Bushmills Holiday Fireplace Display
Pernod Ricard USA, importer of Bushmills Irish Whisky, has introduced the Bushmills fireplace display to keep sales blazing this holiday season.
The three-dimensional floor bin, which holds up to 21 bottles, showcases the copper holiday gift tins for Bushmills Original and the premium canisters for the recently repackaged Bushmills 10-year-old and 16-year-old single malts.
Pernod Ricard USA is also offering retailers shelf talkers that encourage consumers to join in the gift giving holiday spirit.
Display Launches ‘Squeeze’ By Reach ToothBrush
The Personal Products Company is using this interactive display to help launch the ‘Squeeze’ by Reach toothbrush line. Reach Squeeze flexes 50% more to reach twice as far behind hard-to-reach back teeth.
The display helps create a soft motion look and features an area where consumers can “squeeze” to see the toothbrush flex. The use of the black background wave flute creates a soft motion look and allows the product’s to stand out.
The pre-packed display ships as one piece if utilized in the powerwing mode. The addition of the base allows for greater flexibility for the store environment in creating the floorstand.
The ‘Squeeze’ by Reach Toothbrush Display was produced by Smurfit-Stone Display Group, headquartered in Sandston, VA.
Nestle Displays Abuelita Chocolate Drink Mix
Nestle wanted a display that would enhance sales while attracting new customers to try its Abuelita Authentic Mexican Chocolate Drink Mix.
This corrugated floor display can merchandise 80 hexagonal shaped packages of Nestle Abuelita. The display was engineered with vertical dividers that organize the shelves while creating the structural integrity to support the tremendous weight of the product (350 pounds). The corrugated structure was flood coated yellow and the shelf fronts were given red backgrounds with white printing to further grab the consumer’s attention. Four color litho graphics were die cut, mounted and installed on the display as lug-ons to create a 3-D effect.
This Nestle floor display was produced by Felbro, Inc., a p.o.p. firm, based in Los Angeles, CA.
Triangle Display
WHV Partners With Top Brands For 'Scooby-Doo' Release
Warner Home Video is bringing “Scooby-Doo” to DVD and VHS, backed by an extensive promotional campaign, including partnerships with such brands as Coca-Cola, General Mills, Kelloggs, Keebler, Heinz and One-A-Day Kids Multivitamins. Consumer offers of more than $15 in savings on various products can be found in each specially marked DVD and videocassette.
A hit soundtrack promotion features an in-pack mail-in rebate offering $3 off the purchase of the soundtrack as well as an instantly redeemable $2 coupon featured on merchandiser tear pads. DVD special features include deleted scenes, four min-featurettes, an Outkast music video, and interactive games.
In support of the launch, DVD and VHS merchandisers are being offered in 95-, 60-, 54-, 48-, 42-, 36-, 24- and 18- mixed unit configurations.
Floorstand Promotes ‘Bob The Builder Big Game’
Hit Entertainment is using this floorstand to promote its ‘Bob The Builder Big Game’ videos.
Larger than life contour figures of both Bob The Builder and Wendy generates immediate brand awareness and appeal to both girl and boy markets. The bright logo on the display header helps to capitalize on the Bob The Builder brand. The display incorporates the soccer theme graphics of the video packaging. The tray design provides full facing of product and ease of shopability. It ships pre-packed and requires minimal set-up at retail.
The Bob The Builder Big Game floorstand was produced by Great Northern Corp. Display Group located in Racine, WI.
New Shur-Line Displays Reflect Identity Change
The EZ Paintr Corporation, a Newell Rubbermaid Company, recently changed its name to Shur-Line, underscoring the Company's transition to being a leading marketer and manufacturer of consumer branded paint applicators, convenience tools and paint-related accessories.
To introduce the new name and a variety of new products into the marketplace, Shur-Line utilized corrugated displays as a cost effective solution to get the most visibility for the greatest variety of products.
The new Shur-Line displays were produced by Great Lakes Packaging Corporation of Germantown, WI.
David Sunflower Seeds Displays Backpack Promotion
David Sunflower Seeds has conducted a special promotion offering a stylish backpack as a premium. David’s displays at retail outlets nationwide featured graphics and tear pads announcing the backpack offer. Consumers mail in three David UPC's and $29.99 to receive a branded rolling backpack.
“The backpack promotion is a great way to reach parents and students during the school year,” said Tina Larson, Promotions Manager for David, a brand of ConAgra Foods. “Perfect for the lunchbox and after-school snacking occasions, the David brand completes the back-to-school package for our young consumers.”
Men In Black II Displays Land In Video Stores
Columbia TriStar Home Entertainment (CTHE) is launching ‘Men In Black II,’ on Special Edition DVD and Video, backed by an aggressive media and p.o.p. advertising campaign. Promotional partners for ‘Men In Black II’ include Ray-Ban Sunglasses, Hamilton watches, and Icee. Loews Cineplex Entertainment will communicate a “Watch & Win” game through special lobby displays. Displays at approximately 1,000 am/pm locations feature custom Icee flavors, such as ‘Men In Black Blackberry.’
CTHE is offering an array of p.o.p. materials supporting the “Men In Black II” videos and DVDs.
Warner Home Video Displays ‘Timeless Treasures’
This holiday season, Warner Home Video is presenting ‘Timeless Treasures,’ classic movies including the first DVD release of “The Incredible Mr. Limpet,” as well as “The Wizard Of Oz” and “Willy Wonka And The Chocolate Factory.”
The Timeless Treasures Collection is being supported by a million dollar marketing and advertising campaign targeting parents and children. Colorful merchandisers include a mix of The Incredible Mr. Limpet, The Wizard Of Oz and Willy Wonka And The Chocolate Factory in eight different configurations. Promotional partners include Nestle, which will promote The Timeless Treasures Collection on more than 2.4 million candy bars and 5,000 header cards through the holiday season. Reynolds Wrap is distributing a full-page FSI to more than 60 million homes to support the Timeless Treasures Collection.
BDF Silky Shimmer Display Spurs Open Stock Sales
The Nivea Silky Shimmer Powerwing/Floorstand is designed to promote Shimmer Lotion, a new moisturizer product that provides a subtle shimmer to skin. The display is designed to spur open stock sales.
The Header and Powerwing are Litho Lam, E-flute, printed five colors plus UV coating. The display base is direct print flexo on E-flute, three colors plus aqueous varnish. Through the use of a standard 24" tall powerwing, with optional base and lug-on header, this display is versatile enough to fit structurally in any retail environment.
The display successfully combines flexo and litho printed components.
The Silky Shimmer Powerwing/Floorstand was created by Triangle Container of Philadelphia, PA.
Tylenol Floor Display Holds Large Product Quantity
McNeil Consumer Health Care, Canada, is using this attractive floor merchandiser to catch the attention of the consumer and hold a large quantity of product in a minimum amount of floor space.
The display’s bright red graphics and shape resemble that of a box of Tylenol, reinforcing brand identity.
This floor merchandiser is constructed of E-flute corrugated, printed 4 color UV with an overall clearcoat. Transparent scoops are made from .030 Symplastics.
A rerun of this display was produced just three weeks after it was released due to the positive feedback.
This unique Tylenol product merchandiser was created by Artisan Complete, Inc., a point-of-purchase display firm located in Markham, Ontario, Canada.
Texas Feathers Displays Lambs Wool Dusters
Texas Feathers is using this attention-grabbing floor display, which was designed to merchandise its line of lambs wool dusters.
The corrugated display, shaped like a lamb, increased impulse purchases of the product by 93%.
The lambs wool duster display was functional and easy to assemble. It helped Texas Feathers gain brand recognition as well as increase purchases of its product.
The Texas Feathers Duster display was produced by Liberty Carton Company located in Fort Worth, TX.
Eukanuba Display Offers Healthy Extras Dog Treats
Iams Pet Food Products is using this corrugated floor display to introduce the new Eukanuba brand packaging for the Healthy Extras Dog Treats.
The display features a full color litho-labeled header with direct print tray, shelves and base. The display graphics complement the product packaging.
The display was placed in retailers throughout Latin and South America and Asian Pacific countries, achieving 100% sell through.
This Eukanuba Healthy Extras Dog Treats display was produced by Archbold Container Corporation, a point-of-purchase display company located in Archbold, OH.
Maker’s Mark Holiday Floor Display
This display was designed for use in retail liquor outlets to promote Maker’s Mark Products for holiday parties and gatherings. The promotion will run from mid-November through December. Previous holiday promotions have been very successful. The corrugated displays featuring holiday promotions have been very successful. This corrugated display features holiday colors and graphics and promotes the product as a holiday gift as well as for parties. The Maker’s Mark Holiday Floor Display was created by Archbold Container Corporation, 800 West Barre Road, Archbold, Ohio 43506.
New Stock Corrugated Displays
Merchandising Inventives, Inc. has introduced new stock corrugated floor and counter displays to its expanding line of P.O.P. solutions. This SDF-100 is a 4-shelf floor display that can be converted into a side kick display by attaching power wing clips to slots in the back of the display. The shelves are sized 13.5" wide x 4.75" deep. It comes individually packaged in a bookfold box. A header card is included. The unit is made of 200# B-flute, oyster white corrugated and is Wal-Mart approved. For more information on new stock corrugated displays for promotional use, contact Merchandising Inventives, Inc., 1665 South Waukegan Road, Waukegan, IL 60085.
San J International Outdoor Grill Display
This display was designed to emulate an outdoor grill for a real and eye-appealing look, to promote the products identity and encourage impulse buying. Simple, yet effective graphics used just three colors to produce the multi-color, life-like display. The set-up for the retailer involved simply attaching the grill lid, which served as a header, to the tray. A San J International representative loaded the product which was shipped separately. The small footprint of the display provided flexibility as it could be moved to any location within the store to promote customized cross-selling opportunities. The San J International Outdoor Grill Display was created by Smurfit-Stone Display Group, 5200 Anthony Road, Sandston, Virginia 23150.
CD/DVD Andrea Bocelli Display
This is a stock corrugated display that was transformed for offerings by Andrea Bocelli through the use of a “Larger-than-life” custom-sized giant 4-color header. A front pleat completes this unique floor display. The base pedestal and trays are printed one color plus gloss varnish. The display is packed KDF in mailers. The CD/DVD Andrea Bocelli Display was created by Alpak Manufacturing Corp., 181 Boyd Street, P.O. Box 339, Montgomery, NY 12549.
BBF Nivea Visage Cleanser Powerwing/Floorstand
This display launched a new line of skin cleansers. This is a unique product that cleanses the skin and also adapts to specific needs by leaving behind moisturizing agents. The powerwing/floorstand offers six examples of each of three formulas, as well as brochures describing the attributes and applications for each. The powerwing and inserts were all run in one form, which was a major contributor to keeping the unit cost effective while maintaining an upscale appearance. The display base is optional so that the unit could be displayed in a wire cage as on the floorstand base. The BDF Nivea Visage Cleanser Powerwing/Floorstand was created by Triangle Display Group, 601 East Erie Avenue, Philadelphia, PA 19134.
Mentos “Lemons to Lemonade”
Promotion Lemonade Stand Display
This display enabled Perfetti Van Melle to get a larger quantity of product on the retailer floor. It helped to reinforce Mentos' brand equity with consumers. The results from this display exceeded expectations. Approximately 6,000 displays were shipped to major customers. The Lemonade Stand Display was created by Linpac Display Inc., 810 S. Washington St., Tullahoma, TN 37388.
Aquafina Base Wrap
This unique Base Wrap for Aquafina was printed two sided and die cut with a perf-on 10 pt. Stock. It was printed and die cut in line, one pass, in full four color process with a UV coating on both sides. The basewrap was 12" in height with a 24" repeat and length of 25' for a quantity run of 3,000 rolls. Two other versions were printed one sided as well. The Aquafina Base Wrap was created by Proprint Services Inc., 5621 Finch Avenue East, Ste. 5, Toronto, Ontario, Canada M1B 2T9.
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