Boboli Displays New 100% Whole Wheat Crusts
George Weston Bakeries has launched national promotional merchandising to support its new product, Boboli 100% Whole Wheat personal size crusts.The Boboli 100% Whole Wheat crusts offer the nutritious benefits of whole grains and fiber.
The national promotion developed by promotion agency, TPN, (www.tpninc.com), offers new healthy Boboli recipe take-ones, as well as healthy living tips. The “Build a Better-For-You Pizza” in-store displays feature a child topping a Whole Wheat Boboli crust, while packaging includes an on-pack coupon with additional recipes.
“All Boboli Whole Wheat crusts are an excellent source of fiber and are an easy choice for the entire family,” said Jeff Glauber, V.P., Marketing for Boboli.
ACH Displays ‘Bake For Cure’ Promotion
ACH Food Companies recently launched Bake for the Cure, a yearlong, cause-marketing partnership with Susan G. Komen for the Cure. ACH will donate a minimum of $250,000 to Komen for the Cure, and up to a maximum of $350,000.
Participating Bake for the Cure brands include Spice Islands®, Fleischmann's® Yeast, Karo® Light Corn Syrup, Mazola® Cooking Oils, Mazola Pure® Cooking Spray, and Argo® and Kingsford's® Corn Starch.
Katrina Drake, V.P. Marketing, ACH Food Co., said, “Cause-related marketing programs help us reach millions of consumers with life-saving breast health messages and raising funds that support breast cancer research and community outreach programs.”
Bake for the Cure displays will be featured in grocery stores across the U.S.
Living Essentials Displays 5-Hour Energy Drink
Living Essentials has unveiled new displays for its 5-Hour Energy, a unique two-ounce liquid energy drink that provides hours of enhanced focus and mental acuity without the crash or jitters associated with canned carbonated energy beverages. Because it requires no refrigeration and has a small footprint, 5-Hour Energy has been a huge success at front end.
5-Hour Energy is being merchandised in a 24-bottle counter rack. This 2-tier rack is designed to allow retailers to merchandise both flavors of 5-Hour Energy in a small space. The wire display takes only 42 square inches of counter space. It comes packed with four 12-packs of 5-Hour Energy, two each of berry and lemon-lime flavors. 5-Hour Energy is also available in a new 120-bottle Dump Bin Display. This floor standing display holds 60 bottles of each flavor.
New Jelly Belly BeanBoozled Collection Is Displayed
The Jelly Belly BeanBoozled™ collection of jelly beans has been introduced by Jelly Belly Candy Co.
BeanBoozled jelly beans come in 20 flavors, 10 weird and wild flavors matched up with 10 look-alike tasty flavors. Is the black jelly bean Licorice, or is it Skunk Spray? Perhaps the blue bean is Toothpaste flavor, or maybe it’s delicious Berry Blue. You might not know when you will be bamboozled by a weird flavor. A key on the back of each box gives clues to the surprises found inside, but the beans look so similar, every bite will be a surprising dare.
“Is it a candy or a game? BeanBoozled is both,” said Rob Swaigen, Marketing Director, Jelly Belly Candy Co. “Retailers can join in the action by challenging their shoppers to dare to compare.”
Jelly Belly BeanBoozled jelly beans will be displayed in 144-count pre-packed display shippers.
Graph Tech Displays New Dealer Support Program
Graph Tech Guitar Labs, a world leading guitar nut and saddle manufacturer, has introduced its first international dealer program providing product buy back options to its network of dealers in over 27 countries worldwide.
“Providing the newest products and offering the ability to return old products for the most up-to-date products increases our customers' inventory turns allowing for greater profits,” said Dave Dunwoodie, President, Graph Tech.
Along with new point of purchase displays and technical support, Graph Tech’s program allows dealers to return old product for new product so that their inventory is consistent with the latest technical advances. “With this new system, the sales channels will benefit by increased sales and no obsolete inventory risk,” said Lee Knowles, dealer and distributor sales manager.
Bacardi Displays Peach Flavored Rum
Bacardi U.S.A, Inc. has launched BACARDI(R) PEACH RED, newest member of the BACARDI family of flavored rums.
BACARDI PEACH RED is infused with the most flavorful part of the peach-the nectar found at the heart which is intense when ripe and features a rich, red hue. BACARDI PEACH RED complements any cocktail including the Mojito cocktail, Daiquiri and even the Martini cocktail.
BACARDI PEACH RED packaging features a distinctive bright peach cap and a peach logo label design emphasizing the brand’s bold red core.
Colorful Display bins for the new product are headlined, “Get Delicious.”
Nivea Displays Smooth Sensation Products
Nivea wanted to maximize the graphic area and product space for this 24”H by 14”W for Wal-Mart and other targeted national accounts.
The “Sliding Header” achieves maximum graphic impact in a small space without sacrificing product count. When the header is at the top of the display, six units appear across the bottom. When the last unit is purchased, the header slides down automatically, revealing six more units on a top shelf. When the display is shopped half way down, it automatically reappears as fully stocked.
All visible components are full litho-lam Eflute corrugated, printed offset four colors, plus Nivea Blue and a UV coating for sheen.
This display was created for Nivea by Menasha Display Group, Philadelphia, PA.
Zig Zag Featuring Gravity Feed Display
National Tobacco is using this “Zig-Zag Premium Tobacco Gravity Display” to increase Premium Tobacco sales. The Zig-Zag Display features instant savings as well as highlighting new packaging with “Fresh Seal Metal Cans.” The gravity feed allows for convenient and attractive product placement.
These 200#B corrugated displays were shipped with product in place to convenience stores.
The display was created for National Tobacco by U.S. Display Group, Tullahoma, TN.
Handleman-Anderson Promotes Music Products
This 4-sided “billboard” display was created for Handleman-Anderson to help it promote the total music experiences available from Handelman-Anderson through ring tones, concert tickets, CDs, and iTunes cards.
The display was created by Juiced Creative, A Division of Stribling Group, Rogers, AR.
Diamond Nuts Runs Promo With Hershey & Eagle
Diamond of California nuts recently partnered with Hershey’s Semi-Sweet Chocolate Chips and Eagle Brand Sweetened Condensed Milk for a baking aisle promotion featuring recipe suggestions and coupons. Coupons for Diamond and Eagle Brand products and a fudge recipe were printed directly on the packages of HERSHEY’S(r) Semi-Sweet Chocolate Chips.
“Partnering with well-recognized brands that are natural complements to our Diamond nuts and Emerald snack products creates compelling snack and meal solutions that are relevant to both consumers and our retail partners,” said Andrew Burke, Senior Vice President of Marketing for Diamond Foods.
Colorful off-shelf displays support the promotion.
Alpak offers an extensive line of stock corrugated displays, including floor displays, power wings, dump bins and counter displays. The power wing display shown is flexible and is designed to merchandise all types of products. The display may also be used as a floor display. For more information, contact Alpak Display Group , 575 N. Midland Avenue, Saddle Brook, NJ 07663; (Tel.) 201-797-1411; (Web Site) www.alpak.com.
Promo Print Solutions, Inc., has introduced the Econo Pole Topper, an economical way to draw extra attention to a display. The Econo Pole Topper© eliminates the process of mounting a litho label to corrugate as with standard pole toppers. The Pole Topper ships flat and sets up quickly. For more information, contact Promo Print Solutions, Inc., 420 S. Koeller Street, Suite 208, Oshkosh, WI 54902; (Tel.) 920-233-7900; (Fax) 920-233-7913; (Web Site) www.promosolutions.com.
Safe-Strap Co. offers a durable, adjustable pallet guard which has a 2-3 year life span and is reusable. It was primarily developed as a safety item to help reduce trips and falls associated with consumers tripping over exposed pallet corners, but has received significant interest from beverage firms and other marketers which use them as branded pallet guards. For more information, contact Safe-Strap Co., Inc., 6 Kingsbridge Road, Fairfield, NJ 07004; (Tel.) 973-575-9494; (Web) www.safestrap.com.
Meridian Display offers Express Stock Displays, designed to ship immediately in quantities from 1 to 250 units, as well as Pre-Designed Displays, which are available in quantities of 100 or more. Pre-Designed Displays save structural design time and eliminate tooling charges. For more information, contact Meridian Display & Merchandising, 162 York Avenue East, St. Paul, MN 55117; (Tel.) 651-227-3020; (Web) www.meridiandisplay.com.
BIC Comfort 3 Advance Ties In With College Basketball Season
BIC has launched the Comfort 3 Advance Limited Edition College Basketball Licensed Product Program. The promotion, which features high impact p.o.p. displays, offers consumers a college-branded folding sports chair with the purchase of two packages of the Limited Edition Comfort 3 Advance Shaver. Consumers will have 30 team logos to choose from including Duke, Kentucky, North Carolina and UCONN.
“College Basketball enthusiasts will enjoy the Comfort 3 Advance Limited Edition shaver. Not only are they getting an excellent shave, they can also receive a chair with their favorite college basketball team’s logo on it,” said Jamie Kistner, Brand Manager- Shavers, BIC.
Barnard Griffin Wines Launches Retail Promo.
Barnard Griffin Wines has launched a retail promotion featuring a branded metal sign designed to fit into the back of a stadium cut case of wine and designed to function as a header card for corrugate case displays.
Four case metal floor display racks were designed and customized to hold the metal tacker as the header card for the display. With its tulip motif, the brand also experienced incremental cross-display of the racks in the floral section of grocery stores. The metal signs were also designed for on- and off-premise wall displays. Signs worked well as consumer giveaways, making their way into consumers' home wine cellars.
The display program was created by Wines of Washington Promotion, a marketing agency based in Seattle, WA.
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