Web site) www.flairdisplay.com


LG Discovery Zone

LG has developed this Discovery Zone Home Appliance display to inspire the home appliance shopper and to reach beyond their initial expectations to a higher level of appliance performance. The interactive display provides shoppers with a high tech and fun way to evaluate products and compare benefits. The Discovery Zone display has not only increased sales, it has improved consumers perception of the shopping experience in stores which it has been placed. The LG Discovery Zone display was created by AMD Industries, 4620 W. 19th, Cicero, IL 60804; (Web site) www.amdpo.com


Swiffer Walmart Endcap Display

Procter & Gamble’s Swiffer has developed this endcap merchandiser for Wal-Mart stores to replace four-way pallets. The display, constructed of MDF board, metal wire and plastic, merchandises both wet and dry Swiffer systems. This Swiffer Endcap Display was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747; (Web site) www.ndrc.com


Masterbrands Cabinets Cabinet Door Display

This display was designed to maximize the number of cabinet door samples on the smallest footprint possible for independent dealers. The unit featured the FMA custom door hanging system which provides easy access and interaction with consumers. It also features a 10" LCD Monitor and continuous video loop. The Masterbrands Cabinet Door Selection Display was created by Frank Mayer and Associates, Inc., 1975 Wisconsin Ave., Grafton, WI 53024; (Web site) www.frankmayer.com


Bosch Battery Center

Bosch wanted to display 450 pounds of Bosch premium car batteries and capitalize on the changing high traffic patterns in the store. This display is on locking casters to make movement easy within the store. The display organizes the product so consumers can easily locate the battery right for them. A large header and side logos reinforced the Bosch brand. This Bosch Battery Center was created by W/M Display Group, 1040 W. 40th St., Chicago, IL 60609; (Web site) www.wmdisplay.com


Design Materials Inc. Carpet Sample Fixture

This sturdy, contemporary fixture is constructed from wood, metal and wire. “Natural Fibers” and “Design Materials Inc.” are routed into the wood signs to add depth and dimension. The fixture holds 14 interchangeable sample panels and the adjustable shelves below, provide space for sample books and product samples. The display provides customers with a large selection of carpet designs and the opportunity to buy product samples. The Carpet Sample Fixture was created by Nashville Display, 306 Hartmann Dr., Lebanon, TN 37087; (Web site) www.nashvilledisplay.com


Broan Kitchen Ventilation Display

Broan is using this display to call attention to its line of Kitchen Range Hoods. The stylish display helps shoppers visualize how a Broan Range Hood would look in their home. This Broan Kitchen Ventilation Display was created by Diamond Marketing, 11512 N. Port Washington Rd., Ste. 102, Mequon, WI 53092; (Web site) www.diamondmarketing.net


Testrite Creo Partition

Testrite’s Creo Partition is a flexible display system designed to easily build an attractive, permanent display. Endless possibilities can be created using 2 or more uprights, crossbars and connectors. A wide range of accessories, from shelving to lighting, are available The Creo Partition Display System is available from Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Web site) www.testrite.com


Georgeo Vodka Counter Display

This Georgeo Vodka Counter Display uses dramatic illumination to call consumers’ attention to Georgeo Vodka. The display highlights three different Georgeo vodka flavor offerings. This Georgeo Vodka Counter display was created by Displays by NHG, 16290 NW 13 Ave., Miami, FL 33169; (Web site) www.displaysbynhg.com


Coors Light LED Subway Sign

Heritage Sign and Display created this Coors Light LED subway sign which features an acrylic face and back illuminated using energy saving LED illumination. The ultra slim design illuminates New York and the Coors Light logo calls attention to the sign. The sign can be hung in windows or on walls and replicates subway signs that New Yorkers see every day. The sign features long lasting and energy saving LED lighting. The signs were placed in windows around New York City and surrounding boroughs. This Coors Light LED Subway sign was created by Heritage Sign and Display, 344 Industrial Road, Nesquehoning, PA 18240; (Web site) www.popsigns.com


Tic Tac Modular Counter Display

Ferrero Canada developed this Tic Tac modular counter display to be flexible to adapt to new products and a wide range of different retail environments. The display is constructed with several different substrates. This modular Tic Tac Counter display was created by Marketing Impact Limited, 50 Planchet Rd., Concord, On, Canada L4K 2C7; (Web site) www.displaypeople.com


HEB Electronics Display

HEB Grocery Stores is using this permanent display to merchandise electronics and gaming products. The displays are on casters so they can be easily moved to different locations within the store. The four-way display uses the VersaFlex light box from Walls + Forms for creating lighted headers and the VersaFlex frame for accommodating additional graphics. Removable plates enable ease of changing from product merchandising to graphics. For more information, contact Walls + Forms, P.O. Box 741112, Dallas, TX 75374.; (Web site) www.wallsforms.com


In Line Queue Management System

Outwater’s new In Line Queue Management System enables retailers to direct traffic at the checkout counter, while generating impulse purchases. The display showcases lucrative products and accessories that might have otherwise been overlooked elsewhere within the store. The In Line Queue Management System is modular so retailers can utilize the components within the system to meet their particular merchandising needs. The system comprises two sturdy and versatile Stanchion Posts with retractable belts and locking connectors as well as an easy to attach Slatwall Panel which accepts all industry standard fittings and hardware. The In Line Queue Management System is available from Outwater Plastics, 24 River Road, Bogota, NJ 07603; (Web site) www.outwater.com


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