Popeye’s Voyage Displays Create In-Store Awareness
Lion’s Gate Family Home Entertainment, (FHE), New York City, is celebrating Popeye’s 75th anniversary with the first CGI animated adventure ever, “Popeye’s Voyage: The Quest For Pappy.”
In addition to a muscular print and broadcast advertising campaign, the video will be promoted on 18, 24, 30 and 48-count corrugated floor stand displays. Special clip-strip displays will also promote the video.
Cross promotions include featuring the video on cans of Popeye Spinach and Popeye Fresh Spinach.
The video release was also previewed on over 1 million Family DVDs distributed at the Papa Johns Pizza restaurant chain.
Mortal Kombat Standee Backs New Game Release
Midway Games has launched Mortal Kombat: Deception for the PlayStation 2 and Xbox game systems. The game is backed by the most extensive marketing campaign in Midway’s history, including television, cinema, print and online advertising, innovative point-of-purchase materials including standees and specialized events.
“Midway, along with millions of MK fans, is excited about the release of Mortal Kombat: Deception,” said Steve Allison, Chief Marketing Officer, Midway. “The Deception team has worked diligently over the past two years to ensure that this MK title will be the best yet. Not only will it be the first ever 3D fighter to be playable online via both the PlayStation 2 and Xbox Live™, but the team has also succeeded in meeting a goal that some thought wasn’t going to be possible they made a fighting game that plays as responsive online as it does offline.
Jones Soda Flavored Lip Balm On Display
Jones Soda Co. has announced a licensing agreement with Lime Lite Marketing, which includes the creation of Jones Soda flavored lip balm.
“We approached Jones Soda because they are known for their great flavors and loyal consumer following with active young adults,” said Tym Gilson, Sr. Brand Manager, Lime Lite Marketing. “Just like our soda, the lip balm packaging features pictures taken and submitted by our consumers,” added Peter van Stolk, CEO of Jones Soda Co.
The Jones Soda flavored lip balm will be displayed in convenience and grocery locations across the nation.
Old Forester Goes Hunting With Off-Premise Promo.
Old Forester Kentucky Straight Bourbon Whisky is urging consumers to put on their orange vests and head out to the field through its off-premise hunting promotion.
Brown-Forman, Louisville, KY, is offering retailers unique case cards and posters, which display the profile of hunters waiting patiently for their game. The colorful display header also features the Old Forester bottle and the tagline, “America’s First Bottled Bourbon.”
Consumers can also enter to win an Old Forester buddy bucket for those hunting excursions.
Mission Foods Displays Promote Tower Of Terror Sweepstakes
Mission Foods is using this attention-capturing tortilla tower display to promote its Twilight Zone Terror of Tower Sweepstakes.
The display features a motion activated sound device replicating the hair-raising screams from The Twilight Zone Tower of Terror experience in Disneyland.
The display was also designed to generate increased purchase frequency of Mission Flour Tortillas as well as secondary placement in the store. Display graphics encourage consumers to enter the sweepstakes by visiting the Mission Foods website. Consumers have the opportunity to win a trip for four to Disneyland to experience the thrills of The Twilight Zone Tower of Terror.
The displays were created for Mission Foods by Rapid Displays based in Chicago, IL and Union City, CA.
Back to Top
To See previous issues of Creative Corrugated Displays, click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
