Early Times Whisky Runs ‘Present Times’ Promotion
Brown-Forman’s Early Times Kentucky Whisky is rekindling the spirit of the holiday season with the festive “Present Times” off-premise promotion.
Point-of-sale display materials for the holiday promotion include this eye-catching holiday stand-up mass display, a festive case card and an inflatable 1.75L bottle, all designed to attract shopper’s attention.
The promotion entices consumers with the chance to win a Brinkman turkey fryer or a Samsung Max 38-700mm digital camera. The promotion also features special leather gift cartons, for either the 750ml or 1.75L bottles.
In addition to Early Times, Brown-Forman markets such brands as Jack Daniel’s, Canadian Mist and Southern Comfort.
Pepsi-Cola Displays Promote Collectible Cans
Pepsi-Cola supported its recent World Cup of Hockey Promotion with a wide array of POS materials including corrugated standees, end aisles, pole signs, wobblers, shelf talkers, bottle neckers, etc. The objective was to showcase the limited edition collectible Pepsi Cola cans manufactured for the tournament and entice consumers to collect all cans.
Standees were printed directly onto corrugated, die cut with an easel attached on the back for use in c-stores and grocery stores. Retailers also received corrugated end aisles printed four color process directly on the substrate, used with full pallets of Pepsi.
This Pepsi Cola World Cup of Hockey POS Program was created by Proprint Services, a p.o.p. firm based in Toronto, Ontario, Canada.
Triangle Display
Bubblicious Displays Feature LeBron James
Cadbury Adams USA has launched a campaign for Bubblicious featuring Cleveland Cavaliers basketball star, LeBron James.
The campaign entitled ‘B-Explosive,’ marks the first advertising execution from Bubblicious in more than seven years.
Each ad features James showing off his best moves-including blowing bubbles. The advertising is part of an integrated marketing campaign featuring p.o.p. displays with LeBron James. The displays direct consumers to a web site highlighting a bedroom makeover as part of a special back-to-school promotion.
“We’re thrilled to be working with LeBron,” said Sydney Taylor, Marketing Director for Bubblicious. “One of professional basketball’s most explosive players is a long-time fan of the bubble gum with explosive flavors and taste.”
Korbel Display ‘Sparkles’ For The Holidays
Korbel Champagne Cellars is using this floor display to remind consumers that Korbel is an ideal gift for the holidays.
The display is topped by a bottle of Korbel Champagne, wrapped with a bow and a card that says, “May Your Holidays Sparkle!”
The display depicts a popping cork, encouraging consumers to incorporate Korbel into their holiday celebrations as well.
The three-level display is designed to hold a large quantity of product in a minimum of floor space, while calling attention to the Korbel bottle.
Sony & Coca-Cola Run Holiday Promotion
Sony Computer Entertainment and Coca-Cola Co. have launched the “Unwrap The Experience” instant-win sweepstakes, which is being promoted on more than 100 million packages of Coca-Cola brands.
The promotion features in-demand PlayStation products including: new PlayStation 2 computer entertainment systems, the new PSP (PlayStation Portable) handheld entertainment system, PlayStation 2 software titles, and Coca-Cola products.
Consumers simply look under-the-cap and inside multi-packs of specially marked packages of Coca-Cola products for a message informing them that they’ve won one of these products.
Sharon Shapiro, Director, Promotions, Sony Computer Entertainment, said, “By bringing PlayStation and Coke brands together, we are reaching millions of consumers and fulfilling their holiday wishes.”
The promotion is supported with national advertising and point-of-sale materials
Canadian Mist Cabin Captures Spirit Of The Season
Canadian Mist has launched its “Let It Snow” off-premise promotion designed to capture the consumer’s attention this holiday season.
The three dimensional mass display captures the warmth of the holiday season with an outdoor cabin scene.
The display highlights that the ideal gift for Canadian Mist lovers is this year’s 750ml and 1.75L gift carton.
Consumers will also have the opportunity to order a logoed Canadian Mist scale-model train.
Canadian Mist whisky is a product of Brown-Forman Corporation, headquartered in Louisville, KY.
Displays Highlight ‘Picture Your Party’ Promotion
Throughout the holidays, champagne is a part of most celebrations and cameras capture the joyful moments of the season. This year Cook’s, America’s sparkling wine for the holidays, is running a special promotion called “Picture Your Party With Cook’s.”
Cook’s holiday promotion displays at retail locations will feature an “enter to win” sweepstakes offer, sending a free disposable camera to the first 150 people who return an official entry form. Sweetening the deal for holiday shoppers, Cook’s is also offering a mail-in rebate in many parts of the country. Consumers will get one dollar back on the purchase of every 750 ml or 1.5-liter bottle of Cook’s or one single-use camera for every six bottles of Cook’s. Instant redeemable coupons on in-store displays are also being offered. Cook’s is a product of the Canandaigua Wine Co.
Southern Comfort Offers ‘Comfort & Joy’ Promotion
This holiday season, Southern Comfort is celebrating with the brand’s traditional Comfort & Joy off-premise promotion.
From collectible gift tins with a festive New Orleans theme to a new Southern Comfort entertaining book, the focus this holiday season is giving among friends.
An impressive motion display featuring a larger-than-life bottle of Southern Comfort emerging from a gift-wrapped box will attract attention at the point-of-purchase. Additional point-of-purchase display elements include new case cards, Southern Eggnog shelf talkers, and recipe gift tags that offer consumers drink recipes.
Southern Comfort is produced and marketed by Brown-Forman Corporation, headquartered in Louisville, KY.
Jim Beam Display Ties-In To Racing Sponsorship
Jim Beam conducted this promotion to tie-in with its race car sponsorship.
The corrugated race car replica on top of the pallet display, promotes Jim Beam Kentucky Straight Bourbon Whiskey to racing enthusiasts.
This Jim Beam Race Car Display was produced by Rapid Displays, a point-of-purchase display company located in Chicago, IL and Union City, CA.
Display Launches ‘Little Buggers’ Gardening Products
This floor display was used by the Joseph Stern Co. to introduce a new line of children’s gardening tools and accessories through K-Mart stores in the South Eastern U.S.
The triangle shaped pallet display with a colorful header helped support the product introduction with good sell through achieved as a result. The display holds a large volume of product in a minimum of floor space.
This “Little Buggers” display was produced by Archbold Container, a point-of-purchase display and packaging firm, located in Archbold, Ohio.
Weber Display Launches New ‘Q’ Grill
Weber is using this display to introduce its new “Q” grill. The display had to be sturdy enough to withstand the rigors of garden centers, hardware stores and mass merchandise environments.
A semi-permanent display with customizable elements was found to be the most cost effective solution for Weber. The display is constructed of corrugated that is reinforced with wood components. It features coated MDF shelves that are affixed to the sidewalls with screws. The sidewalls are printed two colors, UV coated for moisture resistance. The display is shipped knocked down and takes 10 minutes to assemble. Interchangeable graphics are included to customize the display for specific promotions.
This display was created for Weber Grills by Great Northern Display Group, based in Racine, WI.
Arrow Display offers the patented Autoshelf® pop-up corrugated display. The Autoshelf ships flat and pops up in seconds for easy in-store set-up. The display is versatile, offering many different custom design options. For more information, contact Arrow Display 100 Frontage Road, Newark, NJ 07114; (Tel) 973-465-2140; (Fax) 973-465-5290; (Web Site) www.arrowdisplay.net.
Clip Strip Corp. has introduced a corrugated shelf support clip that saves assembly time and fits most standard corrugated flute. It allows the display user to have displays shipped knocked down, saving on shipping costs. The corrugated shelf support clip is made of white polypropylene and is sold in two sizes—2 3/8” high x 2 1/4”long and 1 7/8” high x 2 ¼” long. For more information about corrugated shelf support clips, contact Clip Strip Corp., 343 South River Street, Hackensack, NJ 07601; (Tel) 800-425-4778, 201-342-9155, (Fax) 201-342-1438, (Web Site) www.clipstrip.com.
Dempsey Printing, Inc. produces the SimpleStand, an innovative display stand that is also functional. It ships flat and has a self-adjusting pocket to hold literature. For more information, contact Dempsey Printing, (Tel) 440-786-0600, (Fax) 440-786-7579, (Web Site) www.dempseyprinting.com.
Alpak Manufacturing offers “Speed Table” Displays with pre-printed sales messages on the Tray Panels. For the publishing industry, “Bargain Books” has been pre-printed on the tray panels. For the Computer software industry, “Computer Software Savings” has been pre-printed. The Speed Tables (2’ x2’ and 2’ x 3’) will hold up to 75 pounds of product. A complete line of stock displays is available covering a wide range of industries. For more information, contact Alpak Manufacturing Corp., l8l Boyd Street, P.O. Box 339, Montgomery, NY l2549, (Tel) 845-547-9100, (Fax) 845-457-9983; (Web Site) www.alpak.com.
Proprint Services Inc. offers Basewrap which is able to meet extremely tight timelines. The basewrap shown was produced in under two weeks offering a speedy turnaraound time for the lightweight, durable and easy to set up basewrap, which was shipped out as part of the larger pos program to a wide channel of stores. This Halloween basewrap was printed four color process on a 10 pt. Card stock with a uv coating. Each roll was 18” high with a 24” repeat image and 100 feet in length. The basewrap was time specific for the Halloween season and helped push up sales of the product. It was used to wrap around the bottom of skids and help keep the overall look of the display clean and concise. For more information, contact Proprint Services, 562l Finch Avenue East, Unit 5, Toronto, Ontario, Canada M1B 2T9.
Alpak Manufacturing Corporation offers a line of corrugated stock displays which may be customized to fit any special need. The display shown, for Luvs Deluxe, is a stock Dump Number (SD109A) very compact easy-to move around dump display. It has a footprint of just one square foot (14” x11”) and has a very sturdy two-piece construction, along with a separate Header. This display utilized a bright white base along with a 4-color process with aqueous varnished Header. Stock displays may be custom printed with the average time range, from artwork to shipment, only seven working days. In stock displays can be shipped the very same day they are ordered. For more information, contact Alpak Manufacturing Corporation, 181 Boyd Street, P.O. Box 339, Montgomery, NY 12549.
Arrow Display offers its pop-up Newspaper Stacker. The instant pop-up corrugated Autoshelf® is a stock display which provides a low cost way to increase single copy newspaper sales at retail. This 1-piece patented construction ships flat and includes built-in supports. It sets up in just one second. The average time range from initial contact to final shipment is 1– 2 days. For more information, contact Arrow Display, l00 Frontage Road, Newark, NJ 07114.
Merchandising Inventives, Inc., offers a line of in-stock corrugated displays consisting of many styles in four major categories: Ballot Boxes, Dump Displays, Tri-Tier Displays and Power Wing Displays. New styles and configurations are constantly developing for the current retail environment. Also available is a full line of corrugated accessories, from merchandising hooks to heavy-duty casters all in a wide variety of sizes and materials. For more information, contact Merchandising Inventives, Inc., 1665 South Waukegan Road, Waukegan, IL 60085.
Midway Display, Inc. offers the Corr-Caddie, the newest item added to the company’s stock components. It offers great mobility for corrugated merchandisers. It is available in various sizes to fit your product needs. Shown is the Corr-Caddie as used by Sleep Innovations.It provided the mobility needed for its Memory Foam Mattress. The unit gave Sleep Innovations the ability to roll the 115 lb. Mattress with ease to the checkout counter, then out to the delivery vehicle. For more information, contact Midway Display, Inc., 6554 S. Austin Avenue, Bedford Park, IL 60638.
Elizabeth Arden Lipstick
Counter Display
This counter tester display is a permanent unit which maintains the flexibility associated with temporary programs. The display may be minimally updated or completely revised with the replacement of product tiles. Updates can be done at the store level without the use of tools. Tiles simply pull out of their nested locations and are held into the display platforms by low-density magnetic tape. The graphic may be easily replaced with new promotions. The Elizabeth Arden Lipstick Counter Display was created by Mechtronics, 1 New King Street, White Plains, NY 10604.
Nivea Visage Skin Care Floorstand
This display was used to launch new skin care products and to gain a presence in health and beauty aids sections and cosmetics aisles in drug and food stores. The display provided retail level support for a $47 million national television and print advertising campaign. The display insured that the new products effectively communicated to consumers in a variety of retail store formats. It encouraged consumer trial of the new product through the education of the product benefits. The Nivea Visage Skin Care Floorstand was created by Mechtronics,
1 New King Street, White Plains, NY 10604.
Phisoderm Clear Confidence
Counter Display
This new line of Phisoderm Clear Confidence Acne Skin Care Products was featured at Walgreen’s in this compact, multi-sku counter display. The l2-count unit features 4 of each of the Clear Swab Acne Treatment Facial Wash and Self Heating Daily Scrub. Consumers are encouraged to purchase one or all of the products since they are all offered in the “4 Way “ display. The graphics proclaim that “4 Way-Treats, Cleans, Prevents, Nurtures: steps with simple graphic images illustrating each step. The colors mimic the colors from the redeveloped packaging prominently showing the logo. The Phisoderm Clear Confidence Counter Display was designed and produced by Menasha Display Group Philadelphia, 60l E. Erie Ave., Philadelphia, PA l9l34.
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