Diamond Foods Introduces Emerald Trail Mix
Diamond Foods, which developed a patented process for producing great-tasting glazed snack nuts, is introducing three Emerald Trail Mix products-Breakfast Blend, Berry Blend and Tropical Blend.
All three new trail mix items are wholesome “fuel food” medleys of nuts, fruits and crunchy granola clusters.
“With the heightened awareness of the health benefits of nuts and the quest for trans fat-free food, the climate is perfect for these new emerald products, which are designed to provide delicious guilt-free snacking, anytime, anyplace,” said Michael Mendes, President/CEO of Diamond Foods.
The Emerald Trail Mix will be displayed in this colorful corrugated floor display.
DaySpring Displays Plush Bear Photo Frame
DaySpring Cards is using this corrugated tree display to support the sale of this plush bear with photo frame for $5.97 with the purchase of 3 DaySpring cards.
The objective of this display was to provide a merchandising environment that not only enhanced the plush cuddly bear product, but provided a creative fun home at retail and drew customers in to the promotion.
The tree display was made of corrugate construction utilizing full litho mounted/die cut components. 850 “Know What Bear Floor Displays” were distributed to Christian retail stores in the U.S. The displays were created for DaySpring by Great Northern Corp., a point-of-purchase display firm located in Racine, WI.
Bridgestone Conducts ‘Live Like A Pro’ Sweepstakes
Bridgestone recently teamed up with Dick’s Sporting Goods and Jet Golf for a Live Like a Pro Sweepstakes. The Grand Prize was a trip for two via a private jet to the WGC Bridgestone Invitational, a PGA Tour-sanctioned golf event held in Akron, Ohio.
The promotion was designed to help increase sales of premium Bridgestone golf ball sku’s.
In support of the promotion, all 263 Dick’s stores placed a large floor display merchandising all four Bridgestone golf ball models and featuring Bridgestone star endorser, Fred Couples.
The display helped increase premium ball sales by 246%, according to Bridgestone.
FireX House Display Puts Products Under One Roof
To coincide with National Fire Safety Month, Invensys Controls is offering a FireX House display to its electrical wholesale channel distributors, to help boost their sales of FireX smoke and CO alarms. In addition to providing an attention getting way to display products, the program also helps distributors maintain adequate inventory.
The display is a 22 square inch wide, 43 inch tall pallet featuring three shelves and full-color graphics, including faux wood grain finish, a shingled roof and a “chimney” product literature display.
“The FireX House Display is a great way for our distributors to promote brand awareness among both their customers and staff,” said Kathy Ellington, General Manager for Safety Products. “We’re excited to be able to offer this display in time for Fire Safety Month.”
NASCAR Race Face Sunscreen Launched
Agility Sports has signed an agreement with Rockford-Montgomery Labs, to be the exclusive U.S. distributor of its Race Face branded sunscreen products.
Race Face is the only sunscreen officially licensed by NASCAR and is available in four licensed variations: Tony Stewart, Kasey Kahne, Jeff Gordon and an official NASCAR version, each carrying the NASCAR brand bar.
Race Face is available in an 8 oz. bottle with a SPF 15 or SPF 30, Water resistant, UVA/UVB formula.
This colorful counter display will be used to merchandise the line at a wide array of different retailers across the nation.
Beiersdorf Displays Nivea Body Age Defying Lotion
The objective of this pdq display was to achieve mass exposure in a product-launch vehicle for this new Nivea Body Age Defying Lotion.
The design of this 12 piece display incorporates a standard 30" tray, customized with a pop-up gold arc, which follows the lines of the hot stamp gold arc on the product packaging.
All components are litho-lam B-flute corrugated board. Two types of coatings were used; UV for the main display components and aqueous for the gold arc, in order to achieve as much metallic look in the gold ink as possible
The display also has a product tester and 25 informational brochures. The typical in-store format was to put four of these units onto one side of a 4-way gondola, maximizing its impact.
Soon after this product was introduced, another 30" pdq followed, with an on-pack of Q10 Night Crème.
The Nivea Body Age Defying Lotion display was produced by Menasha Display, Philadelphia, PA.
John Sanfilippo Displays Fisher Fusions
John Sanfilippo & Son has launched Fisher Fusions, a line of seven new nut and fruit mixes, targeting consumers looking for new snack adventures.
“The Fusions ingredients, names and packaging are designed to transport imaginations and taste buds to various locations like the beach with the Tropical Twist mix, mountains with the Trail Blazer mix and city with the Martini mix,” said Jeffrey Sanfilippo, Executive Vice President, Marketing for John B. Sanfilippo & Son.
Packaging completes the destination theme with a scenic image on each label such as a ballgame for the Cheddar Crunch mix, city skyline for Martini mix, and quiet farm for Country Honey mix.
Colorful corrugated floor displays, with a colorful scenic scene on the header help to convey the new product line’s destination theme.
M&M's Displays Dark Chocolate
M& M's Candies is infusing fun into the red-hot dark chocolate category with the permanent introduction of M&M's Dark Chocolate. Dark Chocolate M&M's were available for a limited time last year.
“We’ve received tremendous interest from consumers to make M&M’s Dark Chocolate a permanent offering,” said Michelle Kessler, V.P., Marketing, Masterfoods USA. “M&M’s fans will love our new M&M's Dark Chocolate Candies because we combine the great taste of dark chocolate with a dose of M&M’s fun!”
Colorful displays helped M&M’s gain feature positioning for the new product line.
Cottonelle For Kids Is Launched
Kimberly-Clark Corp., has introduced Cottonelle for Kids, the first combined dry bath tissue and moist wipes systems designed to help parents teach their kids good bathroom hygiene habits.
The launch of the Cottonelle for Kids system will be supported by a multi-million dollar promotional campaign, including in-store displays.
The displays developed for the launch were designed to attract the attention of children and their parents. They feature colorful graphics and a friendly canine companion.
This display holds both Cottonelle dry bath tissue and moist wipes.
Strategic Packaging Solutions, Inc. specializes in the production of custom dump bins as well as improving on stock templates. The Company offers a wide range of sizes and styles of dump bins with various printing options to fit any budget. Printed headers and optional product windows offer the chance to have your product stand out from the rest. For more information, contact Strategic Packaging Solutions, Inc., 77 Courtland Avenue, Unit #2, Concord, ON Can L4K 3S9; (Tel) 905-660-3510, (Fax) 905-660-3612, (Web site) www.strategicpackaging.com.
Corrugated Components & Devices by Midway Displays has introduced a line of Power Wing Clips. There are 3 clips in the line, two in clear plastic and one in white. The clips are designed to fit wire diameters up to 1/4”. For more information about these power wing clips, contact Corrugated Components & Devices by Midway Displays, Inc., 6554 S. Austin Ave., Bedford Park, IL 60638; (Tel) 708-563-2323; (Fax) 708-563-2331; (Web Site) www.corrugatedcomponents.com.
Kraft Parmesan Tower Display
Kraft wanted to develop a display that fit the needs of retailers by being durable, versatile, compact and cost effective, while holding a significant amount of product. This display is constructed of temporary materials; a combination of four vertical columns and corrugate shelves are an exceptional platform to merchandise the product. SBS panels with graphics were used to emulate the graphics of the Parmesan Canister. The display’s design allowed it to fit into various areas, was cost effective and ultimately, reinforced the signature look of the product. The Kraft Parmesan Tower Display was created by Great Northern Consumer Packaging and Display, P. O. Box 044740, Racine, WI 53404, (Tel) 262-681-52623; (Web Site) www.gnc-net.com.
Tropicana Cold Juice Display
Tropicana is using this display to gain off-shelf placement for its cold juice products. The colorful graphics on the display support the message, "Enjoy Fresh Squeezed Taste, Have a Tropicana Morning." This Tropicana Cold Juice Display was created by U.S. Display Group, (formerly Arrow Display), l00 Frontage Road, Newark, NJ 07114, (Tel) 973-589-7400, (Web Site) www.usadisplaygroup.com.
Fat Tuesday Corrugated Display
"Fat Tuesday" wanted to display its boxed liquid drink mixers in supermarkets. This corrugated display is a customized version of a stock display unit. The display was fortified to hold over 60 pounds of product. The base is flood printed 1 color rubber plate. The trays are printed 2-color rubber plate. The header features four-color lithography and aqueous varnish. This display was created by Alpak Display Group, 575 N. Midland Avenue, Saddle Brook, NJ 07663; (Tel) 201-797-1411, 866-44-DISPLAY (34775), (Web Site) www.alpak.com.
Kraft Multiple Box Standee
These holiday boxes were litho printed, then mounted to corrugate and die cut to shape. They are part of the whole instore p.o.s materials which included basewrap, floor displays, multiple headers. Coupons, wobblers, posters, shelf talkers recipe cards and end aisles were sent to be placed on premise for this promotion. All these items made quite an impression in store and brought focus to consumers to Kraft products. The Kraft Multiple Box Standee and an extensive array of other p.o.s. materials for the promotion, were created for Kraft by Proprint Services, 562l Finch Avenue East, Unit #5, Toronto Ontario, Canada MlB 2T9, (Tel) 416-754-3028, (Web Site) www.proprintservices.com.
Hershey’s Extra Dark Wing/PDQ
This display was developed as a multi-use, multi retailer display to promote Hershey's new line of Extra Dark chocolate bars. It was designed to appeal to the adult consumer. The chocolate's anti-oxidant qualities are highlighted and the bars themselves sit in a field of dark chocolate brown interspersed with bold color that is echoed on the wrapper. The display can be hung on a rack or displayed on a counter top. This corrugated display takes 4-6 weeks average time from initial contact to final shipment. The Hershey's Extra Dark Wing/PDQ was created by Menasha Display, 601 E. Erie Ave., Philadelphia, PA 19134. (Tel) 800-232-0473, (Web Site) retailii.com.
Scotch Brite Supermarket Display
This display was designed as a self-shipping quarter pallet to be used in supermarkets to promote various new launch products. A stackable, self supporting tray holds a variety of product configurations. The unit is shoppable from two sides and offers great impact from all views. Complete assembly, packing and distribution of display is provided. The Scotch Brite Versatile Unit was created by Kell Specialty Products/Great Northern Corporation, 421 Palmer Street, Chippewa Falls, WI 54729, (Tel) 800-472-1800, (Web Site) www.greatnortherncorp.com.
Alpak Display Group can provide "Stock" Pallet Pack, Half-Pallet Pack, Quarter Pallet Pack for placement at major retailers. The unit shown involved Sony Walkmans and clock radios. This display was fortified to hold over 200 pounds of product. It consists of a base, trays, side panels, shelves and Header all 4color lithography plus aqueous varnish. The average time from stock display to shipment is 2 days; for custom printed stock display,12 days. For more information, contact Alpak Display Group, 575 N. Midland Avenue, Saddle Brook, NJ 07663, (Web Site) www.alpak.com.
This 24" six shelf merchandiser is available for immediate shipment in quantities up to 250 in red with a blank header, or can be customized to specification. Each of the six shelves can hold approximately 50 lbs of weight for a unit capacity of around 300 lbs. The shelves have ¾" steel tube reinforcement with spacing on 5" centers. Additional shelves are available. The structure stands 60 inches tall with a blank optional sign that adds 13 inches to the height. The width of the display is 24 inches. For more information, contact Meridian Display, 162 York Avenue East, St. Paul, MN 55117 (Web Site) www.meridian-display.com.
Proprint Services Inc. offers its Basewrap which can meet extremely tight timelines. Shown is basewrap which was produced in under two weeks providing a speedy turnaround time for the lightweight, durable and easy to set up basewrap. This was shipped out as part of a larger pos program to a wide channel of stores. The Halloween basewrap was printed four color process on a l0 pt. Card stock with a UV coating. Each roll was l8" high with a 24” repeat image and l00 feet in length. The basewrap was time specific for the Halloween season and helped increase sales for the product. It was used to wrap around the bottom of skids to keep the overall look of the display clean and concise. For more information, contact Proprint Services, 5621 Finch Avenue East, Unit 5, Toronto, Ontario, Canada M1B 2T9, (Web Site) www.proprintservices.com.
Merchandising Inventives designs and manufactures Stock corrugated displays for major brand marketers. It offers stock displays and custom printed displays, including corrugated displays, cardboard displays, end caps, power wings, pallet packs, pre-packs, and shipper displays. For more information, contact Merchandising Inventives, Inc., 1665 South Waukegan Road, Waukegan, IL 60085, (Web Site) www.merchinv.com
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