Creative Online

CREATIVE CASEBOOK—Promotional Displays
October/November, 2002


Promotional Displays From Stock

Art-Phyl Creations offers a wide variety of promotional merchandisers and P.O.P. displays manufactured at its high-tech factory in Miami, Florida. Five difference types of strip merchandisers are offered in both plastic and wire, plastic-j-hooks, shelf extenders, wire and plastics peghooks and a large variety of stock floor and counter units. For more information, contact Art-Phyl Creations, 16250 NW 48 Avenue, Miami, FL 33014.


XXL Cookie Display

One Source Marketing, a division of Rich Products, commissioned this display to promote its extra large cookies in stores across the nation. The durable XXL unit was designed to be self-serving, and has the addition of a bag holder for easy accessibility by customers. Each side of the display was screen printed in-house to add to the display’s appearance and aids in developing brand recognition of the XXL products. An initial order of 1500 units was shipped in custom-re-shippable packaging across the country, with re-orders following throughout the year. The Rich Products Acrylic XXL Cookie Display was manufactured by Creative Plastics, 240 Rano Street, Buffalo, NY 14207.


Crave for Men On-Counter Merchandiser

This display was created for the launch of Calvin Klein's new fragrance. The injection molded and aluminum display was designed to capture the technology driven bottle and packaging. The molded piece surrounding the tester is a state of the art technology - as the edge appears to be illuminated without any electrical source. This display is a full-service piece providing a tester, product information and merchandise for immediate purchase. The Crave for Men On-Counter Merchandiser was designed and manufactured by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.


Maker’s Mark Holiday Floor Display

This display was designed for use in retail liquor outlets to promote Maker’s Mark Products for holiday parties and gatherings. The promotion will run from mid-November through December. Previous holiday promotions have been very successful. The corrugated displays featuring holiday promotions have been very successful. This corrugated display features holiday colors and graphics and promotes the product as a holiday gift as well as for parties. The Maker’s Mark Holiday Floor Display was created by Archbold Container Corporation, 800 West Barre Road, Archbold, Ohio 43506.


New Stock Corrugated Displays

Merchandising Inventives, Inc. has introduced new stock corrugated floor and counter displays to its expanding line of P.O.P. solutions. This SDF-100 is a 4-shelf floor display that can be converted into a side kick display by attaching power wing clips to slots in the back of the display. The shelves are sized 13.5" wide x 4.75" deep. It comes individually packaged in a bookfold box. A header card is included. The unit is made of 200# B-flute, oyster white corrugated and is Wal-Mart approved. For more information on new stock corrugated displays for promotional use, contact Merchandising Inventives, Inc., 1665 South Waukegan Road, Waukegan, IL 60085.


San J International Outdoor Grill Display

This display was designed to emulate an outdoor grill for a real and eye-appealing look, to promote the products identity and encourage impulse buying. Simple, yet effective graphics used just three colors to produce the multi-color, life-like display. The set-up for the retailer involved simply attaching the grill lid, which served as a header, to the tray. A San J International representative loaded the product which was shipped separately. The small footprint of the display provided flexibility as it could be moved to any location within the store to promote customized cross-selling opportunities. The San J International Outdoor Grill Display was created by Smurfit-Stone Display Group, 5200 Anthony Road, Sandston, Virginia 23150.


CD/DVD Andrea Bocelli Display

This is a stock corrugated display that was transformed for offerings by Andrea Bocelli through the use of a “Larger-than-life” custom-sized giant 4-color header. A front pleat completes this unique floor display. The base pedestal and trays are printed one color plus gloss varnish. The display is packed KDF in mailers. The CD/DVD Andrea Bocelli Display was created by Alpak Manufacturing Corp., 181 Boyd Street, P.O. Box 339, Montgomery, NY 12549.


Procter and Gamble Inflatable Replicas

Procter and Gamble wanted to feature its Tide and Downy products in a big way in supermarkets across the country. Inflatable replicas of shirts and pants were strung on a clothes line across the shopping aisle which led consumers to the Tide and Downy products. These Procter and Gamble inflatable replicas were manufactured and designed by Sterling Promotional Corp., 3010 Westchester Avenue, Purchase, New York, NY 10577.


Canadian Mist Inflatable World Globe

The Hanging Inflatable World Globe features a Canadian Mist Inflatable Bottle inside it. It was used in liquor stores and offered instant brand recognition for Canadian Mist. The globe measures 36" but is available in any size. This inflatable display is easy to install and uses air space instead of hard-to-find floor space. The Canadian Mist Inflatable World Globe was created by Alvimar Manufacturing Co., 51-02 21st Street, Long Island City, New York, 11101-5875.


Marvel Comics Spinner Floor Display

The Marvel Comics Display features two tiers which turn independently with each tier holding 25 pockets. The display features 10 vertical graphic panels that are interchangeable, which allow for outstanding brand identity and the opportunity to present the main Marvel heroes. The display has a durable black powder finish. This promotional unit provides a freestanding merchandiser which obtains additional titles, increases visibility and increases sales and distribution. The Marvel Comics Spinner Floor Display was created by Nashville Display, 1415 Elm Hill Pike, Nashville, TN 37210.


Seeds of Change Organic Foods Display

This display, constructed of wood,merchandises the Seeds Of Change line of organic food products. The display presents an image of quality using the warmth and beauty of natural wood. Graphics on the display header and on the sides of the display complement the line’s packaging. The Seeds of Change Display was created by Coastal Woodworks Display, P.O. Box 137, Nobleboro, ME 04555.


Tony’s Pole Topper Display

This display was created to cross merchandise Tony’s Pizza with the movie “Spy Kids 2 - The Island Of Lost Dreams.” This 4 color Pole Topper features L.E.D. lights to simulate a movie marquee. The header attaches to poles for a standee, or with magnets on metal surfaces, or suction cups to flat surfaces. Tony’s Pole Topper Display was created by Meridian Display, 162 York Avenue East, St. Paul, MN 55117.


BBF Nivea Visage Cleanser Powerwing/Floorstand

This display launched a new line of skin cleansers. This is a unique product that cleanses the skin and also adapts to specific needs by leaving behind moisturizing agents. The powerwing/floorstand offers six examples of each of three formulas, as well as brochures describing the attributes and applications for each. The powerwing and inserts were all run in one form, which was a major contributor to keeping the unit cost effective while maintaining an upscale appearance. The display base is optional so that the unit could be displayed in a wire cage as on the floorstand base. The BDF Nivea Visage Cleanser Powerwing/Floorstand was created by Triangle Display Group, 601 East Erie Avenue, Philadelphia, PA 19134.


Inflatable 15 FT. Kenra Volume Spray Can

This display provided an excellent advertising tool, designed to be used at store locations as well as for outdoor promotions. It utilized durable quality material and digital color graphics. These all season inflatables create huge product awareness at a very reasonable cost. The 15 Ft. Kenra Volume Spray Can Inflatable was created for the Display Link, Inc., a point-of-purchase display firm based in Babylon, New York, by Max Image, 9245 Popular Avenue, Ste. 8, Germantown, TN 38138.


Aquafina Base Wrap

This unique Base Wrap for Aquafina was printed two sided and die cut with a perf-on 10 pt. Stock. It was printed and die cut in line, one pass, in full four color process with a UV coating on both sides. The basewrap was 12" in height with a 24" repeat and length of 25' for a quantity run of 3,000 rolls. Two other versions were printed one sided as well. The Aquafina Base Wrap was created by Proprint Services Inc., 5621 Finch Avenue East, Ste. 5, Toronto, Ontario, Canada M1B 2T9.

Mentos “Lemons to Lemonade”

Promotion Lemonade Stand Display This display enabled Perfetti Van Melle to get a larger quantity of product on the retailer floor. It helped to reinforce Mentos' brand equity with consumers. The results from this display exceeded expectations. Approximately 6,000 displays were shipped to major customers. The Lemonade Stand Display was created by Linpac Display Inc., 810 S. Washington St., Tullahoma, TN 37388.
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