Trident White Launches Mystery Smiles Promotion
Adams USA is launching the celebrity “Mystery Smiles” in-store promotion in support of the expansion of its Trident White sugarless gum line to feature a new spearmint flavor.
The Trident White Spearmint Mystery Smiles Sweepstakes will be prominently displayed on freestanding shippers in food, drug and mass stores. Consumers will have the opportunity to guess the identity of the “Mystery Spearmint Celebrity” and enter for a chance to meet the celebrity as part of a grand prize vacation package. The mystery celebrities were chosen for the promotion because of their stand-out, bright smiles. Consumers can enter the contest via mail-in certificates on in-store displays.
Thomas McPartlin, Director, Dental Care for Adams USA, said, “The new spearmint flavor and the Mystery Smiles in-store promotion will enable us to create even more interest and excitement around Trident White.”
Mike And Ike Display Features New Flavors
Just Born, Inc., Bethlehem, PA, is introducing Mike and Ike Buttered Popcorn and Cherry Cola flavors to its product line. The two new products will be shipped in March 2003 and will be available for a limited time.
A 72-count mixed floor display will help announce the product’s availability in an 8-oz. box. Traditional 2-oz. boxes will be merchandised in a 192-count mixed floor display.
“Mike and Ike is a movie icon as is popcorn, and now fans can watch a film and enjoy that popcorn flavor captured in a Mike and Ike candy,” said Joe Villiano, Assistant Product Manager for Mike and Ike.
Velocitor Dinosaur Ammo Display Attracts Attention
This Velocitor Dinosaur Ammo display was produced for the Federal Cartridge Co., to attract attention at gun retail locations.
The display features a six foot tall reproduction of the Velocitor dinosaur together with a shelf for holding up to 100 boxes of 22 gauge rifle shells. The display includes free targets and a sweepstakes entry form for a chance to win one of ten .22 gauge rifles together with an order form for a free CCI Velocitor hunters hat.
The corrugated display has a mounted litho label in a four color process.
The display has helped boost the sale of Federal Cartridge’s CCI 22 gauge rifle shells during hunting season.
The Velocitor Dinosaur Ammo display was produced by Meyers Display of Minneapolis, MN.
Triangle Display
Hanes Display Features New Tagless T-Shirt
Hanes is eliminating those annoying tags from its T-shirts, preventing the need to tuck the tag back in for millions of T-shirt wearing Americans. Now, all Hanes T-shirts will “Go Tagless.”
“We have always put a premium on comfort,” said Terri Thompson, Director of Merchandising at Hanes, a division of Sara Lee Underwear. “What better way to make our all-American favorite-the Hanes T-shirt-more comfortable than to retire that last annoyance-the tag.”
Hanes is using this corrugated display to introduce the tagless T-shirt to consumers nationwide. The display features Michael Jordan, who is the brand spokesperson, wearing a Hanes tagless T-shirt. Michael Jordan is featured in the newest Hanes underwear commercial for the tagless T-shirt.
Pemmican Provides ‘Your Low-Fat Lunch Fix’ Promotion
Pemmican Beef Jerky, a brand of ConAgra Foods, Raleigh, NC, recently conducted a “Your Low-Fat Lunch Fix” retail promotion.
The brand is offering an instant redeemable coupon for 25 cents off all 4-ounce Natural Style Beef Jerky and Long Lasting Style Pemmican pouches.
“Your Low-Fat Lunch Fix” graphics are being featured on Pemmican displays and more than one million coupons are included on Pemmican pouches nationwide during the promotion.
“Consumers love meat snacks as an exciting alternative to candy bars and cookies for a quick snack,” said Tina Larson, Promotions Manager for Pemmican.
Smurfit-Stone Display Group offers a brochure called “Display. The Selling Point,” providing point-of-purchase facts and describing its custom display capabilities. Smurfit-Stone offers state-of-the-art pre-press and production, and strategically located sales and design centers. For a copy, contact Smurfit-Stone Display Group, (Tel) 888-520-8900, (Web) www.smurfit-stone.com.
Alpak Manufacturing Corp. offers a brochure describing its line of stock corrugated displays. The brochure features counter displays, floor displays, power wings and dump bins. For a copy, contact Alpak Manufacturing Corp., P.O. Box 339, Montgomery, NY 12549; (Tel) 845-457-9100; (Fax) 845-457-9983, (Web Site) www.alpak.com.
Castle Displays Bushmills Irish Whiskey And Sweepstakes Offer
Pernod Ricard USA is celebrating St. Patrick's Day this year with this castle floor display promoting a sweepstakes offer for a trip to Ireland.
The castle display is topped with banners featuring the “First and Foremost” theme, which highlight Bushmill's heritage as the world’s oldest licensed whiskey distillery.
The display holds one case of Bushmills Irish Whiskey and provides additional room for stacking cases, which can be decorated in matching stone-patterned case wrap.
Consumers can also enter to win a one-week trip for four to Ireland, including accommodations at the luxurious Ashford Castle, airfare and a tour of the distillery.
Jameson Irish Whiskey Floor Display Offers Free Irish Rock CD
In order to celebrate the spirit of St. Patrick's Day, Pernod Ricard USA has created the Jameson Irish Whiskey “New Dublin” floor display. This lively point-of-sale piece helps retailers leverage the St. Patrick's Day selling season with their customers by evoking the spirit of contemporary Dublin-the embodiment of the Jameson brand essence.
Inspired by the city’s famous bridges, the display holds three cases and features a shelf talker that offers consumers a free CD with tracks from the latest artists from the Irish rock scene. Pernod Ricard is the world’s 3rd largest spirits company.
BIC’s New Triple Blade Shaver Introduced
BIC Comfort 3 is the Compan’'s first triple blade shaver, offering men and women a close shave at an affordable price. BIC Comfort 3 also features a specially designed handle with a Soft Feel Grip as well as DualStrip moisturizers, which release soothing aloe and vitamin E for a soft shave.
The product will be supported with high value FSIs, sampling and print advertising.
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