Merchandisers Display ‘Osmosis Jones’
Warner Home Video’s release of “Osmosis Jones” on VHS and DVD was backed by a marketing campaign targeting both parents and children.
Customized merchandisers bursting with color are available in 18-, 24-, 36- and 48-unit configurations, as well as 24- and 48-unit mixed VHS/DVD merchandisers. Coinstar is offering a $5 mail-in rebate to consumers who purchase Osmosis Jones and features the title in its merchandisers. A CD sampler, featuring music by platinum artists including Sugar Ray, POD and Willa Ford, is attached to the back of every VHS and DVD.
Displays Encourage Trial Of Listerine PocketPaks
Pfizer Consumer Healthcare has introduced Cool Mint Listerine PocketPaks strips, a portable oral care product now available in stores so consumers can get a clean mouth feeling anytime, anywhere.
Listerine PocketPaks strips are translucent, ultra-thin oral care strips that dissolve instantly on the tongue, killing 99.9% of odor-causing bacteria within 30 seconds, and lasting for up to 90 minutes.
“Listerine PocketPaks strips mark the beginning of an exciting and innovative new chapter in the 120 year history of Listerine,” said Wes Pringle, Group Marketing Director of Oral Care. “In addition to helping us meet the needs of our current, dedicated oral care consumers, we are excited to be able to expand the Listerine franchise to consumers looking for an ‘on-the-go’ solution.”
Listerine PocketPaks strips are available in the oral care aisles of grocery, drug and mass merchandise stores. They come in 3 SKUs: 16-count, 24-count and 72-count p.o.p. displays.
Displays Support Launch Of NFL Showdown Game
Wizards of the Coast has introduced the NFL Showdown 2002 sports card game, incorporating an electronic reader called The PlayGrid. The PlayGrid, developed in conjunction with Tiger Electronics, is a handheld scanning device that allows football fans of all ages to play a strategic and statistically accurate football game without sacrificing the fast-paced action of an actual NFL game. The PlayGrid device reads, decodes and stores information from cards that are swiped through its electronic scanner. It then computes each individual play result from the information it has stored.
The NFL Showdown 2002 sports card game is available in two-player Starter Sets, draft packs and booster packs. P.o.p. displays support the NFL Showdown 2002 sports card game at retail.
Enderes Tools Display Features 4-In-1 Screwdrivers
This center aisle display for Enderes Tools incorporates a large screwdriver shape into the display to attract attention to the company’s 4-in-1 screwdrivers. In addition to attracting customers, the unique eye catching display allows easy shopability of the product.
The result was a highly effective display that sold the product well. The display also attracted attention and created interest in the product for first time customers.
The Enderes Tools display was designed and produced by Kell Specialty Products, a point-of-purchase display firm based in Chippewa Falls, WI.
Motion Display Promotes Sales For Motorola & Alltell
Motorola and Alltell have paired up for a promotion to boost sales for Motorola’s Timeport cellular phones and Alltel’s cellular service.
This display attracts shoppers’ attention with its dramatic rotation and motion effect, achieved with a standard battery powered motor.
The display was created by mounting litho sheets to 200# E flute corrugated and Fome Cor. The unit is constructed with fiber poles and stock wire feet.
The promotion agency FFWD, (formerly Marketing Continuum), developed the promotion and created the graphics for the display.
Rapid Displays, headquartered in Chicago, IL, created the p.o.p. displays for the promotion.
Bushmills Irish Whiskey Celebrates St. Patrick’s Day
Austin, Nichols & Co. has created Celtic-themed on- and off-premise programs to support Bushmills Irish Whiskey during the St. Patrick's Day 2002 selling period.
The “Welcome to St. Patrick’s Day 1608” on-premise party kits will help transport customers back to a St. Patrick’s Day fete in the year 1608, the year the distillery was licensed. Kits include Celtic-themed items such as blinking “wench” and “squire” buttons, jester hats, t-shirts, banners, pennants and table tents.
A commemorative glassware offer floor display will be made available to off-premise stores. The branded set of glasses commemorates St. Patrick’s Day 2002 with an engraved pewter Bushmills emblem. The mail in offer will be available via case cards and shelf talkers with tear pads.
“The St. Patrick’s Day 1608 theme has an upscale appeal for consumers,” said Suzanne Freedman, Brand Manager for Bushmills.
Bacardi Mass Display Promotes Mixers
Bacardi provided retailers with this mass display unit to help promote two of its new “Mixer” products. The display, themed “Join the All Bacardi Party,” features bold dimensional graphics depicting a lively party scene.
The display features two bottles of Bacardi product: one a bottle of the new mixer, and the other a bottle of Bacardi’s popular Rum. Bacardi’s familiar ‘Bat’ logo is boldly positioned at the center of the display.
This display was created for Bacardi by Taurus Display Corp., based in Cherry Hill, NJ.
Triangle Display
Miller Brings Super Bowl Excitement To Retail
Retailers can turn their stores into “Super Bowl Central” with the help of Miller Lite, the official beer sponsor of Super Bowl XXXVI. Appearing in a display spectacular featuring party supplies and Miller Lite, a cut-out image of three-time Super Bowl champion Troy Aikman asks consumers, “What Are You Bringing To The Party?”
Cross-merchandising partnerships with Planter’s Nuts, Banquet Foods and Louisiana Hot Sauce enable Miller Lite to deliver everything football fans need for one great Super Bowl party.
A sweepstakes offers a chance to win a Super Bowl Party Kit, which includes an inflatable chair, a party banner, string pennant, an adaptation of the Miller Lite Official Super Bowl Stadium Cup and a $100 gift certificate redeemable for food and beverages. A take-one banner, available on displays, allows consumers to turn their house parties into Super Bowl Central parties.
Cross-merchandising materials include coupon booklet kits and display cards.
Perfecta Products Displays Zim’s Creme
Perfecta Products of Berlin Center, Ohio, manufacturer of Zim's Crack Crème, wanted to create effective custom displays for mass merchandisers, such as Wal-Mart, as well as small drug convenience stores.
A large and small version of power wing displays were created for Zim’s skin-care products. The large gravity bin holds 20 tubes of Creamy Daytime Formula and 16 bottles of Liquid Herbal Formula. The small bin holds 6 tubes and 6 bottles of the same product.
Both displays are designed to be versatile in the retail setting with an easy to use dispenser that doesn’t take up shelf space. The four-color graphics for each display are litho laminated to e-flute corrugated board.
These power wing displays were created by Meridian Display of St. Paul, MN.
Pentel Of America Display Shows 'Future Is At Hand'
Pentel Of America, Ltd. says that “The Future Is At Hand” with its diverse assortment of pens for 2002 offering value, style and innovation.
An eight-dozen floor merchandiser contains an assortment of the company’s most innovative pens and pencils. The unit takes up just 14 3/4” x 34 3/4” x 5 1/2’ of space.
There is also a four-dozen counter unit, which features Razzle Dazzle Automatic Pencils in a dazzling array of barrel colors. This space efficient unit requires just 8 3/4” x 10 3/4” x 13 1/2” of counter space.
Frieda's Introduces Allium Display Boxes
Frieda’s Inc. of Los Alamitos, CA, has introduced Allium Display Boxes, which allow for one-touch set up and offer shoppers four different items all within one box. The Allium family includes onions, shallots, and garlic; vegetables that share bulbous, leafy stem and odorous characteristics.
These self-merchandising shippers can be featured during holiday and grilling promotions and when cross merchandising onion/garlic. “Retailers can reduce shrink and still get the variety without having to order too much,” said Tristan Miller, Freda’s Director of Marketing. “For added convenience, the new shippers have a RPC compatible footprint for secure, convenient shipping and enhanced mobility.” Retailers may continue recycling programs as the new display boxes are composed of environmentally safe materials. The display is available in two versions, packed with either bulk or packaged product. The bulk display includes price card signs to call out the item, its usage and nutritional information.
Austin, Nichols Launches Irish Whiskey Promotion For St. Patrick's Day
As part of its strategy to develop the Irish whiskey category, Austin, Nichols & Co. has developed an off-premise display program themed, “The Whiskeys of Ireland,” which allows retailers to showcase all their Irish whiskey brands under one umbrella.
The 8-foot high "Quadrama" features eight branded poster panels, under which a multi-brand case stacking can be built. The program also includes decorative floor graphics that feature the same theme.
"With the recent addition of Bushmills to the portfolio, Austin, Nichols now imports and markets the majority of the Irish Whiskey brands in the U.S.," said Jeff Agdern, Senior Brand Manager, Austin, Nichols. “We have a unique opportunity to create a campaign that promotes Irish Whiskey as a category as well as promoting the brands individually.”
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