CBS Launches Survivor Sunflower Seeds
CBS Consumer Products is expanding the “Survivor” brand.
Full Charge Energy Foods, Inc., based in North Dakota, is launching “Survivor Supercharged Sunflower Seeds.” The energy-enhanced, vitamin infused snacks will feature “Survivor’s” iconic imagery on its packaging and displays. A one bag serving equals the energy boost of some energy drinks and contains 100% of the daily recommended amount of B and C vitamins.
Liz Kalodner, Executive Vice President and General Manager of CBS Consumer Products, said, “The ‘Survivor’ Series has become synonymous with mental and physical challenges, and the health and fitness categories are a perfect venue to expand the ‘Survivor’ experience.”
Sumseeds Caffeinated Sunflower Seeds Displayed
Dakota Vally Products’ Sumseeds, the leading caffeinated and energized sunflower seed snack, has introduced three new flavors - Dill Pickle, Honey BBQ and Salt and Pepper.
Sumseeds are infused with the energy components of caffeine, lysine, taurine and ginseng; the same ingredients found in energy sodas.
The new flavors of Sumseeds are available in a new 1.75oz personal size bag.
The new line is being promoted with this special standee display featuring baseball Hall of Famer, Tony Gwynn holding a bag of Sumseeds.
U.S. Post Office & Lucasfilm Feature Starwars Display
The United States Postal Service recently teamed up with Lucasfilm Ltd. to celebrate the 30th Anniversary of Star Wars, with special Star Wars® stamps.
This display, placed in post offices around the nation features full size Star Wars Licensed characters. The twinkling LEDs in the eyes of C3PO and on R2D2 are attention-grabbers.
The Standee drew customers to the display to pick up a sweepstakes entry form, to win a Trip to Star Wars Celebration IV in Los Angeles.
This display was created for the U.S. Postal Service by Innomark Communications, a Fairfield, OH-based p.o.p. display firm.
Diva Latina Sidekick Displays At Wal-Mart Stores
Parfums de Coeur recently used this Diva Latina Sidekick Display to launch Diva Latina Body Sprays, a line extension of its Body Fantasies Body Sprays at Wal-Mart stores.
This sidekick is exceptionally strong to handle the significant weight of the 8-ounce bottles. The display is manufactured from a combination of direct print flexo and litho-lam corrugated components. The litho model shot is a wrap-around piece that makes the model appear to be standing on the second shelf.·The weight-bearing components were made from a single sheet of B-flute corrugated board.
The display’s high graphic impact delivers brand identity, while targeting a growing market segment.
This display was created for Parfums de Coeur by Menasha Display Group, (www.menashadisplay.com), Neenah, WI and Philadelphia, PA.
Book Lights Corrugated Free-Standing Floor Display
Light Wedge needed a floor display with a small foot print to showcase its personal Book Lights at Barnes & Noble.
This custom corrugated display was created to merchandise several product offerings. The project went beyond concept and production. It encompassed display assembly, fulfillment and shipping.
The entire project from initial contact to shipping took approximately five weeks.
The colorful display attracts attention and is designed to be space efficient.
The Book Lights Corrugated Free-Standing Floor Display was created for Light Wedge by Meridian Display, a St. Paul, MN-based point-of-purchase display firm.
International Greetings “Kroger 4” Pallet Display
This display was used to provide the consumer a way to easily find fashionable and top of the line quality products all in one place to make the gift giving experience enjoyable and memorable.The marketing goal was to provide customers with a collection of seasonal products that was prominently displayed in a “boutique” style pallet. This allowed the display to be sent fully packed with minimal set-up time in stores.
This International Greetings USA “Kroger 4' Pallet” was created by U.S. Display Group, a Tullahoma, TN and Newark, NJ-based p.o.p. display firm.
Hershey Supports Dale Earnhardt Promotion With In-store Displays
The Hershey Co. is offering racing fans a taste of history with the debut of four Collector Edition bars featuring iconic images of racing legend Dale Earnhardt.
The bars coincide with this year’s 50th Anniversary of the Daytona 500 and the 10th Anniversary of Earnhardt’s historic 1998 Daytona 500 victory.
The promotion gives fans the opportunity to make a donation to the Dale Earnhardt Foundation and also allows visitors to post their name, message and picture online for other fans to view. These individual pictures will become the pieces of a large fan photo mosaic designed to look like Earnhardt, which will be displayed throughout the year.
The final mosaic, along with a check representing the funds earned from the promotion, will be presented to The Dale Earnhardt Foundation on “Dale Earnhardt Day,” April 29, 2008, at Dale Earnhardt, Inc., in Mooresville, N.C.
The Hershey/Dale Earnhardt promotion will be supported in-store with special merchandising materials.
The Drake Co. has introduced Lite-Pak™, a sustainable solution for products merchandized through the club store channel. Lite-Pak’s Club Pack system uses a pre-set template format to create the right primary packaging size and pallet configuration to meet club store’s strict requirements. Plus, Lite-Pak is produced with rigid, durable materials, so any pallet configuration can support the required minimal weight required by club store retailers. Lite-Pak’s simple packaging process provides a packaging solution in a fraction of the time it would take using custom packaging methods. For more information, contact The Drake Co., 1401 Greengrass Dr., Houston, Texas 77008; (Tel.) 800-299-5644; (Web Site) www.thedrakecompany.com.
Menasha Packaging will be showing this Revlon Sugar-Sugar/Golden Affair Power Wing display. The display was designed to showcase existing Revlon blush and lipstick products in a different, elegant, high-quality display targeted at style-conscious prom-going teenagers, at Wal-Mart locations with specific demographics. The dual powerwing display promoted Revlon’s brand image of quality and elegance, reinforced by the slick look of the products. To learn more about this display, contact Richard Burke at Global Shop, Booth 1211; or call 800-232-0473.
Proprint Services Inc., will be showing this large floor display accurately depicting a hockey scene played over and over everyday in Canada. The three dimensional piece is printed full color, mounted to board and diecut and glued to the shape of a hocky bench filled with players. This eye-catching piece will score big with consumers when matched up with all the other materials produced for this promotion for Kraft Canada, including basewrap, header cards, and smaller displays. To learn more about this promotion contact Marc Salsky at Global Shop, Booth 1905; or call 888-776-7768, x246.
Marketing Impact Limited will be showing this Stride Gum Clipstrip display at Global Shop which effectively merchandises a large volume of gum. The display is flexible and durable to withstand high traffic areas and supports the Stride brand strategy with its bold and colorful graphics. To learn more about this display, contact Michael Vogler at Booth 5224; or call l-800-4l0-0264.
Great Northern Corporation will be showing the Scotts Roundup 56 ct. pallet display. The pallet system offers 4-sided shopping and features common structural components which saves over-packaging and reduces the assembly process as well as energy and costs. The unit utilizes the strength of corner boards to increase product count and improve visibility. To learn more about this display, contact Pat Graf at Global Shop, Booth 26l9; or call 262-68l-5290.
Dentyne Ice & Trident Gravity Feed PW. This display creates a large "billboard" visual. The unit features high-count packages prominently in Wal-Mart and also offers simplified shipping, pack-out and in-store assembly. The large graphic area showcases the new products to maximize new product placement. Created by Menasha Packaging, 601 E. Erie Avenue, Philadelphia, PA 19134.
Kraft Festive Display. This display was designed to promote Kraft products and offer simple food recipe solutions. It created brand awareness for the festive season in grocery channels and attracted the consumer with its visual impact of food images plus the mini-magazine. Created by Proprint Services Inc., 562l Finch Ave. East, Unit 5, Toronto, Ontario M1B 2T9.
Big Idea Pirates Merchant Ship. The objective was to create awareness of the VeggieTales movie and drive the customers to the theaters opening weekend. Big Idea wanted to increase brand recognition of licensed merchandise by creating an attractive display to achieve prime placement in the store. The display resulted in 7500+ joining the fan club and 60k entering the sweepstakes after visiting the website promoting the display. Created by U.S. Display Group, 810 S. Washington St., Tullahoma, TN 37128.
Lumene Secret of Arctic Nature Brand Event. The objective of this display was to build awareness for the Lumene families of product for their unique special makeup and skin care needs. The display includes three PDQs that feature a mix of products from three products. Each PDQ tray houses products color-keyed to the packaging with attractive angled side panels and internal raised product inserts. An internal graphic panel, header card and ample front and side panels allow for substantial logo treatment. Created by Menasha Packaging, 601 E. Erie Ave., Philadelphia, PA 19134.
Kraft Festive Mini-Mag cube tower with mini-magazine brochure holder was designed to promote Kraft products and offer simple food recipe solutions. It created brand awareness for the festive season in grocery channels and attracted the consumer with its visual impact of food images plus the mini-magazine. Created by Proprint Services, 5621 Finch Ave. East, Unit 5, Toronto, Ontario M1B 2T9.
Staples Pods Showcase Multiple Brands
The primary objective of this Sanford "Staples Pods" was to build a display that showcased multiple product brands. The eye-catching display stayed within the allotted footprint. Multiple product categories fall under the Sanford Brands umbrella, so each side of the pod focused on a particular brand (Sharpie, Expo, Papermate and Sharpie Accent) with coordinating colors. This program featured l,400 displays and was created by U.S. Display Group, Tullahoma, TN.
Weleda Skin Care Products Display
This display was used to introduce Weleda, a leading European brand of organic skin care products, to U.S. Consumers. The objective was to instantly build consumer awareness of the four types of "Sea Buckthorn" lotions with an eye-catching, brightly colored display that "pops" in the retail environment. The display arrives ready-to-sell and can be easily used as a wing rack or a floor stand. It is constructed of E flute with offset printing for the wing, with a riser made of B flute and offset print for the base. The Weleda Skin Care Products Display was created by Menasha Packaging, 60l E. Erie Ave., Philadelphia, PA l9l34.
"All-Natural" Fertilizer Display
This display introduces a new "all-natural" fertilizer which is environmentally friendly and is actually l00% worm poop, marketed in used soda bottles, thereby reducing waste in the environment through the sale of the product. The display’s green graphics illustrate the product benefits and reinforce the environmentally friendly nature of the product. Alpak Display Group was selected for this project in part because of its commitment to pursuing environmentally friendly P.O.P. Alpak was one of the first display companies in the country to convert its oil-based press into a water-based press and one of the first to set up an in-house ink-treatment waste system. Alpak makes its own paper utilizing state-of-the-art corrugating processes eliminating waste and residue. This All Natural Fertilizer display was created by Alpak Display Group, 575 N. Midland Avenue, Saddle Brook, NJ 07663.
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