BIC Displays New Soleil Bella
BIC has launched the BIC Soleil Bella™. The BIC Soleil Bella shaver is a one-piece shaver that features four flexible, e-z rinse™ blades, a soothing moisture strip® enriched with coconut milk, as well as a curvy, non-slip handle that allows for an easy grip in the shower or bath.
“The primary target for BIC Soleil Bella is women ages 18 to 34,” said Linda Palladino, Senior Brand Manager, shavers, BIC Consumer Products USA. “Women will enjoy shaving with BIC Soleil Bella because of its four e-z rinse blades that allow the user to rinse the shaver from the front or back. Also, the coconut milk that is infused into the moisture strip will help to provide a smooth shave.”
P&G Displays New Venus Razors
Venus(R), one of the best selling female shaving systems in the U.S., has launched new versions of its top-selling razors.
In addition to Venus Embrace, P&G Beauty is also offering Venus Spa Breeze(R) and Venus Spa Breeze Disposables, the first disposable razor with built-in shave gel bars, enhanced with a white tea scent that creates a skin-loving light lather for a smooth shave, without the need for separate shave cream.
Venus is also introducing new Venus Disposables Tropical and a new SatinCare Lavender Kiss shave gel.
These latest Venus and SatinCare products will be displayed in food, drug and mass merchandise stores. Floor and power wing display graphics complement the new Venus packaging graphics.
Bota Box Displays Environmentally Friendly Wines
This attention-getting display holds 30 3.0L packages of Bota Box wines with FlexTap™, a state of the art technology which keeps wines fresh for up to six weeks after opening.
Now consumers can enjoy premium California wines by the glass whenever they want without the worries of waste or spoilage. Bota Box is portable; allowing consumers to take it anywhere glass is undesirable such as camping, barbecues, hiking, boating and poolside.
According to recent studies, Bag-In-Box wines create 85% less landfill waste than traditional glass packages and have a smaller carbon footprint as well.
The colorful, space efficient display highlights the portability and environmental benefits of the Bota Box wines.Each Bota Box contains the equivalent of four 750ml bottles of wine or approximately 20 glasses.
BACARDI Displays Dragon Berry Rum
BACARDI has launched BACARDI Dragon Berry, the latest addition to the BACARDI family of Flavored Rums.
Dragon Berry offers the light, fruity flavor of strawberry, infused with the crisp, fresh flavor of dragon fruit. As the leader in the flavored rum category, BACARDI is the first brand to introduce dragon fruit to the spirits category. This unique ingredient is an emerging superfruit with a bold, tropical taste that creates an exceptional flavor experience when combined with strawberry.
“Flavored rums continue to drive innovation in the rum category,” said Gordon Chisholm, Brand Director, BACARDI Flavored Rums. “BACARDI Dragon Berry brings together the classic taste of strawberry and enhances it with the exciting and dynamic flavor of the exotic dragon fruit. The result is a fresh, one-of-a-kind taste .”
Leveractive Debuts Video In-Store Display
Leveractive has made new video-based point-of-purchase display systems available to retailers of its Giggles Computer Funtime For Baby Software Series for babies.
The new video displays provide shoppers with a quick overview of how the product works, features, benefits for the baby and parent, and information on awards and customer testimonials. Leveractive is providing these displays in both a counter model with a built-in 7-inch video screen as well as a floor stand with a built-in 10-inch screen.
“The video display jumps off the shelf and brings shoppers in,” said Tim Leverett, CEO at Leveractive, LLC.
SC Johnson Displays Pledge Fabric Sweeper For Pet Hair
SC Johnson wanted to feature its new Pledge-brand pet hair remover in a half-pallet display in Wal-Mart stores. The display was designed to educate pet-owning customers about the Pledge Fabric Sweeper, how to use it and why it is superior to lint brushes or rollers.
Graphics on the angled center panel attract pet-owning shoppers with clear messaging, a protected sample of the unit and sharp photos of step-by-step use of the sweeper, its grabbing mechanism and the impressive amount of pet hair removed. In the center panel, the logo and product name are prominent, along with an actual sample that is easy for consumers to see. Pictures of pets help attract pet-owning shoppers.
This Pledge Fabric Sweeper for Pet Hair half pallet display was created for SC Johnson by Menasha Packaging Co, of Philadelphia, PA and Brooklyn Park, MN.
Spongebob Shops Open In Walmart Stores
Nickelodeon is celebrating SpongeBob SquarePants’ 10th Anniversary by providing Walmart customers with unique in-store experiences and the biggest, happiest assortment of SpongeBob merchandise.
A SpongeBob shop, called “The Happy Place,” will feature SpongeBob apparel, bedding, DVDs, music, electronics, toys, video games, books and other products in Walmart stores nationwide.
“Ten years of SpongeBob deserves something incredible,” said Leigh Anne Brodsky, President, Nickelodeon/Viacom Consumer Products. “With a truly unique in-store experience and new, distinctive product at Walmart, customers feel like they are part of the SpongeBob tenth anniversary celebration.”
A fully integrated TV, print and online media campaign and in-store support highlight the new merchandise. SpongeBob signage will be featured in-stores, along with advertising in the Walmart circular.
Staedtler Unveils Fimo Kits for Kids
Staedtler's new FIMO Kits offer Polymer clay sculpting projects providing fun for all ages.
Full color instructions are provided with each kit which are easy to understand and help make daunting projects simple. Each kit includes four blocks of FIMO soft in assorted colors.
Staedtler is providing counter displays for individual kits, as well as an attractive floor display that contains 60 FIMO Kits. The nearly 5 foot tall sturdy cardboard floor display has a small footprint (14 3/4" wide by 13 l/2") deep and is easy to assemble.
Arm & Hammer Uses Peel ‘n Taste Strip Dispensers
Church & Dwight wanted to build consumer awareness for its Arm & Hammer Advanced White Brilliant Sparkle toothpaste brand. The challenge of overcoming consumers’ association with the company’s 155-year-old flagship product, baking soda, led to the pinpointing of taste as the key element that had to be emphasized.
Church & Dwight used The Peel 'n Taste® flavor strips, from First Flavor, Inc., Bala Cynwyd, PA, (www.firstflavor.com) to effectively sample the taste at the point-of-purchase.
Red Truck Wines Displays Mini-Barrel
Red Truck Wines’ new Mini-Barrel has launched in Sam’s Club stores nationwide. With a patent-pending barrel design featuring the iconic wine barrel shape complete with rings, staves, a wood-grain look and burned-in imagery and typography, the Mini-Barrel has a fresh-from-the-winery feel. The 3L Mini-Barrel, which holds Red Truck's Red Wine, is equivalent to four 750ml bottles.
“It’s time consumers had the option of a premium quality wine in a format larger than 750ml," said Carol Reber, V.P., Marketing at 585 Wine Partners which owns Red Truck Wines. “For anyone who's ever visited a winery or wished they could, the Mini-Barrel by Red Truck makes the experience come alive in their own home.”
Mini-Barrel by Red Truck is being introduced at a time when the consumer is looking to make smart, value-oriented wine purchases. Furthermore, large format packages are widely considered to be more environmentally friendly than glass bottles due to their comparative lighter weight and lower carbon footprint.
Dixon Golf Converts P.O.P. Displays Into Recycling Centers
Dixon, which introduced the 1st 100% eco-friendly golf ball has led the golf world into the concept of “Green” by converting its Point-Of-Purchase displays into Recycling Centers for its retailers. In addition, Dixon Golf is minimizing its own carbon footprint and ecological impact through a number of initiatives.
To encourage golfers to get into the practice of recycling golf balls and return spent Dixon Earth golf balls to retailers, Dixon is offering a $1 discount on future orders. The Dixon Earth golf ball’s core is 100% renewable and the packaging is made from 100% recycled material. From core to cover, from packaging to displays, Dixon Earth is setting a new standard in environmental consciousness.
Space Chimps Display
This in-theater standee for the film, "Space Chimps," was engineered to support the weight of a large spaceship structure in motion. The motion of the rocking ship as well as the bobbling heads of the chimp characters attracts attention, while the ship's interior is illuminated by a hidden light.·The rocking spaceship looks as if it is floating "in space" above the base This display won a Gold Award in the Entertainment Category and a Display of the Year Award in the Temporary Category, and was created by Drissi Creative Services, 6721 Romaine Street, Los Angeles, CA 90038.
Promotivate Back To School Lucky Break Floor Standee
The standee was designed as a checkout counter. Shelf-talkers and blade signs were used in-store as reminders for customers to buy their participating products for entry into the promotion. Lifestyle shots showed "mom" paying for the selected products while the retailer's logo was prominent. This display won a Gold OMA in the Grocery and General Merchandise Products Category and was created by Artisan Complete, 100 Bentley Street, Markham, ON L3R 3L2.
GUM Timer Light Toothbrush Header
This display was designed to introduce a new toothbrush at Walgreens. This header flashes red LED lights that simulate the special feature of this GUM children's toothbrush: light flashes for 60 seconds to keep the child brushing longer. The display draws attention to the new timer-light toothbrush targeted at 4 to ll year-olds and their parents. This display was created by Menasha Packaging Co., 601 East Erie Ave., Philadelphia, PA 19134. BRONZE OMA.
SC Johnson PowerPad PDQ Display
The marketing goal for this display was to increase sales of OFF Lamps, Lanterns and refills throughout the peak season, utilizing a visually dominant display vehicle. The tray was designed without a front lip to maximize product exposure and for ease of shopping. The corrugated structure features a full mounted litho for the highest level of graphic appeal. Additionally, a flame simulating "flickering" LED was positioned inside of an actual lantern for shopper education and engagement. This display was created by Great Northern Corp., Consumer Packaging and Display, 1800 South Street, Racine, WI 53404. BRONZE OMA.
Zavida Flavor Dispenser
The objective of this display was to increase coffee sales at the convenience store level. The featured product is a Gourmet Liquid Flavor Dispensing System that will flavor hot and cold beverages. The display is designed for self-service operations in convenience stores and allows the retailer to sell flavored coffees without the need to brew flavored coffees. The Zavida Flavor Dispenser was created by Add Ink, Atlantic Decorated & Display, 36 Overlea Blvd., Toronto, Ontario M4H 1B7, Canada. BRONZE OMA.
Mattel Wal-Mart Barbie Peek-a-boo End Cap Dress Up Kit With PDQ Trays
The objective of this "dress up kit" was to create a Wal-Mart exclusive end cap for the new Barbie Peek-a-boo Doll launch. It was to developed to encourage repeat visits to purchase more dolls with each visit. Graphics of the dolls were featured on the oversized two sided header. Shoppers of all ages were able to flip open the window to reveal the TV drivers featured in the PDQ trays. The side panels "Peek-a-boo" window was designed based on a child's height of 48". This display was created by Justman Packaging & Display, 5819 Telegraph Road, Los Angeles, CA 90040. SILVER OMA.
Mattel Wal-Mart Hot Wheels 40th Anniversary Pallet
The objectives of this pallet display were to communicate the 40th Anniversary of the Hot Wheels brand to Hot Wheels collectors at Wal-Mart and to create awareness of the new and exclusive Hot Wheels 40th Anniversary cars and playsets. The display's graphics tied in to the aesthetics on the product packaging, as well as to the logo and color treatments used in promotional events. Special printing on foil was used throughout the graphics on the display to evoke an elite and exclusive feel. Also, a uniquely shaped header was placed on top of the display to further communicate the "wow" factor. This display was created by Justman Packaging & Display, 5819 Telegraph Road, Los Angeles, CA 90040. BRONZE OMA.
Coca-Cola Holiday House Spectacular
This display was designed to highlight the entire line of Coke and Sprite products during the 2008 holiday season. The unit was designed to remind the consumer of the tradition of Coke products as an important part of holiday celebrations at home. The three-dimensional house is welcoming and the classic Coke Santa icon reminds the consumer of tradition. This display was created by Ellie Inc., 28 Hawk Ridge Circle, Suite 110, Lake St. Louis, MO 63367. BRONZE OMA.
Glade Sense & Spray and Lasting Impressions 60ct Super PDQ
This super PDQ for Wal-Mart uses motion and action to launch two new SC Johnson Glade products, Sense & Spray, an automatic air freshener triggered by a motion sensor, and Lasting Impressions a fan-powered air freshener that alternates daily between two scents. To attract and involve shoppers, the motion detector flashes light as shoppers pass. This display was created by Menasha Packaging Company, 601 East Erie Avenue, Philadelphia, PA 19134. BRONZE OMA.
Brown-Forman - Tangerine Crate
This unique promotional piece was sent to distributors and store owners to introduce the new Tangerine Fusion flavor of Finlandia Vodka. The mailer included a zip drive, sample bottle and tangerines. The display is constructed with E Flute and Litho Laminated. The displays were created by U.S. Display Group, 810 S. Washington St., Tullahoma, TN 37388.
Vitamin Water Multi-Case Display
Vitamin Water is using this display to gain attention for major promotions at supermarkets and mass merchandisers. The display highlights the different flavors in the line, and that the waters only have 10 calories. This display was created by Grey Packaging, 2155 Fifth Ave., Ronkonkoma, NY 11779.
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