Ragu Express Display Supports New Product Launch
Unilever recently introduced Ragu Express in a newly designed package that could be used either vertically or horizontally. This display was created in support of the product launch and was directed to the younger, active, on-the-go consumer.
The corrugated prepack required little set-up at retail and provided for multiple set-ups at retail to accommodate various retail outlets. This display has been so successful for Unilever, that it has been re-ordered twice since the original entry into market. The Ragu Express Display was produced by Smurfit-Stone Display Group, Sandston, VA.
Tony’s Pizza Motorized Freezer Case Display
This motorized Tony’s Pizza freezer case display features Tony spinning a pizza on his finger using a battery-powered motor. His other hand has lug-on slots for the signage that appropriately reads, “Tony’s Put A New Spin On Thin!”
Tony and the spinning pizza are litho-laminated to 200#B Flute corrugate. The lug-on signage is litho-laminated to 24 point SBS. Tony is attached to a litho-wrapped display pole with steel wire feet.
The display was created by Meridian Display, St.Paul, MN and Marketing Drive, Minnetonka, MN.
WHV Merchandiser Unleashes ‘Cats & Dogs’
Warner Home Video’s “Cats & Dogs” has been released on VHS and DVD on display in this floor merchandiser.
“Having enjoyed a stellar theatrical release, Cats & Dogs will continue to charm children and adults on VHS and DVD," said Ewa Martinoff, WHV Vice President, Family Entertainment Marketing. "The winning combination of an all-star cast and top-dog DVD extras makes this blockbuster release a must-have for any video library."
Cats & Dogs is backed by a multimillion dollar national marketing campaign targeting both parents and children including national broadcast, print, radio, in-school, in-store and online support. Frontline marketing will provide backlit displays, header cards and front loaders to over 2,000 stores nationwide. VHS merchandisers are available in 18-, 24-, 36-, 48- and 60-unit configurations, with 36 VHS/12 DVD and 48 VHS/12 DVD mixed-units also available to retailers.
Kmart Displays Support New Harry Potter Movie
Harry Potter fans can head to Kmart for a magical mix of toys, apparel and merchandise inspired by the release of “Harry Potter and the Sorcerer’s Stone.”
Kmart is promoting the movie with national in-store contests. Stores are displaying a life-size seven-foot, four-inch Hagrid standee. Every store will conduct a drawing for one lucky winner to take Hagrid home.
In addition to the four best-selling books, toys inspired by Harry Potter are expected to be at the top of children's wish lists this holiday season. Harry Potter trading card games, Harry Potter Casting Stones and Bertie Bott’s Every Flavor Jelly Beans also are guaranteed winners for any Potter fan, and all are available at Kmart.
Gillette Introduces Oral-B Stages Toothbrush Line
The Gillette Co. has introduced Oral-B Stages, an innovative line of toothbrushes designed to meet the special needs of children at different stages of dental development from infancy to pre-teens. Until now, children's toothbrushes have been miniature versions of adult toothbrushes with different characters placed on the handle. Oral-B Stages recognized the differences in the development of teeth and gums, in motor skills and coordination, and in levels of motivation for children at different ages and designed toothbrushes for children at four key stages: four to 24 months (Stage 1), two to four years (Stage 2), five to seven years (Stage 3) and eight years and up (Stage 4).
Oral-B is also launching four Oral-B fluoride toothpastes to complement the toothbrush line. Awareness and trial for Oral-B Stages will be driven by print advertising; consumer and trade promotions; and point-of-sale displays.
RNR - Iceberg Augie Display
RNR Inc. has been very successful in marketing its plush collectibles with large end aisle type displays and wanted to continue this idea to help promote its newest line, "Iceberg Augie and his Polar Friends". A display was to be created within the customer's budget and to use the theme behind the plush animal when creating graphic enhancements for the large header. The display has to accommodate 70-90 individual plush animals in a visible shoppable area, within a 48" X 40" footprint. The display was to be assembled in less than 15 minutes by the average person. This display achieved all of its requirements and in addition, included a “book rack” to hold 48 storybook/audio packs as well as a feature of the week graphic area to help in-store promotions. The award-winning display was created by Kell Specialty Products, 421 Plamer Street, Chippewa Falls, WI 54729.
Prescriptives Eye Quakes Tester
This display was designed to provide an inexpensive and beautiful way to feature a New Mascara in an open cell environment. The use of die cut e-flute corrugated, hot wire cut EPS foam, thermoformed high impact styrene and litho printed and a gloss UV lacquered SBS wraps, created the open look of a permanent counter top display at temporary display cost. The display achieved a 100% sell-in and an 86% sell through within the marketing period. The Prescriptives Eye Quakes Tester was created by Triangle Display Group, 601 East Erie Avenue, Philadelphia, PA 19134.
Guinness World Records Corrugated Floor Stand
This display was produced to offer expanded merchandising for the world-famous Guinness World Record book into non-traditional mass markets. The displays were reinforced so all the books could be pre-packed into the displays minimizing retail set-up snafus. The display could hold over 60 lbs. of books. The unit was printed rubber plate back with gloss varnish. Displays were shipped along with an optional countertop unit for added exposure for the book and the results were quite successful. The Guinness World Records Corrugated Floor Stand was created by Alpak Manufacturing Corporation, 181 Boyd Street, P.O. Box 339, Montgomery, NY 12549.
Triangle Display
Iams Company Promotional Floor Display
The Iams Company wanted to increase sales of premium cat food in Latin and South America. They came up with a retail display package that includes Eukanuba Cat Food and a promotional give-away plus, soft cat. There are three different cats available. The packages were placed on a floor display. Both items featured direct print flexo. The Iams Company Promotional Floor Display was created by Archbold Container Corporation, 800 West Barr Road, P.O. Box 10, Archbold, OH 43501-0010
Panasonic Shaving Sidekick Display
These sidekick displays were designed to provide a billboard for the product and be space saving at the same time. The displays had to be eye-catching, durable and easily replenished with product. The displays had to be small to allow for wider distribution and were to be easy to set-up at retail. These sidekicks are unique because of the 3D Razor lug-ons and the foil mirror image which draw the consumer's attention to the displays. This “family” of sidekicks may or may not be displayed together at retail. Each display was designed to function as its own merchandising unit. The displays replicated the product packaging exactly. The product is immediately available through the gravity feed system of the display. The Panasonic Shaving Sidekick Displays were created by Oxford Innovations, Division of Tim-Bar Corporation, 201 S. College Avenue, P.O. Box 189, New Oxford, PA 17350-0189.
American Gramaphone Manheim Steamroller Christmas Display
Manheim Steamroller’s new CD display introduced "Christmas Extrordinare" with this large display bin that holds 144 CD’s as well as 48 concert DVD’s and 16 piano books. “Christmas Extrordinare” is featured with a UV coated 24-point “pop-out” on the litho laminated header sign, simulating a wrapped CD case. The display also spotlights the new 4-pack CD ”Christmas Collections.” Intrigue has been added to the display by using 24-point "lug-ons" on the base giving the display softer line and holiday appeal. The material used for the body of the display is rod-coated 200# B-flute bleach corrugated fiber board. The rod-coating process gives the display color continuity and color intensity. The Manheim Steamroller Christmas Display was created by Meridian Display & Merchandising, 162 York Avenue East, St. Paul, MN 55117.
Brother International Corrugated Floorstand
This display was designed to display a maximum number of machines with accessories and it was also required to show a functioning machine with actual samples. This floorstand was a strong prepacked unit capable of accommodating the functioning machine along with samples that demonstrated the capabilities of the machine. The display contained a litho riser which depicted the various uses for the machine. The top shelf was also printed with flexographic print direct to corrugated demonstrating additional product information. Pricing information was provided for the retailer on the front of the shelf with additional consumer information provided in a booklet secured to the top shelf. This promotion was so successful that a repeat order is in process as well as plans to expand into other retail outlets. The Brother International Corrugated Floorstand was created by Smurfit-Stone Display Group, 5200 Anthony Road, Sandston, VA 23150.
“Cool Goo” & “Nite Lites” Power Wings
These power wings were designed to achieve key “real estate” in important retail environments essential to launch and merchandise new product lines. “Trendy” graphics capture the attention of teens. These untraditionally shaped Power Wings feature eye-catching litho graphics mounted to E-flute corrugated. Each display ships pre-packed with product ready for installation. Over 8000 power wings have been produced for different promotional periods using new graphics for each run. National distribution includes major retailers such as K Mart and Walmart. The “Cool Goo” & “Nite Lites” Power Wings were created by The Display Link Incorporated, 99 East Main Street, Babylon, NY 11702.
Aquarian Fish Food Corrugated Floorstand
The Aquarian Fish Food Floorstand features bright and colorful graphics with an aquatic theme to attract the consumer's attention. The display is a 3 tier display which was used to offer three varieties of sizes. The brand name was reinforced by appearing on the header, base and all three of the tiers. The Aquarian Fish Food Corrugated Floorstand was created by Weber Display & Packaging, 3500 Richmond Street, Philadelphia, PA 19134.
Colgate-Palmolive PDQ Promotional Merchandiser
This display was designed to highlight Colgate's children's toothbrushes and toothpaste by tying it in with a heavily promoted Disney movie launch. This merchandiser features character brushes and paste with a graphic tie in to the launch of Monsters, Inc. A corrugated floorstand with the same graphics was also produced as a companion piece. Based on past performance of this type of promotional display, placement of product and sales are expected to be very strong. The Colgate Palmolive Corrugated PDQ Promotional Merchandiser was created by Henschel-Steinau, Inc., 300 Grand Avenue, Englewood, NJ 07631.
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