Hershey Chipits Dump Bin Provides Easy Access
This dump bin display resembles a mixing bowl full of Hershey’s Chipits, which are chocolate bits used mainly in baking.
The eye-catching display draws attention to the product and presents itself to the consumer for easy access from all sides.
The dump bin is screen printed 4 color and clear UV on B-flute and E-flute corrugated.
The Hershey Chipits Dump Bin was designed and produced by Artisan Complete, a point-of-purchase display company headquartered in Markham, Ontario Canada.
Mike And Ike Candies Launch New Flavors
Just Born, Inc., a leading candy manufacturer of the popular brands Mike And Ike, Hot Tamales, Zours and Marshmallow Peeps, has introduced two new flavors to its Mike and Ike product line for a limited time only. The new flavors, Mike And Ike Cherry Vanilla Ice Cream and Root Beer Float will be available January through September 2004.
These products are available in 8-oz. boxes merchandised in a 72 count mixed floor display; traditional 2-oz. boxes in a 192 count mixed floor display and there is also a new 96 count mixed powerwing.
Said Joe Villiano, Brand Marketing Specialist at Just Born, “By showcasing a special Mike And Ike each year, we are able to target new trends. Loyal fans have come to expect and look forward to our new flavors.”
Triangle Display
David Sunflower Seeds Travel Cup Featured On Displays
David Sunflower Seeds has introduced a new travel cup currently launching at retail nationwide. Packaged with a big 4.5 bag of David In-Shell Sunflower Seeds inside, the David Travel Cup meets consumers' needs for convenience, portability, and disposability.
The innovative Travel Cup packaging has a snap-on lid and fits in car cup holders, making it easier to enjoy sunflower seeds on-the-go, free of spills and discarded shells.
“David’s new Travel Cup increases the fun and convenience of snacking on David Sunflower Seeds, allowing more consumers to ‘spit responsibly and enjoy seeding anywhere, anytime,” said Sheila Erickson, Marketing Manager for David Seeds, a brand of ConAgra Foods.
The new Travel Cup also complements the David “Slug It Out” sweepstakes, the brand’s current consumer offer featured on David displays and online. It offers a chance to win a trip to meet Derek Jeter, Roger Clemens or Ken Griffey Jr., through David’s partnership with the Major League Baseball Players Association. David’s New Travel Cup is on display in convenience, grocery, drug, and club outlets.
Candle Cottage Display Creates Warm And Cozy Look
This half pallet candle display was designed to resemble a cottage for a warm and cozy look. The display is corrugated with litho and flexo.
The objective of the display program was to establish name recognition by featuring the product in a more visible and highly traveled portion of the store. The display communicates that the candles are scented and burn longer.
The display was so successful that 95% of stores are reordering for the spring season.
This Candle Cottage display was produced by Linpac Display, a point-of-purchase display firm headquartered in Tullahoma, TN.
Pyrocool Display Promotes Product Introduction
This Pyrocool 12 count floorstand/power wing is helping to promote the availability of a new convenient, easy to store can. The display had to convey that Pyrocool, a fire suppressant used to extinguish industrial fires, provides safety combined with convenience. The unit also had to remain within mass merchant size specifications.
The display merchandises the product with significant visibility of the eye-catching product packaging accompanied by an attractive display of color. The effective use of strong red and orange flames on the black background grab the attention of the consumer.
The display is litho-lam E-flute corrugated, four color process plus aqueous varnish. It has a relatively small footprint and can be used as a power wing should the retailer not have the floor space.
This Pyrocool floorstand-power wing was produced by Menasha Display Group, Philadelphia, PA.
Rescue Heroes Backed By Multi-Million Dollar Campaign
Artisan’s Family Home Entertainment (FHE) and Fisher-Price have launched the first full-length, CGI animated feature film based on Fisher-Price’s best-selling toy line-Rescue Heroes.
FHE and Fisher-Price are supporting the release with a multi-million dollar promotion campaign. The highlight of the campaign will be a unique partnership with Loews Cineplex Entertainment theatres that includes major market theatrical screenings and in-theatre advertising.
FHE will support the release with an impactful print and broadcast advertising campaign. All “Rescue Heroes: The Movie” videos will be stickered with a $3.00 mail-in rebate offer. Through the offer, consumers can get $3.00 off when they buy the “Rescue Heroes: The Movie” DVD/VHS with a Rescue Heroes:Mission Select Toy. To generate in-store awareness, FHE has created eye-catching p.o.p. displays. Twelve, 24, 30, 48 and 60 piece displays are available.
Merchandisers Feature Looney Tunes On DVD
Warner Home Video is offering new collections of Looney Tunes classic cartoons, available on digitally re-mastered DVDs and packed with special features. From the crown jewel boxed set The Looney Tunes Golden Collection and the double-disc Looney Tunes Premiere Collection, to a two-disc special edition of Space Jam, there is something for every fan.
Mike Saksa, WHV Sr. V.P., U.S. Marketing, said, “WHV tailored this collection to each type of collector by incorporating a range of special features, such as footage from the Warner Bros. vault, to give enthusiasts more depth into the iconic Looney Tunes characters.”
Special promotional offers include a Free Child’s Movie Pass to see the Looney Tunes: Back in Action movie, available in all new Looney Tunes DVD and VHS titles. WHV and Coinstar will offer a $5 rebate by mail good towards the purchase of any Looney Tunes home video release when $5 in coins is exchanged at Coinstar booths.
Accurate Displays & Specialties offers a wide selection of stock corrugated displays to meet different display requirements. These displays, offered with no tooling charges and shorter lead time are available with no minimum orders. For more information, contact Accurate Displays & Specialties, 87 Bennington Ave., Freeport, New York 11520; (Tel) 516-546-3833 (Fax) 516-546-1711, (Web Site) www.accuratedisplay.com.
Midway Displays offers the Cor-Fastener, a push pin style fastener for corrugated displays that eliminates the need for hand gluing or outside fabricating. The Cor-Fastener packs with hardware for field set-up. The fastener makes it easy to attach shelves, panels, headers, etc. to corrugated displays in the field. A locking disc on pin provides a strong connection. For more information, contact Midway Displays, 6554 South Austin Ave., Bedford Park, IL 60638; (Tel) 708-563-2323, (Fax) 708- 563-2331, (Web Site) www.midwaydisplays.com.
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