Jim Beam Launches Red Stag Black Cherry Bourbon
Jim Beam Bourbon is launching Red Stag by Jim Beam, a Kentucky Straight Bourbon infused with natural flavors. The fresh, contemporary taste appeals to both longtime Jim Beam fans and new consumers who may not have previously considered the Bourbon category. Red Stag is a new innovation from Jim Beam. Through a unique, artisanal infusion process, natural black cherry flavors are slowly and carefully infused into fine, four-year-old Jim Beam Bourbon.
“Our Bourbon fans know that Jim Beam would never treat fine Bourbon with anything but respect,” said Kelly Doss, Sr. Dir. Bourbon & whiskeys, Beam Global Spirits & Wine. “Red Stag’s all-natural flavor was hand-selected for its ability to complement and highlight the wonderful taste of Jim Beam Bourbon.”
Nestle Promotes Maggi Soups To Hispanic Shoppers
Nestle USA is using this floorstand to promote Nestlé’s Maggi dried soup mixes at Hispanic specialty grocery stores in the U.S. The 150-year-old Maggi brand is popular worldwide and includes a wide array of convenient soups and seasonings.
Colorful graphics show the soups' fresh, natural ingredients in a wooden crate reminiscent of farm stands and green grocers in the heart of Mexico. The stacking trays open on two sides, showcasing and framing the inviting packaging.
The display is space efficient with a 288 product count. As the trays shop down, retailers simply remove the top tray.
The display is made of B flute for sturdiness. Trays and headers are full litho label printed.
This display was created for Nestle by Menasha Packaging, a Philadelphia, PA and Brooklyn Park, MN-based p.o.p. display and packaging firm.
Dover Displays Its New go fresh Burst Collection
New Dove go fresh Burst collection is a fresh, new addition to the Dove go fresh product line. The invigorating and crisp sensory experience of juicy nectarine and white ginger encourages women to start their days with a burst of energy and inspiration. The Dove go fresh product collection is now offered in four fragrant variants - Burst, Refresh, Energize and Cool Moisture, and are now available in beauty bar, body wash, deodorants, matching body mists, hand and body lotion and hair care.
The Dove go fresh collection will be displayed in food, drug, mass and club retailers. Special PDQ displays and pallet displays will support the launch.
Candle Warmers Displays Boost Sales At Mass Retailers
Candle Warmers Etc., manufacturer of patented candle warming appliances and related giftware appliances, has expanded distribution through new mass retail chains such as Bed Bath & Beyond, Dillard’s, JCPenney, K-mart, Kohl’s, and Walgreens.
Candle Warmer Etc. Marketing Director Chris Barnes, said, “By attaining these top-tier retailer relationships, we give consumers greater ability to find our popular candle warmer product lines.”
Customer demand for the Company’s “quick, safe, clean and healthier alternative to wicked candles without a flame products" has spread through gift stores. Candle Warmers Etc. is using special point-of-purchase displays to support the expanded product distribution.
Tide Conducts ‘Loads of Hope’ Promotion
Tide laundry detergent has launched a new specially marked, Yellow Cap bottle of Tide, with 10¢ from every purchase going toward helping families affected by disasters. Dedicated to providing clean clothes to help renew a sense of hope to families affected by natural disasters, the Tide Loads of Hope program has provided free laundry service to families and relief workers for the past three years following major disasters, including Hurricane Katrina and the California wildfires.
“After three years of sharing in people's efforts to rebuild after major storms like Hurricane Katrina and Hurricane Ike, we’ve learned that the little things, like clean clothes, can make a big difference for those in need,” said Suzanne Watson, Tide Assoc. Marketing Director. “We are excited to share the launch of this new bottle of Tide with consumers so they can be a part of this worthy cause to help families dealing with the effects of a natural disaster”.
Henkel Launches Purex Complete
Henkel has launched Purex Complete 3-in-1 Laundry Sheets, which will simplify how laundry is done by bringing together detergent, softener, and anti-static ingredients in one powerful sheet. Add the sheet to the wash load and the detergent is released; transfer the sheet with the clothes to the dryer and the softener and anti-static are released.
Marketing support for Purex Complete 3-in-1 Laundry Sheets includes TV, print, FSIs, and special p.o.p. displays.
Purex has partnered with the non-profit organization, Kiva, (the world’s first person-to-person micro-lending website, empowering individuals to lend directly to entrepreneurs around the globe) to launch the campaign.
Torpedo Shark Display Grabs Consumer Attention At Retail Counters
USA Pool & Toy, O’Brien, FL, is placing this 12 piece Torpedo Shark Display in pool stores, zoos and aquariums.
The display features three each of four different style sharks and dolphins for a total of 12 pieces per pool toy display.
The 13.75" x 9.25" x 10.5" pool toy display grabs consumers attention and increases impulse purchases.
Fuji Displays EnviroMAX Batteries
Fuji is displaying its Fuji EnviroMAX™ eco-respectful, high performance batteries in hardware chains nationwide.
“Consumers looking for easy, affordable ways to go green can start right now with Fuji EnviroMAX batteries,” said Jeff Kreidenweis, Director of Sales. The batteries are free of added poisonous mercury and cadmium, and can be disposed of in most landfills.
Consumers will find the batteries on P.O.P. displays in such chains as ACO and ACE Hardware stores; Sears, Target, and Tru Value Hardware stores.
Island Display Promotes 3 Different Products
Sam’s Club is using this Wireless Island Display, which offers an innovative design solution engineered to promote three different products from three different vendors.
The display ships fully pre-packed, one pallet on top of the other, branded as a single unit. The pallets are then merchandised side by side at retail. In addition product sampling platforms were incorporated into the design to provide for consumer interaction. This Sams Club Island Display was created by Great Northern Corp., headquartered in Racine, WI.
Logitech Floorstand Promotes Computer Products
Logitech Canada required a display for bulk purchase of production parts which could be used in multiple channels.
The display was engineered to achieve maximum flexibility and modularity. The overall size of the shelves permits a variety of planograms, enabling retailers to vary the mix of product displayed.
The display’s metallic looking trim, along with its matte-metal grey color lends a premium and high-tech, permanent look to the completely corrugated display.
The display is shipped pre-packed for retailer convenience. This display was created for Logitech by Add Ink, Division of Atlantic Decorated & Display, a Toronto, Ontario, Canada-based point-of-purchase display and packaging firm, (Web Site) www.atlantic.ca.
Glee Gum Promotes New Ethical Chewing Gum
This counter display, designed for new regular Glee Gum, comes pre-assembled and fully stocked with all 6 SKUs of Glee Gum: Peppermint, Cinnamon, Tangerine, Bubblegum, Spearmint, and Triple Berry.
The point-of-purchase display is free to the retailer with the purchase of the gum itself. The colorful display attracts attention and highlights that Glee Gum is all-natural.
Glee Gum is a gluten-free chewing gum with no artificial coloring, flavoring, sweeteners, or preservatives.
Glee Gum is a “green” gum right down to the packaging, which is made from biodegradable, recycled cardboard.
Perfect Results Uses New P.O.P. Displays As Part Of Brand Restage
Perfect Results hair care products, formulated for professional stylists, recently expanded its product line to include products for home use.
The Company called on Chicago-area's Thynk Design to update its image and message.
Women of color between the ages of 18 and 49 who wanted products that would allow them to maintain their style at home, as well as salon stylists, were now the target audience.
Thynk Designs’s Creative Director Bob Sprecher, said, “The brand message was going to be seen by both audiences simultaneously via in-store merchandisers and a new e-commerce web site. While addressing the desires of each audience, we had to make sure each message would complement, and not cannibalize, the other.”
Tracey Bell, Brand Manager, Perfect Results, said, “Clean messaging and powerful images express the brand’s benefits and unique qualities and are beautifully integrated on the web site and in point-of-purchase materials.”
Category: Pallet Displays
Display Producer: Great Northern Corp.
1800 South Street, Racine, WI, 53404
The objective for this Nintendo Mixed Mario Pallet for WalMart was to create a pallet display that would showcase Nintendo's new Wii release, "Mario Super Sluggers" and also merchandise/advertise 3 other existing Mario games. It was important to develop a visually compelling merchandiser that followed both Nintendo and WalMart guidelines.
Category: Corrugated Displays
Display Producer: Menasha Packaging Company
601 East Erie Avenue, Philadelphia, PA 19134
This super Glade Sense & Spray and Lasting Impressions 60ct Super PDQ display for Wal-Mart uses motion and action to launch two new SC Johnson Glade products, Sense & Spray, an automatic air freshener triggered by a motion sensor, and Lasting Impressions a fan-powered air freshener that alternates daily between two scents. To attract and involve shoppers, the motion detector flashes light as shoppers pass.
Category: Permanent Displays
Display Producer: Flair Display, Inc.
3920 Merritt Avenue, Bronx, New York 10466
This display is part of a program for Johnnie Walker which is a sponsor of the new Yankee Stadium. This display was produced for the opening of the new stadium. The pole topper floor display was part of a mass case program as ten or 20 cases of product were stacked underneath and around the unit. The program coordinated with the opening of the stadium and created much attention.
Category: Corrugated Displays
Display Producer: Proprint Services, Inc.
5621 Finch Avenue East, Unit 5, Toronto, Ontario M1B 2T9
This Kraft corrugated end-aisle display, themed “Savour Summer,”has a large, colorful header showcasing the product and lifestyle graphics. The unit has space to hold many products in front and it also contains recipe booklets in specially made pockets in the front. Significant product sales increases were achieved with this dipslay program.
Category: Mobiles/Table Tents
Display Producer: Promo Print Solutions, Inc.
420 S. Koeller Street, Suite 208, Oshkosh, WI 54902
The Coors Light Snap Mobile® table tent is a unique construction designed to attract consumer attention. It features 360 degree viewing and 3D construction offering at least l/3 more graphics space. The pop-outs and drop down floor, add structural enhancements and the table tent will hold its shape over time rather than drooping like traditional table tents. The piece ships flat and sets up extremely easily and quickly. It can be die cut to almost any shape and can sit on a table, counter or floor; can hang from the ceiling or shelf and can be a pole topper or display topper. The Snap Mobile® is a patented product.
Category: Corrugated Displays
Display Producer: U.S. Display Group
810 S. Washington St., Tullahoma, TN 37388
This Bridgestone Promo Floor Display was designed to project an eye catching design featuring bold graphics, while maintaining a small retail footprint. The marketing objective was to promote the Bridgesstone brand and $l00 incentive. The goal was to create attention to the Bridgestone Visa Prepaid card. The Origami design shows the programs and advertisements.
Category: Promotional Displays
Display Producer: Justman Packaging & Display
5819 Telegraph Road, Los Angeles, CA 90040
This Mattel "dress up kit" was utilized to create a Wal-Mart exclusive end cap for the new Barbie Peek-a-boo Doll launch. Graphics of the dolls were featured on the oversized two sided header, so shoppers could see them from far away. The side panels were designed with "high touch, low tech" in mind. Shoppers of all ages were able to flip open the window to reveal the TV drivers featured in the PDQ trays. Customer research shows young children are intrigued with interactivity, so the side panels "Peek-a-boo" window was designed based on a child's height of 48". The copy inside the window encouraged interpersonal communication in which an older individual can read the questions and answers to the young girl, thereby educating and engaging the potential buyer to purchase the new product line.
Category: Corrugated Displays
Display Producer: Menasha Packaging Company
601 East Erie Avenue, Philadelphia, PA 19134
Conagra’s Alexia Snacks is using this colorful floorstand, themed, “Simply Extraordinary Snacks.” Alexia, a premium natural and organic food products line has introduced a line of healthy crunch snacks. This display calls attention to the new product line and helps the brand gain prime off-shelf display positioning, while calling attention to the health benefits of the new line. The display provides full visibility for multiple products in the line, and is shoppable from both sides. The unique display header highlights the distinctive shapes of the new snacks.
Category: Basewrap
Display Producer: Proprint Services, Inc.
5621 Finch Avenue East, Unit 5, Toronto, Ontario M1B 2T9
Proprint Services Inc. specializes in producing quality basewrap. This particular item was printed on a 4 mil smooth stock at 150 line screen to ensure a sharp looking graphic reproduced well. At a size of 18" high with a 24" repeat and a length of 50', this full color basewrap has an outer diameter of 1.25" when finished which makes it ideal for kitting. This inexpensive piece pulls together a full display and keeps the pallet looking inviting.
Menasha Packaging Company created this Ice Breakers Berry Sour PDQ, eliminating fillers by utilizing an angled front, back and sides. This pushes the product forward so that it is at the front of the tray on an end-cap. This is achieved by the angled design allowing for the removal of internal fillers that would have been necessary to keep the product from shifting. For more information, contact Menasha Packaging Company, 601 East Erie Avenue, Philadelphia, PA 19134.
Avante Kiosks & Displays offers "Eco Board", a sustainable medium density fiberboard (MDF) manufactured from 100% post-industrial recycled wood. The display shown for Key West Aloe is a single-sided shelving display manufactured from l00% post-industrial recycled wood residuals. For more information, contact Avante Mfg., 4725 Iris Road, Okanagan Falls, B.C. VOH 1R0 Canada.
KRAFT is always looking for ways to improve sustainability; one way is through in-room coffee programs for the hospitality industry. By focusing on less waste, health & safety, sanitation, convenience and quality responsible blends, KRAFT recently launched the NABOB single cup coffee pod which is 100% Colombian and contains more than 30% Rainforest Alliance Certified TM beans. These promotional materials were printed on FSC HannoArt Cover stock with vegetable based inks.This pop-out brochure & tent card was printed by Proprint Services Inc. 5621 Finch Avenue East, Unit 5, Toronto, ON, Canada M1B 2T9.
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