JuiceBox Wine Company Launches FreeRange Line
JuiceBox Wine Co. has released seven different premium FreeRange wines, all 2005 vintage, in an innovative three-liter 4BottleBox. The packaging consists of a vacuum sealed bag with a spout, which keeps the wine in and air out, inside of a sturdy cardboard box with a handle on the top.
“We saw the opportunity to bring really good wines into the U.S. in a new, high tech way, and moved quickly to make it happen,” said Jonathan Barr of JuiceBox. “According to industry data, alternative packaging for wine is showing good acceptance in the U.S. and the three liter bag-in-box packaging is the fastest growing format in the U.S.”
The wines will be merchandised in this distinctive shipper display.
Willy WonkaZoid Video Game Candy Dispenser Launched
Nestle’s Willy Wonka has introduced WonkaZoid, the ultimate combination of the two things tweens love most; candy and video games.
The WonkaZoid is a hand-held, refillable candy dispenser that also features a fun, one-of-a-kind video game that features Willy Wonka characters.
All four varieties of WonkaZoid will be displayed at retailers nationwide.
The colorful WonkaZoid displays are designed to attract the attention of tweens, describe the unique new products, and gain off-shelf feature positioning to support the launch of the new product category.
Watt Stopper Displays Vacancy Sensors
Watt Stopper/Legrand has created the first family of vacancy and occupancy sensors designed for the home.
The new Watt Stopper sensors give homeowners a simple way to save energy by automatically turning lights off in empty rooms, thus making ordinary home lighting more green and eco-friendly.
The sensors replace wall switches in bathrooms, bedrooms, hallways and other rooms. With vacancy sensors, users press the button to turn lights on; with occupancy sensors, lights turn on automatically when someone enters the room. Then after the room is vacant, lights automatically turn off.
This eye-catching corrugated display explains the benefits of the new product in a humorous way. The header asks, “Who Left the Lights On?” and features a cut-out of a young boy.
Corrugated Components & Devices by Midway Displays, offers two sizes of Cor-Fasteners for corrugated displays. Available for 1/4” or 1/2” grip capacity, the press together, ratchet rivet fasteners, consist of two identical pieces that interlock for joining flat stock. Serrated teeth will lock at various thicknesses and may replace the need to glue or use twin stick type material. For more information, contact Corrugated Components & Devices by Midway Displays, Inc. 6554 S. Austin Ave., Bedford Park, IL 60638 (Tel) 708-563-2323, (Fax) 708-563-2331; (Web Site) www.corrugatedcomponents.com.
Marin’s USA has teamed up with Scent Andrea to incorporate “Scent Strips” into its ‘Lama’ line of displays. The Lama display folds flat for shipping and uses a patented cardboard and rubber band system to set the display up in seconds. This activates the time-released scent strip, effectively making the display a scent chimney. The Scent Strip enables companies to incorporate a products’ scent into their in-store display. For more information, contact Marin USA, 68 Water Street, Norwalk, CT 06854; (Tel) 203-866-0300, (Fax) 203-866-0311.
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