Walt Disney Displays Diamond Collection
Walt Disney Studios Home Entertainment has announced the new Diamond Collection to be released on Blu-ray Hi-Def. Beginning with “Snow White and the Seven Dwarfs,” the Diamond Collection comprises an additional 13 of Disney’s most treasured titles, including: Beauty and the Beast; The Lion King; Cinderella; The Little Mermaid; The Jungle Book; and 101 Dalmatians. Each film will be restored to the highest level of picture and sound, feature immersive bonus content, and include unprecedented levels of interactivity and personalization made possible by Blu-ray technology.
Bob Chapek, President, Walt Disney Studios Home Entertainment, said, “Because today’s family rooms are more technologically-advanced and consumer expectations are higher than ever, we are excited to announce the launch of the Diamond Collection. The collection offers consumers the opportunity to enjoy these timeless classics like never before.”
TRANSFORMERS DVD & Blu-ray Discs On Display
Paramount Home Entertainment is conducting one of its biggest marketing campaigns ever in support of the DVD and Blu-ray release of The TRANSFORMERS: Revenge of the Fallen. The two-disc Blu-ray and DVD feature over three hours of immersive special features. The Blu-ray and two-disc DVD packages feature augmented reality technology that will allow owners to interact with a holographic image of OPTIMUS PRIME utilizing their webcams and a special website. An array of partners have joined forces with the studio for tie-in promotions, including Chevrolet, Papa John’s, Land O'Frost, and Perdue.
Crest And Scope Display New Outlast Products
Crest and Scope have launched the new Outlast trio of products including new Scope Outlast mouthwash, Crest Extra White Plus Scope Outlast toothpaste and Oral-B Floss Picks Plus Scope Outlast flavor.
Scope Outlast mouthwash and Crest Extra White Plus Scope Outlast toothpaste are infused with advanced Outlast technology, which binds to select receptors in the mouth, triggering a cool, minty sensation, for fresh breath that lasts five times longer than your ordinary routine.
The introduction of the Outlast product line will be supported with special floor and counter displays at mass market retailers nationwide. This floor display features graphics from both the Crest and Scope brands. It highlights the message, “feel fresh 5x longer.”
Aura Cacia Displays Aromatherapy Products
Aura Cacia, Urbana, IA, is offering retailers pre-packed shipper displays for its Aromatherapy products. The shippers are designed to increase product visibility, simplify product organization, increase product purchase multiples and increase new product trial.
Shipper displays are available for Aura Cacia’s Lavender Relaxation, Body Wash, For the Kids, Bubble Bath, Aromatherapy Foam Bath, Mineral Bath, Aromatherapy Foam Bath for Kids Shipper, and Electric Aromatherapy Air Freshener product lines. The displays feature attention-getting full-color litho printed headers. The Aura Cacia logo is also printed in full color.
Hershey Bliss Displays Honor Cancer Survivors
The Hershey Co. recently offered special edition Hershey’s Bliss® Chocolate featuring pink ribbon wrappers at mass, grocery and specialty retailers nationwide. Hershey’s honored young breast cancer survivors by featuring five women and their survivor stories on displays at participating retailers. Hershey will donate $300,000 to YSC, raising awareness for breast cancer.
UltraLast Rechargeable Batteries Introduced
New UltraLast Green™ rechargeable batteries include Everyday Rechargeables™, batteries designed for use in household items, and High-Power Rechargeables™, batteries for high-power consumption devices. Mark Dockser, Sr. V.P., UltraLast Batteries, said, “Consumers now have a greener alternative to throw-away batteries.” Displays for the new line reinforce its environmental benefits.
Barbara Creations Displays eco shades Eyewear
Barbara Creations has introduced the first popular-priced, non-prescription reading glasses and sunglasses with natural bamboo and spring hinge temples.
BCI developed these comprehensive ECOspex and ECOshades unisex eyewear lines anticipating further acceleration in consumer demand for sustainable materials used in full-featured, fashion-forward products at affordable prices.
Out of the Box Exhibits are made of re-enforced cardboard making them light weight and strong. A 10-foot by 10-foot exhibit supports up to 400 pounds, but it only weighs around 60 pounds. The booths are made of 98% recycled materials and are 100% recyclable. The booths are eco-friendly and inexpensive and they reduce shipping, drayage and storage costs. For more information, contact Out of the Box Exhibits, 495 Production Avenue, Madison, AL 35758 (Web site) www.outoftheboxexhibits.com
Sutter Home Build A Better Burger Display
Sutter Home's Build a Better Burger promotion offers supermarkets can a variety of merchandising display options and case displays built around a simple pole topper. This dimensional pole topper uses rich photography of a very tasty burger paired with Sutter Home wine. Also, recipe and coupon offers with co-branded partners of all of 'the fixin's' creates traffic around the store and moves wine. The Sutter Home Build A Better Burger Program was created by Packagingarts, 700 Walnut Avenue, Mare Island, CA 94592.
(Web site) www.packagingarts.com
Stock Corrugated “Speed Table”
Alpak Display Group recently provided its stock corrugted “Speed Table” SD118A, for this supermarket display. The display features an open front Tray design for greater product visibility and easier consumer access. This Mini Speed Table display comes complete with Base, Tray and Header, packed flat in folders with instruction sheets for easy set-up at retail, or it can be shipped as a pre-loaded display for one-step product merchandising. This “Speed Table” display is available from Alpak Display Group, 575 N. Midland Ave., Saddle Brook, NJ 07663. (Web site) www.alpak.com
Kraft Festive Tower
Kraft is using these Festive Towers this holiday season. This six foot high unit is multifunctional and attracts attention with its outstanding graphics and the fine detail of the construction. It features a recipe magazine to be stored within the unit. This program included basewrap, header signs, posters, wobblers, recipe pads and shelf talkers. The Kraft Festive Tower was created by Proprint Services, 5621 Finch Ave.East, Unit 5, Toronto, Ontario, Canada M1B 2T9. (Web site) www.pop-online.com
SunnyD Samples Smoothies With Flavor Strips
Sunny Delight Beverage Co. wanted consumers to experience the taste of its Smoothies but the problem was that it was not possible to get a refrigerated sample into consumers' hands and mouths. They contracted with First Flavor to use Orange Whirl flavored Peel 'n Taste® strips as an innovating sampling device to generate trial. The dispenser allows customers to sample the SunnyD flavors in the supermarket aisle. The SunnyD Smoothie strips were produced by First Flavor, Inc., 146 Montgomery Ave Bala Cynwyd, PA 19096. (Web site) www.firstflavor.com
Conagra Fresh Mixers Display
Conagra’s Healthy Choice Fresh Mixers is a true product innovation in microwave meals. Six flavor skus needed to be featured and this unique 360 design structure inspires easy consumer access for multiple purchase and trial. Signage promotes the ease of preparation and portability of the product. The display is easy to set-up and has an efficient footprint. The introductory promotion was developed for Conagra by Launch Creative Marketing, 208 S. Jefferson St., Chicago, IL 60661. (Web site) www.launchcreative.com
Halls Refresh Launch Displays
This group of displays was developed with Cadbury for the launch of Halls Refresh, a new hard candy specially formulated to help moisten your mouth. The objective was to convey that this is not a cough drop. It is a new, everyday refreshment experience. The result was this 56ct PW/FS to introduce the 20 piece resealable bag and a 60ct Counter Unit designed for the 9 piece stick. Multiple layers of lug-ons emphasize the splashing water and fruit flavors. These displays were created for Cadbury by Menasha Display Group, 601 E. Erie Ave., Philadelphia, PA 19134. (Web site) www.menashadisplay.com
New Leaf Candle Display
Candle-Lite is using this environmentally friendly display to promote its eco-friendly New Leaf scented candles. The display is made of unfinished medium density fiberboard which is CARB Phase l compliant. The unit uses biscuits made of l00% recycled hardwood and water soluble glue. The graphics are digitally printed on "Green to the Core," a biodegradable rigid media. The display ships knocked down to minimize its carbon footprint. The display is 100% recyclable. This display was created for Candle-Lite by Harbor Industries, 14130 172nd Street, Grand Haven, MI 49417. (Web site) www.harbor-ind.com
Proprint Services Inc. offers basewrap which is available on a fast turnaround. The basewrap shown was printed full color for a SunnyD back to school promotion. For more information, contact Proprint Services Inc., 5-5621 Finch Avenue East, Suite 5, Toronto, Ontario, Canada, M1B 2T9. (Web site) www.pop-online.com
Alpak Display Group offers the widest selection of customizable stock corrugated displays available. Shown is a customized version of Alpak’s SD109A Stock Dump #2 display with litho-labeled (custom printed) header and front graphic die-cut for additional visual impact. This display for Thomas & Betts came packed flat and was strapped with the product cartons for the retailers to receive as “one” shipment. For more information, contact Alpak Display Group, 575 N. Midland Avenue, Saddle Brook, NJ 07663. (Web site) www.alpak.com
Out of the Box Exhibits offers a line of modular exhibits that are inexpensive enough to be left behind for re-cycling and sturdy enough to be re-used several times. Shown is a booth that can be can be set up in different configuration and "checked" as baggage or shipped at minimal cost since it is lightweight. The display is easily stored in shipping boxes which take little space. All exhibit parts are standard-sized and shaped so that they can be easily customized and made modular. Parts are easily replaced with no tools required for assembly. For more information, contact Out of the Box Exhibits, 495 Production Avenue, Madison, AL 35758; (Tel) 256-671-1099; (Web site) www.outoftheboxexhibits.com
Back to Top
To See previous issues of Creative Corrugated Displays, click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
