In-Store Mobile Program Supports AVATAR Launch
Twentieth Century Fox Home Entertainment and JAGTAG have launched a mobile campaign for the release of AVATAR on Blu-ray disc and DVD.
The in-store program leverages JAGTAG’s 2D mobile barcodes in promotions at Best Buy and Kmart locations to offer AVATAR fans clips from the film immediately and the chance to opt-in for ongoing multimedia mobile content.
Every shopper with a cameraphone can snap a photo of the AVATAR-branded JAGTAG on the AVATAR display to receive ongoing AVATAR content throughout the year.
“With this new campaign, we are able to connect with consumers in-store in a new way, while extending the opportunities for engagement through an opt-in mobile update program,” said Mary Daily, Exec. VP, Marketing Fox Home Entertainment.
Jim Beam & Kid Rock Partner To Offer Music Downloads
Jim Beam Bourbon and musician Kid Rock are breaking new ground with a new campaign with Atlantic Records offering fans exclusive downloads of the new, unreleased song, “Times Like These” from Kid Rock’s upcoming album.
These downloads, available via tear pad or on special edition gift cartons of Jim Beam and Red Stag by Jim Beam, mark the first time a spirits brand and major record label have worked together to distribute new music via a non-traditional retail channel on a massive scale.
“Kid Rock’s unique blend of music is a great fit for Jim Beam. We are excited to take our relationship to the next level with this fully integrated program,” said Kelly Doss, Senior Director Bourbons, Beam Global Wine & Spirits. “Kid Rock music downloads are not available online, so this innovative offer rewards our mutual fans with an opportunity to download their favorite Kid Rock music to enjoy with a glass of their favorite Bourbon this summer.”
Bacardi Displays Ready-To-Drink Cocktails
BACARDI is introducing two new cocktail additions to its ready-to-drink portfolio; the Bacardi Classic Cocktail Pina Colada and the Bacardi Classic Cocktail Strawberry Daiquiri.
“Premium pre-mixed cocktails are growing in popularity, as more consumers shift their entertainment from bars to at-home,” said Gordon Chisholm, Brand Director, Bacardi Flavored Rums. “And true to our company's pioneering legacy it only makes sense that Bacardi has innovated an interesting twist on these legendary drinks. Both products have a key point of difference to the traditional versions: the Pina Colada has 0 fat because we use coconut water instead of cream, and the Strawberry Daiquiri does not require any blending: It was developed as a delicious ‘on the rocks’ liquid.”
Postal Service Displays ‘Love Letters From Ella’ CD
On sale for a limited time on point-of-purchase displays at U.S. Post Offices nationwide, “Love Letters from Ella”is a collection of the jazz singer's most cherished love songs, recorded with some of her favorite collaborators -- including Count Basie and his orchestra, Joe Pass and Andre Previn.
This special edition also boasts a full reproduction of Fitzgerald’s commemorative postage stamp. “Love Letters From Ella” also features the celebrated singer accompanied by the London Symphony Orchestra on a rendition of “Cry Me a River.” The CD is being sold on displays at 3,200 Post Offices across the nation.
NYKO Displays Power Charge Bases
The displays were featured in mass merchandisers such as K-Mart, Sears and Costco. NYKO utilized two structurally different displays with five different sets of graphics to meet individual retailers’ needs.
The display graphics explained how the products worked, and the display held a large volume of product in a minimum of floor space. These displays were produced for NYKO by Meridian Display, (www.meridiandisplay.com), a St. Paul, MN-based p.o.p. display firm.
ClearSounds Displays Assistive Device Product Line
ClearSounds has taken the thought process out of creating a Profitable Assistive Device Program. This new display comes loaded with top-selling products. Retailers pay one price and make an instant profit on each item sold.
This display, ideal for office product retailers, comes fully loaded with the following products: CS-TALK500ER - Emergency Response Amplified Talking Telephone with 40 dB gain, talk-back numbers and caller ID; NEW ClearTV 2.3MHz TV Listening System-- Wireless Infrared system works with any TV including LCD and Plasma. Amplified Cordless Telephone--Expandable with caller ID and vibrating ring signaler; DECT 6.0 Cordless Telephone with built-in Answering Machine; Amplified Power Neckloop 30 dB gain. Connects with cellular phones, home/office phones, iPods, laptops, etc.
Mead Johnson Endcap Display Features Enfamil Baby Formula
Mead Johnson is using this five tray endcap display to feature its Enfamil baby formula. The display ready tray with graphic cube is designed to be shopped from all levels. The displays arrived fully loaded in a shipper to allow easy assembly in stores. This allows for versatile configurations that fit regional wide promotional efforts.
The display highlights Mead Johnson’s new Enfamil Premium formula, a unique, dual prebiotic blend, which promotes the growth of good bacteria throughout a baby’s digestive tract This display was created for Mead Johnson by Packaging Unlimited, Inc., (www.pkgunltd.com), a Louisville, KY-headquartered point-of-purchase display firm.
RevHoney Displays New Natural Honey U-Tubes As An Energy Booster
New U-Tubes, by RevHoney, are made with 100 percent real honey and natural fruit flavors. More than just an energy boost, they help promote metabolism, muscle recovery and regulate blood sugar levels.
Originally designed with endurance athletes in mind, such as runners and cyclists, U-Tubes can also enhance energy levels of novice through professional athletes in any sport. The honey is packaged in convenient one-ounce tubes to fit in a pocket, travel pack, purse or gym bag.
Flavors include Blackberry, Raspberry and Strawberry. U-Tubes have 80 calories, 20 grams of carbs and more than 41 amino acids, minerals, enzymes, and vitamins. Point-of-purchase displays are in stores to generate consumer awareness for U-Tubes. The displays may be placed on shelves or counters to generate impulse purchases.
Menasha Packaging offers the Display-Ready Clip Hutch, which uses patented clip technology to reduce labor and assembly costs by as much as 65%. The display accommodates high-impact graphics and provides limitless merchandising solutions. “We created a glue-clip machine that accelerates the assembly process and eliminates wasteful errors,” said Dennis Bonn, VP Marketing, Menasha Packaging. For more information, call 1-800-451-0224 or visit. (Web site) www.menashapackaging.com
Heineken Conducts ‘Plug Into Summer’ Promotion
Heineken is conducting a ‘Plug into Summer’ consumer initiative aimed at bringing off-the-chart music experiences from some of the hottest music artists to consumers. The program combines promotional packaging, cutting-edge brand experiences, exclusive merchandise tie-ins with partners such as Fender Guitars, and an on- and off-premise display program.
Breege Murphy, Channel Marketing Manager, Heineken USA, said, “Our blowout ‘Plug into Summer’ program has all the elements to inspire consumers to seize the moment and ‘plug in’ by creating the ultimate summer party at home through the fusion of great music, incredible fusion food suggestions and ice cold Heineken and Heineken Light beer.”
Interactive retail displays featuring light, sound and themed display enhancers, including branded guitars, iPod docking speaker with amp and lighted music towers, will create electrifying in-store music destinations.
Okanagan Spring Brewery Features Custom Floor Display
Okanagan Spring Brewery is using this custom shelving unit which was designed to merchandise l2 6-packs of Sleemans Cream Ale.
The unit features full side panel graphics of the bottle image as well as an acrylic “pop out” logo on the header panel.
The Sleeman Cream Ale custom Display was created by Avante Mfg., of Okanagan Falls, GC, Canada; (Tel) 250-497-5110; (Web Site) www.avante.com.
Category: Corrugated Displays
Display Producer: U.S. Display Group
810 S. Washington St., Tullahoma, TN 37388
This Mini Quart 1/4 Pallet was produced for Valvoline which offered an oil change Special. Over 5,800 displays were shipped to O'Reilly and Advance Auto Part stores across the country. The large side graphic panels and header showcase the current oil change promotion.
Category: Promotional Displays
Display Producer: Justman Packaging & Display
5819 Telegraph Road, Commerce, CA 90040
This display was designed to merchandise Barbie licensed apparel along side Barbie dolls and accessories in Kmart stores. The two 1/2 pallet displays are placed next to each other in the Kmart toy aisle to provide an impactful shopping experience. Back panel graphics are designed so either of the 1/2 pallet displays can also be placed alone. The 1/2 pallet displays are constructed with Litho-Laminated Corrugate, Flexo Printed Corrugate and a Metal Bar.
Category: Permanent Displays
Display Producer: T.M. Shea Products, Inc.
984 Livernois Rd., Troy, MI 48083
TM Shea’s Endcap SideStacker display is a combination between the methods of floor quarter pallet stack and PowerWing merchandising. This display may be used at end cap sides, against walls and as check-out lane blockers. Shelves can mount on an angle in 2" increments. The display is on casters for easy mobility.
Category: Corrugated Displays
Display Producer: U.S. Display Group
810 S. Washington St., Tullahoma, TN 37388
The MicroFiber Car Floorstand was developed for Old World Industries to hold multiple skus that could be shipped fully packed directly to Pep Boys across the Country. Old World Industries and U.S. Display Group worked together and created an innovative and eye-catching display while keeping the program cost effective.
Category: Corrugated Displays
Display Producer: Great Northern Corp.
1800 South Street, Racine, WI, 53404
The objective for this Nintendo Mixed Mario Pallet for WalMart was to create a pallet display that would showcase Nintendo's new Wii release, "Mario Super Sluggers" and also merchandise/advertise 3 other existing Mario games. It was important to develop a visually compelling merchandiser that followed both Nintendo and WalMart guidelines.
Category: Promotional Displays/Standees
Display Producer: Proprint Services Inc.
5621Finch Avenue East, Unit 5, Toronto, Ontario, Canada, M1B 2T9
Hennessey Privilege launched a Hispanic trade marketing program utilizing popular Latino DJs to serve as brand ambassadors. Various POS elements reflecting the DJs were created. Shown is the DJ Eddie One Standee. Mercury Mambo, Austin, TX did the creative.
Category: Corrugated Displays
Display Producer: Alpak Display Group
575 N. Midland Avenue, Saddle Brook, NJ 07663
Alpak Display Group offers a wide selection of stock corrugated displays. Shown is a customized version of Alpak’s SD109A Stock Dump #2 display with litho-labeled header and front graphic. This display for Thomas & Betts came packed flat and was strapped with the product cartons.
Category: Corrugated Displays
Display Producer: Packaging Unlimited
1729 McCloskey Avenue, Louisville, Kentucky 402l0
This BUILT NY, Inc. display was designed for an Office Depot seasonal Back to School promotion. The floor stand features the BUILT and BYO brands with four different styles of product and utilized the required footprint. It holds up to 60 pieces at one time. The display also provided flexibility to retailers for easy re-stocking and offered durability with the reinforced base.
Category: Corrugated Displays
Display Producer: Menasha Packaging
621 Wacker Drive, Hartford, WI 53207
This display was created to call attention to Keebler and Kellogg’s brands throughout the critical holiday entertaining season. The objective was to drive seasonal sales through outstanding assortments in a warm, visually appealing display that commanded a prime location. Battery operated lights attracted attention and complemented the holiday theme.
Category: Promotional Displays
Display Producer: Launch Creative Marketing
208 South Jefferson Street, Chicago, IL 60661
Sara Lee recently promoted its partnership with Disney Pixar’s “Toy Story 3.” Display materials included standees, pole signs, large displays, and header cards. The elements could be assembled together to create a multi-dimensional, eye-catching display that would command attention in busy stores. The displays communicated the brand’s “Toy Story 3” premium offer and contest.
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