Displays Promote King Kong: Video Game
Video game publisher Ubisoft has released Peter Jackson’s King Kong: The Official Game of the Movie.
The game, based on Universal Pictures’ movie release, King Kong, from Academy Award winning Director Peter Jackson (The Lord of the Rings trilogy), delivers an unprecedented video game experience.
Ubisoft worked with Peter Jackson and Wingnut Films to capture the King Kong movie dynamics through a unique video game experience.
Players will experience unprecedented dual gameplay within a movie-licensed game that alternates between Jack Driscoll in first person and as King Kong in third person. These contrasting perspectives will immerse players in a journey that features epic battles, tough choices and a dynamic experience within the visually stunning environment of the Skull Island.
Ubisoft is using a variety of point-of-purchase displays to merchandise Peter Jackson's King Kong: The Official Game of the Movie at retail. Displays include large QuadPanel overhead signage, a display tower, corrugated floor displays and pallet displays.
Displays Promote New Hershey's Kissables
The Hershey Co. has introduced Hershey's Kissables candy, which are miniature candy-coated versions of Hershey's Kisses chocolates. The colorful blue, red, yellow, green and orange candies come in convenient, single-serve packaging as well as take-home packages.
A special corrugated shipper display supports the launch. “Hershey’s Kissables candies deliver the power of Kisses to new retail channels, such as convenience stores, and the packaging means consumers can enjoy them on-the-go,” said Jay Cooper, V.P., Chocolate, at Hershey’s
Kissables will take to the track at Daytona International Speedway in February as the sponsor of the season opening 2006 NASCAR Busch Series-the Hershey’s Kissables 300. The race will feature a specially painted Hershey’s Kissables Chevrolet.
Charmin Features Mobile Demo Display
This display was created to fill the need of Proctor & Gamble for an eye-catching, innovative unit to introduce the new Charmin Mega roll.
The display is built on a standard metal shopping cart which allows for mobility throughout the store. The primary header is mounted on poles and constructed of 200# flute corrugate.
The most noticeable portion of the display is the large “Mega Roll” located on the front of the cart. A second smaller, laminated header on the front of the display holds an actual roll of the new product. The display has a very high interaction rate among customers.
This display was created by Linpac Displays, a Tullahoma, TN based display firm.
Displays Offers Rip It Power Energy Fuel & PowerBlast
National Beverage Corp. has introduced Rip It Power Energy Fuel and PowerBlast powders in convenient power-paks ready to mix with water.
Rip It Power Energy Fuel powder contains the same energy burst offered by the Company’s fast growing energy beverage, Rip It. PowerBlast powder provides a vitamin boost in addition to an extra ‘blast of energy’. Both powders will be available in 24-pack display cartons.
“Our mission is to successfully launch the first nationally distributed ‘powdered’ energy and vitamin-enhanced products offered in unique power-paks,” said Joseph Caporella, President. “We are positioning PowerBlast to appeal to active adults in the 24-44 age bracket. Rip It powders are targeted to men aged 18-24 who are looking for a quick burst of energy.”
Displays Promote ‘40-Year-Old Virgin’
“The 40-Year-Old Virgin,” is being offered in DVD and VHS formats in a rated and unrated version featuring over 17 additional minutes of wildly hilarious footage filmed specifically for the DVD and not shown in theaters.
Both versions of the DVD are filled with bonus features including uproarious outtakes and deleted scenes.
The film, which has earned over $100 million at the box office, was released in time for holiday gift giving from Universal Studios Home Entertainment, Universal City, CA.
An array of P.O.P. displays featuring Steve Carell as “The 40-Year-Old Virgin,” included this 24/48-count corrugated merchandiser. A graphics side panel on this display calls attention to some of the funniest scenes in the movie.
The display base features a special offer for “Band Camp,” another comedy of interest to the target consumer.
Chopin Vodka Displays New Look
Chopin Vodka, a luxury vodka from Poland, is making a fashion statement with enhanced packaging, and elegant point-of-purchase displays.
Melissa Frank, Brand Director, Moet Hennessy USA Vodkas, said, “Chopin is a refined brand that has always made a bold packaging statement. It was time to introduce some changes.”
The artistic inspiration for the change came from the famous 19th Century Polish composer Frederik Chopin, whose signature now appears even larger on the front of the bottle.
Time Displays Magazine Gift Subscription Program
Time Direct Ventures is promoting its new Magazine Gift Subscription program via this p.o.p. display. Giftscriptions are elegantly packaged and displayed in a festive red box with a magazine guide that describes each magazine and offers a sneak peak at its content. Simple redemption directions allow recipients to just open, choose and redeem their gift subscriptions from a selection of 50 magazines that include People, Time, and Sports Illustrated.
Giftscriptions are on display nationally in all Books-a-Million, Meijer and Wegmans stores as well as at select Best Buy, Borders and Wal-Mart stores.
“Our goal was to develop a gift subscription product that consumers would be proud to give,” said Deede Dickson, V.P. Business Development, Time, Inc. “The festive packaging makes giving a magazine subscription into a more tangible gift that can be wrapped.”
TippingSprung, a New York-based brand consultancy, partnered with Time Inc. to develop the Giftscriptions brand.
Curad Powerwing/Floorstand Targets Children
Beiersdorf is featuring the Curad Maya & Miguel powerwing/floorstand display, designed to add value and grow market share in the competitive small bandage category.
The powerwing/floorstand display provides the retailers with great flexibility. The powerwing portion can be displayed independently in a wire cage or mounted on the base.
The display utilizes five color offset litho-lam corrugated board with UV coating. The display base is B-flute corrugated board and printed one color flexo with aqueous varnish.
The artwork on the display matches that which is on the product packaging, making for a colorful, eye-catching presentation.
The Curad Maya & Miguel Powerwing/Floorstand display was designed and produced by Menasha Display Group, a Philadelphia, PA-based point-of-purchase display firm.
Merchandising Inventives, Inc. has released the new Clear Christmas Tree Clip, made out of a clear Polypropylene, which makes it stronger than the current clear Christmas tree clips that are on the market. The Polypropylene allows this clip to be more flexible and durable for a wide variety of display assembly applications. The length of the clip is ¾" with an 11/16" head. For more information and samples, contact Merchandising Inventives, Inc., 1665 S. Waukegan Road, Waukegan, IL 60085; (Tel.) 847-688-0591; (Fax) 847-775-6974; (Web Site) www.merchinv.com.
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