Creative Health & Beauty Aids Merchandising, March 1999
Maybelline Displays ‘Diva Hits’ Nail Shades
Maybelline introduces "Diva Hits," a new color collection from the Express Finish Fast-Dry Nail Enamel line consisting of six metallic shades.
To promote the collection, Maybelline is sponsoring the "VH1 Divas Live ‘99." Announced through Express Finish "Diva Hits" Collection in-store displays, magazine tip-in cards; and a direct mail campaign, Maybelline is offering consumers a chance to win a trip to New York to attend the "VH1 Divas Live ‘99" concert with a guest. Five winners will receive a Maybelline makeover before the concert. Additionally, Maybelline will donate $1.00 per purchase of a "Diva Hits" shade to the VH1 Save The Music program.
Displays Support Jane Cosmetics Spring Launches
Jane Cosmetics, a line of fun, easy-to-use products for young makeup users, has created a new lineup for spring supported by dynamic point-of-sale displays.
The MegaBites collection is a new 14-item line of both flavored and scented lipsticks with scents ranging from Vanilla Bean to Butterscotch Burst to ChocoLots. Sweet Cheeks is a new cream-to-powder blush and Twist & Shout is a self-sharpening lip crayon.
These are the first Jane products developed with Estee Lauder, which acquired the teen brand in 1997.
The new MegaBites lipsticks come in black tubes with color-coded bands; teal for sweet cream formulas and pink for fruity frosts.
Displays supporting MegaBites feature a Jane model on the side panel and a header that bills MegaBites as "the most tempting treats jane’s ever created."
Coty’s April Fields Display Inspires Spring Thoughts
Created for the nature lover, Coty’s new April Fields fragrance provides a sense of ease and well-being that is inherent in spring.
Inspirational merchandising for the new fragrance brings the outdoors indoors. The soft green and white colors of the April Fields collection packaging and merchandising is reminiscent of the scent’s purity and gentleness. Elegantly refined, the bottle and display echo the simplistic beauty of spring. The hummingbird icon is the personification of nature and freedom.
Bonne Bell Showcases ‘Bottled Emotion’ Line
Bonne Bell Cosmetics is expanding its Bottled Emotion fragrance collection into a complete bath and body and cosmetics line, with the addition of 5 new product categories, featured in this 1 foot Bottled Emotion planogram.
The line is targeted to girls aged 12 to 15. Product additions include a 4-oz. body mist, an .18-oz. solid fragrance that can be worn as a necklace, an 8-oz. shower gel, an 8-oz. body lotion and a scented clear nail polish. Existing scents include Playful, Crazy, Pretty, Hopeful, Powerful, Flirty and Hyper. Three new fragrances include Lucky, Romantic and Daring.
In addition to the new planogram, support for the new line includes advertising and sampling throughout the spring and summer. Also available at retail is a 36 piece Bottled Emotion counter display.
Freestanding Display Debuts Emporio Armani Fragrances
Armani is introducing Emporio Armani for him and Emporio Armani for her fragrances, merchandised in this sleek, beige aluminum freestanding display unit.
Easy color coding reflects the bottles and the timeless color palette of Giorgio Armani; espresso for him, champagne for her. The bottle’s patented "workings" are concealed within a sleek exterior. The bottles are wrapped in metallic flowpacks, like the wrapper on a disposable camera.
"These are thoroughly authentic perfumes, one masculine, the other feminine both in a highly modern object, practical, with a sense of humor in the packaging," said Giorgio Armani.
Men’s products include an eau de toilette, shower gel, aftershave splash and aftershave balm. Women’s products include an eau de parfum, shower gel, sensual body milk and hydrating body mist.
In addition to this freestanding display unit, the scents will be supported by print and TV advertising and sampling.
Max Factor Diva Displays Feature Marilyn Monroe
The retail displays for the Diva Collection, Max Factor’s spring color promotion, feature visuals of Marilyn Monroe along with product selections of Lasting Color Lipstick, High Definition Lipliner, Diamond Hard Nail Enamel, High Definition Eye Shadow and Lasting Performance Foundation. A brochure with tips from makeup artists will also be offered on the display.
As Max Factor turns 90 next year, parent company Procter & Gamble is continuing to build the brand’s future by refocusing on its movie makeup past.
Yummi Bears Displays Reach Drug/Grocery Chains
Hero Nutritional Products, San Clemente, CA, is introducing its fast-selling Yummi Bears children’s vitamin, mineral and food supplements to top drug and grocery chains across America, merchandised in this colorful floor display.
Yummi Bears have already brought significant market growth to the children’s vitamin and mineral category in health stores, supported by displays that attract both parents and kids.
Cover Girl Display Invites Women To Take The Challenge
Procter & Gamble’s Cover Girl Cosmetics is challenging women nationwide to try its new smudgeproof, long-wearing mascara, and, if they’re not completely satisfied, return it for a full refund. The Challenge promotion also features the brand’s Continuous Wear Natural Make-Up, Continuous Color Self-Renewing Lipstick and NailSlicks.
Eye-catching displays feature Cover Girl supermodel Niki Taylor providing in-store support. The mascara launch and Challenge promotion will also be backed by TV and print advertising.
Great Clips Features Octagonal Display
This octagonal free-standing display was produced for Great Clips to boost the in-store sales of its private label shampoo, conditioner and hair coloring.
The octagonal display accommodates three different litho labels, each featuring a specific hair product. A locking insert tray holds product and a header card.
The 4-color litho label, printed by Ideal Printers of St. Paul, MN, provides graphic appeal.
The octagonal display was produced for Great Clips by Meridian Display, a full service point-of-purchase design and manufacturing firm based in St. Paul, MN.
Display Merchandises Homeopathic Kits
Boericke & Tafel (B&T), Santa Rosa, CA, has introduced three pack-along medicine kits for travel, stress and the outdoors, merchandised in this convenient floor display.
These all natural-medicine kits are small enough to carry along and powerful enough to safely treat common complaints including jetlag, indigestion, anxiety and insect bites. B&T’s new Medicine Kits can be kept in a carry-on bag, inside a drawer or anywhere medicine is needed fast.
B&T is using this display to call consumers’ attention to the unique homeopathic benefits of the kits and spur impulse sales.
Can-Am Features Diabetes ‘Finger Care’ Display
Can-Am Corporation, Chazy, NY, is offering its new "Diabetes Finger Care" solution selling system, which includes a pre-packed display with finger cream and lancets.
This display allows retailers to specifically target the more than 6 million people with diabetes now doing "finger sticks" as part of their blood glucose monitoring regimen.
Each "Diabetes Finger Care" selling system includes a pre-packed display unit with 5 bottles of Formulated for Fingers Skin Cream, 3 boxes of Monolet Thin Lancets, 3 boxes of Monolet Original Lancets and an eye-catching front graphic panel.
The display is also available for the Company’s private label versions of the cream and lancets.
Rite Aid To House GNC Stores Within Stores
Rite Aid Corp. has formed an agreement with General Nutrition Companies to align the two retailers’ nearly 8,000 nationwide stores with GNC’s expertise in the development, retailing and manufacturing of vitamins and nutritional supplements. Rite Aid will open full-line GNC stores within 1,500 Rite Aid locations over the next three years. Additionally, GNC will manufacture, and Rite Aid and GNC will jointly market, a new line of proprietary vitamins and nutritional supplements to be called "PharmAssure."
Rite Aid and GNC will spend over $30 million in advertising support for the new brand during the first year.
Beth Kaplan, Exec. V.P. Marketing, Rite Aid, said, "Our PharmAssure products and GNC stores within stores will help Rite Aid differentiate itself from the competition."
L’Oreal Introduces Feria Haircolour To Men
L’Oreal is extending its Feria haircolour collection to men. The four new vibrant colours that feature men on its boxes are: Bleach Blonding (for bold blonding); Camel; Cherry Cola and Gothic.
However, both men and women can use any of Feria’s multi-gender shades. To emphasize this, the new men’s and women’s shades will be positioned within the current Feria line on-shelf not in the haircolour for men section.
Clairol Debuts Herbal Essences Facial Care
Clairol’s Herbal Essences has launched Herbal Essences Facial Care, skin care products formulated with herbs, botanicals and plant-derived ingredients.
"To the right of deep cleansing and to the left of anti-aging moisturizing, the Herbal Essences Facial Care collection fills a niche for gentle, yet effective, skin care," said Carolyn Judge, V.P., Marketing.
Colgate Total Fresh Stripe Debuts
Colgate-Palmolive will add Colgate Total Fresh Stripe toothpaste to its successful Colgate Total toothpaste line.
Colgate Total Fresh Stripe has the same clinically proven and FDA approved formula. In addition, it has a high impact mint flavor in a striped gel to broaden its appeal and enhance the long-lasting breath protection benefit.
Band-Aid Brand Cold
Pack Introduced
Johnson & Johnson Consumer Products Co. is introducing Band-Aid Brand Cold Pack, a reusable self-fastening cold wrap. It is available in two sizes that deliver cold-therapy while staying comfortably in place. Each wrap features soft, washable fabric that protects the skin from getting too cold. Prepack floorstands support the launch.
CVS Announces Winter Survival Pack
CVS/pharmacy has announced the CVS Winter Survival Pack, which provides consumers with a selection of trial-size samples, coupons and literature, with information on products and services that are seeking to increase winter usage. CVS will support the event with consumer circulars, in-store signage and shelf danglers. The program will roll out in October 1999.
The CVS Winter Survival Pack program was created by Co-Options, a Darien, CT-based promotions agency. For more information, contact Co-Options at 203-656-2202.
Fun Cosmetics Runs National Contest
FUN Cosmetics, Hillside, NJ, is joining forces with Seventeen Magazine and Walgreens to find six teens to become members of the first FUN Beauty Buffs. Contestants will be asked to rate FUN’s new spring products at Walgreens.
In addition to becoming a member of the FUN Beauty Buffs, each winner will receive a brand new 1-MAC computer with software and 1,000 shares of FUN stock.
REHA Introduces Counter Displays
REHA Enterprises, Summerville, SC, has introduced wood counter units featuring its new Ombra Aromatherapy Foambaths and Camomile products. "These new counter units lend themselves well to the natural character of the herbal foambaths," said Rick Reinert, President, REHA.
The foambath display contains distinctive aromas, each with a beneficial herbal characteristic. The camomile display contains camomile-based shampoos, foambath, and shower gels.
Smurfit-Stone Display Group, Sandston, VA, will be showing this Eckerd Cough/Cold Center which was created to replace a permanent display fixture yet still achieve product visibility with ease of placement and set-up at retail. The unit may be restocked by the retailers with pre-existing display components that interlock on the center column to give flexibility according to sellout history. It is also adaptable to changes in product mix by accommodating existing powerwings used in the current program. To learn more about this display, contact Diana Campbell, at the POPAI Show, Booth 8400; or call 888-520-8900.
SEA & SKI FLOORSTAND. This display was designed to be a flexible floor merchandiser with removable sidecars and hidden castors which accommodated the re-introduction of this popular brand. By showcasing its full line of suncare product, Sea & Ski reminds consumers that all suncare needs can be met in one place. Created by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019. POPAI AWARD ENTRY.
OIL OF OLAY SHOWCASE MERCHANDISING UNIT. The objective was to create a new approach to cosmetics merchandising in the mass merchant retail channel. This unit creates a distinct and controllable area within the store. The "showcase" has a clean, organized, upscale appearance, distinct from the typical mass merchant cosmetics department. A backdrop with the recognizable logo and side panels attract attention. Created by RTC Industries, inc., 2800 Golf Road, Rolling Meadows, IL 60008. POPAI AWARD ENTRY.
Neutrogena Floor Display
Johnson & Johnson needed a display to fit within Walmart Canada’s 4-way merchandiser. The objective of this project was to create a Neutrogena Center allowing the consumer easy access to a broad selection of products The display had to be constructed in corrugated in order to maintain a temporary classification, yet it had to be exceptionally solid and well constructed. The display holds over 350 units and weighs over 150 pounds when full. The display shipped fully assembled allowing easy placement at retail. The Neutrogena Floor Display was designed and manufactured by Point 1 Display Inc., 5454 Cote De Liesse, Montreal, Qc. Canada H4P 1A5.
Scruples Professional Salon Products ColorArt Kit Display
Scruples Professional Salon Products needed a merchandiser for the introduction of its conditioning Color Gloss product line. Scruples wanted a kit that was portable and which attractively displayed its full line of Color Art Products. This unique fold-out display box presents the line at trade shows and in hair care salons. The Color Art presentation kit folds down to a compact 13 ½" size and weights only 9 lbs. 4 oz. The ColorArt Kit Display was designed by Meridian Display working with the Scruples Marketing Department, 162 York Avenue East, Saint Paul, Minnesota 55117.
Tony & Tina Lipstick Display & Hair Mascara Display
The Tony & Tina Displays introduce their product with creativity and a sense of humor that sets them apart from their competitors. The displays feature accessible testers and products, setting a standard for a compact open sell unit. The Tony & Tina Lipstick display and Hair Mascara Display were created by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
Fiske Industries Hair Mascara Display
This display was designed to introduce Fiske Industries’ hair mascara to an international market. The fabricated blue acrylic unit has 45-degree beveled edges and a mirrored base to reflect the colors and shapes of the products. Cut and polished clear tubes are angled out and up to hold the eight color shades. These units were designed and produced for international distribution. Fiske Industries Hair Mascara Display was created by Displayonix Corp., 251 Route 59, Spring Valley, NY 10977.
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