Creative Online

CREATIVE Corrugated
August/September 2009



B Green Innovations Displays VibeAway

B Green Innovations has developed a new counter top display for VibeAway®. The display can sit on top of a washing machine in retail stores. B Green’s VibeAway is made from 100% recycled tires. B Green is marketing the VibeAway to customers seeking an environmentally responsible solution to the problem of walking, vibrating and shaking washing machines. The display holds a dozen units, and the colorful display header illustrates how VibeAway works.



Master Lock Displays New Speed Dial Locks

Master Lock has introduced a new line of speed dial combination locks. Rebecca Smith, V.P., Marketing for Master Lock, said, “It’s a total paradigm shift in the way combination locks work, both in ease of use and enhanced security. These locks include technology features you won't find in any other padlock.”

The patented 1500iD Speed Dial Set-Your-Own Combination Lock features a first-of-its-kind design that opens on directional movements -- up, down, left and right -- instead of the traditional rotary dial. The lock is faster to open than traditional locks, more secure and customizable. Users can create their own easy-to-remember, resettable combination consisting of any number of movements in any sequence.



ZipIt Pencil Case Display Attracts Back-To-School Buyers

ZipIt Ltd. recently placed colorful counter displays for its fashionable, functional pencil cases in such retail chains as Walgreens and Office Depot this Back-to-School season.

“The ZipIt(R) pencil case is for kids who dare to dream,” said Menahem Geber, Founder of ZipIt. “Our young company captured the imagination of Back-to-School buyers when they saw how a simple zipper could become a purposeful pouch. Students of all ages, will be magnetized by ZipIt's innovation.” Displayed in fluorescent trays, the rolls of long, colorful zippers will be zipped-up by children of all ages to become novelty pencil cases from ZipIt’s S-Cool product line.



New Krylon Wood Stain Now In Convenient Spray Can

Krylon is introducing the first and only exterior wood stain in a convenient spray can. Krylon Exterior Semi-Transparent Wood Stain provides the same durable protection you get from wood stain in a bucket, but with spray paint convenience, making short work of a dreaded weekend project.

Krylon’s Wood Stain applies cleanly to both vertical and horizontal surfaces without runs or drips. Do-it-yourselfers will appreciate the recyclable spray can’s easy-open cap and EZ Touch 360° Dial Spray Tip. Colorful corrugated shipper displays will call attention to the new product and how easy it is to apply to all wood surfaces.



Classified Cosmetics Displays Aero Mineral Makeup

Classified Cosmetics is featuring this Aero Minerale Makeup Mist Power Panel. An active Lenticular graphic is the centerpiece of the power panel display header. The graphic quickly engages the consumer to review the product benefits.

This power panel display has been installed in hundreds of Duane Reade stores. This display was created by Accentuate, Inc., a Santa Fe Springs, CA-based p.o.p. firm. (Web Site) www.accentuateinc.com



Dove Displays Body Wash With Nutrium Moisture

Dove is displaying its latest liquid cleansing technology called Nutrium Moisture. With Nutrium Moisture, moisture loss caused by cleansing no longer has to be a skin care concern.

Unlike other body washes, this first-of-its-kind body wash technology takes a dual approach to healthy skin by preserving both proteins and lipids during cleansing which is critical for optimal skin health. Dove Nutrium Moisture contains the highest level of natural moisturizers in a body wash, making it the most effective natural nourishment ever.

The new Nutrium Moisture technology will be offered in Deep Moisture, Sensitive Skin and Gentle Exfoliating variants at food, drug, mass and club retailers. Corrugated floor displays prominently highlighting the Dove logo will help support the launch.



Pasta Express Displays New Microwaveable Line

Italian Foods Corp.is introducing a third flavor in its lineup of all natural microwaveable Pomodoro & Co. Pasta Express meals with the new Pasta Express Tomato Alfredo. The new dish combines fusilli pasta and a creamy tomato sauce flavored with diced tomatoes, onions and traditional spices. Dry durum wheat pasta is combined with prepared Italian sauces to produce a fresh-cooked bowl of pasta in just four minutes.

Pasta Express meals are shelf stable for 12 months and are packaged in their own microwaveable bowls. A colorful case shipper display is being offered to retailers. The shipper is sturdy, easy-to-assemble and ready for use on the shelf or as a stand-alone or end-cap display. Each shipper includes a colorful stand and crown as well as a modular display with 12 shelf spaces for showcasing Pasta Express with its self-contained microwaveable bowls.



PromoPak Direct’s Merch'N'Decker® is a mobile merchandising system that makes the heaviest of products mobile. It will accommodate over 400 lbs of product and sets up in less than a minute. The Merch'N'Decker can be custom designed for a specific product. For more information, contact PromoPak Direct, 1212 Naper Blvd., Naperville, IL 60540; (Tel) 630-346-5511; (Web site) www.promopakdirect.com



The new Fiber Pole Foot is the latest innovation in fiber pole bases from Corrugated Components & Devices. Produced with high impact plastic, this new fiber pole base simplifies the pole support process. The patent pending design fits any diameter tube eliminating lead times for ordering specific sizes. The Fiber Pole Foot is stocked in black and custom colors are also offered. For more information, contact Corrugated Components & Devices, 6554 South Austin Ave., Bedford Park, IL 60638; (Tel) 708-563-2323, (Web site) www.corrugatedcomponents.com



Sungarden recently used this 20’ x 20’ booth at the “World Tea Expo.” The entire exhibit was constructed of corrugated board, making the exhibit lightweight, cost effective and environmentally friendly. This exhibit was created for Sungarden by Acorn Paper Products, 3636 E. Olympic Bovd., Los Angeles, CA 90023; (Web site) www.acorn-paper.com



Nivea Cares Tower Display

This display showcases Nivea skin care products and also links the brand with an important breast-cancer awareness program as a sponsor of the Canadian Breast Cancer Foundation. This program was designed for Wal-Mart and the unit had to offer a significant variety of products and a substantial product count to meet consumer demand. The unit also required a relatively small footprint and a striking appearance with a solid brand message for the well-known brand. The Nivea Cares Tower Display was created by Menasha Packaging, 601 E. Erie Avenue, Philadelphia, PA 19134.


RPP Display

Nintendo Mixed Mario Pallet

The objective for this Nintendo Mixed Mario Pallet for WalMart was to create a pallet display that would showcase Nintendo's new Wii release, "Mario Super Sluggers" and also merchandise/advertise 3 other existing Mario games. It was important to develop a visually compelling merchandiser that followed both Nintendo and WalMart guidelines. This Nintendo Mixed Mario Palletdisplay was created by Great Northern Corp., 1800 South Street, Racine, WI, 53404.



Pepsi Corrugated Standee

This life-sized standee was screen printed full color on corrugate, die cut, scored and easel applied and folded in half for packing one per kit. The unique feature of this display is the die cutting. The head space allows people to interact with the display at the store level and take their picture. It is a fun promotional piece that increases awareness of Pepsi and the CFL season and it draws attention to the display and product. The Pepsi Corrugated Standee was created by Proprint Services Inc., 5621 Finch Avenue East, Suite #5, Toronto, Ontario Canada MlB 2T9.



Logitech Floorstand

Logitech Canada required a display for production parts which could be used in multiple channels. This display’s metallic looking trim, along with its matte-metal grey color lends a high-tech, permanent look to the completely corrugated display. This Logitech Floorstand was created by Add Ink, Division of Atlantic Decorated & Display, 36 Overlea Blvd., Toronto, Ontario Canada M4H 1B7.



Corrugated PDQ Counter Display

This display, a PDQ re-sized and modified from a stock display program, is an example of what can be done with ONE color printing. The unit is made of 200# B-flute white board with l color (rubber plate) flexographic printing. The unit includes a front angled graphic panel, 2-level design for increased product visibility and all parts were numbered for easy pre-assembly by the client. The display shipped pre-loaded to retail outlets nationwide. The production time was 15 working days from initial prototype approval. The corrugated PDQ Display was created by Alpak Display Group, 575 N. Midland Avenue, Saddle Brook, NJ 07663.



PurNRG Locker Display

This corrugated display, the PurNRG Locker, was used to create a one-stop-shop for fans of the popular Christian girl group. The display merchandises CD's of the Christian girls group along with shirts, and was distributed at Christian retailers across the U.S. The PurNRG Locker Display was created by U.S. Display Group, 8l0 S. Tullahoma, TN 37388.



Mattel Wal-Mart Barbie Display

This display was created to support the launch of the Barbie Peek-a-boo Doll and to create an exclusive end cap at Wal-Mart. The display was developed to encourage repeat visits to purchase more dolls with each visit. Graphics of the dolls were featured on the oversized two sided header. Shoppers could flip open the window to reveal items on the PDQ trays. The side panels "Peek-a-boo" window was designed based on a child's height. The Mattel Wal-Mart Barbie Corrugated Display was created by Justman Packaging & Display, 5819 Telegraph Road, Los Angeles, CA 90040.



Halls Refresh Launch Displays

This group of displays was developed with Cadbury for the launch of Halls Refresh, a new hard candy specially formulated to help moisten your mouth. The objective was to convey to the consumer that this is not a cough drop. It is a new, everyday refreshment experience. The result was this 56ct PW/FS to introduce the 20 piece resealable bag and a 60ct Counter Unit designed for the 9 piece stick. Each display uses all corrugated materials. Multiple layers of lug-ons were used to emphasize the splashing water and fruit flavors. The trays compliment the product and contribute to the moistening message with their solid cerulean blue printing. These displays were created for Cadbury by Menasha Display Group, 601 E. Erie Ave., Philadelphia, PA 19134.


Cor-Caddie Platform For Corrugated Display

Midway Displays’ Corrugated Components & Devices Division offers the Cor-Caddie, which makes corrugated displays mobile in the store. The Cor-Caddie features a square steel tubing frame for support strength. Optional side braces help to position loads properly. Custom powder coating is available. The Cor-Caddie can be produced in custom sizes, and casters are available in different sizes. The Cor-Caddie platform is available from Midway Displays’ Corrugated Components & Devices Division, 6554 S. Austin Ave., Bedford Park, IL 60638.


Stock Corrugated Displays & Accessories

A wide range of corrugated displays for floor, counter top and the accessories to help display products, are available from Merchandising Inventives. Accessories include inventory control clips, powerwing clips, display casters and flutewire. These stock items are available from stock for immediate shipment. For more information, contact Merchandising Inventives, 1177 Corporate Grove Dr., Buffalo Grove, IL 60089.


Healthy Choice Half Pallet Display

The objective of this display was to communicate the new product launch graphically. This display is produced from multiple grades of corrugate. 32ect E & B, and 44ect B. Graphics are produced using 80# C1S litho, printed 4 color process and direct print 100%.·Graphics incorporate strong use of Healthy Choice green to leverage brand equity.This Healthy Choice Fresh Mixer Half Pallet display was produced for ConAgra Foods by Smurfit-Stone Display Group and Launch Creative Marketing, 208 South Jefferson, Chicago, IL 60601.


One-Piece Beer Display

Packaging Technologies offers a one-piece beer display that folds flat and easily pops open to stack cases of beer up to five cases high. The display holds 6 packs, 12 packs or 24 packs. The displays are offered with no die charges. This one-piece, pop-open beer display is availble from Packaging Technologies, 310 Courtland Avenue, Concord, Ontario, Canada L4K 4Y6.


Excedrin Wal Mart Powerwing/PDQ

These powerwings and PDQ shelf units were produced for Wal-Mart for Excedrin "Out of Carton" product. The displays are part of a new advertising campaign featuring the "What Ache" promotion which emphasizes "relief so fast, so strong you'll simply forget you had pain". The strategy was to place the displays in the end aisle powerwing store metal cage and end cap shelves to promote the products being sold without the carton. The display also supported Wal-Marts "Save Money, Live Better" slogan using large graphics on the sides of the display. The average time frame from contact to shipment on this program was six weeks. The Excedrin Powerwing was created by Rand Diversified, 3 Ethel Rd., Edison, NJ 08817.


Back to Top


To See previous issues of Creative Corrugated Displays, click here

To See Previous Issues of Online Weekly in Creative's Archives, click here
.

To See other Creative Online Newsletters click here

Home Page | Inside Creative | Advertiser Index | Fax Response | Media Kit