Nelco Merchandising Center Displays HandiTies
The Nelco HandiTies Merchandising Center for cable ties is a stackable, double-face unit that can display 250% more product than conventional jar displays and provides easy access for customers.
Most importantly, it features patented storage trays with separate compartments to keep each cable tie organized by size and eye-catching fluorescent color.
Supplied with a header card with full-color photographs showing the many uses for cable ties around the home, garden, and boat, the Nelco HandiTies Merchandising Center holds over 100 trays in two stacked units which are easy to re-stock.
The cable tie trays each contain 300 4"- and 200 8"-cable ties in 5 fluorescent colors.
Aquafina Basewrap Reinforces Brand Message
This four-color 12" high x 50' roll of Aquafina basewrap presents the product in an eye-pleasing manner and is designed for both indoor and outdoor point-of-purchase applications.
The basewrap covers the skid and reinforces the brand message of purity. It attracts attention to the brand at service stations, warehouse stores, etc.
The Aquafina basewrap was created by Proprint Services Inc., a point-of-purchase display firm located in Toronto, Ontario, Canada.
Powerwing/Floorstand Promotes Nivea For Men Line
The Nivea For Men Sensitive Regimen Powerwing/Floorstand display provides the consumer with a snapshot of all available sensitive products in the Nivea line, which includes shaving gel, aftershave balm, face wash and lotions. It is designed to increase sales volume of open stock sensitive products by promoting a regimen of use.
The powerwing/floorstand format of this display provides the retailer with flexibility. The powerwing portion can be displayed independently in a wire cage or mounted on the base.
The display is five color offset litho-lam corrugated board with UV coating.
The display was created by Menasha Display Group, Philadelphia, PA.
Powerwing Display Promotes Madagascar Toothpaste
This one-piece corrugated power wing shipped packed with 24 or 48 tubes of Madagascar Wild Cherry Vanilla flavored toothpaste. Two different display sizes were designed to accommodate the smaller and larger pack-outs.
The power wing is constructed of 32 ECT B flute and is printed one-color flexo with 4-color spot mounted litho label. The attached header card easily pivots upward into position by way of incorporated flute wire.
The displays were distributed to Wal-Mart and other food market and drug store chains.
The Madagascar Toothpaste Power Wing was produced by Arrow Display, a Division of Mannkraft Corp., which is located in Newark, NJ.
Newcastle Brown Ale & Fox Partner For DVD Promotion
Newcastle Brown Ale has formed a promotional partnership with Fox Home Entertainment for the U.S. DVD release of “Office Space Special Edition With Flair.”
“This partnership marks the first time that Newcastle Brown Ale has joined forces with a major motion picture studio,” said Bill Wetmore, Marketing Director of Scottish & Newcastle Importers. “Given the synergy between the characters’ independent spirit and Newcastle Brown Ale’s personality, we found this to be an irresistible partnership.”
Mike Judge’s cult classic is about one man’s struggle to break down the walls of his cubicle and do absolutely nothing. Newcastle and Fox Home Entertainment are providing grocery stores with a one-of-a-kind display piece-a “cubicle” featuring the Milton and Lumbergh characters on either side, which will house Newcastle 12-packs and the DVDs. The displays promote a $5 mail-in rebate offer for consumers who purchase a 12-pack of Newcastle Brown Ale and the ‘Office Space’ DVD.
Drink Pepsi-Go Pro 6' Standee Supports National Promotion
The Drink Pepsi-Go Pro national promotion included 6' standees printed on corrugate and die cut, to inform consumers about how they can win a trip for four to a sports event in North America. This display features soccer star Freddy Adu.
Promotional materials also included full size end aisle displays, full color litho printed pole signs, shelf talkers and tent cards.
The Drink Pepsi-Go Pro displays were produced by Proprint Services, Inc., a p.o.p. display company located in Toronto, Ontario Canada; (Tel) 888-776-7768; (Web Site) www.pop-online.com.
Mission Foods Disneyland 50th Anniversary Topper Display
Mission Foods introduced new Kid Size Tortillas with Disney Edible Tortilla Decals. To create excitement and drive sales of the new Mission product, the program featured in-store beautiful castle topper displays. This display is a visually dynamic merchandiser that is easy to assemble and cost effective to produce. It was featured in supermarkets throughout the USA. For more information, contact Rapid Displays, 4300 West 47th Street, Chicago, IL 60632.
Hershey's Take 5 Shipper Display
This display was developed as part of the launch program for Hershey's newest bar offering: Take 5. The display needed to really standout and convey the message that the new offering is salty and sweet, and delicious. The riser features a large depiction of the Take 5 logo and the product itself with a close up view of all 5 layers of ingredients: pretzels, caramel, peanuts, peanut butter and milk chocolate. The graphic is enclosed in a circle that appears to pop out of the side of the riser. Color selection was determined by the product packaging. Cost demanded that the base be flexo printed, but by using multiple screens a litho look was achieved with 4 color printed flexo. The Take 5 campaign has exceeded the expectations of both Marketing and Sales. For more information, contact Menasha Display Group, 60l E. Erie Avenue, Philadelphia, PA l9l34.
Quaker Back To School Supermarket Promotion
As part of a larger Supermarket in-store promotion, base wrap was utilized around pallet stocks of Quaker chewy products. The Back to School Goodness Promotion was successful at increasing awareness of Quaker products, leading to higher exposure for larger sales. For more information, contact Marc Salsky, Proprint Service, Inc., 5621 Finch Avenue East, Unit 5, Toronto, Ontario, Canada MlB 2T9.
Sara Lee School Bus Program
This Sara Lee School Bus was the cornerstone of a successful back to school promotion. The display is a high impact full walk around display and was used to promote the Sara Lee keynote bread products. The unit can also be used as a cross promotional tool with other products. When needed, the top of the front hood of the bus could be removed to expose product shelving that allowed for tie in promotional opportunities for products such as peanut butter or jam. For more information, contact Kell Specialty Products, 421 Palmer Street, Chippewa Falls, WI 54729.
Back To Nature Shippers
This display program was designed to promote 4 different Back To Nature products which had to maintain a consistent look and feel. Some common components were used to help drive down cost, but the displays still allowed for separate and individual units for each product. The displays were well received in the market place and a second run has already been produced to fulfill demand. For more information, contact Great Northern Corporation, Consumer Packaging and Display Group, 1800 South St., Racine, WI 53404.
Pepsi Football Display Topper
With the arrival of the Football season, Pepsi sales increase as merchandise displays draw traffic. The life-sized football player and display toppers as shown on this display create much attention. The impact of a six foot high image on top of the product display increased consumer awareness of the product and the sweepstakes promotion. The Pepsi Football Display Topper was created by Proprint Services, Inc., 562 Finch Avenue East, Unit 5, Toronto, Ontario,Canada MlB 2T9.
Harley Davidson Welding Helmet Display
This display is versatile and compact and is specifically suited to the limited space of the welding supply store environment. It clearly advertises the Harley Davidson brand of welding helmets including all three styles of the high quality helmets. The helmets can be removed and handled by the consumer The unit is very durable in order to withstand the hands-on treatment, including restocking, and also provides an attractive presence in this industrial setting. Feedback from retail has been very positive. The Harley Davidson Welding Helmet Display was created by Menasha Display Group, 601 E. Erie Avenue, Philadelphia, PA 19134.
Captain Morgan Holiday 2005 Pole Topper
This display was designed to increase sales and consumer awareness of Captain Morgan Rum during the peak holiday season by gaining off-shelf placement of the product via this freestanding, interactive display. The display was 95% pre-assembled to insure placement and proper in-field execution. It was set up in less than five minutes. The unit was litho-mounted, .055 finished chipboard with a battery powered motor with custom designed linkage and custom designed battery powered LED light harness. The unit featured a vacuum formed styrene (roof only), with fiber poles and stock wire feet. The Captain Morgan Holiday 2005 Pole Topper was created by Rapid Displays, 4300 West 47th Street, Chicago, IL 60632.
Alpak Mfg. Corporation offers its stock SD101 Tri-Level Display. This is a "Waterfall" design, three-level floor display. The Trays are l8" wide x 9" front-to-back. It can be shipped as a pre-pack. Stock printing plates are available. Stock displays ship the next day! For more information, contact Alpak Mfg. Corporation, 181 Boyd St., P.O. Box 339, Montgomery, NY 12549.
Merchandising Inventives offers stock corrugated floor and counter top displays, for immediate delivery. The floor models include displays with l,2,3 or 4 shelves, Dump Bins, pegboard and 2 tray displays. Also available are ballot boxes, CD/DVD display and literature holders. All stock displays are oyster white and made of 200# B-Flute. The company also can print displays that really catch the customer's eye. The average time range from initial contact to final shipment is 1- 3 days. For more information, contact Merchandising lnventives, l665 S. Waukegan Rd., Waukegan, IL 60085.
Meridian Display & Merchandising has introduced six stock corrugated greeting card displays. The flagship of the collection is this attractive floor spinner. The thirty-two pocket unit measures less than eighteen inches square and stands eighty-two inches tall with header card. Each pocket measures l l/4 inches front to back and accommodates six inch wide cards. For more information, contact Meridian Display & Merchandising, 102 York Avenue East, St. Paul, Minnesota 55117.
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