Ensure Display Introduces Reclosable Bottle
Abbott Laboratories is introducing an eight-fluid-ounce reclosable plastic bottle for Ensure nutritionals, a first in the adult nutritional category.
According to the Company, consumer research showed an overwhelming preference for the reclosable bottle versus the existing can. The reclosable cap design provides portability and convenience. It is easy to open and keeps the remaining product fresh. The bottles are available in six-packs and in five flavors: vanilla, chocolate, butter pecan, strawberry and coffee latte.
Ensure in the reclosable bottle will be displayed at grocery, drug stores, wholesale clubs and mass merchandisers.
Covey Run Displays Offer Savings On Premium Wines
Canandaigua Wine’s Covey Run Winery is offering consumers significant savings with its “Welcome To The Vineyards Of Covey Run” $3.00 off mail-in-rebate promotion.
To build on this campaign, Covey Run is conducting a “Fall Harvest in the Vineyards of Covey Run” national in-store promotion. Consumers will receive $2.00 off when they purchase a bottle of Covey Run Chardonnay, Merlot, Cabernet Sauvignon or Syrah.
As part of this promotion, Covey Run is also offering consumers a six-month subscription to Food & Wine Magazine for $6.
Triangle Display
Luna Di Luna Wines Runs Holiday POS Campaign
A.V. Imports’ Luna di Luna wine brand has developed a special holiday point-of-sale campaign. Luna di Luna’s wine family will be emphasized with the introduction of a dynamic three-dimensional Christmas tree. Designed for three cases of each blend to be stacked under the tree, the 15 case floor display comes complete with decorations and presents.
Luna di Luna’s holiday case cards and shelf talkers showcase bold Christmas stockings representing the five Luna di Luna colors. The case card features graphics of all five wines as stocking stuffers. Additionally, Luna di Luna offers POS materials for its frosty blue Sparkling Chardonnay/Pinot Grigio. The winter blue case card features silver stars and snowflakes.
The Luna di Luna holiday POS materials were developed by HLA Marketing Communications, a Tampa, FL-based marketing communications firm.
Franklin Electronic Displays Electronic Dictionary
Franklin Electronic Publishers, Burlinton, NJ, has introduced a speaking handheld electronic version of the Merriam-Webster Collegiate Dictionary.
“We have found that more professionals and students are demanding high quality reference solutions in handheld electronic devices,” said Andrew Horsfall, Franklin’s V.P. Sales and Marketing. “This sleek new electronic speaking handheld combines the depth and quality of information Merriam-Webster is known for with Franklin’s latest state-of-the-art handheld reference technology.”
Colorful, space efficient p.o.p. displays help call attention to the new product line.
Beiersdorf's ‘Everyday’ Series On Display
This powerwing/floorstand displays Silky Shimmer Lotion and Skin Firming Lotion from Beiersdorf's “Everyday” series. The display’s objective is to offer the consumer moisturizing and skin enhancing lotions in the same vehicle.
The look of the display is reasonably upscale, even though the materials and processes are cost effective. The wing and base are one color plus varnish, direct print flexo. The header is five colors plus aqueous varnish. For the retailer, this display offers maximum flexibility in that it can function as a floorstand or powerwing. Every display promotes the concept of using both products in a “Step 1” and “Step 2” process.
This Beiersdorf “Everyday” series display was created by Menasha Display Group, a a p.o.p. display firm based in Philadelphia, PA.
‘Fatigued To Fantastic’ Life-Sized Standee
Enzymatic Therapy is using this display to promote its natural products geared towards women’s health. It features a life-sized standee of a woman “towering” over a skyline to draw attention to the products on display. The headline is “Live Large and Recharged With Fatigued To Fantastic.”
The display, which can be used without the standee, also contains a brochure pocket and an additional lug-on.
The Fatigued To Fantastic display was produced by Great Lakes Packaging, a point-of-purchase display firm based in Germantown, WI.
Complete Indiana Jones DVD Collection On Display
Paramount Home Entertainment and Lucasfilm Ltd. have released “The Adventures Of Indiana Jones-The Complete DVD Movie Collection.”
The three “Indiana Jones” films, which will only be available as a collection, have been digitally restored and remastered, and sport a new Dolby Digital 5.1 soundtrack. A bonus disc loaded with special features was also produced especially for this DVD collection.
The Indiana Jones Complete DVD Movie Collection is being supported by the biggest DVD marketing campaign in Paramount’s history.
Point-of-purchase displays featuring a life-size cutout of Indiana Jones, are available to retailers in many configurations.
Mystery Of The Batwoman On Display
Warner Home Video (WHV) has introduced “Batman: Mystery of the Batwoman” on VHS and DVD.
“Batman is one of America's most beloved heroes and one of Warner Bros. top franchises,” said Jeff Baker, WHV V.P., Non-Theatrical Franchise Marketing.
WHV has launched a national marketing campaign targeting boys 9-14 and men 18-34. Pizza Hut is supporting a Batman Kids Meal promotion offering consumers a $2 instant redeemable coupon off the purchase of any video inside Kids Meals premiums. Mattel is partnering with WHV to promote Batman and the Batman toyline. Ubi Soft Entertainment and WHV are partnering to promote both the video and game through rebates and retail promotions. Riverdeep is promoting the release and the new edutainment CD-ROM game, “Toxic Chill.”
WHV is offering in-store merchandisers in 21-, 36- and 48-unit mixed configurations.
Talus Conducts “Message In The Bottle Promotion”
Talus, the California winery, is conducting a “Message in the Bottle” promotion, whereby Talus drinkers who find a purple cork in a bottle win a custom passport holder and the chance to win one of five Grand Prizes: an 8-day cruise for two to the Greek Islands on First European Cruise Lines.
“The idea behind the Message in a Bottle Sweepstakes is to add an element of surprise - the purple cork - to an otherwise wonderfully consistent experience,” said Don Enos, Talus Brand Manager.
The Talus Message in a Bottle promotion will be supported with colorful retail case displays.
Moretti Runs ‘OH, For The Love Of Moretti’ Promo
Moretti Italian pilsner is offering consumers the opportunity to save money as they take home their favorite pizza and have the chance to win a trip to Las Vegas by entering the Moretti Vegas Sweepstakes.
Fun, eye-catching point of sale case stackers, shelf talkers, instant redeemable coupons and base wrap accompany the promotion.
“This second wave of the OH, for the love of Moretti! campaign further defines the look of the Moretti brand and gives it a unique voice to cut through the clutter of the beer marketplace,” said Donal O’Sullivan, Marketing Manager for Moretti Brands. “It focuses on the unique place that Moretti occupies as the original Italian pilsner and designator of premium occasions. There is no better accompaniment for Italian food than a Moretti.”
Moretti Italian beer is imported and marketed in the U.S. by Fischer Beverages International, based in White Plains, NY.
Nokia Displays Camera Phone
Nokia required a creative floor stand to promote its new Nokia 3650 Camera Phone in AT&T Wireless retail locations.
The display attracts attention in the store from a compact footprint of just 34” x 9” x 98”.
A total of 950 displays featuring the new Nokia phone with digital camera were shipped for a duration of eight weeks.
Tracy Locke Partnership, Dallas, TX, created the graphics for the promotion.
Rapid Displays of Chicago, IL, was responsible for the structural design of the display, as well as pre-production, printing, manufacturing and distribution.
P&G & Pharmavite Launch OLAY Vitamins For Women
Procter & Gamble’s facial moisturizer and cleanser brand OLAY and Pharmavite, a leading vitamin manufacturer, have launched OLAY Vitamins. The affordably priced cosmeceutical line available at mass market retailers is formulated to address women’s inner health and outer beauty needs.
OLAY Vitamins consist of two sublines--seven Beauty Nutrients for skin health/appearance and eight Wellness Nutrients to support a woman’s inner health needs. OLAY Beauty Nutrients support skin structure renewal and cell renewal, and include antioxidants, which are the skin’s best defense against premature aging.
OLAY Vitamins are on display in the vitamin aisle at food, drug, mass, and club stores.
Midway Displays’ Corrugated Components & Devices division has introduced the Cor-Caddie, a square steel tubing frame with casters, which makes it easy to add mobility to corrugated displays. The Cor-Caddie’s steel construction ensures durability to support the heaviest displays. The Cor-Caddie can be produced to custom sizes to fit different displays. The Cor-Caddie is available with a powder coated finish. For more information, contact Midway Displays, 6554 South Austin Ave., Bedford Park, IL 60638; (Tel) 708-563-2323; (Fax) 708-563-2331; (Web Site) www.corrugatedcomponents.com.
Merchandising Inventives, Inc., offers these Sidekick/Powerwing gravity feed displays, which are excellent for displaying small sized products that are bulk packaged. The displays are constructed of 200#, B-flute, bleached white corrugated. Custom printing of these displays and fulfillment is available. For more information, contact Merchandising Inventives, 1665 S. Waukegan Rd., Waukegan, IL 60085; (Tel) 847-688-0591; (Fax) 847-775-6974; (Web Site) www.merchinv.com.
McDonald’s Displays ‘i’m lovin’ it’ Campaign
McDonald’s new “i’m lovin’ it” brand campaign is part of McDonald’s strategy to connect with customers in culturally significant ways. The campaign is being integrated into the overall restaurant experience, national promotions and local street marketing.
The campaign features musical talent, Justin Timberlake. McDonald’s has also formed a partnership with professional skateboarder Tony Hawk.
Bill Lamar, CMO McDonald’s, said, “The campaign will rekindle the bond our customers have with McDonald’s by depicting how people live, what they love about life and what they love about McDonald’s.”
Frankel, Chicago developed restaurant merchandising which includes window posters, outdoor pole signs, ceiling danglers, and a custom “I'm lovin’ it” kiosk.
Meridian Display & Merchandising offers a line of stock displays which can easily be graphically customized. With a very simple process of adding "Lug-Ons," Litho Laminated Headers, silk screening and rod coated board, a dramatic impactful merchandising unit can be created that conveys a specific sales message. These units can be produced and "on the truck" within two weeks giving the customer the flexibility of reacting to the market. Meridian has l4 styles of displays in stock and over l50 styles that can be produced in quantities as low as l00 with no die cost and within two weeks. For more information, contact Meridian Display & Merchandising, l62 York Avenue East, Saint Paul, MN 55ll7.
Alpak Manufacturing Corporation offers its SDl08 Convertible Dump Display, an exceptionally versatile unit. The "convertible" display may be converted by turning it upside down to allow for two different tray depths - a deep l5" depth for bulk products, or an 8" depth for smaller products. It is equally effective with or without a Header Card - there is plenty of surface area for large-scale, eye-catching graphics. The unit shown, "Cooler People" features a 4-color process litho mounted and die cut Header showing multiple product SKU's, 2-color base utilizing cost-saving raised-type print overprinting a solid yellow mat. This display was produced in ten working days. For more information, contact Alpak Manufacturing Corporation, l8l Boyd Street, P.O. Box 339, Montgomery, NY l2549.
Merchandising Inventives Inc. offers an example of a modified version of its SDF-65 Peg Board Display. This display features the tray insert and base, all flood coated a one color black on bleached liner with a varnish. The header card is printed a two color direct print with one PMS color match. The unit is shipped bulk flat on skids but can also be packed one display and header card per carton. For more information, contact Merchandising Inventives, Inc., l665 South Waukegan Road, Waukegan, IL 60085.
Hewlett-Packard Digital Camera Display
This display was developed to introduce a new component to the current Hewlett-Packard computer docking station. The easy-to-use display features the accessibility of the new digital camera portion of the station. The unit has a foot print of 4" x 2" x 7 l/4". It features 4-color lithograph mounted to 200# E-Flute corrugated and die-cut. The Hewlett-Packard Digital Camera Display was created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632-6446.
"Triplets Tower" Floor Display
Triplets wanted an attention-Getting Custom Display to introduce its new line of Hair Accessories to the mass market. This unique "Tower" display was created which provided a permanent look to a corrugated display. The design incorporated a self-contained private showing of a large assortment of product in various sizes. The base was a six-sided design and the top duplicated this effect, creating a protective overhang, adding to the special look of the product. The display was printed one color black with high-gloss varnish. A companion counter top display was produced at the same time increasing awareness of the product launch. Production on both units was completed in three weeks. The Triplets Tower Floor Display and Counter Display were created by Alpak Manufacturing Corporation, l8l Boyd Street, P.O. Box 339, Montgomery, NY l2549.
Halloween CD Display
Meridian Display & Merchandising offers a line of stock displays which can easily be graphically customized. With a very simple process of adding "Lug-Ons", Litho Laminated Headers, silk screening and rod coated board, a dramatic impactful merchandising unit can be created that conveys a specific sales message. An array of different stock displays were customized for this Halloween promotion. For more information, contact Meridian Display & Merchandising, l62 York Avenue East, Saint Paul, Minnesota 55117.
Road Ready Counter Display
This custom corrugated counter display was created for a promotion to teach teens the risks of the road while encouraging them to become safer drivers. The unit is l0" x 8" x 6" angled tray style display with a 9-l/4" x l0" Header Card that is printed four color art directly onto a l0 pt. Solid bleach sulfite stock that was coated l side with an aqueous varnish. The printed sheets were than laminated to 200# e-flute single-face corrugate and then die cut using a flat-bed die cutter to complete manufacturing. The displays were than packed into cartons for easy shipping. The design also allowed the units to be packed out individually or flat on skids. The Road Ready Counter Display was created by Merchandising Inventives, Inc., l665 South Waukegan Road, Waukegan, IL 60085.
Tylenol 8 Hour Counter Display
This display was created to draw attention to the "8 Hour" feature of Tylenol. The display had to have a small footprint (5" x l0") to conserve counter space. The unit is printed 4 color litho, mounted to e-flute corrugated and it is shipped assembled, pre-packed with product. The Tylenol 8 Hour Counter Display was created by Artisan Complete, l00 Bentley Street, Markham, Ontario, Canada L3R 3L2.
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